The 21 Best Sentiment Analysis Tools in 2020

Keyhole.co

That’s what sentiment analysis tools are for. In this blog, we’ll cover the basics of sentiment analysis tools, and why every company should use them. Then, we’ll give you a list of the top sentiment analysis tools on the market in 2020, including the pros and cons of each tool.

The Top 15 Hashtag Analytics Tools in 2021

Keyhole.co

Top Hashtag Analytics Tools for 2021 – Updated in December 2020. Hashtag tracking can make this process much easier, effective and it allows you to report your performance accurately – it’s basically a marketer’s dream. Hashtags and Their Significance.

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How to Conduct a Social Media Sentiment Analysis (Tools + Free Template)

Hootsuite

Enter: Social media sentiment. Social media sentiment is the attitude and feelings people have about your brand on social media. Bonus: Get a free social media sentiment report template to easily track audience sentiment over time. — Kahlúa (@Kahlua) May 27, 2020.

Twitter Analytics: Your Guide to Drive Traffic and Boost Sales [Updated in 2020]

Keyhole.co

Updated in November 2020. Twitter removed data about audience demographics in early 2020 but that doesn’t mean you can’t learn about your audience. Was it a hashtag? Blog Marketing Trends & Tips Hashtag Analytics Social Media Marketing Twitter Marketing

Miss Topsy? Here are the Top 3 Topsy Alternatives

Keyhole.co

It also lets you monitor more than just hashtags. It can show you your top posts in terms of engagement and recency, user demographics, percent of positive vs negative sentiments, and location. It’s no longer news; Topsy is dead.

The Top 25 Social Media Analytics Tools [Updated for 2021]

Keyhole.co

Updated – November 2020. Did you miss our previous article on the best Sentiment Analysis Tools? You guessed it: 2020 accelerated the role that social media has in purchasing decisions. Also, there are some limitation to the sentiment analysis tool.

4 Twitter Analytics Tools You Can’t Ignore

agora pulse

Once purely a hashtag analytics tool, Keyhole is now a multi-feature platform allowing you to analyze your Twitter account, monitor your brand and your competitors on Twitter, and even identify influencers.

Start Growing Your Twitter Profile With These Tips and Tricks

agora pulse

To help you, check out my best agency director hacks to grow your Twitter profile in 2020, and find out why making your mark in the Twittersphere is as important as ever. When fine-tuning your marketing strategy for the year ahead, knowing the stats for 2020 is a must.

Instagram Engagement Rates: What?s Good (or Not) and Why They Matter

agora pulse

Monitoring your engagement rate over time can help your brand stay relevant , even as audiences grow and sentiments change. Use the right hashtags. Whether you love or hate hashtags, they can provide real value to your brand.

The Top 25 Social Media Monitoring Tools [Updated for 2021]

Keyhole.co

This Social Media Monitoring Tools List has been updated as of November 2020. Keyhole is a social media analytics solution allowing you to track hashtag (campaign) performance and monitor relevant conversations online. Good sentiment analysis with accuracy of up to 80%.

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How to Build a Social Media Marketing Strategy in 5 Easy Steps

agora pulse

Number (and sentiment) of your customer support emails. Your weekly social media contribution routine may look something like that: [All channels] Monday : Create a visual quote/ graphic update with something inspirational (include #MondayMotivation hashtag).

Haven’t made your New Year’s Resolutions? No worries—you’re not alone

Sprout Social

Social chatter around New Year’s resolutions has been, to be honest, slow to get off the ground in 2020. etc (@shelldash) December 8, 2020. " — Catherine Russell (@catherinerusse2) November 25, 2020. anxiouscougar) December 3, 2020.

The Top 16 Facebook Analytics Tools for Marketers

Keyhole.co

Updated on November 2020: this new Facebook Analytics tool list covers now 16 tools. Here are some reasons to change your mind: Facebook continues to be the most used social media platform in 2020 by far. For example, it quantifies sentiment and the influence of individual users.

B2B Employee Advocacy Best Practices

Oktopost

Give an overview of your social media goals, target audience, competitors, content tactics, custom hashtags, etc. Brand Sentiment. With half of buyers trusting a company’s employees as sources of brand information, advocacy can help drive up positive sentiment. Table of Contents.

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The 6 Best Instagram Analytics Tools (And Metrics You Need to Track)

Hootsuite

As of June 2020, the old API that allowed creepy spy apps is officially gone. In this post, we’ll detail the best Instagram analytics apps in 2020. Keyhole positions itself as a “conversation tracker,” meaning that this tool specializes in tracking hashtags and keywords.

Using social listening to surface trends to your audience

Sprout Social

Native analytics tools on different social media platforms give you some idea of the trending conversations and hashtags relevant to your business. On the desktop client or mobile app, it shows you “What’s happening” and gives you a real-time update of trending topics and hashtags.

7 of the Best Social Media Campaigns (And What You Can Learn From Them)

Hootsuite

For a limited period of time, Coors Light promised a six-pack to anyone who tweeted at them using the campaign hashtag. — Coors Light (@CoorsLight) April 28, 2020. — Coors Light (@CoorsLight) April 12, 2020. — Destination BC (@HelloBC) April 14, 2020.

What is brand monitoring and why is it important?

Sprout Social

You might not agree with some of the conversations you see around your brand, but this gives you an understanding of the general sentiment around your brand and products. Understanding sentiment. Monitoring tools like Sprout Social let you access a detailed sentiment analysis.

Hello from the outside: Exploring the great outdoors while staying close-to-home

Sprout Social

— Lil Sasquatch (@lilsasquatch66) October 22, 2020. — Capital Weather Gang (@capitalweather) October 16, 2020. On World Mental Health Day 2020, they shared a health report with their massive global audience to teach them about the physical and mental benefits of the sport.

8 Important Social Media Integration Strategies to Implement in 2021

Hootsuite

However, you can also use a branded hashtag in order to showcase a feed of posts from your followers and fans. The positive clothing brand Life is Good takes this approach with their hashtag #ThisIsOptimism. That’s why it’s so important to be aware of your social sentiment (i.e.

Top 10 Data Analysis Tools for B2B Marketing

Oktopost

It’s safe to say that 2020 has become the year of data-driven marketing with 83% of B2B marketers focusing more on data analytics this year. Keyhole is a one-stop-shop for hashtag analytics across Twitter, Instagram, and Facebook.

The Value of Social Listening in B2B Digital Marketing

Oktopost

It’s not only about knowing what needs and sentiments your prospects are expressing online, either. Granular sentiment analysis. Employee satisfaction and sentiment tracking. Somewhere on social media, somebody is talking about a feature they wish your product offered.

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Navigating call-out culture: What to do when your brand is in the hot seat

Sprout Social

Honestly, it’s hard to think the last time there wasn’t a trending hashtag to boycott a brand or public figure. In 2020, we’ve seen boycotts in response to brands voicing public support for social justice organizations like Black Lives Matter. — S (@saixviii) August 23, 2020.

How to own the social media game in 4 simple steps!

Postcron

Asking questions, using hashtags and posting user-generated-content it’s a great way to make your followers feel interested in participating in your campaign. . It is searching for hashtags, keywords and mentions that might be relevant to your business.

5 Social Media Strategy Questions Every CMO Needs to Answer in 2021

Hootsuite

Marketers have long turned to social listening to monitor keywords, track sentiment , and find opportunities to insert their brands into trending conversations. Source: Hootsuite and We Are Social, Digital 2020. Social media hit historical highs in the CMO budget this year.

Genuine Social Media Activism: A Guide for Going Beyond the Hashtag

Hootsuite

Social media and activism have been inseparable since the 2010 Arab Spring demonstrations and since 2013, when the #BlackLivesMatter hashtag was used for the first time. In both events, social media and hashtags played an instrumental role in mobilizing the human rights movement offline.

Brand Monitoring 101: Tips and Tools for Tracking What People Think of You

Hootsuite

That could include monitoring for brand or product mentions (tagged or not), related hashtags and keywords, or industry trends. — Pop-Tarts (@PopTartsUS) March 10, 2020. Analyze customer sentiment. Hashtags or marketing slogans can be on this search list, too.

A guide to content ideation & development

Sprout Social

In paying attention to your competitors, industry trends and brand sentiment, you’re able to find plenty of sparks that will generate new ideas. — Artifact Uprising (@ArtifactUprsng) August 10, 2020. — Artifact Uprising (@ArtifactUprsng) August 27, 2020.

15 of the Best Social Media Monitoring Tools to Save You Time

Hootsuite

Social media monitoring tools let you keep track of every conversation, account, keyword, and hashtag that’s relevant to your business. Relevant hashtags. You can monitor what people are saying based on keywords, hashtags, locations, and even specific users.

A look back: Examining the shifts in the COVID-19 conversation

Sprout Social

We noticed a 7% decrease in positive sentiment surrounding “end the lockdown” conversations once states began to relax their guidelines and the usage of the hashtag #StayHome increased by 21%. — Christopher Tackett (@cjtackett) May 1, 2020. TraderJoesUnion) May 8, 2020.

What is Social Media Automation? (+ 7 Tools That Will Make it Easier)

Hootsuite

If you’re spending more time fussing with hashtags or answering DMs than brainstorming new content ideas or planning your long term social media strategy, you could probably use a shortcut. Check and adjust hashtags (number and usage).

6 steps to create an org-wide social listening strategy

Sprout Social

— G2 (@G2dotcom) February 3, 2020. Improve sentiment around customer service. — Eden (@don__eden) February 7, 2020. You can also find a high-level overview of sentiment, calculated by the p ercentage of positive, negative or unrated messages in your Topic. .

Strengthen your competitive analysis strategy with social listening

Sprout Social

This update provides a comparative insights view that makes it much easier to compare and contrast your social performance with competitors across key metrics, including SOV, engagement and sentiment.

Social media crisis plan: What to do when things go wrong

Sprout Social

— Vanessa Hudgens (@VanessaHudgens) March 17, 2020. However, presenting death rates as a “fun fact” with a #TriviaTuesday hashtag is definitely in poor taste. It was never our intention to hurt anyone's sentiments.

How to Create a Buyer Persona (Includes Free Persona Template)

Hootsuite

Some great tools to help include: Hootsuite Insights Powered by Brandwatch : Find top relevant sites, hashtags, and authors. Keyhole.co : Find top referring sites for relevant hashtags. One key way to find out is to engage in some social listening and social media sentiment analysis.

How to Manage Social Media for Business in Only 18 Minutes a Day

Hootsuite

That includes keywords, hashtags, mentions, and messages for your brand and competitors. Specific hashtags and/or keywords. Here are some of the aspects you should keep in mind: Sentiment. Sentiment is a good place to start. — Netflix US (@netflix) January 15, 2020.

Pro Tips to Spot and Dodge A Social Media Crisis Before It’s Too Late

Keyhole.co

Then, after a quick glance, it’s posted with the hashtags #smoke and #clouds on the 4th of July! Firstly, take advantage of sentiment analysis tools. Sentiment analysis tools are powered by machine-learning and language processing.

8 Things Social Media Listening Can Do For Your Brand

Oktopost

Staying on top of popular hashtags , specific profiles, and other influential personalities, you’re able to get an idea of the environment your brand will operate in tomorrow. . What’s the sentiment toward other competitors?

The Free Social Media Reporting Template for Marketers

Keyhole.co

Here you can summarize: Hashtag analytics : posts, users, engagement, reach, and impressions Brand mentions : Notable mentions, number of mentions, % of mentions responded to Sentiment analysis: positive vs. negative mentions.

How to leverage social data to be a world-class agency

Sprout Social

— Jen Hartmann (@jenalyson) January 11, 2020. Perhaps your content used a popular hashtag but lacked a strong call to action. — Andrea Bosoni (@theandreboso) April 30, 2020. Or, perhaps you’re curious about the sentiment surrounding your agency.

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Social Media in Government: Benefits, Challenges, and How it’s Used

Hootsuite

— HHS.gov (@HHSGov) March 23, 2020. — FEMA (@fema) March 21, 2020. Once you have a few phrases you think are strong, you can make social media posts containing each of the slogans as a phrase or hashtag. — cta (@cta) March 24, 2020.

Social Media Marketing 101 for Small [and New] Businesses

Keyhole.co

Listen to the conversations your customers are having online, track your competitors, and follow certain hashtags to keep up to date with the latest trends. Keyhole, for example, allows you to track brand mentions, sentiment and conversations your audience are having online.

What brands are missing by sleeping on TikTok

Sprout Social

Try less,” is the sentiment. Unlike other platforms, where hashtags are king in search and discovery, on TikTok it’s sound. People recall sounds and feelings before campaign names and hashtags.

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