Sprout Social

MARCH 12, 2024

In 2020, we saw brands speaking out more in response to the onset of the COVID pandemic, worldwide Black Lives Matter protests and growing concerns about climate change. Like Reformation’s latest campaign with Monica Lewinsky and Vote.org , some brands will rely on influencers and celebrities to communicate their brand values.

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Pixlee

APRIL 28, 2021

MADE.com is an upscale furniture company that has always relied on user-generated campaigns to ensure continued fresh and engaging content. MADE.com extended its UGC run in 2020 with its “Stay Grounded” campaign. The lockdown in 2020 meant all video production and live sporting action would be put to a halt. Let’s start!

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Keyhole.co

SEPTEMBER 18, 2020

The coveted Twitter blue check is indeed a status symbol as it indicates that a profile is authentic. However, if your account is verified, the blue check is a mark of authenticity. Helps You Network with Influencers. Influencer marketing is pegged to be the next big thing in marketing. Prepare Your Pitch.

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Pam Moore

JANUARY 14, 2020

Personal branding can not be ignored in 2020. However, putting thought into your personal brand provides you the opportunity to influence those perceptions. The best investment you can make as an organizational leader is to help develop people within your company for they are your brand. Your personal brand is: .

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Brands Training Template Templates 78

Likeable

SEPTEMBER 17, 2019

So, your brand wants to leverage an influencer. And it’s likely a good idea, considering that the influencer marketing industry is booming and it’s poised to reach between $5 billion and $10 billion by 2022. What’s the best way to start the process of finding an influencer? This is exciting! Who are you talking to?

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Later

NOVEMBER 13, 2019

Instagram aesthetic trends are constantly evolving — but what does 2020 hold for your feed? . Whether you’re a brand, business or influencer, we’re showcasing the best Instagram aesthetic trends and predictions you’ll want to know for 2020: . What Does the Future Hold for the Instagram Aesthetic in 2020: .

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Later

APRIL 5, 2020

Like many industries, COVID-19 has made a strong impact on influencer marketing: campaigns are being paused and influencers are reducing rates. Coronavirus has impacted every corner of our lives, and yet, with strength and resilience, businesses and influencers are looking to find a new normal amid the crisis.

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Later

SEPTEMBER 15, 2020

This year has seen a shift with brands publicly taking accountability for a lack of diversity in influencer marketing. We asked 4 Black creatives to share their experiences and speak about the importance of diversity in influencer marketing. Here’s what they had to say: Why Brands Should Have Inclusive Influencer Marketing .

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Pixlee

JULY 22, 2020

The right social media tools in 2020 help improve your reach and engagement, but also create valuable moments of community and conversation. In 2020, those brand interactions are more important on social media than ever before. Social media tools help marketers and creators get the most out of social platforms. Social Photo Contests.

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Later

JANUARY 22, 2020

Ready to get ahead of all the biggest graphic design trends in 2020? . Based on months of pop-culture analysis and trend forecasting, Over’s 2020 Trends Kit is a definitive source of inspiration for all design professionals. linkinbio to vote for the beauty influencer of the year! Graphic Design Trend #4: Authentic Imagery.

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The Realtime Report

MAY 12, 2021

Avon, the global beauty company, has made its debut onto TikTok as it pushes forward with its impressive digital transformation journey. The campaign, created by VaynerMedia London, capitalises on TikTok being both the home of cultural entertainment and a new destination for authentic beauty content to engage a new audience.

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Social Media Strategies Summit

NOVEMBER 7, 2018

Brands could partner with influencers to get them involved with conversations on the app or use it to gain insights on what young consumers are already talking about. Kik also allows users to engage with companies through opportunities to earn Kin in exchange for taking a brand’s desired action. Trend #3: Influencer Marketing.

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Sprout Social

MAY 5, 2019

A decade ago, the influencer marketing arena was limited only to celebrities and a few dedicated bloggers. Now, it seems like we’ve seen influencers rise, saturate the market and even get caught up in fraud. Read on for our tips to determine if influencer marketing is for you. The value of influencer marketing.

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Hootsuite

JANUARY 13, 2022

For example, photos of employees packing or making up orders or a video of your team talking about why they love working for your company. This behind-the-scenes content helps establish brand identity and works across social and ads to showcase authenticity. Takes authenticity to the next level. And with consumers 2.4

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Hootsuite

FEBRUARY 1, 2022

The company currently dominates online game streaming with over 72% of the market share in terms of viewership, beating out intense competition from YouTube Gaming and Facebook Gaming. The most common form of marketing on Twitch is influencer marketing. The strategy is very similar to good ‘ol regular influencer marketing.

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Sprout Social

JANUARY 27, 2021

But following a year of racial justice protests and more companies than ever taking a stand on social and political issues, brands are under pressure to get Black History Month 2021 right. — Cathia S Levite (@CSFrenchie) January 31, 2020. — God-is Rivera (@GodisRivera) February 18, 2020.

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Hootsuite

OCTOBER 25, 2021

Research shows that interaction — even briefly — with your brand on social media leads to increased brand awareness and loyalty , and influences purchasing behavior. from 2020 to 2021 , an increase of 490 million humans. According to McKinsey, consumers — and especially Gen Z — value authenticity above all. Source: Hootsuite.

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Sprout Social

APRIL 22, 2021

However, this statistic doesn’t include users that are based in China, the home country of TikTok’s parent company ByteDance. Just make sure you get creative with your content and use trends effectively and authentically. TikTok generated $1 billion in revenue in 2020. 69% of US teens are on TikTok.

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Marketing Statistics Platform Influencer 141

Pixlee

OCTOBER 18, 2021

In 2020, we saw an overwhelming move towards ecommerce. These five simple tricks for using influencer marketing can work even if your influencer strategy is brand new – and can help boost your influencer marketing efforts beyond the hottest shopping days of the year. Tap Micro-Influencers to Tease Sales.

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Sprout Social

NOVEMBER 30, 2021

Before 2020, online shopping was already on the rise. With the maturing of the influencer industry, the natural next step is for platforms to help influencers and companies sell to consumers. In 2020, AR was used often because consumers weren’t able to shop as easily in stores. In 2020, the 11.11

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Sprout Social

MARCH 1, 2023

But as social media’s influence moves from marketing departments to other business functions, it might be time to think about creators in the same light. For example, creator Emma Chamberlain launched her own coffee company in 2020, garnering a $7 million Series A round in the process.

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agora pulse

JANUARY 3, 2020

To help you, check out my best agency director hacks to grow your Twitter profile in 2020, and find out why making your mark in the Twittersphere is as important as ever. When fine-tuning your marketing strategy for the year ahead, knowing the stats for 2020 is a must. But first, why you need to grow your Twitter profile?

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Sprout Social

OCTOBER 14, 2020

That’s because modern companies are looking to reach customers beyond traditional ad campaigns. With the growing popularity of unfiltered content and “everyday” influencers, brands are looking to build relationships with satisfied customers who can advertise for them. What is a brand ambassador program, anyway?

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Sprout Social

MARCH 29, 2021

The brand leveraged its rich influencer network and customer-generated content to create a campaign driven by real women, for real women. Adore Me’s Chief Marketing Officer Chloé Chanudet said in a statement, per AdWeek , “Adore Me has been increasingly impressed by the content created by its influencer community. The Teaching Company.

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Webbiquity SMM

JANUARY 30, 2020

Harness the Power of Influencers. Another popular strategy to boost your brand’s engagement on social media is to partner with influencers. Social influencers have authentic audiences who trust their recommendations, which means that they can influence buying decisions. Image via Instagram. Image via Instagram.

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Pam Moore

AUGUST 17, 2020

LinkedIn is one of the most powerful social networking and digital platforms to build your personal and business brand of authority, influence and human connection. There are also more than 50 million companies setup on LinkedIn. More than 50 million companies are setup on LinkedIn. Source: LinkedIn 2020 Statistics .

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Oktopost

SEPTEMBER 22, 2021

Darrell is an award-winning marketer, keynote speaker, and top Martech influencer. He has consulted for several Fortune 500 companies including General Electric and Abbott Laboratories and currently leads marketing operations at Amazon Web Services where he oversees the technology that supports thousands of marketers worldwide.

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B2B Marketing Apple Conference 123

Pixlee

AUGUST 2, 2021

In March 2021, 53% of weekly listeners spent more time with podcasts since the pandemic, up to 29% from July 2020. Well-researched and authentic content will always get more followers than pitching products. User-generated content (UGC) and influencer marketing are valuable tools for community-driven podcasting.

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Pixlee

AUGUST 10, 2020

TikTok marketing is one of the top new tactics for video-obsessed marketers to try in 2020. TikTok is a video-exclusive platform, and marketing on TikTok means authentic, relatable videos – regardless of your budget. Tapping into this saves time and helps your brand feel more authentic.

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Video Marketing UGC Hashtag 98

Pixlee

AUGUST 17, 2020

Unfortunately, many companies lose customers because they cling to outdated social media tactics. These tactics present some key tone shifts you need to consider when crafting your social media strategy for success in 2020. Embrace Diversity and Authenticity. A post shared by Airbnb (@airbnb) on Aug 13, 2020 at 4:20am PDT.

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Later

JUNE 12, 2020

Twitter and Square CEO, Jack Dorsey was one of the first to announce that his companies will be honoring Juneteenth as a company holiday from now on, in efforts to help instill a sense of pride in his employees. Both Twitter and Square are making #Juneteenth (June 19th) a company holiday in the US, forevermore. juneteenth.

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Social Media Brands Creative Commons Education 106

Sprout Social

OCTOBER 5, 2021

We need some skepticism to keep businesses accountable , transparent and authentic. Posting a Tweet that gives a vague indication that your company is committed to “doing the work” isn’t going to cut it. Patagonia’s transparency on social crystalizes where they stand on issues that their company and consumers care about.

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Brands Marketing Apparel Issues 110

Sprout Social

JULY 7, 2020

Throughout 2020, brands have been challenged to maintain their social media presence as audiences invest their attention into major social movements and changes to their way of life. — Barack Obama (@BarackObama) June 1, 2020. — Dr. Erin L Thomas (@ErinLThomasPhD) June 7, 2020. We needed you.

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Sprout Social

MAY 19, 2021

Most consumers expect brands and companies with a social media presence to interact with their customers in meaningful ways. Social media interaction is an umbrella term that encompasses all the two-way conversations and touchpoints that occur between companies and consumers. But first, let’s cover some basics. They Like posts.

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Engagement Brands Review Influencer 136

agora pulse

DECEMBER 17, 2019

As director of Contentworks Agency , I’m using December to plan for 2020 and make a commitment to improving and evolving my social media strategies. Get Authentic. Phony social media adverts and insincere video messaging leaves most Internet users cold and searching for authenticity. Embrace Facebook’s Demographic Shift.

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Later

DECEMBER 11, 2020

to call “unprecedented” the buzzword of 2020 is an understatement. . Influencer Marketing in 2021 Will Get A Serious Boost. More Authenticity in Instagram Captions and Posts. 2020 was the year Instagram furthered its foray into becoming a digital storefront for brands and creators. . But we’ve got some ideas! .

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Later

DECEMBER 11, 2020

to call “unprecedented” the buzzword of 2020 is an understatement. . Influencer Marketing in 2021 Will Get A Serious Boost. More Authenticity in Instagram Captions and Posts. 2020 was the year Instagram furthered its foray into becoming a digital storefront for brands and creators. . mosseri) December 10, 2020.

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Trends Instagram Microblogging Meme 52