Buzz Marketing for Technology

FEBRUARY 9, 2011

So I spent the better part of January looking at every social media listening, monitoring, analytics, intelligence and insights firm I could get my hands on. So I spent the better part of January looking at every social media listening, monitoring, analytics, intelligence and insights firm I could get my hands on.

Crimson Hexagon 275

Crimson Hexagon Analytics Sysomos Radian6 275

Hootsuite

JUNE 22, 2020

Caring for your brand means embracing the art and science of brand monitoring. Luckily for anyone interested in brand monitoring, it’s never been easier to observe, analyze and optimize the conversation around your brand. What is brand monitoring? Brand monitoring vs. social media monitoring.

Brand Monitoring 145

Brand Monitoring Tools Brands Tips 145

Hootsuite

NOVEMBER 7, 2023

Or just keep an eye on the conversation to understand the social communities where people talk about your brand. Track social sentiment in real time. If the conversation about your brand starts to skew negative, you can take action before things reach crisis level. You can also gain insights into social sentiment.

Brand Monitoring 125

Brand Monitoring Tools HootSuite Brands 125

Buffer Social

DECEMBER 5, 2024

It lets you track hashtags, keywords, and accounts, providing a wealth of information such as reach, top posts, share of voice, and more for your brand. You’ll also be able to create a competitor analysis with similar info. Analyze people's sentiments when they engage with your posts.

Analytics 108

Analytics Social Media Tools Price 108

Oktopost

NOVEMBER 20, 2024

To manage your reputation, you must proactively monitor social networks and review sites through social listening and sentiment analysis tools to see how your audience views your brand. Influence scoring and impact analysis Knowing who’s shaping the conversation gives you a clear advantage in reputation management.

Reputation 62

Reputation Social Media Tools Sentiment 62

Webbiquity SMM

FEBRUARY 13, 2017

The social media monitoring tools listed here do far more, enabling you to monitor brand mentions across social networks and online forums in real time. Several also provide features like competitive benchmarking, follower demographics, key influencer identification, sentiment analysis, campaign impact, and reporting.

Social Media 221

Social Media Tools Netvibes Samples 221

Webbiquity SMM

OCTOBER 13, 2010

Results can be exported to Excel for further sorting and analysis. An easy-to-use, graphically rich tool that provides monitoring (who’s talking about you, your competitors, key industry terms and trends, etc., and where they are talking about it), sentiment analysis, and collaboration tools for acting on the information.

SM2 213

SM2 Vocus Alterian Radian6 213

Keyhole.co

OCTOBER 7, 2020

But there’s a lot of chatter out there, so sifting through all of those mentions manually would be an impossible task for many brands. That’s what sentiment analysis tools are for. They capture everything that’s being said about you and tell you how your audience feels about your brand in real time. BrandMentions 5.

Sentiment 59

Sentiment Analysis Tools Price 59

Sprout Social

MAY 7, 2024

TikTok monitoring is the process of tracking and responding to social engagements to understand target audiences and protect your brand reputation. These engagements include @-mentions, comments, TikTok hashtags and keywords related to your brand. Monitoring should be a key aspect of your overall TikTok marketing strategy.

Tools 136

Tools Strategy Brands Sentiment 136

Webbiquity SMM

JANUARY 23, 2024

Social listening, and more broadly online brand monitoring, is essential. How to Use Social Listening to Retain More Customers Social media monitoring is no longer just an add-on element in social media marketing , but a must-have process to monitor the pulse of customer preferences. Track customer sentiment.

Sentiment 150

Sentiment How To Analysis Trends 150

Buffer Social

MAY 8, 2025

Social media monitoring upholds the sentiment and potential of social media as a whole — communicating with people and forming strong connections. But even beyond this, social media monitoring has plenty of benefits to contribute to the success of your marketing strategies: 1. You’ll miss out on valuable insights.

Social Media 66

Social Media Tools Sentiment Social Media Management 66

Keyhole.co

MARCH 6, 2024

This is where social media sentiment analysis comes in to save the day. But when was the last time you actually went to see what people have to say about your brand? To help you out, today, we will explore the many benefits of social mention sentiment analysis and how to get started.

Sentiment 52

Sentiment Analysis Marketing Press Release 52

Keyhole.co

OCTOBER 10, 2023

What people think and feel about your company, products, and services is your brand sentiment. In the absence of magical powers that can help you see into customers’ minds, brand sentiment allows you to dig deep into the mentions and messages that your brand receives to discover the underlying emotions that are being expressed.

Sentiment 52

Sentiment Analysis Brands How To 52

agora pulse

JUNE 13, 2020

Whether you use Twitter for traffic driving, lead generation, influencer outreach, brand monitoring, or customer service, you need to measure your efforts. The native analytics accessible through Twitter.com are extensive and great to use for reporting and analysis. Here’s a handy list! Twitter Analytics. Union Metrics.

Analytics 204

Analytics Tools Twitter Hashtag 204

Oktopost

MARCH 7, 2022

Before the rise of social listening tools , B2B marketers would be completely reliant on hashtags and native search on social platforms to get a sense for what people were saying about brands. Social listening analyzes the data regarding who published the post, what their intent and sentiment was, and the overall climate of it.

B2B 155

B2B Sentiment Analysis Reputation 155

Keyhole.co

MARCH 30, 2023

Well, all your worries point to one solution— brand monitoring! What is brand monitoring? Brand monitoring is when businesses keep an eye on what people say about them online, especially on social media. Manage your online reputation with Keyhole Why is brand monitoring important for you?

Brand Monitoring 52

Brand Monitoring Reputation Brands Sentiment 52

Keyhole.co

OCTOBER 22, 2024

Any good marketer or brand manager knows that a strong strategy is essential for success. And a crucial component of every good strategy is monitoring. Monitoring and ongoing analysis are vital for almost every aspect of your business – from keeping track of overheads to adjusting your sales funnel.

Tools 52

Tools Facebook HootSuite Marketing 52

Hootsuite

MAY 16, 2023

It continues with steps to mitigate negative sentiment. It includes ways to humanize your brand and promote the positive vibes your fans share. Monitor brand mentions and conversations Social media brand monitoring and sentiment analysis are at the heart of all online reputation management efforts.

Reputation 130

Reputation Social Media HootSuite Sentiment 130

Oktopost

NOVEMBER 16, 2023

In today’s social media-driven world, information about customer behavior, public sentiment, and user preferences is at the tip of any business’s fingers. Social data analysis requires the right tools and thought processes to collect, analyze, interpret, and apply the data accurately. It’s not just about networking anymore.

Analysis 71

Analysis Data Sentiment Metrics 71

Sprout Social

APRIL 29, 2024

Reputation management services help organizations consistently monitor and maintain their social media channels, business listings and other online platforms to foster an overall positive and trustworthy digital presence. It also includes noteworthy add-ons like employer and software brand monitoring and app store monitoring.

Reputation 129

Reputation Brands Sentiment Survey 129

Sprout Social

FEBRUARY 13, 2019

In addition, take your day-to-day brand monitoring a step further and turn it into brand analysis. Performing research and data analysis to answer tough questions requires data be offered in a flexible format. Your team’s time should be spent acting and analyzing, not implementing. Put social data in the spotlight.

Authentication 111

Authentication Analysis Sentiment Tumblr 111

Sprout Social

FEBRUARY 29, 2024

Trend analysis One important part of maintaining a relevant and exciting TikTok strategy is staying on top of popular TikTok trends. Brand24 Brand24 is an AI social listening tool built to help brands monitor their online presence, their competitors and their audience. Pricing: Starts at $32/month. Pricing: Starts at $89/month.

Analytics 131

Analytics Tools Strategy Price 131

Keyhole.co

MARCH 9, 2023

You can also use Keyhole to conduct social listening and identify which online accounts or influencers are talking about you or your brand. Using social listening, you can conduct in-depth sentiment analysis and understand how your audience feels about your brand, certain features, or if there’s anything noteworthy.

Tools 84

Tools Sentiment Hubspot Price 84

Keyhole.co

JANUARY 4, 2023

To maintain brand visibility, it is crucial to keep a constant eye on your competitors’ social media activities. For that, you need to add Facebook competitor analysis tools to your marketing arsenal. Why should you do Facebook competitor analysis? Facebook competitor analysis enables you to assess your key rivals in the market.

Analysis 52

Analysis Tools Facebook Sentiment 52

Hootsuite

JULY 17, 2023

Online reputation monitoring tools allow you to listen closely to online conversations, track keywords and mentions, and keep your eyes peeled for industry news that might impact your business. Trusted brands are successful brands. See how it works today!

Reputation 92

Reputation Tools HootSuite Sentiment 92

Keyhole.co

DECEMBER 5, 2022

Well, we have a solution- conducting a social media competitive analysis. The key to competitive analysis is knowing what makes your competitors successful. A competitive analysis also helps you develop a long-term strategy as part of your business strategy. What is social media competitive analysis? What are they doing?

Analysis 52

Analysis Social Media How To Sentiment 52

Sprout Social

JANUARY 10, 2024

For example, social listening tools powered by conversational analytics help brands monitor hashtags and feedback to quickly identify negative comments and respond. Brand protection How you handle complaints directly affects your brand’s reputation. Here is a report from Sprout’s Listening capability.

Reputation 137

Reputation System Brands Knowledge Base 137

Sprout Social

DECEMBER 20, 2023

Social listening Sprout’s social listening solution and AI-driven technology offers custom topics, or pre-built topic templates that enable you to perform competitor analysis, analyze brand health, uncover industry insights, analyze campaigns and monitor events in a snap. That’s where social media listening comes in.

HootSuite 135

HootSuite Brands Price Collaboration 135

Unmetric

JUNE 11, 2019

But here’s my personal favorite feature: Unmetric’s newest functionality now provides in-depth visual intelligence and analytics to help marketers decide which images engage best for their brand. In addition to that, the tool gives you real-time social insights on sentiment analysis and mention analysis.

Analytics 125

Analytics Social Media Tools Curation 125

Keyhole.co

NOVEMBER 4, 2020

Did you miss our previous article on the best Sentiment Analysis Tools? The latest studies show that social media is the first touchpoint customers have with your brand. In fact, customers are significantly more likely to discover your brand through social media over a search engine. Updated – November 2020.

Analytics 105

Analytics Social Media Tools Price 105

Sprout Social

JANUARY 5, 2023

Here at Sprout, we’ve narrowed down five key use cases that our customers use listening for: Brand health : gauging public perception of your brand or products. Competitive analysis: analyzing a competing brand or product. Campaign analysis: reporting on how a campaign is performing. Strategy #1: Brand health.

Social Media 98

Social Media Sentiment Hashtag Analysis 98

Keyhole.co

MAY 24, 2023

These power stats reveal how crucial competitor analysis is as a part of rudimentary marketing. There are tons of competitor analysis tools for accomplishing a specific goal. Why do you need competitor analysis in the first place? Competitor analysis tools can help you do just that. Of course not!

Analysis 52

Analysis Types Tools Price 52

Keyhole.co

MAY 30, 2023

With competitor analysis, you can fuel your customer acquisition speed by delivering them more than you promised with newer updates and strategies. Let’s see how exactly competitor analysis can give you that unfair advantage. What is competitor analysis? How to use SEO for competitor analysis?

Analysis 52

Analysis How To Marketing Price 52

Unmetric

SEPTEMBER 9, 2019

Sentiment analysis helps you identify how a certain brand or post is perceived by people. By applying sentiment analysis on your competitor’s profile you can, to a certain degree, get an idea of how people had reacted to a competitor’s campaign and in turn borrow ideas from them to tweak yours. Pricing: N/A.

Tools 85

Tools Hitwise Price Analysis 85

Webbiquity SMM

SEPTEMBER 22, 2015

It’s unusual to have sentiment analysis available for a monitoring tool with a relatively low starting price” of under $100 per month). 5 Essential Social Media Monitoring Tools for Beginners by Social Marketing Writing. .” ” 5 Top Brand Monitoring Tools for Marketers by 60 Second Marketer.

Review 100

Review Social Media Tools Social Media Management 100

Keyhole.co

JANUARY 17, 2024

So, when we delve into social listening, we’re exploring the “why” – the motivations and sentiments that drive the online discourse. Monitoring tackles the symptoms, and listening dives deep to reveal the root causes. You need to gauge and analyze the overall sentiment of online conversations related to your brand.

Sentiment 52

Sentiment Analysis Brand Monitoring Trends 52

Hootsuite

JULY 13, 2023

Some cons of the Meltwater platform include its lack of advanced theme and topic analysis, as well as weak dashboarding capabilities and widgets that are difficult to set up. Features include sentiment analysis, competitor benchmarking, trend spotting, and more.

Comparison 96

Comparison HootSuite Hubspot Price 96