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Conversational analytics: How to use social listening for brand insights

Sprout Social

Within these tools, conversational analytics harnesses the power of customer conversations and discussions by identifying and tracking hidden brand insights. Continue reading to see how conversational analytics impacts your business by leaning into social data for rich insights and empowering business leaders to make strategic decisions.

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YouTube Analytics: 21 Metrics That You Should Track

Keyhole.co

But before you do, you have to pinpoint the YouTube Analytics metrics that matter most to your business, and which YouTube analytics tools you can use to track them. And any strong video marketing strategy is backed by powerful YouTube analytics tools. Which topics lead to the most engagement?

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Turning Facebook Analytics Into Action

Jon Loomer

And one of the best tools that helps all of us understand data at a deeper level is Facebook Analytics. Jon and I taught a Facebook Analytics course last December and we received this question, which helped prompt our thinking for a future Analytics course: . Consider these LTV graphs from Facebook Analytics.

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Ryanair’s Social Media Strategy: Driving Engagement With Humour

Keyhole.co

This blog examines how Ryanair’s social media strategy helps the brand gain the active engagement of audiences. By using this type of content, Ryanair’s marketing strategy keeps existing users engaged and draws in fresh audiences looking to laugh. The aforementioned partnership helps students travel at discounted prices.

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8 marketing campaign ideas that customers will engage with

Sprout Social

This is especially true if your recent marketing push fell flat or your engagement rate is low. Improve customer engagement and satisfaction. For example, a discount or sale is not a campaign , but a sale can be part of a revenue campaign. M easurable: This is where analytics come in. The reality? Drive sales and revenue.

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YouTube Analytics Guide For Boosting Your Presence YouTube

Keyhole.co

But before you do, you have to pinpoint the YouTube Analytics metrics that matter most to your business, and which YouTube analytics tools you can use to track them. And any strong video marketing strategy is backed by powerful YouTube analytics tools. Which topics lead to the most engagement?

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How to Automate DMs on Social Media

Hootsuite

You can also offer incentives for signing up, such as discounts or exclusive content. Sending automated messages like updates on new products coming soon or “thank you for your support” messages is one way to stay engaged. Make it personal Your audience is more likely to engage with a message that feels personal and tailored to them.