Sprout Social

AUGUST 22, 2018

This ensures that you effectively “close” any customer concerns, all the while holding you or your team accountable for doing so. Metrics like sentiment analysis let you know how people feel about your brand at large whether that sentiment is positive, negative or neutral. — Slack (@SlackHQ) August 16, 2018.

Twitter 98

Twitter Tips Notification Sentiment 98

Twist Image

FEBRUARY 21, 2014

Remember back when the sentiment was that a brand needs to respond to everything - positive, negative and neutral - everywhere? united airlines. Transparency, speed-to-response, bringing a sense of humanity to the brand have all become corporate cultural pillars that every brand now lives to embody. It''s not easy. brand experience.

Case Study 75

Case Study Airlines Issues Publishing 75

Keyhole.co

OCTOBER 21, 2023

Using social media monitoring tools, you can record the mentions, conversations, reviews, and sentiments that might affect the success of your brand. Customer support teams: Ensure customer satisfaction by offering prompt solutions and averting emergencies. Sentiment analysis: Analyze the exchanges’ emotional undertones.

Social Media 52

Social Media Sentiment Reputation Analysis 52

Sprout Social

MARCH 16, 2023

For example, maybe you’re completely loyal to the airline whose customer service rep magically found you the perfect flight. Even in the face of price increases and flight cancellations, you’ll never book with another airline again. Measuring your team’s response rate efficiency is imperative. And they’re not alone.

Metrics 99

Metrics Social Media Sentiment Airlines 99

Sprout Social

DECEMBER 5, 2023

Several brands, including United Airlines, have reportedly lost patrons and billions in value due to their poor management of the Flight 3411 incident involving a forcefully removed passenger that went viral online. Sprout also can help your team increase ROI and efficiency through automation, chatbots and artificial intelligence.

Reputation 97

Reputation Software Tools Sentiment 97

Hootsuite

JUNE 29, 2023

You don’t necessarily have to sit back and accept public sentiment. But teaming up with anyone means that you might catch heat for any of their mistakes. By keeping track of brand mentions, you can do better brand sentiment analysis, easily collect valuable feedback, and step in before conversations get heated. The good news?

Reputation 107

Reputation Strategy Brands HootSuite 107

Twist Image

APRIL 1, 2016

It was an original sentiment, when I started writing about it, well over fifteen years ago. Just this week, Evans updated his 76 slide deck, and it's well worth everyone's effort to spend some time reviewing it, taking notes and sharing it with your teams. If you're not an airline, bank etc. Not smartphones, but mobile.

Mobile 40

Mobile Brands Yahoo Banking 40

Hootsuite

MAY 16, 2023

It continues with steps to mitigate negative sentiment. Monitor brand mentions and conversations Social media brand monitoring and sentiment analysis are at the heart of all online reputation management efforts. If the team at Starbucks didn’t do that, they’d miss out on some interesting conversations. Hootsuite has you covered.

Reputation 108

Reputation Social Media HootSuite Sentiment 108

Hootsuite

JUNE 2, 2022

American Airlines’ rainbow-washed Tweet about their new fleet decorations inspired some angry reactions from people who called out the company’s donations to anti-LGBTQ organizations. Can your social team get a little goofy? Social sentiment is a metric that captures how people feel about your brand. Brand voice guidelines.

Social Media 145

Social Media Tips HootSuite How To 145

Sprout Social

AUGUST 27, 2020

However, depending on the nature and scale of the issue that’s being called out, you’ll need to involve your public relations team, your boss and your legal team. Be authentic: Collaborate with your team to craft a humble, human response. That’s why getting your legal and PR teams involved quickly is essential.

Brands 134

Brands Sentiment Social Media Management Issues 134

Keyhole.co

JUNE 30, 2021

Every day, social managers involved in the social listening struggle with questions like “Are positive sentiments towards our brand growing or going down?” Brand Sentiments: check what sentiments were in those mentions – positive, negative, or neutral. For example, KLM airlines ran a campaign called KLM Surprise.

Data 108

Data Social Media Strategy CPC 108

Keyhole.co

MARCH 1, 2023

Every day, social managers involved in the social listening struggle with questions like “Are positive sentiments towards our brand growing or going down?” Brand Sentiments: check what sentiments were in those mentions – positive, negative, or neutral. For example, KLM airlines ran a campaign called KLM Surprise.

Data 52

Data Social Media Strategy CPC 52

Sprout Social

MARCH 31, 2020

For example, the Indian branch of Dutch airline KLM had to apologize for a now-deleted insensitive tweet regarding the fatality rates on airplanes based on where passengers are sitting during a flight. It was never our intention to hurt anyone's sentiments. pic.twitter.com/Mjw6qJ5bET. The post has since been deleted.

Social Media 134

Social Media Sentiment Examples Issues 134

Hootsuite

OCTOBER 21, 2020

According to a recent poll by the Content Marketing Institute, 52% of B2B marketers say all the marketing for their organization is run by a small or one-person team. In addition to a content calendar , team structure, brand voice and best practices guides , your B2B social media plan should: Align goals with business objectives.

B2B 98

B2B Social Media Tools Tips 98

Hootsuite

MARCH 27, 2020

For teams working at the center of a crisis (say, government social media teams or health care professionals ) social platforms are one of the top ways to get authoritative information to the population, fast. Know who’s on your “tiger” team. Know who’s on your “tiger” team. What’s a tiger team? Here are our tips.

Social Media 145

Social Media How To Policies Team 145

Convince & Convert

JULY 27, 2012

We were on a multitude of airlines during that trip. One of the airlines we were on, I won’t name them, but they are the official airline of a country that borders ours to the north. I’ve been on that airline a few times, because we do a fair amount of work in Canada, and I speak up there a lot. Richard: Yes.

Airlines 115

Airlines Sentiment Hotels ROI 115

Sprout Social

APRIL 6, 2023

Connecting the right support team for a specific issue. By deriving intent from the messages exchanged with customers and qualified leads, chatbots can automatically send customers down the appropriate path whether that’s getting support or speaking with the sales team. Resolving a complaint or problem. What is your order number?

Marketing 81

Marketing Airlines Conversation Team 81

Webbiquity SMM

MARCH 4, 2014

We had little to no authority over (other internal) teams to mandate change,” (Senior Director of Social Media and Public Relations Maria) Poveromo said. The SMLCC is able to sort data by criteria such as location/geography, basic demographics, reach, sentiment, subject matter, and social platform.

Review 205

Review Radian6 Guidelines Policies 205