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How to create a complaint management system to protect your brand reputation

Sprout Social

Turning a negative situation into a positive outcome will help win their loyalty and maybe even earn your brand public praise on social media. For example, Southwest Airlines’ quick response to a customer complaint about a long bag check line reassured the unhappy client they were committed to serving them as quickly as possible.

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5 Ways To Use Social Media Content For Customer Success

Keyhole.co

If you want to harness the power of social media content for customer success to enhance loyalty, leading to a rise in customer success rates, read on. It includes an analysis of context, sentiment, and the overall customer experience. Empower your social media team: Train your team to handle a variety of customer queries and issues.

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Why brands need a social media monitoring strategy

Sprout Social

Responding to customers has been shown to lead to stronger brand loyalty among customers. Monitoring helps you with your brand perception and sentiment. Airlines have some of the busiest social media notifications around and it helps to keep an eye on brand keywords. — Alaska Airlines (@AlaskaAir) February 5, 2020.

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10 Tips for Providing Top-Tier Twitter Customer Service

Sprout Social

This ensures that you effectively “close” any customer concerns, all the while holding you or your team accountable for doing so. Metrics like sentiment analysis let you know how people feel about your brand at large whether that sentiment is positive, negative or neutral. — Slack (@SlackHQ) August 16, 2018.

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The social media customer service metrics that experts measure

Sprout Social

For example, maybe you’re completely loyal to the airline whose customer service rep magically found you the perfect flight. Even in the face of price increases and flight cancellations, you’ll never book with another airline again. Only the brands that go above and beyond for their customers receive enviable brand loyalty.

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Everything You Need To Know About Social Media Monitoring

Keyhole.co

Using social media monitoring tools, you can record the mentions, conversations, reviews, and sentiments that might affect the success of your brand. Brand custodians: Protect your brand’s reputation and foster enduring brand loyalty. Sales teams: Determine prospective leads and keep a close eye on what the competition is doing.

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Brand Reputation Management: 10 Strategies to Avoid Damage

Hootsuite

You don’t necessarily have to sit back and accept public sentiment. But teaming up with anyone means that you might catch heat for any of their mistakes. By keeping track of brand mentions, you can do better brand sentiment analysis, easily collect valuable feedback, and step in before conversations get heated. The good news?