Oktopost

FEBRUARY 9, 2021

For savvy B2B social media marketers, LinkedIn plays a vital role in online engagement. It’s considered the go-to platform for B2B companies. . Another contributing factor in its resurgence is the wide range of marketing activities that LinkedIn facilitates to B2B marketers. What Are Hashtags?

Hashtag 118

Hashtag LinkedIn How To B2B 118

Later

JANUARY 1, 2021

To find the best time to post on Instagram in 2021, we analyzed 12 million global Instagram posts from accounts with 100 followers to 1 million+ followers. The best thing you can do to find your optimal posting time for Instagram is to research your audience using Instagram’s native analytics tool , Instagram Insights.

Instagram 99

Instagram Activities Feed Feedly 99

Oktopost

JANUARY 9, 2023

The use of social media by B2B buyers is significant, as 84% say they head to social media when making a purchase decision. All companies should aim to increase engagement rates over time, whether it’s through organic or paid traffic, as it can increase sales, brand awareness, and followers. In fact, LinkedIn earned 96.2%

Engagement 62

Engagement Social Media How To B2B 62

Sprout Social

MAY 25, 2022

There’s a reason why more and more companies are linking their CRMs with social media management tools like Sprout. Looking at the top challenges of B2B marketers , the growing need for social media CRM integrations is clear. This rings true for B2B and B2C alike. If not, you totally should!

Team 110

Team B2B Platform Analytics 110

Later

JANUARY 1, 2021

To find the best time to post on Instagram in 2021, we analyzed 12 million global Instagram posts from accounts with 100 followers to 1 million+ followers. The best thing you can do to find your optimal posting time for Instagram is to research your audience using Instagram’s native analytics tool , Instagram Insights.

Instagram 52

Instagram Activities Feed Feedly 52

Oktopost

JULY 29, 2021

He spun Brandwatch out as a product company in 2006 and launched the first version of ‘Brandwatch Analytics’ in August 2007. In February 2021 it was announced that Brandwatch had been acquired by Cision , the leader in news distribution and media monitoring and analysis for $450 million. Stay in the Loop.

Crimson Hexagon 62

Crimson Hexagon B2B Apple Authentication 62

Sprout Social

JANUARY 3, 2022

The great content marketer Ann Handley advocates for making your customer, rather than your company, the hero of your brand story. — Michaela Mendes (@mmendeswrites) November 9, 2021. — Starbucks Coffee (@Starbucks) November 10, 2021. — McDonald's (@McDonalds) August 9, 2021. ??????????????.

Data 140

Data Social Media Sentiment Team 140

Hootsuite

JULY 4, 2022

It was the most downloaded app of 2021 with 656 million downloads (over 100 million more than its closest rival, Instagram), bringing the total to over 2 billion downloads globally. of B2B decision makers who use social for work research say that TikTok influences their purchase decisions. The TikTok opportunity. Technology.

Questions 104

Questions Banking Insurance HootSuite 104

Sprout Social

JULY 6, 2022

And 2021 didn’t slow down with the COVID-19 pandemic going into its second year. With the many healthcare news and updates in 2021, we can assume audiences were looking for answers to their questions or sharing their experiences. 4 overlooked B2B market research methods for understanding your customers. and 1 p.m.

Twitter 105

Twitter Tourism Travel Education 105

Sprout Social

NOVEMBER 2, 2021

In July 2021, we made it official and launched our first TikTok, a video that touches on accessibility features for publishing social content. On a weekly basis, we update our internal social dashboard with data from TikTok’s native analytics and connect as a team to discuss. . sproutsocial. Darling – Trees and Lucy.

Strategy 116

Strategy Marketing Hashtag Influencer 116

Hootsuite

JANUARY 4, 2023

Social media analytics. Using analytics tools to track how content performs, report on progress towards social media goals, and plan ways to improve overall response. It’s a critical platform for anyone working in B2B, or for any companies that hire anyone, ever. Content scheduling and publishing. Social listening.

Social Media 76

Social Media HootSuite Marketing Social Networking 76

agora pulse

DECEMBER 23, 2020

Social Media Marketing for Beginners 2021 | Chandler Miller & Donald Preace. This book takes readers through a 360-degree perspective of social media marketing in businesses, from strategy to tactics, from organic to paid, from B2B to B2C, encompassing all of the current networks. Book List for Advanced Social Media Marketers.

Skills 195

Skills Social Media Marketing Influencer 195

Oktopost

JUNE 16, 2022

Want to hear more from renowned B2B marketing leaders? In 2021, Matt received an award from Zendesk to recognize the customer experience strategy he created at Finch and a nomination for the “Innovator of The Year” Award at Finovate NYC. Radically Transparent is a podcast geared towards the modern-day B2B marketer.

Banking 25

Banking B2B Apple Forums 25

Sprout Social

NOVEMBER 22, 2022

In 2021, agencies in the US experienced the fastest growth in revenue in the past 20 years. Your agency can be industry specific (B2B, tech, beauty etc) or platform-specific. Job seekers are already following companies on sites like LinkedIn to find opportunities. The demand for social media and content outsourcing is growing.

Social Media 98

Social Media How To Marketing Price 98

Oktopost

MAY 30, 2022

But surprisingly, TikTok has emerged as a powerful tool for B2B marketers. In 2021 there were 78.7 billion users by the end of 2022, the time for B2B TikTok marketing is now. The high-reach potential of TikTok is one crucial factor for B2B marketers choosing the app. Why B2B Marketing on TikTok is a Great Idea.

B2B 111

B2B Examples Marketing Small Business 111

Keyhole.co

NOVEMBER 4, 2020

However, investing in the right social media analytics tools will empower your marketing team to make the right decisions when creating and optimizing marketing campaign. To help you find the right one, we’ve gathered and updated our guide to the best 25 tools to use in 2021. Looking for a specific tool? Jump ahead: 1.

Analytics 105

Analytics Social Media Tools Price 105

Sprout Social

MAY 5, 2021

Again, the average B2B buyer’s journey is growing longer. Supporting your reps with data and sales enablement content not only makes your reps’ lives easier but also boosts your company’s bottom line. amit) March 25, 2021. Making the link between sales enablement and marketing. I wish @OvercastFM had this.

Data 117

Data Marketing How To Collaboration 117

Oktopost

OCTOBER 26, 2020

Social selling has become an almost inevitable part of B2B selling. Sadly enough, even though social selling is proven to increase company revenue by upwards of 16% , 3 in 4 sales reps don’t implement the strategy. According to the same survey, 84% of company decision-makers are using social media to support a purchase decision.

Social Media Management 159

Social Media Management Social Media Tools Hubspot 159

Hootsuite

OCTOBER 21, 2020

B2B social media marketing is often written off as boring or unnecessary. But if that’s your company’s take, it could be missing out. The digital media company credits its LinkedIn marketing efforts for closing 42% of its deals in 2018. B2B marketing helps Adobe ink bigger contracts. Just look at Adobe. Not only that.

B2B 98

B2B Social Media Tools Tips 98

Oktopost

JULY 12, 2021

Producing quality leads consistently is the core of any successful B2B marketing strategy , so developing and optimizing your pipeline will offer your organization a steady growth rate. First, let’s go over what B2B lead generation is, and why it is vital to invest the time and effort into maximizing your strategy.

B2B 87

B2B Fashion LinkedIn Organization 87

Sprout Social

MARCH 22, 2021

Reality check: B2B social media is here to stay. In fact, recent statistics note that social advertising is practiced by a staggering 83% of B2B marketers and is second only to search engines in terms of success. From nurturing customers to flexing your industry influence, the social space has a ton to offer B2B brands.

B2B 145

B2B Strategy How To Education 145

Oktopost

JUNE 22, 2021

It’s no secret that a flooded email inbox comes with the territory of being a B2B marketer. Between social media messaging, video conferencing apps, and workplace communication tools such as Slack, B2B marketers have no shortage of tools to streamline effective communication. It’s 2021 – Why Should I Use Email?

B2B 113

B2B Marketing Newsletter ROI 113

Oktopost

MAY 30, 2022

But surprisingly, TikTok has emerged as a powerful tool for B2B marketers. In 2021 there were 78.7 billion users by the end of 2022, the time for B2B TikTok marketing is now. The high-reach potential of TikTok is one crucial factor for B2B marketers choosing the app. Why B2B Marketing on TikTok is a Great Idea.

B2B 62

B2B Examples Marketing Small Business 62

Hootsuite

DECEMBER 9, 2020

Our 2021 Social Trends report—based on a survey of over 11,100 marketers and in-depth interviews with top experts at agencies, brands, and social platforms—uncovered strategies and tactics that are setting top organizations apart on social. How are B2B organizations connecting their sales team to prospects without events and conferences?

Questions 142

Questions Social Media Strategy Survey 142

Hootsuite

NOVEMBER 4, 2022

Wake up, companies: Worker power is growing. Jumping to new companies is a popular exit path, but some workers are going the freelance route, or more radically, quitting with no plan at all. When you’re hiring, you’re not only competing with other companies, but also with being your own boss and just vibing at home. Love that.).

Company 103

Company HootSuite How To Meme 103

Oktopost

JANUARY 25, 2021

Once upon a time, the streams of the freewheeling social media world and the seriousness of high-stakes B2B marketing didn’t cross. But as we approach 2021, it’s safe to say that those days are ancient history — and both flow through the marketing river together. LinkedIn alone generates 80% of social media B2B leads these days.

Social Media Management 156

Social Media Management B2B Social Media Hubspot 156

Hootsuite

MAY 26, 2021

For example, natural skin-care company SoKind is using basic social selling principles in this Facebook post. Source: The Global State of Digital 2021. Source: The Global State of Digital 2021. 96% of B2B content marketers use LinkedIn for organic marketing. When you do that, you’re more likely to build trust and loyalty.

HootSuite 145

HootSuite How To B2B LinkedIn 145

Sprout Social

FEBRUARY 28, 2023

These LinkedIn Statistics will show you why it is the network for professionals, especially B2B marketers, to target motivated audiences in 2023. This is an 8% decline in high school users from February of 2021. At this time, there are over 61 million companies listed on LinkedIn. million gain over 2021. million, a 2.1

Statistics 141

Statistics LinkedIn Marketing B2B 141

Hootsuite

FEBRUARY 24, 2022

LinkedIn: B2B-focused marketing campaigns and brand building. Hootsuite Social Advertising makes it possible to create, schedule, and review organic and paid content, easily pull actionable analytics and build custom reports to prove the ROI of all your posts — from one easy to use dashboard. Track your analytics.

Examples 145

Examples Campaign Platform Tips 145

Keyhole.co

FEBRUARY 13, 2022

You guessed it: 2021 accelerated the role that social media has in purchasing decisions. However, investing in the right social media analytics tools will empower your marketing team to make the right decisions when creating and optimizing your marketing campaign. Now, it’s important to choose a tool that fits your unique needs.

Analytics 52

Analytics Social Media Tools Price 52

Sprout Social

FEBRUARY 10, 2022

This is a problem that many B2B brands and SaaS companies face. Branding is everything when there are dozens of companies offering near-identical services like yourself. Heck, ongoing rebrands are popular even among established companies. Check out the evolution of the brand’s Twitter from 2014 to 2021 below.

Social Media 117

Social Media How To Press Release Sentiment 117

Oktopost

JANUARY 14, 2021

To win at social media marketing in 2021 means thinking like an investor. Investors are extraordinarily analytical, love the thrill that comes from calculated risks and are pragmatic in decision making. Tal leads deal flow across all software-enabled sectors, serves on several boards, and supports portfolio companies.

Social Media 111

Social Media B2B Apple Marketing 111

Sprout Social

FEBRUARY 14, 2022

According to one recent study , only 40% of B2B marketers have a documented content marketing strategy. It doesn’t matter how big your company is, you will at some point use content to help market your product or services. For extra data, take a look at your website’s analytics to see where the referral sources are coming from.

Content 111

Content How To Marketing Template 111

Sprout Social

JULY 6, 2022

With the many healthcare news and updates of 2021, we can assume audiences were looking for answers to their questions. In 2021, restaurants continued to deal with online orders, curbside or delivery services and limited indoor dining. 4 overlooked B2B market research methods for understanding your customers.

Tourism 114

Tourism Facebook Travel Education 114

Sprout Social

APRIL 13, 2022

With healthcare engagement up on other social platforms in 2021, we can assume audiences were looking for answers to their questions on other platforms, such as Twitter. In 2021, restaurants continued to deal with online orders, curbside or delivery services, outdoor seating, and limited indoor dining. and waned by noon.

Instagram 122

Instagram Tourism Travel Education 122

Social Media Strategies Summit

APRIL 29, 2021

Whether it’s B2C or B2B, most audiences will begin with initial awareness, follow it up with research, and then consider taking an action — such as by comparing multiple alternatives before buying the product. Conversations about your product, company, and industry through online listening. How long is the buyer’s journey?

Journal 147

Journal Campaign Content Marketing 147

Hootsuite

JUNE 27, 2022

In fact, 65% of TikTok users agree that professional looking videos from brands feel out of place or odd on TikTok, according to research TikTok conducted with Flamingo (Marketing Science Global Community and Self-expression Study 2021). And few businesses are better positioned to create educational content than B2B brands.

B2B 97

B2B Trends Authentication Film 97