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How and why you need to track brand mentions across networks

Sprout Social

Businesses use social listening to keep their ear to the ground so they can better understand their audience, monitor brand reputation, trendspot, stay atop of conversations and conduct competitor analysis. In this article, we’ll define the different types of brand mentions and show you how to monitor them.

Brands 117
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8 best brand monitoring software to grow your brand in 2025

Sprout Social

Social media monitoring tools scratch the surface, tracking only social networks. Brand monitoring software captures conversations across the digital landscape. You can intercept issues before they escalate, identify ways to improve sentiment and get valuable insight into how audiences perceive your brand.

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Top 15 sentiment analysis tools to consider in 2024

Sprout Social

Decoding those emotions and understanding how customers truly feel about your brand is what sentiment analysis is all about. But tracking sentiment is no piece of cake. You need a sentiment analysis tool for the job. What is a sentiment analysis tool?

Sentiment 134
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How AI-Powered Social Listening is Changing the Future of Brand Monitoring

Keyhole.co

Your brand may be too slow to spot reputational risks, too disconnected to hear early product feedback, or too scattered to understand customer sentiment. How AI Enhances Brand Monitoring Capabilities AI can process large volumes of data. Real-time analysis across platforms Before AI, brand monitoring was mostly reactive.

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What is brand monitoring and why is it important?

Sprout Social

There are more ways than ever for your audience to talk about you, but luckily, it’s never been easier to track your brand mentions through online brand monitoring and have a comprehensive understanding of how people feel about your brand. What is brand monitoring? Brand monitoring vs. social monitoring.

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21 of the Best Social Media Analytics Tools for 2024

Hootsuite

That’s thanks to our great tools… and to thousands of raving reviews like this one: View this review on G2 Competitive analysis Hootsuite Analytics does Instagram, Facebook, and X (formerly Twitter) competitor analysis for you. Then, click on Competitive analysis in the Benchmarking section.

Analytics 117
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Reddit trends: A marketer’s guide to untapped potential

Sprout Social

With the rise of social search, unprompted brand discourse and unfiltered consumer sentiment, Reddit has become a goldmine for real-time, organic insightsand a competitive advantage for brands that know how to harness it. Reddit users are less filtered and more honest than followers on brand-owned channels.

Reddit 124