Sprout Social

JANUARY 9, 2024

According to The 2023 State of Social Media Report , 96% of business leaders agree that AI and machine learning (ML) can help companies significantly improve decision-making. It is limited by historical data and predictive variables, which can make the suggestions obsolete by the time you put them to use for a campaign.

Analytics 114

Analytics Sentiment Analysis Patterns 114

Keyhole.co

SEPTEMBER 20, 2023

Deep dive into the sentiment of every online conversation around your brand. It’s an all-in-one social media analytics platform with features like social listening, sentiment analysis, and competitor benchmarking. You can analyze multiple profiles, brand mentions, and campaigns within minutes.

Reputation 59

Reputation Brands Construction How To 59

Sprout Social

SEPTEMBER 11, 2023

NLP powers AI tools through topic clustering and sentiment analysis , enabling marketers to extract brand insights from social listening, reviews, surveys and other customer data for strategic decision-making. So have business intelligence tools that enable marketers to personalize marketing efforts based on customer sentiment.

Process 111

Process Sentiment Analysis Applications 111

Keyhole.co

APRIL 18, 2023

This can help brands create more relevant and engaging content in the future, leading to increased brand awareness, loyalty, and potential conversions. This can lead to more effective and efficient Instagram campaigns, better ROI, and improved brand performance on the platform. Here you go.

Metrics 52

Metrics Instagram Hashtag Sentiment 52

Keyhole.co

FEBRUARY 8, 2024

67% of companies increased their influencer marketing budgets from 2022 to 2023. Understanding and analyzing these metrics can optimize your campaign performance and maximize your ROI. While likes are a positive indicator, conversions provide tangible evidence that your campaign generates actual business results. one month).

Metrics 52

Metrics Influencer Sentiment ROI 52

Sprout Social

MARCH 9, 2023

An effective communications strategy helps brands deliver on a compelling narrative that captures and deepens customer loyalty. Here’s an example of an innovative PR campaign that went viral—Rocketlane announced their Series A funding round with a custom rap song. What is the function of corporate communication?

Skills 113

Skills Template Templates Travel 113

Sprout Social

JUNE 7, 2023

In this guide, you’ll learn how to build an exceptional brand experience with a step-by-step brand strategy framework that adapts to your customers’ needs, plus social listening examples that show how sentiment mining drives ongoing customer growth and retention. What is brand experience? Why does brand experience matter?

Brands 114

Brands Sentiment How To Analysis 114

Sprout Social

SEPTEMBER 18, 2023

See where your dollars had the most impact in the previous year—the campaigns that brought the biggest return on ad spend (ROAS), conversion rates or lead sources. According to The State of Social Media 2023 report, 79% of marketers expect an increase in their overall marketing budgets in the next three years.

Marketing 132

Marketing How To Sample Samples 132

Sprout Social

SEPTEMBER 14, 2023

Customer marketing refers to marketing methods, campaigns and activities designed to build connection and loyalty with existing customers by elevating their experience with your brand or products. Investing in your current customer pool builds loyalty and connection. Increase brand loyalty Brand loyalty is precious.

Strategy 124

Strategy Brands Content UGC 124

Keyhole.co

NOVEMBER 17, 2023

SoFi- Turning negative sentiment into positive advocacy SoFi is a fintech company that provides a range of personal finance services including student loan refinancing. Even though this sentiment wasn’t targeted at the company directly, SoFi saw the chance to create a new narrative and demystify these seemingly complex topics.

Examples 59

Examples Brands Sentiment Reputation 59

Sprout Social

OCTOBER 27, 2022

The number of US social media users is expected to surpass 308 million in 2023 (up over 6 million from 2022 projections). In this piece, we’ll discuss leading s ocial media customer service statistics and how to use them to build stronger relationships in 2023. Being consistent with your customer support builds trust and loyalty.

Statistics 110

Statistics Social Media Brands Issues 110

Keyhole.co

MARCH 2, 2023

Users can connect their social media feeds to Spotify, upload images directly from their Dropbox accounts, run their email marketing campaigns from the Hootsuite dashboard, and much more. It makes sense: whichever brand wins the most loyalty and makes the biggest splash wins the largest share of the market. Get started for free here.

Social Media 52

Social Media Tools HootSuite Marketing 52

Keyhole.co

MAY 30, 2023

If your competitor offers a loyalty program that customers love, consider implementing a similar program at your business. How what types of content they’re posting, how often they’re posting, and how engaged their audience is with sentiment analysis. What is competitor analysis and why is it important?

Analysis 52

Analysis How To Marketing Price 52

Hootsuite

JUNE 29, 2023

But in 2023, social media gives brands a unique opportunity to manage their reputations on the front lines. On the flip side, people are downright clamoring to apply for Gainsight, which was named the #1 best place to work by employee-review site Glassdoor in 2023. You don’t necessarily have to sit back and accept public sentiment.

Reputation 106

Reputation Strategy Brands HootSuite 106

Hootsuite

JULY 20, 2023

View this post on Instagram A post shared by Mayo Clinic (@mayoclinic) By using social media analytics to understand the trends, sentiments, and behaviors of both patients and the general public, healthcare professionals are better able to effectively tailor their strategies and improve patient care. Information, as you well know, is power.

Analytics 83

Analytics Social Media HootSuite Metrics 83

Keyhole.co

FEBRUARY 27, 2024

They witnessed a whopping 574 million monthly active users in the third quarter of 2023 and show no signs of stopping. In this section, we’ll deep dive into what makes Spotify’s marketing campaigns a true success- 1. Running memorable campaigns Spotify’s marketing prowess extends beyond just general strategies.

Social Media 59

Social Media Strategy Content Collaboration 59

Sprout Social

FEBRUARY 22, 2023

Response rates have serious impacts on customer satisfaction, loyalty and retention. For example, Sprout’s Competitive Analysis Report reveals how you stack up to your competition via metrics like share of voice, positive sentiment, total engagements and overall conversation volume.

Social Media 132

Social Media Trends Loyalty Data 132

Keyhole.co

OCTOBER 21, 2023

Using social media monitoring tools, you can record the mentions, conversations, reviews, and sentiments that might affect the success of your brand. Marketing executives: Sharpen campaigns, assess audience stance, and accurately assess campaign success. Sentiment analysis: Analyze the exchanges’ emotional undertones.

Social Media 52

Social Media Sentiment Reputation Analysis 52

Keyhole.co

MAY 4, 2023

For instance, every modern business, regardless of its size, needs to know what existing and ideal customers say about: their brand their product or service their campaigns specific keywords and topics their competition What’s the difference between Social Listening vs. Social Monitoring? Price: Business plans start at $599 per month 4.

HootSuite 52

HootSuite Price Sentiment Reputation 52

Sprout Social

DECEMBER 21, 2023

Inform marketing campaigns There’s much more of a through-line between product analysis and marketing than meets the eye. ⬇️ Posted by Allbirds on Thursday, November 2, 2023 Learn from competitor mistakes The digital space is a goldmine of product feedback—about you and your competitors. And your audience loyalty hinges on this, too.

Analysis 106

Analysis Products How To Price 106

Hootsuite

APRIL 26, 2023

Having accurate, insightful information gives you the chance to deliver the best products, write the best messages, and build engagement and customer loyalty. But in 2023, this research process can be slow and incomplete. This information can help businesses understand their overall audience demographics and brand sentiment.

Research 123

Research Social Media HootSuite Marketing 123

Sprout Social

JANUARY 30, 2023

Mastering a 1:1 feel, even when you’re operating 1:many, is crucial for customer loyalty. According to Zendesk’s CX Trends 2023 Report , leaders are taking notice, with 81% seeing customer experience and support as a growing priority for 2023. In economic times like these, that’s not a chance worth taking.

Examples 115

Examples Brands How To Aggregator 115

Sprout Social

DECEMBER 20, 2023

Features like the campaign planner and tags take the guesswork out of reporting on content and campaign success. Discover authentic and impactful creators to partner with, and use Tagger to manage your relationships, contracts, campaigns and more in one centralized platform.

HootSuite 112

HootSuite Brands Price Collaboration 112

Keyhole.co

MARCH 4, 2024

The dropshipping industry reached a global value of over $243 billion in 2023 according to Statista. Tools that help you uncover post sentiments provide crucial insights into the effectiveness of your brand reputation campaign. Thus, they can be used to justify your marketing budget for the quarter, year, or a specific campaign.

Examples 52

Examples Social Media How To GPS 52

Keyhole.co

FEBRUARY 26, 2024

The chocolate brand boasts 110,000 TikTok followers and mostly relies on UGC and influencer marketing posts for its campaigns. You can authenticate your account on Keyhole, get a pulse of audience sentiments, and see which social media platforms will work the best for your brand. Want to find the best marketing channels for your brand?

Social Media 59

Social Media Strategy UGC Influencer 59

Keyhole.co

MAY 24, 2023

You find out that a competitor is offering a loyalty program that’s really popular with customers. Its social media monitoring features studies competitors’ campaigns, influencers, and social media strategies. Monitor various social media metrics, including engagement rates, sentiment analysis, and audience demographics.

Analysis 52

Analysis Types Tools Price 52

Sprout Social

DECEMBER 12, 2023

Embed AI into team rituals and processes In 2023, democratized access to AI models forever changed social media marketing. As The 2023 State of Social Media Report highlights, 98% of leaders acknowledge they need to better understand the long-term potential of AI. Despite high usage rates, a lot of ambiguity surrounds AI.

Marketing 128

Marketing Loyalty ROI Influencer 128