United Airlines PR Disaster: What you Can Learn from Their #FAIL

Devumi

When left unchecked, they turn into PR disasters like what happened to United Airlines recently. The post United Airlines PR Disaster: What you Can Learn from Their #FAIL appeared first on Devumi. Business Case Studies Marketing hashtag marketing online marketing social media social media marketing twitter twitter followers twitter for business twitter for small business twitter marketing twitter marketing strategy video marketing viral marketing

5 Great Hashtag Campaigns From The Hospitality Industry

Talkwalker SM

Why should you bother creating your own hashtag campaign ? A good hashtag can redefine your online brand identity, provide you with new ways to interact with your customers and help you promote product and services to new audience segments. Here are 5 great examples of hashtag campaigns from the hospitality industry that will inspire your social media strategy. LiveThere: Airbnb Uses Data For Hashtag Inspiration.

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Five Ways to Boost Your Brand Value Using Social Amplification

Webbiquity SMM

For example, Southwest Airlines rebranded themselves by implementing a yellow, red, and blue tri-color scheme. Here’s a snapshot from their website that showcases their new color scheme: Images via Southwest Airlines. Leverage Hashtags. Guest post by Shane Barker.

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Virgin America Launches First In-Flight Social Network With #PlanePitch Twitter Contest

The Realtime Report

The ability to access your social networks while in the air is nothing new; many airlines offer in-flight WiFi (for a price) within the US. Other airlines have used social networks to help passengers make connections , but this will be the first of its kind in the US. So far the response seems very positive, with lots of hashtag #planepitch entries, ranging from silly to serious.

Three Things Twitter’s Marketing Team Needs to Do

Webbiquity SMM

Event marketers in particular have been an active segment: virtually every live event, from 90-minute presentations to week-long conferences, now has its own hashtag. At the other end of the spectrum, the reaction on Twitter was brutal when United Airlines forcibly dragged a passenger off a plane in 2017. Social Media Marketing Twitter BizBash event marketing Motley Fool Oreos twitter lists Twitter marketing United Airlines

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The Best Brands on Twitter 2014

Devumi

Charmin have made their account popular thanks to fun tweets like this where they join in on trending hashtags: #WorstDateIn5Words You clogged your dates toilet. Delta – Delta Airlines. It seems like everyone gets mad at airlines. Looking above there was: @Charmins ’ humor and use of trending hashtags. Twitter hashtag marketing online marketing social media marketing twitter followers twitter marketing twitter marketing strategy

Amsterdam’s Schiphol Airport Launches Interactive Game Powered By Instagram Photos

Convince & Convert

Images for the game are sourced using hashtags from a custom built content management system. Hints such as airline, flight duration, and local time can assist in identifying the location, but also deduct time from the clock. The top 50 scores have a chance to win two free airline tickets to a destination of their choice. It’s also somewhat unexpected from an airport versus say, a tourism board, airline, hotel, or other attraction.

10 Ways You Can Beat the Instagram Algorithm

Pixlee

Delta Airlines reposts travel photos from its customers to inspire the brand account’s followers looking forward to visiting their dream destinations. Use Hashtags Correctly. Using relevant hashtags in each post increases the reach of your posts.

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Social Media’s Response to Apple vs. The FBI

Convince & Convert

In an effort to promote the airline’s expanded year-round service to Palm Springs from San Francisco and New York, Virgin America is asking customers flying to and from PSP to play dress-up. To be fair, the airliner anticipated results like these. At the same time, the airliner seems to 2stand out among competitors by engaging their fans and flyers in driving brand awareness. Business: Virgin America Launches #LetModFly. Calling all Mad Men fans!

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Three Things Twitter Needs to Thrive

Webbiquity SMM

Even Twitter’s handling of hashtags—a core element in topic research and monitoring—is sketchy. One can search by hashtag and see top trends, but little beyond that. show related hashtags and their relative popularity. One would expect it to find helpful external lists like Chuck Martin’s Top CMOs on Twitter , the Top Colleges on Twitter , the Top Airlines on Twitter , and the Top Musicians on Twitter.

Social Media During Emergencies

Akamai Marketing

So now that social media is officially part of emergencies, some thoughts and suggestions about social media use during large scale emergencies: Hashtag coordination : local, state, federal agencies should coordinate around a single hashtag and alert news outlets to the hashtag. If a community-based hashtag already exists as is the case with #hitsunami, then consider using that hashtag. Meanwhile the #tsunami hashtag was infiltrated with spam.

One Social Media Metric to Rule Them All

Visually SM

Utilize relevant hashtags. One amazing example is Royal Dutch Airlines which has surpassed its industry average of 11.3% To continue with the Royal Dutch Airlines example, the airline constantly updates their Twitter header image to show just how long one should anticipate waiting for a response–and it almost always beats this benchmark.

Monopoly Launches ‘Save Your Token’ Campaign on Facebook

The Realtime Report

Fans can “campaign” to save their favorite token by sharing images and videos with their friends on Facebook and Twitter, and by using the hashtag #tokenvote. Related Stories Social TV: Fans Tweet to Choose Hawaii Five-O Ending Turkish Airlines Video Ad Tops 100 Million Views Facebook Contest: Doritos Crowdsources Super Bowl Ads. Monopoly is using Facebook and Twitter to get fans excited about a change in the classic board game.

Mind Your Manners: Etiquette Tips for Your Social Media

agora pulse

British Airways learned this lesson in 2013 after a customer spent $1,000 to promote a tweet slamming the airline on Twitter. Stop abusing hashtags. Firstly, hashtags in tweets are awesome and usually receive around more retweets, but hashtag abuse needs to stop!

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Why brands need a social media monitoring strategy

Sprout Social

Airlines have some of the busiest social media notifications around and it helps to keep an eye on brand keywords. Because of listening tools, Alaska Airline was able to quickly respond to a customer’s tweets that didn’t directly mention them. Brand hashtags. Campaign hashtags.

Don’t Be Scared, Be Prepared: How to Manage a Social Media Crisis

Convince & Convert

Relevant hashtags to help disseminate info . Use Twitter threads to connect new posts to old posts and use hashtags consistently to spread the messages broadly. When tragedy struck on a Southwest Airlines flight after an engine explosion, @SouthwestAir updated all social media profile images to a simple white or gray icon. The worst time to start planning for a social media crisis is when you’re in the middle of one. Click To Tweet.

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Talking #measurePR with Sandra Fathi

Waxing UnLyrical

My panel – also featuring Sandra Fathi of Affect and Ashley Pettit of Southwest Airlines – was on March 20. We’ll be convening on Twitter from 12-1 pm ET, using the #measurePR hashtag; I hope to see you there! A couple of weeks ago, I was getting ready to speak at the Ragan PR Measurement Summit here in DC (it was excellent, really, and I’m not just saying that because I was on the roster).

The Best of This Summer’s Social Media

Ignite Social Media

That particular hashtag had over 2,000 uses, meaning there were plenty of Halo Top fans hoping for one last chance at a win. With over 12,000 posts with the #BecauseSummer hashtag so far, they’re clearly getting millennials excited about the season and celebrating it with Malibu. With all the drama surrounding airlines these days, we have to give it to Delta. From ice cream to airlines, that wraps up a few of our summer campaign favorites. Ah, August.

5 Ways to Tell Your Brand Story with Instagram Stories

Sprout Social

At Natives, one of our favorite examples of this is Delta Airlines ’ #SkyMilesLife UGC story series. From budding photographers to AV junkies, Delta has a lot of fans who’d love to nab that real estate for 24 hours, and knowing they might be featured by Delta keeps them sharing content under this branded hashtag. 3) Covert Hashtagging and Geotagging. By now, you’ve discovered that Instagram lets you add hashtags and locations to your Stories.

What You Need To Know About FTC Influencer Disclosures

Ignite Social Media

Hotel stays, airline tickets, a box of the newest marshmallow filled cereal, the use of a vehicle for a week, all these are considered forms of compensation. the disclosure takes the form of a hashtag. However, there are specific hashtags that are considered acceptable by the FTC: #Sponsored, #Paid or #Ad are the recommended disclosures.

Social Media Gone Wrong … and How to Avoid Making the Same Mistakes

Buzz Marketing for Technology

” The insensitive tweet not only went to the company’s 25,000 followers, but also included a hashtag to make it a part of NBC News’ social debate conversation. Qantas Airlines. Lesson Learned: Just because you have a hashtag joke does not mean anything goes, and sex does NOT always sell. Posted in Advertising Branding Social Media. We’re all human. We all make mistakes. However, when your mistake involves social media, it’s not that easy to make amends.

Real-Life Instagram Project Filters In Unique View of London

Convince & Convert

The photo frames contain Ribeiro’s Instagram account (nitchows) and encourage people to tag their photos with the #reallifeinstagram hashtag. At present, the hashtag #reallifeinstagram has been used in 575 posts on Instagram, most of which pre-date the campaign and contain snapshots of old photographs and Polaroid photos. This campaign could have easily come from a tourism board, an airline, or a hotel chain.

10 Brands Killing It On Instagram in 2016

Talkwalker SM

Their images and videos show the athletes in action, tying all sports together through inspirational hashtags such as #FindFocus or #HereToCreate. Condé Nast does a great job of taking us around the world and makes smart use of popular hashtags (#TravelerInVienna, #TravelerInChicago, etc) and travel bloggers such as @grantlegan or @sashajuliard to give more visibility to posts.

Navigating call-out culture: What to do when your brand is in the hot seat

Sprout Social

Honestly, it’s hard to think the last time there wasn’t a trending hashtag to boycott a brand or public figure. Even a single, seemingly small or isolated issue can turn into a flurry of memes, Retweets, comments or a trending hashtag, so it’s important to move quickly and respond ASAP.

The right fit: How to find influencers for your brand’s marketing campaign

Sprout Social

And airlines will undoubtedly want to work with someone whose post about their recent trip receives just as many Likes and comments as their non-travel content. For all the think pieces out there proclaiming influencers are a dying breed, influencer marketing is unquestionably here to stay.

Embrace Mistakes to Become a Better Social Media Pro

Convince & Convert

Karlijn Vogel-Meijer is the Manager Social Media at KLM (the Royal Dutch Airlines). Tweetable Moments We have a policy of no hashtag left behind, so we’re always going through and engaging with the fans. What does “no hashtag left behind” mean? Another month, another incredible round of guests on the Social Pros Podcast.

Please Aggravate Me: Is Gamifying Customer Service a Reality

Convince & Convert

Recently I needed to change a flight with United Airlines. So I grabbed my iPhone , dialed United, and heard this recorded message: Thanks for calling United Airlines. During my initial hold time I heard music, information about United Airlines, and sometimes-long periods of COMPLETE silence, making me wonder, “Have I been disconnected?”. Lisa Loeffler ( @LisaMLoeffler ) is Research & Analysis Lead at Convince & Convert.

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Please Aggravate Me: Is Gamifying Customer Service a Reality

Convince & Convert

Recently I needed to change a flight with United Airlines. So I grabbed my iPhone , dialed United, and heard this recorded message: Thanks for calling United Airlines. During my initial hold time I heard music, information about United Airlines, and sometimes-long periods of COMPLETE silence, making me wonder, “Have I been disconnected?”. Lisa Loeffler ( @LisaMLoeffler ) is Research & Analysis Lead at Convince & Convert.

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20+ Creative Social Media Contest Ideas and Examples

Hootsuite

Hashtags like #giveaway, #freebie, #liketoenter, and #commentoenter help to amplify the contest’s reach, too. To promote the launch of its new direct flight from Tampa to Frankfurt, German airline Lufthansa ran a two-week #Hausguest social media campaign. Based on the post’s comments, the airline scored somewhere near 650 followers out of the promotion. A few years back, Expedia noticed that #tbt was the fourth most popular hashtag on Instagram.

7 Essential Building Blocks to Manage a Corporate Reputation Online

Oktopost

Companies with a bad reputation may suffer losses of revenue and stock value for a long time after such events — just ask United Airlines or Wells Fargo. This is done by crowding out the negative content with positive content that will show up in the same searches, hashtags, and news feeds as the negative stuff. “I don’t give a damn about my bad reputation,” Joan Jett once sang.

Using Social Media for Good: Meet the Entreprenuer Changing the World One Story at a Time – Branden Harvey [SSM040]

Buffer Social

How Branden was able to tell the story of Pope Francis, SouthWest Airlines, and others. We’d love to connect with you at @buffer on Twitter or with the hashtag #bufferpodcast. Negativity. It’s human nature. At least that’s what research shows! Researchers have demonstrated repeatedly that negative information has a greater impact on the brain than positive information.

Q4 Content Calendar: Important Dates and Campaign Ideas for Small Businesses

Buffer Social

Use hashtags : Hashtags are a great way to extend the reach of your content on platforms like Twitter and Instagram. Southwest Airlines (@SouthwestAir) December 21, 2016. The last quarter of the year is always a busy one for marketers. Between October and the end of December, we have the holiday season, Halloween, Thanksgiving, Black Friday, and more. Each of these dates provides an opportunity for your business to connect with your audience and target customers.

Visual Analytics: Find Your Brand’s Visual Influencers

Talkwalker SM

You should have already heard this statistic: over 1.8 billion pictures are shared online every day. Images and videos play an ever increasing role in the way people interact on social media, as attested by the rise of visual-oriented platforms such as Instagram, Pinterest and Snapchat, and the increasing visual focus of giants such as Twitter and Facebook. And yes, several of these pictures define how entire segments of your audience will perceive your products and your brand as a whole.

Social media crisis plan: What to do when things go wrong

Sprout Social

For example, the Indian branch of Dutch airline KLM had to apologize for a now-deleted insensitive tweet regarding the fatality rates on airplanes based on where passengers are sitting during a flight. If you’ve never had to respond to a social media crisis, consider yourself lucky.

How to Build a Brand Lifestyle 101

Pixlee

Their homepage even displays real customer photos via social shares surrounding the hashtag #LIVELACROIX , which are probably the most powerful lifestyle ads the company could ask for. Another on the lifestyle brands list, Southwest Airlines is a company that believes ‘without the heart it’s just a machine’ and everything from their Instagram feed to how flight attendants deliver in-flight announcements embodies this.

Four Elements of a Wildly Successful Digital Brand

Pixlee

One of the best examples of constant availability is the Royal Dutch Airlines’ Twitter feed. Loews Hotels executes this expertly with its hashtag campaign #TravelForReal. With online sales in the U.S. projected to reach $523 billion within the next five years, digital marketing has become a focus point of all forward-thinking brands. These brands are looking to optimize website ads, SEO campaigns and more – anything to give them an edge over the competition.

How to Get Free Instagram Followers: 35 Tips that Actually Work

Hootsuite

Use relevant hashtags to reach new users. But hashtags do appear in Instagram search. That means using hashtags thoughtfully can be a good way to get followers on Instagram for free. Do some experimenting to learn how many hashtags work best for your particular account.

10 Tips to Prepare for NMX 2014

Kikolani

This can include airline, flight numbers, arrival / departure times, hotel name and address, and other pertinent information. If you haven’t planned any meetings before getting to NMX and want to know who all is there, be sure to follow the #NMX hashtag. We’re only five days away from one of my favorite online marketing events, NMX 2014. So I thought I’d share some of my favorite tips for preparing for NMX or any conference event!

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16 Social Media Podcasts to Take Your Marketing Skills to the Next Level Today

Buffer Social

Recent episodes you might like: How Southwest Airlines Led With Social Media To Emerge From a Crisis. Hashtagged by Jordan Powers. Hashtagged is a podcast all about Instagram. What should you do if you want to become the best at what you do? There’s probably a long list, with lots of options. One thing we’re particularly fond of at Buffer when it comes to improving ourselves is listening to podcasts relevant to our niche and industry.

Four Elements of a Wildly Successful Digital Brand

Pixlee

One of the best examples of constant availability is the Royal Dutch Airlines’ Twitter feed. Loews Hotels executes this expertly with its hashtag campaign #TravelForReal. With online sales in the U.S. projected to reach $523 billion within the next five years, digital marketing has become a focus point of all forward-thinking brands. These brands are looking to optimize website ads, SEO campaigns and more – anything to give them an edge over the competition.