Likeable

MARCH 31, 2021

If you work in digital marketing (or even if you’re just someone who uses social media), you know that there’s a lot of noise on social platforms these days. Keep reading to find out what social listening is, what you can do with it, and why it’s absolutely crucial to your brand in 2021. What Is Social Listening? Competitive Analysis.

Strategy 106

Strategy Brands Influencer Analysis 106

Sprout Social

MAY 4, 2021

Executives overwhelmingly agree that social commerce is driving an increasing portion of their company’s marketing-driven revenue, according to The State of Social Media Investment Report. The best social commerce platforms to use in 2021. Remember to go beyond sales alone by digging into sentiment analysis and inbox reports.

Retail 139

Retail Instagram Buy Social Media 139

Sprout Social

OCTOBER 1, 2022

It’s an opportunity to leverage seasonal marketing to connect with your audiences. Bringing a little autumn coziness into your marketing strategy is a great way to keep your content fresh and engaging. In 2021, Tweets related to pumpkin spice garnered 2.29 And, sentiment about pumpkin spice is 69% positive.

Marketing 103

Marketing Sentiment Apple Trends 103

Sprout Social

JUNE 26, 2023

AI customer experience is the use of AI technologies like natural language processing (NLP), text analysis and sentiment analysis to delight customers wherever and however they interact with your brand. These insights help you develop more effective targeted marketing campaigns and a higher level of personalization in products and services.

Sentiment 104

Sentiment Analysis Patterns Price 104

Sprout Social

JANUARY 18, 2022

While there are a ton of creative ways to use social listening , there are two use cases that can help you refine your strategy: audience insights and brand sentiment. . Social listening for brand sentiment. That’s why being able to understand and unpack brand sentiment in real time is an essential corporate communications skill. .

Skills 128

Skills Sentiment Team Press Release 128

Keyhole.co

DECEMBER 11, 2020

Of course, you can’t abandon your social media marketing job because Topsy is no more. This tool shows you all the numbers you need to see to make critical marketing decisions. It also lets you monitor more than just hashtags. All these metrics give you the much needed information you need to make smart marketing decisions.

Hashtag 98

Hashtag Metrics Analytics Sentiment 98

Sprout Social

DECEMBER 15, 2020

There are a couple of factors likely contributing to the dip in conversations surrounding 2021 goal setting. my list of new year’s resolutions for 2021: 1. People also have to contend with the unpredictability of 2021. Jan 1, 2021 New Year's Resolution: Not like that. For starters, people are tired. — M.A.D.,

Instagram 130

Instagram Comparison Sentiment Reddit 130

Sprout Social

MAY 24, 2022

As consumers turn to social media for everything from education to entertainment and more, the channel’s role in a successful integrated marketing strategy expands. Brand marketing is a highly competitive arena. Email marketing campaigns. Then, in 2021, #CleanTok elevated the product to explosive fame. Paid search.

Sentiment 97

Sentiment Metrics Hashtag Review 97

Sprout Social

SEPTEMBER 22, 2021

In spite of all the research and prep that marketers funnel into campaign planning, creative production or hashtag ideation, campaigns tend to chart a path of their own post-launch. Initially, #AthleteAnd was just a hashtag we used to brand and market players’ stories. — Justin Fields (@justnfields) April 30, 2021.

Campaign 121

Campaign Hashtag Analytics Metrics 121

Oktopost

APRIL 21, 2022

Social listening and content development might sound like two totally different areas of digital marketing, but the truth is that they’re more connected than you think. In this article, we’ll explore the close connection between social listening and strong content marketing practices. Sharing content related to the company or brand.

Content 118

Content FAQ Sentiment Hashtag 118

Sprout Social

JUNE 7, 2022

Social media doesn’t just move markets on its own. “Social media has become a key platform for investor relations professionals to gauge important conversations around their company and the broader market. — Expensify (@expensify) November 10, 2021. Decide on a branded hashtag. How it started / How it’s going.

Strategy 115

Strategy How To Hashtag Team 115

Sprout Social

OCTOBER 4, 2021

Whether you’re measuring brand health, benchmarking against competitors, or assessing market opportunities, social data provides real-time consumer insights that no other data source can provide. Social data stands to have a monumental impact on businesses—but only if marketers start tapping into its potential now.

Data 124

Data Metrics Sentiment Analytics 124

Sprout Social

JULY 12, 2022

In today’s fast-moving market, it’s more critical than ever for brands to be agile and resilient in the face of unfavorable public opinion. To that end, we’ve rounded up a handful of successful crisis communication examples and synthesized them into a list of lessons marketers can learn from them. Packaging update.

Examples 111

Examples Brands Sentiment Reputation 111

Hootsuite

MARCH 15, 2021

Bonus: Download the free 30-day plan to grow your Twitter following fast, a daily workbook that will help you establish a Twitter marketing routine and track your growth, so you can show your boss real results after one month. — Daniel Dae Kim (@danieldaekim) February 20, 2021. — Zain Chagla (@zchagla) February 25, 2021.

Twitter 145

Twitter HootSuite Notification Analytics 145

Sprout Social

DECEMBER 5, 2022

Book lovers go to this hashtag to find new book recommendations, relatable content for bookworms and connect with other readers. As Anthony puts it, “Social media gives you the opportunity to better understand your target audience and their interests so that you can consider that when creating marketing assets for your brand or business.”.

Social Media 140

Social Media Crowdsourcing Privacy Comparison 140

Hootsuite

JANUARY 13, 2022

60% of marketers agree that authenticity and quality are equally important elements of successful content. Audiences will quickly sniff out the false sentiment, which could seriously damage your brand reputation. This is why people don’t trust marketers or advertisers. More cost-effective than influencer marketing.

UGC 145

UGC Content HootSuite Authentication 145

Sprout Social

OCTOBER 6, 2022

If you’re a social media marketer, chances are you’ve been asked, “but how do we go viral?” Most marketers undoubtedly want the audience growth and attention that comes from achieving a social media viral video. The answer to what makes a video viral in the first place is a bit like the holy grail for marketers. Use hashtags.

Video 128

Video Social Media How To Trends 128

Sprout Social

APRIL 7, 2021

To create social media content for everyone, you also need to know why these decisions happened and the sentiments behind them. This insight can help you tailor your social posts to ensure you’re using the hashtags and keywords that are most likely to draw the highest number of impressions. — Canva (@canva) January 27, 2021.

Social Media 135

Social Media Content Lurker Metrics 135

Keyhole.co

DECEMBER 1, 2020

Top Hashtag Analytics Tools for 2021 – Updated in December 2020. In a world with an overflow of information, setting up a social media marketing can be just the beginning of a complex process. Without the use of hashtags, monitoring and evaluating your efforts is worse than finding a needle in a haystack.

Hashtag 106

Hashtag Analytics Tools Price 106

Hootsuite

JULY 6, 2022

In a 2021 survey, 44% of people reported using Instagram to shop weekly. Instagram had over 2 billion monthly users in 2021, so it’s an easy way to reach a large audience. And to crowdsource sentiment on your brand. Article, for example, uses their Instagram bio to ask folks to use their branded hashtag to post their UGC.

Instagram 117

Instagram HootSuite UGC Influencer 117

Keyhole.co

NOVEMBER 19, 2020

Social media monitoring tools allow marketers to do the following: Get quality audience data. Keyhole is a social media analytics solution allowing you to track hashtag (campaign) performance and monitor relevant conversations online. And this is where social media monitoring tools come into place. Union Metrics. Glean.info.

Tools 98

Tools Social Media Sentiment Price 98

Hootsuite

DECEMBER 9, 2020

In fact, spending on social media marketing spiked by 74% to reach 23% of marketing budgets according to The CMO Survey , and marketers anticipate spending will remain close to this new high level as we enter the new year. Source: Hootsuite 2021 Social Trends Survey. But is your social strategy up to the task?

Questions 142

Questions Social Media Strategy Survey 142

Keyhole.co

NOVEMBER 4, 2020

Did you miss our previous article on the best Sentiment Analysis Tools? You probably have an amazing marketing team but unless you have a team of data scientists tracking and analyzing all your social data, you will miss the key insights necessary to elevate your brand. This tool is a huge timesaver for social media marketers.

Analytics 105

Analytics Social Media Tools Price 105

Hootsuite

DECEMBER 10, 2020

First a quick definition: Social media integration is the act of using social media accounts as an extension of your marketing strategy. However, you can also use a branded hashtag in order to showcase a feed of posts from your followers and fans. Social media integration strategies for email marketing. preferred Twitter.

Social Media 145

Social Media Strategy HootSuite Sentiment 145

Sprout Social

FEBRUARY 10, 2022

Food for thought: 70% of marketers say that consistent branding is the most important element of building a community and retaining customers. For example, changes in your branding and marketing messages might reflect: Simplifying (or expanding) your product offerings and features. Your brand name, @brand social handles and hashtags.

Social Media 117

Social Media How To Press Release Sentiment 117

Sprout Social

SEPTEMBER 1, 2021

The sheer amount of performance data available often leaves marketers overwhelmed. Share of voice (SOV) is a metric that illustrates your place in the market, making it a great place to start. Share of voice is a measure of the market your brand owns compared to other brands in the same industry. Brand management.

SEO 144

SEO Social Media Metrics Sentiment 144

agora pulse

JANUARY 25, 2021

Having worked alongside large tech brands with my marketing agency Contentworks, I know that big brands have a team of community managers. Working alongside sales and marketing to stay updated on new products and features. From a marketing perspective, embracing the current climate is a must. To assist with problems.

Communities 112

Communities Forums Disqus Social Media Management 112

Hootsuite

NOVEMBER 14, 2022

For instance, you can use an Instagram board to set up streams monitoring your home feed, specific hashtags, mentions, and competitor accounts. If you’re monitoring a popular hashtag, you can add keyword filters or limit results based on follower count. Find positive sentiments. Our personal favorite way to use Streams?

Social Media 96

Social Media Tools HootSuite Hashtag 96

Sprout Social

SEPTEMBER 2, 2021

In the world of retail, brands fall into one of two camps: those that embrace social media marketing as a critical component of their customer experience, and those that view it as a nice-to-have. But therein lies the challenge of social media marketing for retailers, too. Nespresso also uses a multi-pronged marketing approach.

Retail 98

Retail Social Media UGC How To 98

Hootsuite

MARCH 2, 2023

In today’s digital age, it’s crucial for marketers to take steps to protect their brand safety online. In this article, we’ll share strategies and best practices that marketers can use to safeguard their brand’s reputation on social media. For marketers, brand safety is most relevant when running social media ads.

Social Media 97

Social Media Brands HootSuite Policies 97

Keyhole.co

NOVEMBER 5, 2020

If you’re thinking about neglecting Facebook in your marketing strategy… think again! See more Facebook marketing advantages here. However, it is nearly impossible to take full advantage of the marketing opportunities that facebook offers without being able to obtain and analyze the right metrics on the platform.

Analytics 98

Analytics Tools Facebook Marketing 98

Hootsuite

MAY 10, 2021

Even the tech giant, which abstained from traditional social media marketing for light-years by Internet standards, now posts regularly across multiple accounts and channels. Depending on the industry, companies may also run separate accounts for support, marketing, different verticals, divisions, and even recruitment.

Examples 145

Examples Company Social Media Apparel 145

Hootsuite

MARCH 15, 2023

By analyzing data about your content performance , you’re getting valuable quantitative feedback to help build a winning Facebook marketing strategy. Meta Business Suite Facebook shut down its in-platform Facebook Analytics tool in 2021, replacing it with the Meta Business Suite.

Analytics 102

Analytics Tools Facebook HootSuite 102

Sprout Social

FEBRUARY 28, 2022

Your core values should serve as a north star for all your marketing efforts, including your cultural advertising plays. You can do some hashtag research or use native analytics tools, but both of those options are fairly time-consuming and time is of the essence. — Calm (@calm) June 2, 2021. Calm + Naomi Osaka.

Brands 115

Brands Meme How To Advertising 115

Oktopost

MAY 2, 2023

Insight into your market, the wants driving it and the needs holding it back – what prospects are getting from competitors, and what they’re not getting from you – and how to ensure you’re never too far from their thoughts when the conversations are relevant to your industry. By 2021, almost half of marketers had embraced social listening.

Sentiment 62

Sentiment B2B Trends Social Media Management 62

Sprout Social

FEBRUARY 22, 2023

According to The 2022 Sprout Social Index™ , customer-centric brands use social data to inform their: Sales strategy Product development Content strategy Customer experience Competitive insight Market research By tapping into the ample benefits and business insights social media offers, you can transform the way your entire company operates.

Social Media 131

Social Media Trends Loyalty Data 131

Keyhole.co

NOVEMBER 10, 2020

Marketers are constantly in search of actionable insights to improve their social media strategies. When your goal is to grow your Twitter audience, there’s so much to be learned from the people who already follow you—but most marketers ignore their Twitter Analytics because they feel they don’t need them. Was it a hashtag?

Analytics 105

Analytics Twitter HootSuite Metrics 105