Remove Aggregator Remove Hashtag Remove Marketing Remove Sentiment
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How To Harness The Power Of Twitter Hashtag Analysis

Keyhole.co

This is where the value of Twitter hashtag analytics becomes priceless. However, this analytical approach is not merely about data aggregation. As we dive into its dynamics, you’ll get to explore how you can leverage hashtag intel to refine your Twitter strategy. With that, you can strengthen the groundwork for brand growth.

Hashtag 52
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Role of artificial intelligence in marketing

Sprout Social

And the world of marketing is going through a tremendous change right now. Artificial intelligence (AI) marketing is taking on a bigger role with the advent of intelligent marketing tools and generative AI like ChatGPT, creating an abundance of opportunities for marketing teams to do more of what they already do best.

Sentiment 132
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How to measure brand awareness

Sprout Social

In particular, measuring brand awareness helps you: Evaluate your marketing efforts Are you seeing a higher conversion rate from targeted social media ads compared to last quarter? Is the influencer partnership driving more brand mentions and positive sentiment online? Knowing where you stand exposes market gaps and opportunities.

Brands 110
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Online reputation monitoring: What it is and why it’s important for business

Sprout Social

This feedback can identify customer sentiment (positive or negative), trends and more. Scope the terms, hashtags and keywords to monitor No surprises here. This is where something like social media sentiment analysis can really save the day. The “monitoring” piece looks at actual feedback from your audience. The reality?

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In bull or bear markets, social media intelligence makes all the difference

Sprout Social

Data points that could impact your pricing, sales strategy, product development and, of course, marketing. But those unstructured data points mean nothing in their raw, hashtagged format. One Tweet might not mean a lot, but the aggregation of every post on a topic that’s relevant to your business can be magical.

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How to use social listening to improve your marketing messaging

Sprout Social

The importance of your marketing messaging can’t be overstated. By having a constant pulse on which messages perform best to your audience, your marketing is more likely to land with customers over time. Why brands should regularly refresh their marketing messaging. Another prime example is marketing during a recession.

Sentiment 135
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Oktopost’s Social Listening: Tap Into Conversations That Impact Your Business

Oktopost

The practice of social listening was adopted by the B2B marketing community from our B2C counterparts—very much like social media itself. Seeing the positive effect of social listening on their brands , more and more data-driven marketers are looking for a powerful solution to support this strategy.