Sprout Social

AUGUST 9, 2023

But if you aren’t factoring in meaningful social media data, you will miss crucial insights. There is a massive amount of social media data available today, and businesses are eager to tap into it. Yet, to maximize the value of social, CEO engagement must go beyond being a spokesperson. Take Airbnb.

Social Media 78

Social Media Sentiment Metrics Data 78

Sprout Social

AUGUST 17, 2022

Is it time to step up your social media monitoring ? With so many networks and interactions across social media, tracking your engagement data can be tricky. According to the Sprout Social Index™ , 60% of brands analyze their social data daily. 10 social media monitoring tools that should be on your radar.

Campaign 122

Campaign Social Media Tools Hubspot 122

Sprout Social

JANUARY 9, 2024

According to The 2023 State of Social Media Report , 96% of business leaders agree that AI and machine learning (ML) can help companies significantly improve decision-making. In this article, we take a deep dive into AI analytics and how it differs from traditional data analysis methods for brand intelligence.

Analytics 110

Analytics Sentiment Analysis Patterns 110

Sprout Social

JUNE 26, 2023

In a world where social media and technology have leveled the playing field between brands large and small, leaders know the only true differentiator is customer experience (CX). Sentiment analysis Sentiment analysis detects emotions or sentiments in data, which can be used to gauge how customers perceive your brand or your services.

Sentiment 101

Sentiment Analysis Patterns Price 101

Sprout Social

MARCH 24, 2020

If you’re a marketer today, anything that helps you refine your social media goals is a plus. Simply put, social media marketing today is about creating goals that solve challenges, not simply investing in social “just because.” A SWOT analysis can point you toward the answers ASAP.

Analysis 87

Analysis Social Media ROI How To 87

Hootsuite

JANUARY 24, 2022

One of social media’s greatest advantages for marketers is the ability to gather data in real-time. Social media data can help you gauge the initial success of a campaign within just a couple of hours of your launch. Social media data mining also gives you key insights into your audience.

Data 94

Data Social Media HootSuite Template 94

Sprout Social

JANUARY 3, 2022

To create an effective marketing, sales or social media strategy, you must first have a clear idea of who is consuming your content and why. In this guide, we’ll show you how to better understand your target audience by creating buyer personas built on social media data. And their social media game is tight.

Data 140

Data Social Media Sentiment Team 140

Hootsuite

SEPTEMBER 21, 2023

It’s the perfect “meaty” metaphor for social media vanity metrics. any social metric can turn into a “vanity” metric if you’re bragging about it without any context. Social media metrics are incredibly important for a social media manager and shouldn’t be ignored. But be careful. But here’s the thing.

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Metrics Examples Marketing HootSuite 107

Sprout Social

FEBRUARY 2, 2023

In this piece, the team behind Figo’s social media presence shared their tips for maintaining a regular social cadence and translating results to larger company goals. Why social media consistency matters for brands Consistency on social media isn’t just nice to have: it’s a non-negotiable for long-term success.

Social Media 108

Social Media Insurance ROI Meme 108

Hootsuite

OCTOBER 13, 2020

Imagine your business just released a product and everyone is talking about it on social media. Enter: Social media sentiment. Social media sentiment is the attitude and feelings people have about your brand on social media. What is a social media sentiment analysis?

Sentiment 145

Sentiment Analysis Template Templates 145

Keyhole.co

SEPTEMBER 12, 2023

Every growth-focused business today needs a thriving social media presence, from small local businesses to big brand names. billion people , social networking sites are a goldmine of sales and marketing opportunities. That’s where reliable social media automation tools can help you. With a user base of over 4.59

Tools 52

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Oktopost

MARCH 7, 2022

Social listening is the act of monitoring feeds and platforms for references to your brand, products, competitors, and related keywords, and then taking the extra step to analyze and comprehend what’s being said, who’s saying it, and why, so that you can take action based on that information. Why Social Listening is Important.

B2B 155

B2B Sentiment Analysis Reputation 155

Sprout Social

OCTOBER 11, 2022

Whether you’re in PR or a Social Media Manager, knowing how to navigate online interactions is important. Managing social media moderation is especially critical to plan ahead for as news becomes more continual and even more immediate. What is social media moderation? Enter social media moderation.

Eventful 111

Eventful Social Media How To Sports 111

Sprout Social

MARCH 5, 2024

In total, they have 64 social media accounts and hundreds of thousands of followers across platforms. I was surprised to learn the team behind Nelnet’s vast social presence is only a team of two (who work with customer care and marketing groups across the company). The big misconception about social is that it’s easy.

Resources 99

Resources Telecommunications Collaboration Project 99

Sprout Social

MARCH 25, 2021

As a result, this makes it difficult for social teams to ask for the executive buy-in and investment they need to take their social strategies to the next level. Eager to dive into your social media reporting? An executive summary of your social media report gets you the buy-in you need. Download Now.

Report 108

Report Social Media Metrics Team 108

Sprout Social

MARCH 7, 2022

Commissioning a five-figure biannual brand perception survey—and spending multiple months on data collection and analysis—means the research you conduct will always be stale. If you’re only conducting biannual brand perception surveys, you could be missing meaningful shifts in audience sentiment.

Survey 90

Survey Brands Sentiment Template 90

Sprout Social

JANUARY 19, 2021

What emerged for many was a new appreciation for the power of social media. Social data helps marketers stay on top of cultural trends and gain a deeper understanding of their audiences. Social listening provides real-time insights into consumers’ feelings, wants and needs in a way that no other marketing platform does.

Data 93

Data Sentiment API Analysis 93

Sprout Social

MARCH 9, 2023

Internally, the leadership team engages in direct communication with other teams, while externally, executives’ strong social media presence can serve as a thought leadership platform. Executive members of an organization typically communicate externally through social media, media appearances and talks at conferences.

Skills 110

Skills Template Templates Travel 110

Sprout Social

OCTOBER 4, 2021

Sprout’s tagging feature makes this type of analysis easy. For example, you could use tags for specific product lines, sentiment scores or customer care, and use the Tag Performance Report to track the results. You need to benchmark your performance to contextualize the impact social media has on your business.

Data 121

Data Metrics Sentiment Analytics 121

Sprout Social

AUGUST 28, 2023

And social data is at the center of many marketing transformations. According to our 2023 State of Social Media Report , 97% of business leaders agree that AI and machine learning (ML) will enable companies to analyze social media data and insights more effectively and use it to improve their overall marketing efforts.

Team 87

Team Tools Marketing Hubspot 87

Sprout Social

NOVEMBER 2, 2023

They see your ads, interact with you on social media and explore your website before they buy. To keep up with it all and better inform your social media marketing strategy , create a customer journey map as a blueprint to help you understand your customers at each stage. It doesn’t need to be a two-way interaction.

Examples 100

Examples Template Templates How To 100

Oktopost

MARCH 16, 2022

Social media can deliver an incredible boost for your business. However, social media is also a force to be reckoned with, and, unless you have a team of people monitoring each one of your social channels constantly, it’s impossible to keep on top of what your followers are saying about your brand.

Sentiment 109

Sentiment Analysis Social Media How To 109

Sprout Social

FEBRUARY 20, 2020

While your brand’s social media team will most likely drive your organization’s listening efforts in a tool like Sprout Social, building a listening strategy that works org-wide requires collaboration. Olivia Jepson Sprout Social Media Strategist. Competitive analysis. Step 1: Get started . Lead generation.

Strategy 118

Strategy Sentiment Social Media Management Analysis 118

Sprout Social

MAY 24, 2022

As consumers turn to social media for everything from education to entertainment and more, the channel’s role in a successful integrated marketing strategy expands. Now, social strategies apply to more than just owned media. In fact, they can and should play a role in all three media buckets. What is paid media?

Sentiment 95

Sentiment Metrics Hashtag Review 95

Hootsuite

OCTOBER 28, 2019

What are social media metrics? As a social media professional, they’re your chance to demonstrate the value of your work, and the impact of the decisions you’ve made. This article identifies the social media metrics that really matter, why they’re important, and how to track them. Table of contents.

Metrics 112

Metrics Social Media CPM CPC 112

Sprout Social

AUGUST 10, 2022

Some influencer marketing tools also offer valuable insights related to your campaigns, influencer interactions and the latest social media trends. Sprout Social is an all-in-one social media management platform that offers powerful social listening features. Analyze consumer sentiment and brand health.

Influencer 110

Influencer Tools Marketing Software 110

Sprout Social

AUGUST 8, 2022

On the flip side, brands that already publish to YouTube should consider repurposing content for social media. Below are some YouTube editing tools that make it easier to put together content that sticks to the various social media video specs out there. Social Blade. Sprout Social.

YouTube 102

YouTube Tools Analytics SEO 102

Sprout Social

JANUARY 11, 2023

Using a social media dashboard to glean vital insights from your data will help you successfully convey your team’s impact every time. In this article, we’re highlighting examples of social media dashboards you can use to illustrate the value of social media across your business. Example: sentiment).

Template 124

Template Templates Social Media Brands 124

Keyhole.co

JANUARY 20, 2024

Social media users tend to engage more with video content, but it’s important to have a variety of different formats. Following the social media post rule of thirds may help: One-third promotion: Marketing your brand through ads and promotional content. If, for example, you want your customers to buy an.ai

Small Business 100

Small Business Engagement Strategy Facebook 100

Sprout Social

JUNE 28, 2023

Think: sending customer emails, SMS communications, scheduling social media posts, running digital ads and more. It gives you the ability to build repeatable processes and templates for things like emails, landing pages and webforms.” Email marketing falls under the umbrella of marketing automation. Why use marketing automation?

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Team Hubspot Marketing SMS 106

Hootsuite

APRIL 11, 2023

A SWOT analysis is a long-proven method of analyzing where your brand stands and how you’re stacking up against the competition. A social media SWOT analysis takes a close look at the social media landscape for your niche. Start free 30-day trial What is a social media SWOT analysis?

Analysis 105

Analysis Social Media HootSuite Tips 105

Hootsuite

SEPTEMBER 14, 2020

Analytics tools show you which of your social media goals are worth focusing on (and which aren’t), as well as provide the data you need to prove your ROI on Instagram. For most social media pros, this is good news: the analytics tools out there are now much more trustworthy, and have had to adapt to the new, privacy-first rules.

Metrics 145

Metrics Analytics Instagram Tools 145

The Social Media Hat

AUGUST 3, 2016

Social Media Creating Great-Performing Social Media Content - Tips for Share-Friendly Posts. Creating content for social media can be tough. If you've been social media marketing for a while, you know that, usually, those posts get lower engagement than straight visual posts.

Social Media 60

Social Media Health Care Content Tips 60

Hootsuite

NOVEMBER 21, 2023

Social media competitor analysis tools should be a staple in every social manager’s toolbox. Unfortunately, there’s often a temptation to focus inward and get stuck micro-analyzing your own internal social media performance. And to understand that context, you need competitive analysis tools.

Analysis 87

Analysis Tools Social Media HootSuite 87

Keyhole.co

OCTOBER 7, 2020

That’s what sentiment analysis tools are for. In this blog, we’ll cover the basics of sentiment analysis tools, and why every company should use them. Then, we’ll give you a list of the top sentiment analysis tools on the market in 2020, including the pros and cons of each tool. BrandMentions 5. Digimind 9.

Sentiment 59

Sentiment Analysis Tools Price 59

Hootsuite

MARCH 24, 2021

A social media report is the best way to track and analyze that data so you can learn from your efforts and prove your social media ROI. . A social media report can help. what data you should include in your social media report. what data you should include in your social media report.

Template 145

Template Templates Report Social Media 145

Sprout Social

JULY 1, 2021

Make it a template so you can easily fill it in for each persona. But more importantly, it helps guide your buyer persona, build your content strategy, conduct a competitor analysis and more. It includes social listening , where you can see what people are discussing online and evaluating your brand sentiment.

B2B 121

B2B SEO Travel Hubspot 121