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Apple Gets More Serious About Using Twitter, but Why it Doesn't Matter

Techipedia: Tamar Weinberg

First, I’m going to say kudos to Apple for trying involve themselves in the world of social media. Let’s envision this scenario: a user has a support issue about an Apple product. Apple has no such protocol in place, and at this point, there is no engagement. I’m going to stop there, though. No acknowledgment.

Apple 154
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From The Information Age To The Connected Age " GigaOM

Buzz Marketing for Technology

All Stories Web Broadband Infrastructure Mobile Voice FoundRead Briefings Archives. Netgear Joins the Web 2.0 Netgear Joins the Web 2.0 Jason Calacanis launched yet another discussion of the future of the web with his official definition of web 3.0 , in which web 2.0 vs. web 2.0

Web 2.0 263
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Grow Your Wiki

Buzz Marketing for Technology

advertising. Web Content 2007. Web-based spreadsheet. Ran Shribman says that companies can tap into the skills people are developing from their use of consumer Web 2.0 Insubria and OpenKnowledge are hosting the International Forum on Enterprise 2.0 21 days of wiki adoption. Barack Obama. better meetings.

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Micro Persuasion: Three Little Tips for Capturing Info Bits Quickly

Buzz Marketing for Technology

Steve Rubel explores the impact of digital trends on business, culture, media and marketing. « Measure Traffic with the Google Web Site Trends Bookmarklet | Main. Advertising. Avatar Marketing. Citizen Marketing. Measure Traffic with the Google Web Site Trends Bookmarklet. Micro Persuasion. Categories.

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Convince and Convert Blog: Social Media Strategy and Social Media.

Convince & Convert

After two-and-a-half years, iPhone app developers are getting fed up with Apple’s lengthy and often inconsistent approval process. may not seem like much, but the fact that Apple is taking 30% of all app profits has stirred some unrest. “The mainstream gaming market will always be native. Also, $0.30 Pissing off Google.)

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Why Customer Service Should Be in Your Social Media Marketing Strategy

Techipedia: Tamar Weinberg

Social media customer service is a form of marketingmarketing the company as a friendly, customer-obsessed organization. There may be individual stories about people getting their phone service back up quicker because of SM but that too is just more marketing dollars at work, not customer service dollars. Answers Yahoo!

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auDA misuse of power?

Laurel Papworth

I’m guessing that auDA will ignore “positive&# brand sites by customers and only enforce those that have the temerity to use the web for marketing against a brand. The web was built for companies to promote stuff, and shout out about their products, not for customers to shout back their experiences, right?