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How to create a complaint management system to protect your brand reputation

Sprout Social

For example, Southwest Airlines’ quick response to a customer complaint about a long bag check line reassured the unhappy client they were committed to serving them as quickly as possible. In the end, the customer said the wait wasn’t too long and even praised the airline’s friendly employees. Reduce agent burnout Let’s face it.

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Why brands need a social media monitoring strategy

Sprout Social

Monitoring helps you with your brand perception and sentiment. Airlines have some of the busiest social media notifications around and it helps to keep an eye on brand keywords. Because of listening tools, Alaska Airline was able to quickly respond to a customer’s tweets that didn’t directly mention them. Brand hashtags.

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5 Ways To Use Social Media Content For Customer Success

Keyhole.co

GoPro The camera company GoPro actively encourages users to share videos taken with their products on social media using specific hashtags. Bonus: You can add campaign hashtags and keywords to Keyhole. It goes beyond just monitoring social media platforms for brand mentions and hashtags. JetBlue Airways This U.S.-based

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10 Tips for Providing Top-Tier Twitter Customer Service

Sprout Social

This ensures that you effectively “close” any customer concerns, all the while holding you or your team accountable for doing so. Metrics like sentiment analysis let you know how people feel about your brand at large whether that sentiment is positive, negative or neutral. — Slack (@SlackHQ) August 16, 2018.

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Everything You Need To Know About Social Media Monitoring

Keyhole.co

Using social media monitoring tools, you can record the mentions, conversations, reviews, and sentiments that might affect the success of your brand. Customer support teams: Ensure customer satisfaction by offering prompt solutions and averting emergencies. Sentiment analysis: Analyze the exchanges’ emotional undertones.

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Brand Reputation Management: 10 Strategies to Avoid Damage

Hootsuite

You don’t necessarily have to sit back and accept public sentiment. But teaming up with anyone means that you might catch heat for any of their mistakes. You can filter posts by account, keyword, hashtags, and even location. Track your social sentiment Okay, so you know people are talking about you. The good news?

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The 2023 Guide to Social Media Reputation Management

Hootsuite

It continues with steps to mitigate negative sentiment. Monitor brand mentions and conversations Social media brand monitoring and sentiment analysis are at the heart of all online reputation management efforts. If the team at Starbucks didn’t do that, they’d miss out on some interesting conversations. Hootsuite has you covered.