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The 8 best URL shorteners for engagement and tracking in 2022

Sprout Social

However, there are several other reasons why brands would want to use URL shorteners. Allows you to create branded URLs. Some link shorteners let you create a branded URL containing your brand. For example, you may have seen long URLs on Amazon s hortened to a branded URL like: [link]. Auto-branded links.

URL 105
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How AI insights improve decision making

Sprout Social

Artificial intelligence-driven analytics tools sift through massive datasets to identify patterns, trends and insights humans might overlook—allowing brands a distinct competitive edge by making strategic decision-making easier and improving customer experiences.

Sentiment 112
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These Facebook Ad Metrics Are Going Away. Are You Prepared?

agora pulse

After the July 2018 release of the Graph API, some Facebook ad metrics will leave our reports forever. Actions (as an aggregate metric). The Actions metric helped you track these results as an aggregate. These days, you can do a lot more with an ad and an aggregate number of all user actions doesn’t make sense anymore.

Metrics 87
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These Facebook Ad Metrics Are Going Away. Are You Prepared?

agora pulse

After the July 2018 release of the Graph API, some Facebook ad metrics will leave our reports forever. Actions (as an aggregate metric). The Actions metric helped you track these results as an aggregate. These days, you can do a lot more with an ad and an aggregate number of all user actions doesn’t make sense anymore.

Metrics 87
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A Walk Through Twitter’s Walled Garden

The Realtime Report

Smart people are posting ideas for new business models based on an open API , lamenting what could have been had Twitter become an API company rather than an advertising company, and raising money to build an alternative realtime feed API. Last month, it introduced its first branded hashtag page in partnership with #NASCAR.

API 180
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5 Alternatives to LinkedIn Elevate for Superior Employee Advocacy

Socialmedia.biz

Businesses can track these shares to see if they resulted in an increase in brand exposure, traffic, leads captured and talent attracted. Smarp can also automatically pull content from your social media pages and RSS feeds, so that every new post on your blog will automatically aggregate to your Smarp feed of suggested shares.

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5 Alternatives to LinkedIn Elevate for Superior Employee Advocacy

Socialmedia.biz

Businesses can track these shares to see if they resulted in an increase in brand exposure, traffic, leads captured and talent attracted. Smarp can also automatically pull content from your social media pages and RSS feeds, so that every new post on your blog will automatically aggregate to your Smarp feed of suggested shares.