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How to create a complaint management system to protect your brand reputation

Sprout Social

For example, Southwest Airlines’ quick response to a customer complaint about a long bag check line reassured the unhappy client they were committed to serving them as quickly as possible. In the end, the customer said the wait wasn’t too long and even praised the airline’s friendly employees. Reduce agent burnout Let’s face it.

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Why brands need a social media monitoring strategy

Sprout Social

These kinds of posts don’t come up in your regular network notifications, which is why it’s important to set up your monitoring tools. Monitoring helps you with your brand perception and sentiment. Airlines have some of the busiest social media notifications around and it helps to keep an eye on brand keywords.

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10 Tips for Providing Top-Tier Twitter Customer Service

Sprout Social

This ensures that you effectively “close” any customer concerns, all the while holding you or your team accountable for doing so. Metrics like sentiment analysis let you know how people feel about your brand at large whether that sentiment is positive, negative or neutral. — Slack (@SlackHQ) August 16, 2018.

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Everything You Need To Know About Social Media Monitoring

Keyhole.co

Using social media monitoring tools, you can record the mentions, conversations, reviews, and sentiments that might affect the success of your brand. Customer support teams: Ensure customer satisfaction by offering prompt solutions and averting emergencies. Sentiment analysis: Analyze the exchanges’ emotional undertones.

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Top 10 reputation management software and how to select the best tool for your business

Sprout Social

Several brands, including United Airlines, have reportedly lost patrons and billions in value due to their poor management of the Flight 3411 incident involving a forcefully removed passenger that went viral online. Sprout also can help your team increase ROI and efficiency through automation, chatbots and artificial intelligence.

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How to Manage a Social Media Crisis and Save Your Job: 9 Tips

Hootsuite

American Airlines’ rainbow-washed Tweet about their new fleet decorations inspired some angry reactions from people who called out the company’s donations to anti-LGBTQ organizations. The key to nipping things in the bud quickly, of course, is keeping an eye out for notifications and @mentions. Can your social team get a little goofy?

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Social media crisis plan: What to do when things go wrong

Sprout Social

For example, the Indian branch of Dutch airline KLM had to apologize for a now-deleted insensitive tweet regarding the fatality rates on airplanes based on where passengers are sitting during a flight. It was never our intention to hurt anyone's sentiments. pic.twitter.com/Mjw6qJ5bET. The post has since been deleted.