Jon Loomer

JANUARY 28, 2016

Much of the confusion about Facebook advertising among novice to intermediate marketers centers around the lack of specificity in training materials available. I try to do things differently here, sharing as much detail and as many examples from my own advertising as I can. The email campaign by itself may have done fine.

Examples 113

Examples Campaign Facebook CPM 113

Jon Loomer

MARCH 8, 2023

For the first test, I created a campaign that compared the results generated by three different ad sets, each optimized differently: Link Clicks Landing Page Views Quality Visitor Custom Event ( I wrote about how I created this event here ) The targeting for each was completely broad, using only countries (US, UK, Canada, and Australia).

Eventful 195

Eventful Newsletter CPM CPC 195

Ignite Social Media

JUNE 23, 2016

This tool is based on the tried and true method of buying traditional media which allows the advertiser to control the reach and frequency of their messaging to their audience. This tool also allows a buyer to plan and book campaigns in advance in a sequenced way. The cost is always CPM (cost per 1,000 impressions).

Buy 112

Buy CPM Facebook Advertising 112

Buffer Social

SEPTEMBER 26, 2018

Today, Facebook has announced that it’s rolling out Facebook Stories Ads to advertisers globally. Facebook says that both Tentree, a sustainable, eco-friendly clothing company, and Skout, a dating app, found that adding Facebook Stories to their Instagram Stories ad campaigns resulted in more customer actions at a lower cost.

Facebook 98

Facebook CPM Survey Instagram 98

Convince & Convert

MARCH 19, 2018

In fact, social advertising budgets doubled from $16 billion in 2014 to $31 billion in 2016. The question is, how can you ensure your campaigns generate clicks and revenue? After analyzing over 30,000 paid media accounts , we’ve learned the difference between a campaign that gets ignored and one that captures attention.

CPM 151

CPM CPA ROI Campaign 151

Socialmedia.biz

JANUARY 14, 2020

Mobile-first ads have longer average view times, higher engagement rate, better brand recall and a significantly lower Cost per Thousand (CPM). In a global meta-analysis of video advertising data, Facebook discovered your message is 1.23x more likely to be remembered when you make your brand identifiable in the first 3 seconds of a video ad.

Mobile 90

Mobile Engagement Organization Video 90

Sprout Social

APRIL 5, 2022

It lets you measure the results of your campaign and understand how well your investment is paying off. That means it doesn’t only show you how many users saw your video in their Feeds but how many of those people actually watched the video. Ad cost (CPM, CPE, CPC, CPCon). Engagement. Ad engagements.

Metrics 127

Metrics Video Brands Facebook 127

Oktopost

SEPTEMBER 4, 2020

When it’s time to launch a B2B marketing campaign on social media, LinkedIn seems like the obvious platform of choice. However, that also means that the competition is getting steeper, and the costs to advertise and promote your business on LinkedIn keep rising. Advertising. What do all these statistics really tell us?

B2B 150

B2B LinkedIn Facebook Statistics 150

Sprout Social

OCTOBER 10, 2019

For marketers looking to take full advantage of what LinkedIn has to offer, they should look at LinkedIn advertising not as a matter of “when” or “if,” but rather understand “how” to go about it. After all, advertising on LinkedIn is definitely a different beast from the likes of Facebook. How to Advertise on LinkedIn.

LinkedIn 93

LinkedIn How To Real Estate Advertising 93

Sprout Social

SEPTEMBER 30, 2020

The platform presents major opportunities to identify, connect with and advertise to thought leaders, leads, potential candidates and audiences that are entirely new to your brand. Once it’s posted on LinkedIn, just click “Sponsor now” above the post in your Page feed. Invest in the best: Boost and elevate. It’s up to you.

Organization 99

Organization LinkedIn Strategy Social Media 99

Jon Loomer

JULY 2, 2015

In the past, very few advertisers used the custom ad reports. Advertiser Support. ” All Campaigns Dropdown. By default within the main “Manage Ads” view of Ads Manager, you’ll see a report broken down by campaign. All Campaigns. Settings: Campaign Name. Tools Dropdown. App Ads Helper.

Facebook 114

Facebook CPA CPM Campaign 114

Buffer Social

JANUARY 10, 2017

We previously shared what $5 per day will buy you on Facebook Ads , but how much does Facebook advertising really cost? Let’s go… Benchmarks: How much does Facebook advertising cost? However, as many factors influence the cost of Facebook advertising, there isn’t an absolute answer to this question. Ready to read on?

Cost 40

Cost Advertising Price Facebook 40

Buffer Social

SEPTEMBER 4, 2018

This week (episode #110) we’re chatting about all of this and more: According to an interesting article from Digiday , Facebook is shifting gears with brand advertisers. After years of trying to sell brands on the Facebook news feed, they’re changing their pitch to Instagram, Stories, and Messenger engagement. Hailley: Agreed.

YouTube 71

YouTube Instagram Video Facebook 71

Hootsuite

JUNE 7, 2022

That’s where an Instagram campaign comes in. Instagram marketing campaigns can help you achieve a specific objective over a fixed period. In a campaign, all your content is aligned and focused on one particular target. If your Instagram strategy is a slow and steady marathon, campaigns are like sprints.

Campaign 145

Campaign Instagram HootSuite UGC 145

Jon Loomer

MAY 3, 2023

While a drop in ad prices may seem like a positive for advertisers, it’s important to understand why this is a trend. I mean that instead of seeing one ad every six posts in your news feed, now you’re seeing one every three (this is an example, it’s not factual). Why is this happening?

Price 178

Price CPM Cost Advertising 178

Buffer Social

JANUARY 11, 2017

Ninety-one percent of marketers invested in Facebook advertising last year. But fear not, once you get below the surface Ads Manager is an amazing tool, offering everything you need to optimize your ads and deliver successful campaigns. And it’s easy to understand why when you look at the data: more than 1.18

Facebook 40

Facebook How To Advertising Overview 40

Kikolani

AUGUST 6, 2012

To implement this method, you’ll be using “ Facebook Advertising.” First off, to make the most out of your FB PPC campaign, you don’t want to use the “CPC” method, you’ll want to use the “CPM” method. CPC stands for cost per click, and CPM stands for cost per million.

Syndication 122

Syndication Aggregator CPM CPC 122

Jon Loomer

FEBRUARY 27, 2023

The vast majority of advertisers are trying to get sales or leads from their ads. If you set up a Traffic campaign, there are two primary ways that you can optimize: Link Clicks or Landing Page Views. The Split Test I created a campaign with three ad sets that were identical in every way except for one thing: Optimization.

CPM 190

CPM CPC Eventful Cost 190

Little Web Giants

NOVEMBER 4, 2014

A page can be leveraged by a business to communicate with and listen to its customer base as well as to promote interesting content or campaigns. Advertising on Facebook allows for very fine demographic targeting with features including custom audiences, lookalike audiences, interest targeting, and more. Advertising on Facebook.

Social Media 47

Social Media Facebook Marketing CPM 47

Ignite Social Media

FEBRUARY 11, 2021

Whether your team is presenting your monthly report to you or you’re planning your next big campaign, it’s essential to understand both the meaning of and difference between Key Performance Indicators (commonly referred to as KPIs) and how these metrics align with your overall business objectives.

Social Media 171

Social Media CPC CPA Aggregator 171

Jon Loomer

JANUARY 29, 2019

A high Facebook ad frequency is often the culprit when a campaign stops performing. If you only run ads to News Feed, you may start seeing a negative impact when reaching the same people regularly. for two different campaigns, one with RHC and one without. for two different campaigns, one with RHC and one without.

How To 167

How To Facebook CPM Campaign 167

Little Web Giants

NOVEMBER 4, 2014

A page can be leveraged by a business to communicate with and listen to its customer base as well as to promote interesting content or campaigns. Advertising on Facebook allows for very fine demographic targeting with features including custom audiences, lookalike audiences, interest targeting, and more. Advertising on Facebook.

Social Media 28

Social Media Facebook Marketing CPM 28

Sprout Social

MAY 14, 2024

LinkedIn users will notice two types of carousels on their feeds: organic or paid. LinkedIn carousel ads are more targeted posts, with campaign objectives and budgets to maximize engagement. Along with these technical specifics, every ad carousel must also follow LinkedIn advertising guidelines , otherwise it will be rejected.

LinkedIn 88

LinkedIn URL Campaign Library 88

agora pulse

JANUARY 9, 2020

This authentic approach is cultivating genuine social interactions that will become even more important as social media platforms such as Instagram remove “likes” from feeds. This will increase the value of your campaign and get as much ROI as possible from each piece of content. Paid social media ads. Who is using TikTok?

Social Media 96

Social Media CPM ROI Marketing 96

Buffer Social

FEBRUARY 19, 2019

While we know that square video (1:1) results in 30-35 percent more video views and an 80-100 percent increase in engagement compared to landscape video (16:9), we wanted to know how vertical video stacks up on Instagram and Facebook (both within the News Feed and Stories). Facebook News Feed: Use vertical video to drive traffic.

CPC 111

CPC Video Cost CPM 111

The Way of the Web

APRIL 7, 2011

But it’s not really marketing is it – it’s not like a homepage advert on a big website or investing thousands in a PPC campaign. Put that at a CPM of say $10, and that’s another $100, before we look at how the offer has spread via social networks, social sharing sites, and other word-of-mouth routes.

CPM 33

CPM Marketing Postrank NoFollow 33

Hootsuite

MAY 17, 2023

Nope, there’s no top secret strategy here: Advertise your latest and/or coolest listing. Not every campaign needs to be a potential Oscar nominee, okay? Bonus: How about saving a ton of time advertising your new listings and open houses on Facebook? Bonus: Get the Facebook advertising cheat sheet for 2022.

Real Estate 103

Real Estate Examples HootSuite Facebook 103

Buffer Social

FEBRUARY 19, 2019

While we know that square video (1:1) results in 30-35 percent more video views and an 80-100 percent increase in engagement compared to landscape video (16:9), we wanted to know how vertical video stacks up on Instagram and Facebook (both within the News Feed and Stories). Facebook News Feed: Use vertical video to drive traffic.

CPC 85

CPC Video Cost CPM 85

Jon Loomer

MARCH 30, 2017

One of the primary struggles Facebook advertisers face is ad fatigue. They’ll run a campaign that works great for a while, but then it suddenly stops working. The evergreen Facebook ad campaign is a technique that can help. The test campaign consisted of a series of eight ads over a period of 32 days.

Campaign 60

Campaign Facebook How To CPM 60

Ignite Social Media

SEPTEMBER 14, 2020

Plan content & paid media around key dates and for high impact channels Past holiday messages won’t resonate the same this year Video & Live video are getting priority in feeds If considering influencers, secure them now Things are still changing daily, so build flexibility into your plan. Holiday 2020: A New Landscape.

Social Media 161

Social Media Strategy Marketing Retail 161

Jon Loomer

OCTOBER 25, 2021

The most important characteristic of a successful Facebook advertiser is the willingness to experiment. The problem, of course, is that while your approach remains unchanged, the advertising environment is evolving quickly. Campaign Budget Optimization. Some advertisers absolutely swear by using the largest audiences possible.

Facebook 212

Facebook Cost Campaign Advertising 212

Jon Loomer

NOVEMBER 15, 2018

In many ways, I use Facebook ads backwards compared to most advertisers. Set Up a Lead Ads Quiz: Campaign. First, make sure to use the Lead Generation campaign objective… Set Up a Lead Ads Quiz: Ad. Create the copy with text, headline, and news feed description. My email list is the backbone of my business.

Facebook 167

Facebook Library Cost Sample 167

Buffer Social

MARCH 22, 2017

It costs significantly less to advertise to users using square video on mobile. The Takeaway: Putting your advertising dollars behind square video on both Facebook and Instagram will help you to achieve greater results for a lower cost. Important Video Advertising Takeaways. Our experiments revealed the fact that it costs 7.5%

Video 111

Video CPM Real Estate Mobile 111

agora pulse

FEBRUARY 27, 2020

Personally, I think there’s some truth to this, and it’s not just them trying to increase paid advertising (though that’s part of it, too). Twitter’s feeds can be so overwhelming that paid ads can help you get priority in the newsfeed. Optimize Promoted Campaigns. Campaign objectives.

Twitter 125

Twitter CPM Campaign Organization 125

Convince & Convert

APRIL 19, 2012

Read on for insights from Derek, and Eric’s Social Media Stat of the Week (this week: for Facebook advertising, CPM rates are up 41%, CPC rates are up 23%). The RSS feed is: [link]. Facebook advertising, Twitter advertising, LinkedIn advertising, etc. Listen Now. Find us on iTunes: [link].

CPM 119

CPM Advertising CPC Compete 119

ProBlogger

AUGUST 7, 2014

Often when I float the idea of advertising amongst my blogging colleagues (including Darren) I get looks of skepticism, dismissal, and that blank empty stare of disinterest. Thinks like crafting better content, creating a product, talking with an advertiser, etc, so it does come at some cost. To accelerate your growth.

Advertising 53

Advertising Facebook Campaign Newsletter 53

Jon Loomer

MAY 20, 2015

Many advertisers are disappointed when they run campaigns that don’t yield the expected results. They assume that once they start the campaign, the money will roll in. Many advertisers ask me, “Why didn’t this campaign lead to conversions?” You could create the perfect campaign.

Cost 113

Cost Conversation Facebook Sample 113