Oktopost

MARCH 15, 2021

We’re working from home, live streaming classes and get-togethers, and shifting even more of our social lives onto social media. B2B marketing has felt these shifts as much as any other field. Social platforms have provided effective and coronavirus-safe ways for businesses to share and connect.

B2B 136

B2B Social Media Strategy LinkedIn 136

Keyhole.co

JULY 28, 2023

In business-to-business (B2B) marketing, social media has become a potent tool for connecting, engaging, and building lasting relationships. However, navigating the B2B social media marketing landscape requires a clear understanding of the best strategies and pitfalls to avoid.

B2B 52

B2B Company Social Media Marketing 52

Hootsuite

SEPTEMBER 14, 2020

Instagram analytics tools aren’t just feel-good graphs and vanity metrics: they’re the best way to see if all the time, energy, and budget you spend on the platform are, you know, worth it. Tracking Instagram analytics is how everyone from micro-influencers to global brands get the data they need to see what resonates with their audiences.

Metrics 145

Metrics Analytics Instagram Tools 145

Oktopost

MARCH 26, 2024

In parallel, when your customers feel heard, their satisfaction and loyalty increase, only fueling business growth. That is why we’re excited to share we’ve joined forces with LinkedIn to provide mutual Oktopost and LinkedIn customers the ability to channel messages directly from their LinkedIn Company Page into Oktopost’s Social Inbox.

B2B 62

B2B LinkedIn Authentication Loyalty 62

Sprout Social

MAY 25, 2022

Have you test-driven the Sprout Social Salesforce integration yet? There’s a reason why more and more companies are linking their CRMs with social media management tools like Sprout. Social media and customer relationships go hand in hand. This rings true for B2B and B2C alike. The end result?

Team 111

Team B2B Platform Analytics 111

Oktopost

APRIL 26, 2021

It means that rather than developing engaging content and talking directly with an audience, content is pushed out, often automatically, to social media channels without a thought for the person who may be reading it. B2B companies are especially guilty of this — but they don’t have to be. You can increase customer loyalty.

Engagement 156

Engagement Social Media How To Hubspot 156

Sprout Social

MARCH 12, 2020

Learn from Sprout Social's own Marketing Analytics Manager how to build a data-minded culture. Before moving on, it’s a good idea to do a gut-check and dig into the social data you already have. Effective monitoring can power connections with your audience, uncover trends and lead to stronger brand loyalty.

Data 101

Data Skills Meme Social Media Management 101

agora pulse

DECEMBER 23, 2020

To monitor social media algorithm updates, feature rollouts, and new tactics, you probably read blogs or watch explainer videos. But what about when you need to master a new-to-you social platform or develop your skills? Ultimate Guide to Social Media Marketing | Mike Allton, Amanda Robinson, and Stephanie Liu.

Skills 195

Skills Social Media Marketing Influencer 195

Hootsuite

JUNE 27, 2022

The eternal struggle of every social media manager (we know it all too well): what the hell do I post today? B2B businesses (and lots of service-based companies too) often operate in very niche areas with very niche audiences. And few businesses are better positioned to create educational content than B2B brands.

B2B 97

B2B Trends Authentication Film 97

Oktopost

APRIL 9, 2019

Especially on social media, which is uncharted territory for many B2B brands, it’s going to be increasingly important for agencies to show exactly how a presence on social networks will yield clicks, conversations, and conversions. Here’s where social media reports come in. Reporting by Social Media Channel.

Report 95

Report Social Media B2B How To 95

Hootsuite

JULY 4, 2022

It’s also a great channel to support the consideration stage of the buyer journey, drive conversions, and build customer loyalty. Do TikTok’s greatest strengths line up with what you’re trying to achieve with your social media strategy? Connect it to your favorite social media management platform (Hootsuite, of course!).

Questions 104

Questions Banking Insurance HootSuite 104

Hootsuite

JANUARY 4, 2023

Unlike traditional advertising, social media marketing allows for two-way communication between individuals and brands. There’s also potential for building a sense of community, which creates brand loyalty. Social marketers do a lot more than scroll through TikTok all day. Social media analytics.

Social Media 76

Social Media HootSuite Marketing Social Networking 76

Hootsuite

FEBRUARY 24, 2022

Consistent branding builds loyalty and trust. LinkedIn: B2B-focused marketing campaigns and brand building. Your social media managers can work efficiently together. In addition to responding on social media, make it easy for customers to ask questions quickly pre- or post-purchase from your website.

Examples 145

Examples Campaign Platform Tips 145

Hootsuite

FEBRUARY 18, 2020

This doesn’t mean that marketers should feel compelled to use Facebook or rule out other social media sites. For example, according to LinkedIn, 89 percent of B2B marketers turn to LinkedIn for lead generation. These marketers say LinkedIn generates more than two times as many leads than other social channels.

Social Media 145

Social Media How To HootSuite Discount 145

Hootsuite

DECEMBER 12, 2023

Whether you’re B2B or B2C, your customers want to engage with humans on social media. 56% of customers want more relatable, personable content from brands on social, but 48% of brands are still posting self-promotional content multiple times a week. Easy: be active on social media. Understandable.

Social Media 111

Social Media Strategy HootSuite Sentiment 111

Oktopost

JULY 13, 2023

Visibility, then, has become the difference for companies seeking success, customer attention and customer loyalty. The right social media management suite will get you scheduling social media posts and approving content in advance, so that those deadlines can be met without resistance.

Social Media Management 62

Social Media Management Social Media Tools ROI 62

Hootsuite

DECEMBER 10, 2019

Offer real value that builds brand loyalty over time, rather than trying to make a quick sale. Only one in five people believe economic and social systems are working for them. Taking a stance on social media may anger some customers as much as it drives loyalty and praise from others.

Trends 145

Trends Social Media CPA Sports 145

Hootsuite

AUGUST 14, 2023

Summarize a unique skill set for an HR manager role that reflects the candidate’s ability to lead and motivate teams. Write an education section for a resume emphasizing a candidate’s passion for data science and analytics. Design an effective customer loyalty program for a pharmacy that rewards repeat customers.

Products 92

Products Real Estate Tourism Fashion 92

Oktopost

DECEMBER 18, 2023

Yet, the increasing focus on growth and scalability makes many businesses take customer loyalty for granted. Social media strategies aren’t just about acquiring new customers; they also involve nurturing relationships with existing customers and ensuring your followers remain engaged and interested in your brand.

Software 62

Software Communities Forums Hubspot 62

Hootsuite

JANUARY 27, 2020

Well, according to our data : B2B brand posts perform best between 9am and 2pm on Tuesday, Wednesday and Thursday. Take a look at your Facebook Page Insights or Hootsuite Analytics to test and benchmark the best time for your audience, specifically. Now is best. But when is your audience online? Try it free today. Get Started.

HootSuite 145

HootSuite Facebook How To Groups 145

Oktopost

FEBRUARY 1, 2024

B2B buyers are bombarded with information daily, and only so many brands can stand out. Lastly, most brand marketing tools offer analytics and reporting capabilities, which will aid you in understanding how your audience perceives you and how they interact with your brand. Your business is unique, but do your brand assets reflect that?

Brands 62

Brands Hubspot Marketing B2B 62

Convince & Convert

MARCH 8, 2012

Huge thanks to data-driven social media management software company Argyle Social for their presenting sponsorship, as well as Infusionsoft and Jim Kukral at DigitalBookLaunch. We use Argyle Social for our social engagement; we use Infusionsoft for our email; and Jim is our guest host for the podcast and a smart guy).

Company 120

Company Instagram B2B Survey 120

Oktopost

MAY 3, 2022

Many B2B businesses have nailed the lead generation and conversion parts of the sales cycle. Customer marketing is becoming a necessity in the B2B world. How to Build a Great B2B Customer Marketing Strategy. 4 B2B Customer Marketing Trends You Can Use. How to Build a Great B2B Customer Marketing Strategy.

B2B 62

B2B Marketing Newsletter Patterns 62

Oktopost

JUNE 9, 2020

Why Employee Advocacy Matters for B2B. By sharing company-related content to their personal social media profiles, employees amplify a company’s message. It can take months for a B2B marketing team to build up a company’s presence and credibility online. Why Employee Advocacy Matters for B2B. Table of Contents.

B2B 144

B2B Survey ROI Metrics 144

Oktopost

APRIL 4, 2023

Brands need to be able to build a persona online, rather than relying on a single campaign to capture consumers’ attention – and, more importantly, their trust – on social media. Social proof is held in high esteem It’s not hard to argue that social proof ‘rules the roost’ when it comes to B2B and B2C selling.

Social Media 118

Social Media Marketing B2B Banking 118

Hootsuite

JANUARY 6, 2020

But research generally shows that the best time to post on Facebook is: For B2B brands : between 9 a.m. This is a great way to build trust and ongoing loyalty. We’ve got all the details in our beginner’s guide to Facebook Analytics. The final part of planning your content mix is to determine when and how often to post.

Facebook 145

Facebook How To Marketing HootSuite 145

Oktopost

OCTOBER 17, 2022

The typical B2B buyer’s journey is long and convoluted, making it hard to know where users are in the process. For further analysis, social engagement metrics should be imported into CRMs and analytic tools such as Oktopost. It’s important to note the way you calculate social engagement rate.

Metrics 150

Metrics Engagement B2B Loyalty 150

Oktopost

JUNE 22, 2023

True, it may be more closely associated with B2C customers, but B2B execs and buyers aren’t operating in a vacuum where the power of thought leadership and share of voice no longer matter. In some ways, they matter more for B2B. Too often, we equate social media with customer management. It’s understandable why.

Social Media 118

Social Media B2B How To ROI 118

Sprout Social

MAY 19, 2023

LinkedIn’s rising popularity has made it a leading social network for brands to gain authority and target potential customers. With 82% of B2B marketers achieving their greatest success on LinkedIn, it’s clear that LinkedIn is a preferred channel for B2B marketing. on Tuesday.

LinkedIn 91

LinkedIn How To Collaboration Analytics 91

Sprout Social

JUNE 20, 2023

This applies to B2B and B2C brands alike. For example, Sprout Social offers an all-in-one social media management platform. We focus on extracting real business value from social media. Your social presence, too. This speaks to the value of a social media management solution like Sprout.

Brands 94

Brands How To Sentiment Social Media Management 94

Sprout Social

JANUARY 9, 2017

Managing all of your social media networks can be a daunting task. Knowing the best times to post on social media is even more challenging. Just ask any seasoned social media manager how difficult it is to be on top of each network. Best Time to Post on Instagram. Noon and 5 p.m.

Social Media 40

Social Media Instagram LinkedIn Social Networking 40

Sprout Social

DECEMBER 20, 2023

Proven ROI Proving social media ROI is a key success indicator that social teams must demonstrate. A robust social media analytics and reporting tool enables social teams to demonstrate and prove ROI, and understand the full impact of their efforts. It also happens to be the most difficult.

HootSuite 112

HootSuite Brands Price Collaboration 112

ProBlogger

MAY 22, 2016

Your goal should be to build brand loyalty and increase satisfaction among your existing customers. Try different Call-to-Actions on your Facebook Page and track analytics within your ad manager to see which ones are working best for the conversion you’re trying to achieve. Acquiring new customer is expensive.

Campaign 32

Campaign Strategy Tips Facebook 32

ProBlogger

MAY 22, 2016

Your goal should be to build brand loyalty and increase satisfaction among your existing customers. Try different Call-to-Actions on your Facebook Page and track analytics within your ad manager to see which ones are working best for the conversion you’re trying to achieve. Acquiring new customer is expensive.

Campaign 29

Campaign Strategy Tips Facebook 29

Webbiquity SMM

JUNE 14, 2011

Last week’s Online Marketing Summi t in Minneapolis drew an intense crowd of local agency and corporate attendees focused on learning the latest strategies for SEO and search, conversion rate optimization (CRO), QR codes, PPC, social video marketing, integrated analytics, social media measurement and more.

B2B 164

B2B Sentiment SEO Klout 164

Webbiquity SMM

OCTOBER 8, 2013

Social media management, even for SMB organizations, takes a full-time salary worth of work. ” 30 Terrible Pieces of Social Media Advice You Should Ignore by HubSpot. .” Social Media and the Sales Cycle by Marketing Wisdom for the 21st Century.

Social Media 207

Social Media ROI B2B Marketing 207

Webbiquity SMM

AUGUST 28, 2012

Why Now Is The Time To Build Your Personal Brand by B2B Marketing Insider. You want loyalty? 29 Social Media Leaps of Faith by Heidi Cohen. How to Train Employees to Manage Social Media [infographic] by WordPress Hosting SEO. How To Write Your Social Media Plan in 8 Steps by Social Media Today.

Social Media 207

Social Media Tips Tumblr Wikipedia 207