Sprout Social

FEBRUARY 20, 2020

Improve sentiment around customer service. You can’t listen and aggregate this much data “by hand,” so it’s important to choose a listening tool that reaches the deepest corners of social, brings forth actionable data, measures sentiment, and integrates effortlessly into your business strategy. Product and R&D.

Strategy 117

Strategy Sentiment Social Media Management Analysis 117

Keyhole.co

FEBRUARY 23, 2024

Brand awareness: Track mentions, sentiment analysis , and reach. Many social media analytics tools offer dashboards that aggregate data from multiple platforms, allowing you to compare metrics side-by-side and identify platform-specific strengths and weaknesses. Engagement rate: Monitor comments, shares, replies, and message responses.

Social Media Management 52

Social Media Management Social Media Strategy Metrics 52

Sprout Social

JUNE 27, 2023

Think about it—if you want to buy a product or service, the first thing you do is look up reviews to see what other customers are saying about it. Competitor analysis tools , like Sprout, aggregate this data into ready-to-use reports for fast insights into your industry position. Boost sales conversions Social proof is everything.

Review 122

Review Brands How To Analysis 122

Keyhole.co

FEBRUARY 29, 2024

Brand awareness: Track mentions, sentiment analysis , and reach. Many social media analytics tools offer dashboards that aggregate data from multiple platforms, allowing you to compare metrics side-by-side and identify platform-specific strengths and weaknesses. Engagement rate: Monitor comments, shares, replies, and message responses.

Social Media Management 52

Social Media Management Social Media Strategy Metrics 52

Sprout Social

JUNE 23, 2021

By using a powerful social listening tool to aggregate and parse all of that conversational data, smart brands can formulate and test hypotheses quickly and then pressure test those assumptions through qualitative research. In short: Be scrappier, and see innovation differently. Lizz Kannenberg Senior Creative Director, Sprout Social.

Social Media 88

Social Media Focus Group Aggregator Research 88

Sprout Social

JANUARY 26, 2021

Continue to push for leadership buy-in but also be mindful your brand may not be in a position to back up that stance at this particular moment in time. Tracking your social content performance in aggregate may sound like a timesaver, but in actuality it can make reporting more complicated than necessary.

Social Media 142

Social Media Metrics Data Team 142

Keyhole.co

JUNE 19, 2023

They are more likely to buy from and stay with brands that communicate with them on an open channel. It includes an analysis of context, sentiment, and the overall customer experience. They can effortlessly aggregate data from different social accounts and perform in-depth competitor analysis on one dashboard.

Social Media 52

Social Media UGC Content Loyalty 52

Convince & Convert

MARCH 30, 2016

mom buying power estimated to be $2.1 If brands could harness that data around moms, they’d be better equipped to market to them, learning what campaigns are causing negative sentiment and what potential initiatives they could take. One of those responsibilities includes purchasing goods for their families. With the annual U.S.

Research 60

Research Engagement How To Sentiment 60

Bill Hartzer

MAY 26, 2010

Sentiment Metrics – founded in 2005, Sentiment Metrics has helped businesses listen to the growing world of social media. The tools provided by Sentiment Metrics enables customers and clients alike the ability to measure, and monitor the different aspects of social media while gaining valuable intel about the buying public.

Cymfony 152

Cymfony Social Media Tools SM2 152

Razor Social

MARCH 30, 2016

They could be talking about buying a relevant product or service or asking questions about it. Sentiment Analysis. ” Sentiment analysis has a bad name because it’s never 100% accurate. .” ” Sentiment analysis has a bad name because it’s never 100% accurate. Social Analytics.

Attensity 77

Attensity Crimson Hexagon Social Media Sentiment 77

Diva Marketing Blog

JULY 11, 2014

Only now you can chat with your friends about the show, play a few Walking Dead games and perhaps even buy that cute dress one of the actresses is wearing. CivicScience''s platform is used by consumer brand and media clients to quickly and deeply understand consumer sentiment and behaviors. .

Research 83

Research Smart Phone Aggregator iPad 83

Sprout Social

JANUARY 11, 2023

A social media dashboard is a tool that aggregates your crucial social media metrics across networks to quickly measure the performance of your posts/campaigns, customer care interactions and community engagement. Every data dashboard serves a different function—from tracking brand awareness to aggregating marketing metrics in one place.

Template 121

Template Templates Social Media Brands 121

Sprout Social

FEBRUARY 7, 2024

Understand customer sentiment Sentiment analysis —a core feature of competitive intelligence—gives you insight into how customers think and feel about certain brands and topics. Understanding sentiment helps you deliver better experiences and improve customer satisfaction. And there’s more.

Tools 88

Tools Sentiment Marketing Reputation 88

Diva Marketing Blog

JULY 11, 2014

Only now you can chat with your friends about the show, play a few Walking Dead games and perhaps even buy that cute dress one of the actresses is wearing. CivicScience's platform is used by consumer brand and media clients to quickly and deeply understand consumer sentiment and behaviors. .

Research 40

Research Smart Phone Aggregator iPad 40

Sprout Social

JUNE 7, 2016

The motivation behind clicking “like” is subjective, but it’s usually positive in sentiment. Purchasing behavior : Breaks down your audience’s buying style and the types of consumer goods they favor. It calculates aggregate Tweet counts for any keyword or phrase on Twitter across any time period. The Twitter Listening Report.

Metrics 40

Metrics Twitter Comparison Report 40

Sprout Social

JANUARY 5, 2023

Tracking and aggregating these one-off social messages through monitoring would be one approach. Using social listening to aggregate that data. . However, it’s notable that a good chunk of those burrito mentions has a negative sentiment. Paying attention to positive and negative sentiments around your brand is crucial.

Social Media 81

Social Media Sentiment Hashtag Analysis 81

Hootsuite

JANUARY 24, 2022

Is your Twitter goal to discover influencers, new customers, trends, or sentiments about your brand? Twitter analytics tool that allows you to find, filter and sort tweets or followers by categories like location, sentiment, or engagement. Focus your marketing efforts on potential customers who are already intending to buy.

Directory 145

Directory Tools HootSuite Twitter 145

Sprout Social

JULY 6, 2023

By demonstrating the value social provides your company, you set yourself up to gain critical leadership buy-in for additional tools and resources in the future. Some of our platform’s analytics highlights include: Cross-Network Performance Reports: Aggregate data across networks from your profiles and posts.

Data 129

Data Social Media Metrics Analytics 129

Keyhole.co

DECEMBER 10, 2022

Keyhole can track and perform sentiment analysis for all your accounts to know how people are relating to your brands. You can also set up custom alerts or “intelligent notifications” for specific hashtags and keywords based on triggers, time, or sentiments. You can try all their features before you buy them. Sprout Social.

Social Media 52

Social Media HootSuite Sentiment Marketing 52

Bill Hartzer

NOVEMBER 2, 2021

G & S: Downloadable software in the nature of a mobile application; Computer hardware; Downloadable software for social networking and creating and interacting with online communities; Downloadable software for creating, managing and accessing groups within virtual communities; Software development tools; Downloadable software to enable development, (..)

Telecommunications 218

Telecommunications Wireless Software Applications 218

Oktopost

NOVEMBER 12, 2020

In this instance, Big Data can give you a window into the preferences, priorities, and buying patterns of similar companies to your lead’s niche market. The tool allows the tracking of and aggregated metrics for unlimited LinkedIn accounts. Content & ad campaign optimization. Pricing for Oktopost plans is custom and upon request.

Analysis 136

Analysis B2B Data Tools 136

Techipedia: Tamar Weinberg

JANUARY 5, 2010

23 Social Media Marketing Tips from Dell, Comcast, HP, Wells Fargo, Best Buy, General Mills, Ford, UPS, Home Depot, Cirque du Soleil (Online Marketing Blog): Lee Odden takes advice from the best minds in social media who have worked in the corporate world. She has some great comparisons. Sending products to bloggers helps too!)

Marketing 265

Marketing SEO Journal Engineering 265

Convince & Convert

AUGUST 17, 2012

I actually heard David Meerman Scott echo similar sentiments a few months ago, and he told me in his consulting practice he never uses the words “social media” He refuses to actually utter the phrase because it actually doesn’t help with executive attention. What’s a relevant conversation?

Radian6 113

Radian6 Training Communities Conversation 113

Techipedia: Tamar Weinberg

JULY 8, 2008

For example an article with “10 Reasons You Should Buy Travel Insurance&# is almost never going to go viral, it’s not surprising, shocking, interesting or in any way sticky. That’s shifting to a future where profit comes from helping people buy. It’s not about any of the tools.

Social Media 163

Social Media Marketing Consultant Communities 163

Convince & Convert

AUGUST 3, 2010

(excellent post with more details on the Facebook/Amazon marriage from SeeWhy) The power and insidious nature of the “Like&# button installed everywhere, and the rich data stream that provides is probably worth more to Facebook ultimately than the eyeballs it aggregates and monetizes via ads on its.com environment.

Social Media 167

Social Media Facebook Marketing Consultant 167

Convince & Convert

AUGUST 3, 2010

(excellent post with more details on the Facebook/Amazon marriage from SeeWhy) The power and insidious nature of the “Like&# button installed everywhere, and the rich data stream that provides is probably worth more to Facebook ultimately than the eyeballs it aggregates and monetizes via ads on its.com environment.

Facebook 167

Facebook Consultant Social Media Sites 167

Buzz Marketing for Technology

FEBRUARY 9, 2011

I am going to give you a short synopsis of each firm taken directly from the notes I took during my conversations with them and I broke them up into 5 categories: Free monitoring services, Paid monitoring services, Sentiment based analytics, Aggregators of aggregators, and Beyond sentiment analytics firms.

Crimson Hexagon 275

Crimson Hexagon Analytics Sysomos Radian6 275

Hootsuite

MARCH 31, 2020

Click-through rate, abbreviated CTR, is a measure of how many people who view a social post, ad, or other piece of content click through to read more, buy, or take some other action. For example, product Rich pins include real-time information about where to buy the product, pricing, and availability. Sentiment analysis.

List 145

List Social Media HootSuite URL 145

Techipedia: Tamar Weinberg

JULY 7, 2010

If I wanted to shout it out, I’d buy a billboard over the Strip in Las Vegas. In the same line, I really think that automated anything (sentiment, response, analysis) is a wrong paradigm for social. Sentiment is really hard to analyze. Aggregator sites are evil. Here is a post I wrote on that topic.

Social Media 251

Social Media Klout Influencer Feed 251

Sprout Social

SEPTEMBER 19, 2023

As Scott Feldman, Customer Intelligence Practice Lead for Canada at SAS describes, “Buying is not linear, and successful brands know it. Sprout Social’s social listening solution uses AI technology to calculate the overall sentiment of your brand, product or CX, and reveal audience insights from social conversations.

Marketing 117

Marketing ROI Data Campaign 117