Hootsuite

JUNE 29, 2023

You don’t necessarily have to sit back and accept public sentiment. You can filter posts by account, keyword, hashtags, and even location. By keeping track of brand mentions, you can do better brand sentiment analysis, easily collect valuable feedback, and step in before conversations get heated. The good news?

Reputation 106

Reputation Strategy Brands HootSuite 106

Hootsuite

MAY 16, 2023

It continues with steps to mitigate negative sentiment. Monitor brand mentions and conversations Social media brand monitoring and sentiment analysis are at the heart of all online reputation management efforts. Sentiment analysis is the contextual review of brand mentions. Hootsuite has you covered.

Reputation 108

Reputation Social Media HootSuite Sentiment 108

Sprout Social

AUGUST 27, 2020

Honestly, it’s hard to think the last time there wasn’t a trending hashtag to boycott a brand or public figure. Even a single, seemingly small or isolated issue can turn into a flurry of memes, Retweets, comments or a trending hashtag, so it’s important to move quickly and respond ASAP. On the other hand, a brand misstep can be costly.

Brands 136

Brands Sentiment Social Media Management Issues 136

Visually SM

SEPTEMBER 17, 2015

Utilize relevant hashtags. The downside is that increasing your impressions doesn’t necessarily mean you’re increasing the positive sentiment around your brand. One amazing example is Royal Dutch Airlines which has surpassed its industry average of 11.3% Try real-time marketing. Look to past successful content. Engagement Time.

Metrics 145

Metrics Social Media Airlines Social Media Management 145

Keyhole.co

JUNE 30, 2021

Every day, social managers involved in the social listening struggle with questions like “Are positive sentiments towards our brand growing or going down?” Brand Sentiments: check what sentiments were in those mentions – positive, negative, or neutral. For example, KLM airlines ran a campaign called KLM Surprise.

Data 108

Data Social Media Strategy CPC 108

Keyhole.co

MARCH 1, 2023

Every day, social managers involved in the social listening struggle with questions like “Are positive sentiments towards our brand growing or going down?” Brand Sentiments: check what sentiments were in those mentions – positive, negative, or neutral. For example, KLM airlines ran a campaign called KLM Surprise.

Data 52

Data Social Media Strategy CPC 52

Visually SM

SEPTEMBER 17, 2015

Utilize relevant hashtags. The downside is that increasing your impressions doesn’t necessarily mean you’re increasing the positive sentiment around your brand. One amazing example is Royal Dutch Airlines which has surpassed its industry average of 11.3% Try real-time marketing. Look to past successful content. Engagement Time.

Metrics 100

Metrics Social Media Airlines Social Media Management 100

Sprout Social

MARCH 31, 2020

For example, the Indian branch of Dutch airline KLM had to apologize for a now-deleted insensitive tweet regarding the fatality rates on airplanes based on where passengers are sitting during a flight. However, presenting death rates as a “fun fact” with a #TriviaTuesday hashtag is definitely in poor taste.

Social Media 135

Social Media Sentiment Examples Issues 135

Hootsuite

MARCH 27, 2020

And if your social listening strategy is optimized, your team can continue to monitor audience sentiment around your brand, as well as track what’s happening with your competitors and industry at large. They even came up with their own branded hashtag. It’s just the nature of the job. But you know what? So it works.

Social Media 145

Social Media How To Policies Team 145

Sprout Social

APRIL 6, 2023

In the case of an airline, between departures, arrivals, potential seating upgrades and a myriad of places to purchase tickets from, there is an almost infinite number of combinations for customer interactions. What is your order number? Using a tool like Sprout Social allows you to build and deploy new Twitter chatbots in minutes.

Marketing 82

Marketing Airlines Conversation Team 82