United Airlines PR Disaster: What you Can Learn from Their #FAIL

Devumi

When left unchecked, they turn into PR disasters like what happened to United Airlines recently. The post United Airlines PR Disaster: What you Can Learn from Their #FAIL appeared first on Devumi.

5 Great Hashtag Campaigns From The Hospitality Industry

Talkwalker SM

Why should you bother creating your own hashtag campaign ? A good hashtag can redefine your online brand identity, provide you with new ways to interact with your customers and help you promote product and services to new audience segments.

Three Things Twitter’s Marketing Team Needs to Do

Webbiquity SMM

Event marketers in particular have been an active segment: virtually every live event, from 90-minute presentations to week-long conferences, now has its own hashtag. Social Media Marketing Twitter BizBash event marketing Motley Fool Oreos twitter lists Twitter marketing United Airlines

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Virgin America Launches First In-Flight Social Network With #PlanePitch Twitter Contest

The Realtime Report

The ability to access your social networks while in the air is nothing new; many airlines offer in-flight WiFi (for a price) within the US. Other airlines have used social networks to help passengers make connections , but this will be the first of its kind in the US.

The Best Brands on Twitter 2014

Devumi

Charmin have made their account popular thanks to fun tweets like this where they join in on trending hashtags: #WorstDateIn5Words You clogged your dates toilet. Delta – Delta Airlines. It seems like everyone gets mad at airlines.

#CMAD is coming up soon!!!

SocialFish

ALL INFO WILL BE AT THE #CMAD hashtag, on communitymanagerappreciationdayd.com or on the Facebook event page ! REMINDER. Mark your calendars for Community Manager Appreciation Day on Monday January 23!

Amsterdam’s Schiphol Airport Launches Interactive Game Powered By Instagram Photos

Convince & Convert

Images for the game are sourced using hashtags from a custom built content management system. Hints such as airline, flight duration, and local time can assist in identifying the location, but also deduct time from the clock.

Social Media’s Response to Apple vs. The FBI

Convince & Convert

In an effort to promote the airline’s expanded year-round service to Palm Springs from San Francisco and New York, Virgin America is asking customers flying to and from PSP to play dress-up. To be fair, the airliner anticipated results like these.

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How the LinkedIn Algorithm Works And How to Make it Work for You

Hootsuite

For this reason, the LinkedIn algorithm measures a post’s affinity to someone’s interests based on the groups they’re in, and the hashtags, people, and pages they follow. Tag relevant companies and members, use keywords strategically, and include relevant hashtags.

Three Things Twitter Needs to Thrive

Webbiquity SMM

Even Twitter’s handling of hashtags—a core element in topic research and monitoring—is sketchy. One can search by hashtag and see top trends, but little beyond that. show related hashtags and their relative popularity. One would expect it to find helpful external lists like Chuck Martin’s Top CMOs on Twitter , the Top Colleges on Twitter , the Top Airlines on Twitter , and the Top Musicians on Twitter.

One Social Media Metric to Rule Them All

Visually SM

Utilize relevant hashtags. One amazing example is Royal Dutch Airlines which has surpassed its industry average of 11.3%

Don’t Be Scared, Be Prepared: How to Manage a Social Media Crisis

Convince & Convert

Relevant hashtags to help disseminate info . Use Twitter threads to connect new posts to old posts and use hashtags consistently to spread the messages broadly. The worst time to start planning for a social media crisis is when you’re in the middle of one. Click To Tweet.

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Monopoly Launches ‘Save Your Token’ Campaign on Facebook

The Realtime Report

Fans can “campaign” to save their favorite token by sharing images and videos with their friends on Facebook and Twitter, and by using the hashtag #tokenvote. Monopoly is using Facebook and Twitter to get fans excited about a change in the classic board game.

Four of the Scariest Brand Social Media Flubs

Ignite Social Media

Brands hop on trending hashtags all the time in hopes of getting some extra impressions and engagements. The problem with this one is the trending hashtag #WhyIStayed was actually a place for survivors of domestic abuse to say why they chose to stay with their abusers.

The Best of This Summer’s Social Media

Ignite Social Media

That particular hashtag had over 2,000 uses, meaning there were plenty of Halo Top fans hoping for one last chance at a win. With over 12,000 posts with the #BecauseSummer hashtag so far, they’re clearly getting millennials excited about the season and celebrating it with Malibu.

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5 Ways to Tell Your Brand Story with Instagram Stories

Sprout Social

At Natives, one of our favorite examples of this is Delta Airlines ’ #SkyMilesLife UGC story series. 3) Covert Hashtagging and Geotagging. By now, you’ve discovered that Instagram lets you add hashtags and locations to your Stories.

Talking #measurePR with Sandra Fathi

Waxing UnLyrical

My panel – also featuring Sandra Fathi of Affect and Ashley Pettit of Southwest Airlines – was on March 20. We’ll be convening on Twitter from 12-1 pm ET, using the #measurePR hashtag; I hope to see you there!

Social Media During Emergencies

Akamai Marketing

So now that social media is officially part of emergencies, some thoughts and suggestions about social media use during large scale emergencies: Hashtag coordination : local, state, federal agencies should coordinate around a single hashtag and alert news outlets to the hashtag. If a community-based hashtag already exists as is the case with #hitsunami, then consider using that hashtag. Meanwhile the #tsunami hashtag was infiltrated with spam.

What You Need To Know About FTC Influencer Disclosures

Ignite Social Media

Hotel stays, airline tickets, a box of the newest marshmallow filled cereal, the use of a vehicle for a week, all these are considered forms of compensation. the disclosure takes the form of a hashtag.

10 Brands Killing It On Instagram in 2016

Talkwalker SM

Their images and videos show the athletes in action, tying all sports together through inspirational hashtags such as #FindFocus or #HereToCreate. With over 500 million monthly active users , Instagram has become a prime target for brands trying to reach new audience segments.

7 Essential Building Blocks to Manage a Corporate Reputation Online

Oktopost

Companies with a bad reputation may suffer losses of revenue and stock value for a long time after such events — just ask United Airlines or Wells Fargo. “I don’t give a damn about my bad reputation,” Joan Jett once sang.

Real-Life Instagram Project Filters In Unique View of London

Convince & Convert

The photo frames contain Ribeiro’s Instagram account (nitchows) and encourage people to tag their photos with the #reallifeinstagram hashtag. This campaign could have easily come from a tourism board, an airline, or a hotel chain.

Social Media Gone Wrong … and How to Avoid Making the Same Mistakes

Buzz Marketing for Technology

” The insensitive tweet not only went to the company’s 25,000 followers, but also included a hashtag to make it a part of NBC News’ social debate conversation. Qantas Airlines. Posted in Advertising Branding Social Media. We’re all human. We all make mistakes.

20+ Creative Social Media Contest Ideas and Examples

Hootsuite

Hashtags like #giveaway, #freebie, #liketoenter, and #commentoenter help to amplify the contest’s reach, too. To promote the launch of its new direct flight from Tampa to Frankfurt, German airline Lufthansa ran a two-week #Hausguest social media campaign. Create a hashtag challenge.

Embrace Mistakes to Become a Better Social Media Pro

Convince & Convert

Karlijn Vogel-Meijer is the Manager Social Media at KLM (the Royal Dutch Airlines). Tweetable Moments We have a policy of no hashtag left behind, so we’re always going through and engaging with the fans. What does “no hashtag left behind” mean?

Please Aggravate Me: Is Gamifying Customer Service a Reality

Convince & Convert

Recently I needed to change a flight with United Airlines. So I grabbed my iPhone , dialed United, and heard this recorded message: Thanks for calling United Airlines. Lisa Loeffler ( @LisaMLoeffler ) is Research & Analysis Lead at Convince & Convert.

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Please Aggravate Me: Is Gamifying Customer Service a Reality

Convince & Convert

Recently I needed to change a flight with United Airlines. So I grabbed my iPhone , dialed United, and heard this recorded message: Thanks for calling United Airlines. Lisa Loeffler ( @LisaMLoeffler ) is Research & Analysis Lead at Convince & Convert.

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Visual Analytics: Find Your Brand’s Visual Influencers

Talkwalker SM

You should have already heard this statistic: over 1.8 billion pictures are shared online every day.

Using Social Media for Good: Meet the Entreprenuer Changing the World One Story at a Time – Branden Harvey [SSM040]

Buffer Social

How Branden was able to tell the story of Pope Francis, SouthWest Airlines, and others. We’d love to connect with you at @buffer on Twitter or with the hashtag #bufferpodcast. Negativity. It’s human nature. At least that’s what research shows!

Four Elements of a Wildly Successful Digital Brand

Pixlee

One of the best examples of constant availability is the Royal Dutch Airlines’ Twitter feed. Loews Hotels executes this expertly with its hashtag campaign #TravelForReal. With online sales in the U.S.

Q4 Content Calendar: Important Dates and Campaign Ideas for Small Businesses

Buffer Social

Use hashtags : Hashtags are a great way to extend the reach of your content on platforms like Twitter and Instagram. Southwest Airlines (@SouthwestAir) December 21, 2016. The last quarter of the year is always a busy one for marketers.

How to Build a Brand Lifestyle 101

Pixlee

Their homepage even displays real customer photos via social shares surrounding the hashtag #LIVELACROIX , which are probably the most powerful lifestyle ads the company could ask for.

Twitter Tips for Your Business to Follow Into 2017

Sprout Social

Q1: What are some best practices for using an event hashtag? For one hour, the expert responds to as many questions as possible on the hashtag #AskForbes. For accounts that provide support like Southwest Airlines, you can navigate to the customer support dashboard. When 75.3%

10 Tips to Prepare for NMX 2014

Kikolani

This can include airline, flight numbers, arrival / departure times, hotel name and address, and other pertinent information. If you haven’t planned any meetings before getting to NMX and want to know who all is there, be sure to follow the #NMX hashtag.

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16 Social Media Podcasts to Take Your Marketing Skills to the Next Level Today

Buffer Social

Recent episodes you might like: How Southwest Airlines Led With Social Media To Emerge From a Crisis. Hashtagged by Jordan Powers. Hashtagged is a podcast all about Instagram. What should you do if you want to become the best at what you do?

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Four Elements of a Wildly Successful Digital Brand

Pixlee

One of the best examples of constant availability is the Royal Dutch Airlines’ Twitter feed. Loews Hotels executes this expertly with its hashtag campaign #TravelForReal. With online sales in the U.S.

Instagram Zoom: How to Get the Most From Instagram’s New Feature (Plus Inspiration From 10 Awesome Brands)

Buffer Social

The airline also made good use of the caption to encourage zooming: #Zoom in for a closer look. To encourage users to zoom, Reyka turned to the emoji and also used the hashtag #instazoom.

5 Reasons to Leap at the Social Media Marketing World’s Next Event

Socially Sorted

there’s a long haul flight, bad airline food, the exchange rate is abysmal… the list goes on. You can join in while the event is on before the recordings are available – the Twitter Hashtag is a great place to connect along with LinkedIn.

How to Identify Your Social Media Influencers

Sprout Social

An United airlines 757-224 (#N14115) lined up and ready to roll at LAX. Using Twitter analytics tools from Sprout Social provides huge benefits into finding trending topics and hashtags with your brand.

#NoTwoDays: A Day in the Life of Pete Haas of PCMag

Sprout Social

The stream of stories includes an editorial about the new electronics ban for airlines and a comparison of the new iPad to previous models. Keep the conversation going by using the hashtag #NoTwoDays and share your story! “Well, no two days are alike.”

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