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How Brands Can Be Nimble and Authentic with Every Day Crisis

Social Media Strategies Summit

For Natalie Labuda of E*TRADE, effective crisis response boils down to three main elements: Authenticity: It’s easy for brands to be reactive and jump into every conversation they see, but Natalie recommends a selective approach. Creative: Authentic messaging and perfect timing count for nothing without the right creative. “If

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4 Emerging Social Media Platforms To Watch In 2019

Social Media Strategies Summit

There is a lot of chatter about emerging social media sites, and where brands should make investments in 2019. Unfortunately, no one has a crystal ball to see who is going to be the next Facebook, Instagram, or Snapchat. The average daily time each user spends on a messaging app is expected to be 12 minutes in 2019.

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Brand Humanization: Transparency vs Authenticity

Pam Moore

” To understand this, let's first dig into the definition of authenticity and transparency. Authenticity. authentic — adj. not false or copied; genuine; real: an authentic antique. Transparency is how much you share and authenticity is the truth of your words and actions. Transparency. transparency — adj.

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The Top 9 Social Media Trends of 2019

Social Media Strategies Summit

The year began with a post from Mark Zuckerberg announcing the biggest algorithm update Facebook had ever seen. Now that we’re into the second quarter, 2019 is also shaping up to be a year of change. Here are our top 10 trends for 2019. Social Media Trends of 2019 #1. So what’s next for Stories in 2019?

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Digital Marketing Trends to Watch in 2019

Webbiquity SMM

you notice somebody complaining about a problem, and your customer support immediately responds offering a solution), but other applications are going to grow in 2019 significantly. However, in 2019 we are going to see even greater attention paid to live videos. Currently, social media is primarily used for customer service (i.e.,

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10 Social Media Predictions for 2019

agora pulse

For social media managers this time of year is less about decking the halls with boughs of holly and more about planning for 2019. So, I’m going to give you a sneak peak into what lies ahead with 10 social media predictions for 2019. I also see 2019 as the year when brands align their storytelling with enacting positive social change.

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2019 Social Media Trends to Watch

Ignite Social Media

2019 Social Media Trends to Watch. With that in mind, here are the 2019 social media trends to watch. A recent study from Stackla reported that 86% of consumers say authenticity is important when deciding what brands they like and support on social media. A few months ago, we shared relevant trends for the back half of 2018.

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