Social Media Today

FEBRUARY 23, 2024

Another connection option on X.

Video 207

Video 207

Convince & Convert

FEBRUARY 22, 2024

I’ve been blogging for more than ten years now, and I thoroughly enjoy the process. However, one thing that I dislike about blogging (especially if you blog a lot) is how easy it is to neglect your old content. Imagine this: you spend hours and days researching the topic and writing an article to never come back to it after a year or two of active blogging.

Conversation 188

Conversation Content How To Newsletter 188

Jon Loomer

FEBRUARY 22, 2024

Running Meta ads for podcasting is a challenge. You can run ads to Apple Podcasts or Spotify, but the tracking is a black hole. How much your ads contributed to plays and how long people played is a complete guess. You can send people to a landing page on your website, but even then tracking is limited. You can create custom events based on button clicks when they click a button to your podcast, but then you again lose tracking.

Embedding 179

Embedding Apple RSS YouTube 179

The Social Media Hat

FEBRUARY 22, 2024

The What, Why and How of a Great Marketing Strategy The post What is Marketing Strategy? A Guide for Startup SaaS Companies appeared first on The Social Media Hat.

Startup 146

Startup Company Strategy Marketing 146

Advertiser: Paycor

Great leadership development is the key to sustainable business growth. Are you ready to design an effective program? HR can use Paycor’s framework to: Set achievable goals. Align employee and company needs. Support different learning styles. Empower the next generation of leaders. Invest in your company’s future with a strong leadership development program.

Company

Social Media Today

FEBRUARY 18, 2024

The agreement will ideally facilitate more cooperation in combatting AI deepfakes.

Company 201

Company 201

Convince & Convert

FEBRUARY 21, 2024

Even if you have a rule against it, your employees probably use ChatGPT for work. We know this from observation and a few useful stats. More than 92% of Fortune 500 companies are using ChatGPT. That’s according to OpenAI CEO Sam Altman in 2023. College-educated workers and young professionals (64% of users are 18-35 ) are the biggest users of ChatGPT ( source ).

Training 152

Training Policies Team Guidelines 152

The Social Media Hat

FEBRUARY 17, 2024

This is a great thought exercise to make your marketing strategy a priority. The post What If You DON’T Have A Marketing Strategy? What Happens Then? appeared first on The Social Media Hat.

Strategy 145

Strategy Exercises Marketing Social Media 145

Social Media Today

FEBRUARY 20, 2024

A look at how LinkedIn's looking to improve its groups product.

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Groups Groups LinkedIn Products 198

Sprout Social

FEBRUARY 19, 2024

The intuitive collaboration between artificial intelligence (AI) and human effort is driving innovation across a range of industries such as health sciences, supply chain management, manufacturing and research & development. In the business world, AI automation equips companies to create impactful product and marketing strategies and enhance operations to increase productivity.

Strategy 137

Strategy Sentiment Marketing Patterns 137

Jon Loomer

FEBRUARY 19, 2024

Some advertising mistakes are made due to inaction. Others are made as a result of overthinking and unnecessary tinkering. Both apply to mistakes related to placement selection. Today’s post continues a theme of common advertising mistakes. Read the prior posts below: Common Ad Set Optimization Mistakes Advertisers Make 5 Most Common Attribution Mistakes Advertisers Make 6 Targeting Mistakes Advertisers Make When you create an ad set, one of the customizable options is placements.

Advertising 174

Advertising Conversation Cost Video 174

Advertisement

Upgrade your social media game with our in-depth playbook: "21 advanced ChatGPT prompts for social media managers". These powerful prompts are tailored to supercharge your content creation, strategy development, and results analysis. Say goodbye to writer's block and hello to endless creativity as you effortlessly generate engaging posts, come up with original strategies, and optimize your social media performance - all in a fraction of the time.

Social Media

The Social Media Hat

FEBRUARY 17, 2024

Whether you’re launching a new product, or getting ready for an annual sale, you’re about to create a Marketing Campaign. And of course we want that campaign to be a success. From 2014 – 2018, I was Chief Marketing Officer for a global company serving entrepreneurs. Every year we would run a variety of sales … The post 7 Powerful Considerations For A Successful Marketing Campaign appeared first on The Social Media Hat.

Campaign 145

Campaign Marketing Course Social Media 145

Social Media Today

FEBRUARY 19, 2024

Reddit's signed an exclusive deal with an AI company, which could be more significant than it seems.

Company 196

Company Industry Reddit Data 196

Sprout Social

FEBRUARY 21, 2024

Most businesses collect a wealth of data daily. From consumer and competitor insights to social media analytics, this data helps you make smarter decisions, spot trends and stay ahead of the curve—if you know how to make sense of it. This is the power of business intelligence (BI) reporting. The right BI tools turn mountains of data from various sources into actionable, easily analyzed documents or dashboards.

Report 136

Report Data Hubspot Metrics 136

Jon Loomer

FEBRUARY 18, 2024

Traffic campaigns ALMOST never work. I’m not alone in that I discourage advertisers from using traffic campaigns. The quality of traffic Meta sends with this optimization tends to be terrible. Since the algorithm’s only goal is to send you cheap traffic, it doesn’t care whether these people do anything else. And in most cases, they don’t.

Campaign 173

Campaign Sample Samples Software 173

Advertisement

A beginner's guide to social media automation tools and getting automation right.

Social Media

The Social Media Hat

FEBRUARY 23, 2024

Familiarize yourself with these key SaaS Marketing terms. The post Demystifying SaaS Marketing: A Comprehensive Glossary of Terms and Abbreviations for CMOs appeared first on The Social Media Hat.

Marketing 139

Marketing Social Media Brands 139

Social Media Today

FEBRUARY 22, 2024

New ways to find IG influencers to work with on your campaigns.

Influencer 192

Influencer Campaign 192

Sprout Social

FEBRUARY 21, 2024

The modern customer journey exists across multiple channels and countless touchpoints. To get a truly cohesive view of your customer experience, you need to be tracking your Net Promoter Score (NPS). Net promoter score is more than just a customer service metric. It offers the combined power of quantitative and qualitative feedback, giving teams the chance to make substantial improvements to their customer care strategy.

Survey 131

Survey Loyalty Data Aggregator 131

Jon Loomer

FEBRUARY 23, 2024

I’ve been hearing from advertisers who say that Advantage+ Creative enhancements are running even though they never turned them on. Here are some things you need to check. 1. Did you actually turn it on? It sounds silly, but we make mistakes. 2. Go to your Account Overview page. You may see a section for “Automatically Apply Delivery Recommendations.

Overview 164

Overview Template Templates Advertising 164

Advertiser: Paycor

Get ready for the future of business. As HR navigates an ongoing labor shortage, leaders need stronger, more adaptable recruiting strategies. Do you have the tools you need to build a talent pipeline that drives sustainable business growth?

Tools

Hootsuite

FEBRUARY 20, 2024

Great social media stands out , and eye-catching, engaging and creative design will help set you apart from the crowd. You’re not just any brand — you’re a cool brand, and your social media post design should reflect that. We’ve got the resources to help you get the most out of every post (that rhyme was by design), on Instagram, Facebook, TikTok, Linkedin, and beyond.

Template 130

Template Templates Social Media Diagrams 130

Social Media Today

FEBRUARY 21, 2024

New ways to add deeper context to your WhatsApp chats.

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Sprout Social

FEBRUARY 22, 2024

While the right influencer endorsements are worth their weight in gold, brands have to be strategic with their influencer campaigns to get positive results. That means finding influencers with followers in your target audience and creating campaigns that feel natural and inspire conversions. It’s no small task, but the right influencer marketing analytics can help.

ROI 128

ROI Analytics Influencer Campaign 128

Jon Loomer

FEBRUARY 17, 2024

When using Advantage+ Audience , you have the option of providing targeting inputs. These targeting suggestions help guide Meta’s AI, which prioritizes people who meet those suggestions before going broad. But, if you don’t provide suggestions, Meta uses historical data as a guide. Things like: Past conversions Pixel data Interactions with previous ads In other words, Advantage+ Audience will prioritize what is essentially a remarketing audience before going broader.

Meeting 164

Meeting Conversation Data Advertising 164

Advertiser: Paycor

The right HR metrics can illuminate hidden trends, justify decisions to the C-suite, and give you an edge in this unpredictable economy. Download Paycor’s guide and learn how to calculate your: Cost-per-Hire Total Financial Impact of Absences Voluntary Turnover Rate And more!

Metrics

Amy Porterfield

FEBRUARY 19, 2024

Listen on… An urgent message for anyone who markets their business online – which includes you! I'm here today with a super important bonus episode you literally can't […] The post BONUS: New Gmail & Yahoo Email Authentication Requirements For Online Marketers with Alyssa Dulin appeared first on Amy Porterfield | Online Marketing Expert.

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Yahoo Authentication Marketing System 122

Social Media Today

FEBRUARY 21, 2024

X will comply with government requests, though it has also vowed to challenge the rulings.

Content 190

Content 190

Sprout Social

FEBRUARY 19, 2024

Do you have Facebook and Instagram business accounts for your brand or organization? Then, you should be using Meta Business Suite. From content and ads management to insights, Meta Business Suite offers free tools for users to manage their business presence and connect with their audience. Whether you’re a seasoned social media manager or just getting started, this guide will walk you through the key setup tasks and answer common questions on how to use Meta Business Suite.

How To 122

How To Instagram Social Media Management Social Media 122

Jon Loomer

FEBRUARY 21, 2024

How should you approach advertising with a new pixel? There are lots of opinions on this, but I believe we’re overthinking it. One of the benefits of an Advantage+ Shopping Campaign or using Advantage+ Audience is that it bakes in remarketing. Without providing targeting inputs, Meta uses past conversions , pixel data, and interactions with previous ads to find your audience.

Data 155

Data Cost Advertising Campaign 155

Advertiser: Paycor

The HR industry is changing. Did you know… 1. There will be 4M more jobs than workers by 2033 ( BLS ). 2. For 84% of workers, flexibility is a top priority ( FlexJobs ). 3. 75% of employees have used AI at work ( CFO.com ). It’s time to meet the moment! Use Paycor’s guide to design a blueprint for success.

Meeting

Amy Porterfield

FEBRUARY 22, 2024

Listen on… Here’s how you can double your net worth by doubling your self worth with Jamie Kern Lima Today, we're not talking about your typical marketing strategies, […] The post #655: Why The Level Of Your Self-Worth Determines The Level Of Your Success with Jamie Kern Lima appeared first on Amy Porterfield | Online Marketing Expert.

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Strategy Marketing 116

Social Media Today

FEBRUARY 20, 2024

YouTube is now the most-watched streaming platform.

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YouTube Platform 190

The Social Media Hat

FEBRUARY 21, 2024

Only Businesses In Certain Situations Need a Fractional CMO The post Who Needs A Fractional CMO? appeared first on The Social Media Hat.

Social Media 105

Social Media Startup Strategy Marketing 105

Jon Loomer

FEBRUARY 19, 2024

Meta recently made a curious update to Advantage+ Shopping campaigns. Before, you could only select Purchase. Now you can select any standard or custom event. If you’re running a campaign that’s supposed to be for Shopping, why would you select a different event? While there are arguments for Add to Cart or Initiate Checkout, why would you use Lead?

Eventful 155

Eventful Campaign Conversation Course 155

Advertiser: Paycor

In today’s fast-paced business world, effective workforce management (WFM) isn’t just an option—it’s a necessity.

Cost