4 Twitter Analytics Tools You Can’t Ignore

agora pulse

Once purely a hashtag analytics tool, Keyhole is now a multi-feature platform allowing you to analyze your Twitter account, monitor your brand and your competitors on Twitter, and even identify influencers.

Instagram Engagement Rates: What?s Good (or Not) and Why They Matter

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Monitoring your engagement rate over time can help your brand stay relevant , even as audiences grow and sentiments change. Use the right hashtags. Whether you love or hate hashtags, they can provide real value to your brand.

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Start Growing Your Twitter Profile With These Tips and Tricks

agora pulse

To help you, check out my best agency director hacks to grow your Twitter profile in 2020, and find out why making your mark in the Twittersphere is as important as ever. When fine-tuning your marketing strategy for the year ahead, knowing the stats for 2020 is a must.

15 of the Best Social Media Monitoring Tools to Save You Time

Hootsuite

Social media monitoring tools let you keep track of every conversation, account, keyword, and hashtag that’s relevant to your business. Relevant hashtags. You can monitor what people are saying based on keywords, hashtags, locations, and even specific users.

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How to Create a Buyer Persona (Includes Free Persona Template)

Hootsuite

Some great tools to help include: Hootsuite Insights Powered by Brandwatch : Find top relevant sites, hashtags, and authors. Keyhole.co : Find top referring sites for relevant hashtags. One key way to find out is to engage in some social listening and social media sentiment analysis.

B2B Employee Advocacy Best Practices

Oktopost

Give an overview of your social media goals, target audience, competitors, content tactics, custom hashtags, etc. Brand Sentiment. With half of buyers trusting a company’s employees as sources of brand information, advocacy can help drive up positive sentiment. Table of Contents.

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Brand Monitoring 101: Tips and Tools for Tracking What People Think of You

Hootsuite

That could include monitoring for brand or product mentions (tagged or not), related hashtags and keywords, or industry trends. — Pop-Tarts (@PopTartsUS) March 10, 2020. Analyze customer sentiment. Hashtags or marketing slogans can be on this search list, too.

Strengthen your competitive analysis strategy with social listening

Sprout Social

This update provides a comparative insights view that makes it much easier to compare and contrast your social performance with competitors across key metrics, including SOV, engagement and sentiment.

Genuine Social Media Activism: A Guide for Going Beyond the Hashtag

Hootsuite

Social media and activism have been inseparable since the 2010 Arab Spring demonstrations and since 2013, when the #BlackLivesMatter hashtag was used for the first time. In both events, social media and hashtags played an instrumental role in mobilizing the human rights movement offline.

Social Media in Government: Benefits, Challenges, and How it’s Used

Hootsuite

— HHS.gov (@HHSGov) March 23, 2020. — FEMA (@fema) March 21, 2020. Once you have a few phrases you think are strong, you can make social media posts containing each of the slogans as a phrase or hashtag. — cta (@cta) March 24, 2020.

Social media crisis plan: What to do when things go wrong

Sprout Social

— Vanessa Hudgens (@VanessaHudgens) March 17, 2020. However, presenting death rates as a “fun fact” with a #TriviaTuesday hashtag is definitely in poor taste. It was never our intention to hurt anyone's sentiments.

How to own the social media game in 4 simple steps!

Postcron

Asking questions, using hashtags and posting user-generated-content it’s a great way to make your followers feel interested in participating in your campaign. . It is searching for hashtags, keywords and mentions that might be relevant to your business.

A look back: Examining the shifts in the COVID-19 conversation

Sprout Social

We noticed a 7% decrease in positive sentiment surrounding “end the lockdown” conversations once states began to relax their guidelines and the usage of the hashtag #StayHome increased by 21%. — Christopher Tackett (@cjtackett) May 1, 2020. TraderJoesUnion) May 8, 2020.

How to leverage social data to be a world-class agency

Sprout Social

— Jen Hartmann (@jenalyson) January 11, 2020. Perhaps your content used a popular hashtag but lacked a strong call to action. — Andrea Bosoni (@theandreboso) April 30, 2020. Or, perhaps you’re curious about the sentiment surrounding your agency.

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How to Use Social Media for Crisis Communications and Emergency Management

Hootsuite

ChewFor) March 23, 2020. A post shared by Maia Shibutani, Alex Shibutani (@shibsibs) on Mar 20, 2020 at 10:43am PDT. — Shoppers Drug Mart (@ShopprsDrugMart) March 12, 2020. A post shared by Wealthsimple (@wealthsimple) on Mar 24, 2020 at 10:58am PDT.

6 steps to create an org-wide social listening strategy

Sprout Social

— G2 (@G2dotcom) February 3, 2020. Improve sentiment around customer service. — Eden (@don__eden) February 7, 2020. You can also find a high-level overview of sentiment, calculated by the p ercentage of positive, negative or unrated messages in your Topic. .

A closer look: What brands need to know about COVID-19

Sprout Social

It wasn’t until the first US COVID-19 case was reported on January 21, 2020 that we saw the topic volume surrounding the virus gain traction worldwide. The conversation saw a 9% uptick in overall sentiment; Millennials and Generation Z posted 87% of all positive content posted in March.

Why brands need a social media monitoring strategy

Sprout Social

Monitoring helps you with your brand perception and sentiment. — Alaska Airlines (@AlaskaAir) February 5, 2020. A post shared by phoebe mcpherson (@_honestlythough) on Jan 13, 2020 at 10:48am PST. Next, add in common brand hashtags and any current campaign hashtags.

What brands are missing by sleeping on TikTok

Sprout Social

Try less,” is the sentiment. Unlike other platforms, where hashtags are king in search and discovery, on TikTok it’s sound. People recall sounds and feelings before campaign names and hashtags.

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From reporting to analysis: How storytelling with data helps secure executive buy-in

Sprout Social

Your comments and likes are up month over month, and your new campaign hashtag has been used over 1,000 times, but what do the numbers mean? — Jen Hartmann (@jenalyson) January 11, 2020. This can show you what people are talking about, sentiment, keywords and trending topics.

Essential Sprout features to help your brand maintain connection in an uncertain time

Sprout Social

They can provide you with a comprehensive view of the broader conversation around keywords, hashtags, brands, industries and multimedia content to analyze sentiment and uncover trends on Facebook, Twitter, Instagram, Reddit, YouTube, Tumblr and the Web.

How Our Social Media Management Tool Continued Evolving in 2019 [Infographic]

agora pulse

Saved hashtag picker. Successful content on Twitter and Instagram relies on the strategic use of hashtags. But among all the other things we need to remember as social media managers, recalling which hashtags to use with each tweet or post can be a challenge. New in 2020.

Social media SWOT analysis: what it is and how to do it

Sprout Social

This means not only measuring hard numbers associated with your brand and business but also feelings and customer sentiment (think: feelings and emotions associated with your marketing). Additionally, hashtag monitoring and social listening can clue you in conversations that result in praise or criticism from your audience. If you’re a marketer today, anything that helps you refine your social media goals is a plus.

Social Spotlight: REI’s #OptOutside and How a Campaign Becomes a Movement

Sprout Social

And that’s where things start to get interesting, as far as results are concerned: According to Sprout’s listening data, the #OptOutside hashtag was used 156K times on Twitter and Instagram during the inaugural campaign in 2015. But engagement with those hashtags was up a whopping 3000% over the same time period, from 338K engagements in 2015 to 11.6 million uses of the hashtag currently on Instagram.

What is Social Listening, Why it Matters, and 10 Tools to Make it Easier

Hootsuite

Relevant hashtags. This “online mood” is also called social media sentiment. Keeping tabs on social media sentiment is a key part of social media listening. — Coca-Cola (@CocaCola) March 3, 2020. Social listening allows you to track that sentiment in real time.

11 of the Best Social Media Analytics Tools (Free and Paid)

Hootsuite

Key benefits : Analyze brand sentiment and customer demographics in real time. It analyzes your earned social mentions so you can measure social sentiment. Trends: A report on the conversations and accounts influencing a specific topic or hashtag, including mentions per hour or minute.

Your Biggest Questions About TikTok Marketing Answered!

agora pulse

Consider public sentiment surrounding your brand, and, if in doubt, disable the feature. Helpfully, the app has created music categories such as Viral , New Music , UK Hot 40, and even trending hashtag music like #IsolationGames.

The Ultimate List of Social Media Definitions You Need to Know

Hootsuite

Captions can include text, hashtags, @ mentions, and emojis. Chat” can also be used to mean a moderated public conversation on social media, organized around a hashtag. Comments can include text, hashtags, @ mentions, and emojis. Hashtag. Sentiment.

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How to Manage Multiple Twitter Accounts From Your Desktop or Phone

Hootsuite

Streams display content in columns, allowing you to monitor things like posts, retweets, mentions, followers, and hashtags. Step 3: You can add a new stream by searching at the top of the page for an account, hashtag or keyword.

Inside the World of Dog Influencers

Likeable

These accounts have gained unforeseeable momentum across an internet where hashtags like #dogsofinstagram have collected more than 155 million posts. It’s undeniable—people love their pets.

How to build an effective influencer marketing campaign

Sprout Social

In this article, we’ll recap what we discovered and what that means for 2020. Post mandatories: This section includes guidance like ways the product should and should not be portrayed, required hashtags and any language restrictions from the brand’s legal team.

How to Be Great at Social Media for Financial Services

agora pulse

In fact, the influencer marketing industry is set to grow to $10 billion by 2020. Remember, traders, investors and buyers follow hashtags on Twitter. Trending finance hashtags include: #NYSE – The New York Stock Exchange. The financial services sector moves at a rapid rate.