Rebekah Radice

OCTOBER 19, 2015

Just as great customer service sets your company apart, so does transparency. KLM Airlines gets this. They’re building brand loyalty one comment at a time, allowing fans to become advocates, actively recommending the airline to other prospective customers. Conversation rate – Tracking the conversations per post.

Facebook 114

Facebook Marketing Airlines Metrics 114

Twist Image

OCTOBER 25, 2011

In fact, let's be honest: sometimes the expectations of consumers is so far beyond the pale that anything the company does to try to please them will be met with grumbles and complaints. The other day, I was reviewing the Facebook page for a major airline and there was one complaint that stood out: "I'll never fly with you again!

Hotels 109

Hotels Loyalty Airlines Reputation 109

Pixlee

JUNE 16, 2021

This means that consumers are looking at recycling and other environmental decisions made by companies to decide whether or not they want to support it. Plus, it can be beneficial for the long-term growth of your company. Consumers are increasingly expecting companies to do their part in taking care of the environment.

Retail 52

Retail Trends UGC Mobile 52

Oktopost

SEPTEMBER 24, 2019

The companies that can ride out events like these are often able to do so because their past actions established a track record of dependability, responsibility, and ongoing improvement. Companies with a bad reputation may suffer losses of revenue and stock value for a long time after such events — just ask United Airlines or Wells Fargo.

Reputation 83

Reputation Press Release Airlines Construction 83

Sprout Social

AUGUST 22, 2018

Features such as Sprout’s Smart Inbox track conversations on Twitter in addition to your other social channels. Your responses both reflect on your company and determine whether or not your customer sticks around, after all. Search for common misspellings of your company name. When in Doubt, Be Human.

Twitter 99

Twitter Tips Notification Sentiment 99

Buffer Social

JULY 20, 2017

Businesses and organizations that are succeeding on social media now are the ones providing personalized social experiences to their fans such as KLM Royal Dutch Airlines, NASA, and Airbnb. Social media is becoming a conversation. A company that is at the forefront of this change is KLM Royal Dutch Airlines.

Social Media 112

Social Media Engagement Brands Airlines 112

Diva Marketing Blog

DECEMBER 22, 2013

It''s a world where to succeed we have to go beyond a one-off sale to opportunities where three entities: company, employee and customer create the brand experience together. Continuous listening -> learning -> understanding -> results in trust -> leads to loyalty -> leads to the cash register bells ringing.

Social Media 67

Social Media Airlines Film Foursquare 67

Proactive Report

OCTOBER 30, 2011

Some companies are not even listening: In Europe just under a third of companies have implemented monitoring and analysis of the social media conversations. Accenture reports that 75 percent of companies don’t know where their most valuable customers are talking about them, and only 23 percent are using social media analysis.

Social Media 95

Social Media Retail Airlines Social Graph 95

Hootsuite

JUNE 25, 2019

To promote the launch of its new direct flight from Tampa to Frankfurt, German airline Lufthansa ran a two-week #Hausguest social media campaign. Based on the post’s comments, the airline scored somewhere near 650 followers out of the promotion. In less than 10 weeks, the company nearly doubled its following on Instagram.

Examples 111

Examples Social Media Instagram Hashtag 111

Sprout Social

AUGUST 22, 2023

As economists continue to debate the possibility of a recession, business leaders are taking steps like layoffs and budget cuts to protect their company in a worst case scenario. How consumers shop and perceive brands are also driving home why customer loyalty and brand image are vital to long-term business growth.

Brands 84

Brands Loyalty Airlines Marketing 84

Sprout Social

JANUARY 25, 2023

What current events are defining online conversations? In 1980, seven of the top ten companies in the S&P 500 were oil and gas companies. IBM, which saw an extremely profitable run in the 1980s, was leapfrogged by companies like Microsoft and Proctor and Gamble. For example, look at the airline industry.

Strategy 115

Strategy Airlines Brands Analysis 115

Convince & Convert

FEBRUARY 14, 2024

Heart-shaped conversation candy, Hershey chocolates, American Greetings and Hallmark were all founded after Esther’s business was booming. It is no surprise that companies started, and will continue, to incorporate Valentine’s Day into sales and marketing plans, but savvy marketers find ways to go above and beyond that one day a year.

Strategy 125

Strategy Brands Marketing Airlines 125

Sprout Social

JULY 18, 2023

With the right tactics and tools, a hospitality social media marketing strategy can help you increase brand awareness, gain new customers and supercharge long-term loyalty. New protocol challenged restaurants, bars, hotels, resorts, airlines, event spaces and tourism agencies to rethink how they connect with their audiences.

Social Media 98

Social Media Brands Hotels Loyalty 98

Keyhole.co

OCTOBER 21, 2023

It involves actively monitoring, evaluating, and listening to what people are saying on various social media platforms about your company, your rivals, and your sector. Using social media monitoring tools, you can record the mentions, conversations, reviews, and sentiments that might affect the success of your brand.

Social Media 52

Social Media Sentiment Reputation Analysis 52

Sprout Social

MARCH 16, 2023

For example, maybe you’re completely loyal to the airline whose customer service rep magically found you the perfect flight. Even in the face of price increases and flight cancellations, you’ll never book with another airline again. Only the brands that go above and beyond for their customers receive enviable brand loyalty.

Metrics 102

Metrics Social Media Sentiment Airlines 102

Hootsuite

JUNE 29, 2023

Bonus: Download a free guide to learn how to use social media listening to boost sales and conversions today. candidates won’t work for a company with a bad rep. No wonder internationally beloved toy company Lego reported a 17% growth in 2022. Because it’s a candy company? Here’s how. What is brand reputation?

Reputation 106

Reputation Strategy Brands HootSuite 106

Waxing UnLyrical

AUGUST 15, 2019

It’s estimated that around 50% of businesses which are active on Instagram leverage Stories to facilitate brand recognition, brand awareness, customer engagement, and brand loyalty. Speaking of user engagement, 20% of Stories end in a conversation between businesses and customers. 5% are taken to a campaign page. Bottom Line.

Instagram 157

Instagram Airlines Loyalty Marketing 157

Convince & Convert

APRIL 28, 2010

Because our behaviors on the social Web leave a noticeable fingerprint, smart companies can modify the way they engage and interact with us, based on our social graph, purchase history, etc. Fly more miles, get priority seating on an airline. After college, I worked in customer relations for a large electronics' company.

Social Media 149

Social Media Strategy Influencer Social CRM 149

Ignite Social Media

OCTOBER 5, 2022

They’re definitely the number one for conversation starter brands on Twitter. From recipes to polls about people’s favorite fruits, Kroger keeps the conversation about groceries feeling fresh. This is a great way to build brand loyalty and keep people coming back for more. Oh, and you gotta love how they do their polls.

Twitter 110

Twitter Brands Airlines Meme 110

Convince & Convert

AUGUST 10, 2010

JB : How are companies incorporating influence metrics into their marketing? JB : In addition to influencer outreach, how can companies engage in influence mining for customer service? Should companies treat customers differently? Personally, I had a problem with an airline recently. What’s going to happen next?

Social CRM 134

Social CRM Influencer Klout Social Media 134

Convince & Convert

JULY 27, 2012

Huge thanks to data-driven social media management software company Argyle Social for their presenting sponsorship, as well as Infusionsoft , Janrain , and Jim Kukral at DigitalBookLaunch. Not only Eric’s company Argyle Social, but our friends at Infusionsoft. We were on a multitude of airlines during that trip.

Airlines 115

Airlines Sentiment Hotels ROI 115

Social Media Strategery

SEPTEMBER 18, 2011

In some ways, advertising itself is the goal (see USA Today’s Ad Meter or the press releases that companies issue about their ads ) and has led to a greater focus on views, friends, and Tweets than on sales, revenue, or market share. When it comes to your company, I’m more likely to trust, well, anyone , other than you.

Advertising 111

Advertising Social Media Press Release Airlines 111

Buffer Social

JANUARY 24, 2017

Workforce: Instead of hiring new team members, there might be people in your company who are interested in working on or helping out with social media. Or perhaps everyone in your company might want to contribute a little of their time to social media. Step 2: Align social media with your company goals.

Team 40

Team Social Media How To Social Media Management 40

Viper Chill

AUGUST 28, 2012

But there it is, growing at an extremely profitable rate, competing with some extremely well established brands and companies with huge marketing budgets. But the end-goal shouldn’t just be loyalty. The second? It probably wasn’t even in the first 100! So is it too late to start a successful blog? I’d like to help.

Adsense 77

Adsense How To Forums Sites 77

Sprout Social

APRIL 6, 2023

AI chatbots use machine learning (ML) and natural language processing (NLP) to understand the intent of the message received and adapt the responses in a conversational manner. Some can be entertaining, like Cleverbot , which was built to respond to prompts like a human would in normal conversation. What is chatbot marketing?

Marketing 82

Marketing Airlines Conversation Team 82

Twist Image

JULY 22, 2014

Some attacked the cable company, some blamed the customer service rep and some even scolded the unhappy customers. Then, today, that same company reported that profits had improved 15% this past quarter. customer loyalty. This happens a lot. We live in complex times. After all, how hard is it to cancel a service? brainstorm.

Apple 87

Apple Airlines Policies YouTube 87