Sprout Social

APRIL 7, 2020

It wasn’t until the first US COVID-19 case was reported on January 21, 2020 that we saw the topic volume surrounding the virus gain traction worldwide. The conversation saw a 9% uptick in overall sentiment; Millennials and Generation Z posted 87% of all positive content posted in March. million messages throughout the month.

Brands 115

Brands Sentiment Conversation Hashtag 115

Likeable

MARCH 31, 2021

Social Monitoring: Social monitoring will give you the basics—things like engagement rate, relevant hashtags, or number of mentions. This inspired FU (Forget U) 2020 , a social-first concept that leveraged humor as a way to cope with a traumatic year and helped Party City’s customers have the last laugh.

Strategy 106

Strategy Brands Influencer Analysis 106

Sprout Social

DECEMBER 5, 2022

Booktok , for example, has become a flourishing online community. Book lovers go to this hashtag to find new book recommendations, relatable content for bookworms and connect with other readers. — Shedd Aquarium (@shedd_aquarium) April 8, 2020. Enables instant communication. Ability to crowdsource.

Social Media 140

Social Media Crowdsourcing Privacy Comparison 140

agora pulse

JANUARY 25, 2021

What’s a community manager? And why should community managers have their own special day? Find out more about this special social media role and tips for celebrating Community Manager Day. We’ll look at the role of the community manager throughout history and how it has evolved. Pre-Internet.

Communities 112

Communities Forums Disqus Social Media Management 112

Keyhole.co

NOVEMBER 19, 2020

This Social Media Monitoring Tools List has been updated as of November 2020. Keyhole is a social media analytics solution allowing you to track hashtag (campaign) performance and monitor relevant conversations online. Social media monitoring is the act of paying attention to what is being said on social media. Union Metrics.

Tools 98

Tools Social Media Sentiment Price 98

Hootsuite

AUGUST 19, 2020

For a limited period of time, Coors Light promised a six-pack to anyone who tweeted at them using the campaign hashtag. — Coors Light (@CoorsLight) April 28, 2020. — Coors Light (@CoorsLight) April 12, 2020. A post shared by Destination British Columbia (@hellobc) on Apr 29, 2020 at 8:11am PDT. We’re buying.

Campaign 145

Campaign Social Media Travel Hashtag 145

Hootsuite

MAY 10, 2021

Gauge customer sentiment. Customer sentiment can move the needle on everything product development, messaging, and even corporate values. Athleta community! million in sales in a single day in China on July 1, 2020. The brand is… Posted by Nanjing Marketing Group on Monday, March 30, 2020.

Examples 145

Examples Company Social Media Apparel 145

Hootsuite

MARCH 26, 2020

— HHS.gov (@HHSGov) March 23, 2020. And then there’s the Nextdoor app, which local governments use to organize town halls, educate citizens on safety issues, and engage community groups. — FEMA (@fema) March 21, 2020. — cta (@cta) March 24, 2020. What is #SocialDistancing —and why are we doing it?

Social Media 143

Social Media HootSuite Education Social Media Management 143

Sprout Social

MARCH 31, 2020

— Vanessa Hudgens (@VanessaHudgens) March 17, 2020. However, presenting death rates as a “fun fact” with a #TriviaTuesday hashtag is definitely in poor taste. It was never our intention to hurt anyone's sentiments. — DevaCurl (@DevaCurl) February 29, 2020. pic.twitter.com/Mjw6qJ5bET.

Social Media 135

Social Media Sentiment Examples Issues 135

Hootsuite

DECEMBER 9, 2020

Marketers have long turned to social listening to monitor keywords, track sentiment , and find opportunities to insert their brands into trending conversations. Source: Hootsuite and We Are Social, Digital 2020. But this isn’t something you can fake or simply mimic on social media—and this is where a lot of brands stumbled in 2020.

Questions 142

Questions Social Media Strategy Survey 142

Keyhole.co

NOVEMBER 4, 2020

Updated – November 2020. Did you miss our previous article on the best Sentiment Analysis Tools? You guessed it: 2020 accelerated the role that social media has in purchasing decisions. Also, there are some limitation to the sentiment analysis tool. No worries, you can read it here: [link]. Start Free Trial.

Analytics 105

Analytics Social Media Tools Price 105

Sprout Social

NOVEMBER 24, 2020

The events of 2020 have been far from kind to small businesses, with some reports estimating 25-36% could close permanently as a result of COVID-19. The top five most frequently used hashtags in conversations about small businesses were: #ShopLocal – used in 130,314 Tweets. feliciaday) October 23, 2020.

Small Business 126

Small Business Strategy Marketing How To 126

Sprout Social

SEPTEMBER 2, 2021

Especially, since business’ top three social media goals (brand awareness, upping community engagement, and increasing web traffic) match all the social media platforms’ makeup. — wilko (@LoveWilko) March 1, 2020. — wilko (@LoveWilko) February 29, 2020. link] pic.twitter.com/Dd4IdPnsqL.

Retail 99

Retail Social Media UGC How To 99

Hootsuite

MARCH 27, 2020

As social media professionals, our job is to help our audiences and communities come through hardship together. So, here’s our guide to social media crisis communication. The role of social media in crisis communications. ChewFor) March 23, 2020. — Shoppers Drug Mart (@ShopprsDrugMart) March 12, 2020.

Social Media 145

Social Media How To Policies Team 145

Sprout Social

MAY 13, 2020

— Jen Hartmann (@jenalyson) January 11, 2020. Perhaps your content used a popular hashtag but lacked a strong call to action. Whether you communicate reports via email or a full-blown social media presentation , anticipate the questions your clients will ask and be prepared to answer.

Class 119

Class Data How To Metrics 119

Keyhole.co

NOVEMBER 5, 2020

Updated on November 2020: this new Facebook Analytics tool list covers now 16 tools. Here are some reasons to change your mind: Facebook continues to be the most used social media platform in 2020 by far. For example, it quantifies sentiment and the influence of individual users. Almost 75% of high-income earners use Facebook.

Analytics 98

Analytics Tools Facebook Marketing 98

Likeable

AUGUST 26, 2019

These accounts have gained unforeseeable momentum across an internet where hashtags like #dogsofinstagram have collected more than 155 million posts. With the influencer marketing industry expected to reach $10 billion by 2020, petfluencers have found ways to benefit from the market opportunity as well. CRUSOE | @CRUSOE_DACHSHUND.

Influencer 112

Influencer Communities Social Media Instagram 112

Hootsuite

SEPTEMBER 21, 2020

Communicate your mission to new followers and spread the word about new initiatives, campaigns, and issues within your community. Build communities. Social media can be a powerful community building tool for nonprofits. — ACT (@ACToronto) September 1, 2020. What does community look like?

Social Media 145

Social Media Tips Guidelines Hashtag 145

Pixlee

DECEMBER 30, 2020

Editor’s note: Community is central to everything at Pixlee. And luckily, we’ve got a great community of experts to share thoughts with. In our chat, she shares the nuances of ambassadors, what makes a good brand community, and how to measure the success of your community-driven marketing platforms.

Features 52

Features Brands Influencer Travel 52

Hootsuite

SEPTEMBER 2, 2020

Maintaining a happy, engaged community. A post shared by Cotopaxi (@cotopaxi) on May 12, 2020 at 3:18pm PDT. Dove #InstaBingo #TakeCareBeSafe #PowerOfYou #Care #Community #Bingo #StayPositive #WereStayingIn. A post shared by Dove Global Channel (@dove) on May 1, 2020 at 3:16am PDT. Encourage mentions and hashtags.

Instagram 143

Instagram How To HootSuite Geotagging 143

Hootsuite

JULY 7, 2020

Social media and activism have been inseparable since the 2010 Arab Spring demonstrations and since 2013, when the #BlackLivesMatter hashtag was used for the first time. In both events, social media and hashtags played an instrumental role in mobilizing the human rights movement offline. The Black community is hurting.

Hashtag 145

Hashtag Activities Social Media Retail 145

Sprout Social

JANUARY 28, 2021

per share on January 27, 2020 to $345 on January 27, 2021, one year later. What started with a thread on r/WallStreetBets, a community where more than 3.1 The hashtags #WallStreetBets and #WSB, both referring to the community where the GME conversation started, were used 30,944 and 18,871 times respectively.

Social Media 145

Social Media Data Reddit Marketing 145

Hootsuite

MARCH 31, 2020

Captions can include text, hashtags, @ mentions, and emojis. Chat” can also be used to mean a moderated public conversation on social media, organized around a hashtag. Comments can include text, hashtags, @ mentions, and emojis. Community manager. A caption is a description that accompanies a photo on social media.

List 145

List Social Media HootSuite URL 145

Sprout Social

MARCH 9, 2022

Single Tweets and community conversations impact the real world—from influencing what film gets honored at the Oscars , to causing a 2500% increase in app downloads. And Business Insider reports that membership on the subreddit r/FinancialPlanning saw 87% growth between June 2020 and June 2021. Monitor conversations and sentiment.

Social Media 92

Social Media Sentiment Reddit Retail 92

agora pulse

JULY 3, 2019

Humanize your brand by focusing on people, your work environment and community involvement. In fact, the influencer marketing industry is set to grow to $10 billion by 2020. Remember, traders, investors and buyers follow hashtags on Twitter. Trending finance hashtags include: #NYSE – The New York Stock Exchange.

Social Media 117

Social Media How To Influencer Policies 117