Sprout Social

OCTOBER 23, 2018

In Summer 2018, Instagram finally smashed the 1 billion users milestone. Influencers, celebs and even politicians have all experimented with buying followers in the past. Q&A sessions with influencers that boost your credibility. Hack your hashtag strategy. 80% of Instagrammers follow businesses on the channel.

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Social Media Strategies Summit

OCTOBER 3, 2019

TikTok was also downloaded 1 billion times in 2018 , eclipsing Instagram’s 444 million downloads. In the past year, TikTok has tested and launched advertising options including in-feed native video ads, brand takeovers, hashtag challenges, and more. By now, you’ve probably heard of the emerging social media site, TikTok.

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Brands Meme Hashtag Campaign 114

Social Media Strategies Summit

APRIL 8, 2021

As a quick aside, it’s worth pointing out this isn’t Facebook’s first TikTok-inspired rodeo – it rolled out the ill-fated Lasso in late 2018, only to kill it off in July 2020 due to lack of uptake. Add a video caption and include relevant hashtags. Change the cover (thumbnail) image. Tag friends or collaborators.

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Instagram Brands Real Estate Remix 233

Social Media Strategies Summit

MARCH 25, 2021

Instead, the pre-release was timed to coincide with the 2018 NBA All-Star game. Many of its Instagram posts incorporate the hashtag #TapToShop, signaling that featured products can be bought directly within the app. For its linkup with fashion influencer Danielle Bernstein, the denim brand ran previews of its new product line.

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Examples Retail Instagram Buy 221

Sprout Social

FEBRUARY 3, 2022

Campaigns involve promoting content and creatives (think: ads, videos, photos, blog posts, copywriting) across various marketing channels (think: social media, email). . Similarly, posts and hashtags are not campaigns alone but can be part of a social media campaign. Connect with influencers to raise brand awareness. Measurable.

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Keyhole.co

JANUARY 6, 2022

at that time, so China decided to merge it into TikTok in 2018. You can optimize your videos on TikTok using the trending hashtags to make them discoverable. Here are the five types of ads you can put up on TikTok and drive traffic – top view ads, in-feed ads, hashtag challenges, brand takeovers, and branded effects.

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Marketing Hashtag Trends Influencer 52

Later

FEBRUARY 16, 2021

In this blog post, we highlight 7 brands with awesome social media campaigns to inspire your content strategy in 2021: . Stanworth created a unique hashtag , posted a selfie, and then tagged influencers like The Birds Papaya in the post, challenging them to create their own. TIP: Research your challenge hashtag in advance!

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Campaign Social Media Brands Apparel 91

Sprout Social

DECEMBER 10, 2018

A post shared by Starbucks Coffee ☕ (@starbucks) on Nov 14, 2018 at 8:58am PST. There’s also the fact that optimization varies from platform to platform when it comes descriptions and hashtags. Double-dip Instagram content on your blog. Experiment with evergreen and trending hashtags. CaramelBruleeLatte.

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Instagram Hashtag Embedding Feed 100

Hootsuite

JANUARY 13, 2022

UGC is used across all stages of the buyer’s journey to help influence engagement and increase conversions. This influences brand loyalty and affinity in a big way because people thrive off being part of something greater than themselves, and creating UGC allows them to be part of a brand’s community. Blog posts. Testimonials.

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UGC Content HootSuite Authentication 145

agora pulse

DECEMBER 13, 2018

Storytelling emerged in 2018 as a core technique for engaging consumers. But up until now a lot of storytelling was stored on blogs and websites and then shared to social media. 80% of audiences would rather watch a live video from a brand than read a blog. Marketers Will Invest Heavily in YouTube Influencers.

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Social Media UGC Adwords Influencer 132

Sprout Social

MAY 2, 2018

But it’s 2018 and more likely than not, your audience is on social. Whether it’s blogging, video marketing, paid social ads or even podcasts, you have to learn the specifics of social media marketing for dentists. A post shared by Jacaranda Smiles (@jacarandasmilesfl) on Apr 30, 2018 at 8:00am PDT.

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Social Media Strategies Summit

OCTOBER 24, 2018

According to a 2018 industry report by Social Media Examiner , 87% of all marketers indicated that their social media efforts generated more exposure for their businesses and 78% reported increased traffic to sites. What social activities (platforms, hashtags, accounts) should be used to reach them? Hashtag usage.

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Social Media Strategy Guidelines Template 113

Hootsuite

MAY 12, 2020

We will begin removing inauthentic likes, follows and comments from accounts that use third-party apps to boost their popularity,” Instagram posted to their blog , way back in 2018. By creating streams for specific hashtags, you’ll have access to a constant supply of relevant content directly within the Hootsuite dashboard.

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Software Instagram Tools HootSuite 145

Hootsuite

DECEMBER 7, 2022

You can choose words, exact phrases or hashtags, and you can also choose words or phrases you’d like to exclude from the search. influencer filter:media Searches for the word “influencer” and an image or video. influencer -filter:retweets Searches for the word “influencer” and filters out retweets.

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Twitter HootSuite Airlines Mobile 116

Social Media Strategies Summit

SEPTEMBER 23, 2022

It’s a simple way to educate followers about life on campus while also helping the school reach new audiences through the smart use of hashtags like #thingsthatjustmakesense, which has almost 600 million views at the time of writing. Che La Luna – Louis Prima with Sam Butera & The Witnesses. University of Kentucky.

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Education Examples Content Nielsen 162

Sprout Social

SEPTEMBER 24, 2018

Remember to add hashtags before you publish and link your video to external pages like your website, or other social channels. A post shared by Louis Vuitton Official (@louisvuitton) on Jun 25, 2018 at 1:35am PDT. 😍 A post shared by BuzzFeed (@buzzfeed) on Jun 28, 2018 at 10:06am PDT. Then, simply hit “post.”

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Instagram Fashion Hashtag Video 104

Pixlee

APRIL 17, 2019

Instagram Stories really came into its own in 2018. Isle features UGC of their customers in blog posts. Find the Right Influencers. Social media managers are often at the forefront of relationship management with influencers, micro-influencers, and even nanoinfluencers to grow their audience and drive sales.

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Social Media UGC Social Media Management Authentication 74

Pixlee

DECEMBER 18, 2018

With increasing saturation, many brands and influencers alike wonder if gaining Instagram followers actually matters. Follower count sometimes helps to give a brand or influencer legitimacy, but recently, it’s done the exact opposite. Instagram is on pace for another record year of growth in 2019. Drill Down.

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Instagram UGC Authentication Influencer 44

Buffer Social

JULY 16, 2018

alone in 2018 and $9 billion globally by 2020. Why UGC ( user generated content ) and influencer marketing are a few of our go-to Instagram marketing strategies. The Complete Guide to Instagram Ads: A Step-by-Step Guide to Advertising on Instagram – Buffer Blog. billion monthly active users by the end of 2018.

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Instagram Strategy Tips How To 75

Pixlee

NOVEMBER 8, 2018

As 2018 ends, it remains an uneasy time for brick-and-mortar retailers. In fact, according to Cisco , more than 40 percent of shoppers say that digital displays, such as video walls, can influence their purchases notably. But is that such a surprise? It’s one thing to see a blouse on a faceless mannequin.

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Later

JANUARY 30, 2019

Instagram hashtags are still an effective way to get more eyes (and engagement!) A post with at least one Instagram hashtag averages 12.6% more engagement than posts without a hashtag. So it really is worth creating a hashtag strategy for your brand if you want to grow you account! . But how do Instagram hashtags work?

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Later

FEBRUARY 18, 2020

Everything on this list will help you with fun things like Instagram Stories and hashtags, as well as managing the nitty-gritty data side of running a business on social. We have a whole blog post on how you can reuse and recycle your Instagram content — check it out here. Ready to scout out your next influencer partnership?

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Later

MARCH 30, 2020

From influencer trends on Instagram, to audience stats on Pinterest, and Facebook shopping behaviors, there’s a ton of great metrics to pay attention to! Learn how to set up shoppable posts for your business in this blog post ! . #7: Link in bio: Read the latest social media strategy, tips, tools & more on our blog ? ???

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Statistics Social Media Marketing Instagram 67

Sprout Social

JANUARY 2, 2019

And after all, the social landscape took quite a few twists and turns in 2018. According to Sprout’s 2018 Social Index , increasing brand awareness is the primary goal of 80% of business on social media. This can directly influence your social strategy as you spend more time driving traffic from the sources that make sense.

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Pixlee

MARCH 10, 2020

This exponential growth in the number of US adults who use TikTok after September 2018 is largely credited to the app’s recognition on cable TV. Whether it’s with TikTok influencer marketing or TikTok ads , there are a lot of opportunities to make a splash on the channel. million in six months. TikTok in 2020.

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Statistics Activities Study Hashtag 67

Pixlee

SEPTEMBER 21, 2020

Denim super brand Guess partnered with video-sharing platform TikTok in 2018, launching its #InMyDenim viral campaign. After collecting and curating content via the hashtag #KiraGrace, the brand saw a massive uptick in customer engagement and brand loyalty. Guess’s #InMyDenim TikTok Campaign. Morphe’s Diverse Instagram Strategy.

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UGC Brands Apparel Content 56

Later

SEPTEMBER 12, 2019

It can be as simple as an influencer tagging a product in an Instagram Stories post, or a YouTube beauty tutorial featuring a brand’s new collection. . A post shared by Lamic Kirabo (@lamickirabo) on Nov 11, 2018 at 1:32am PST. Check out our blog post on the top 5 Creative UGC Marketing Campaigns to Grow Your Business ! .

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Later

SEPTEMBER 19, 2018

And the easiest way to do this on Instagram is with Instagram hashtags. Finding Your Target Audience on Instagram With Hashtags. But if you can find and use the right Instagram hashtags , you’ll be placing your content and products in front of the right people.

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Small Business Instagram Strategy Hashtag 61

Pixlee

APRIL 27, 2020

Digital events might be a tough sell for new prospects of your brand – but influencers and partners can help generate interest and attention. An EventTrack 2018 survey observed that 85% of users are likely to buy a product after participating in an event. Give your audience an idea of what they can expect to get from the event.

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Later

JULY 3, 2020

Instagram Shopping presents a huge opportunity for brands not only to influence and inspire shoppers but also to sell to them. This is big news for the platform as it’s the first time creators will be able to make money directly from IGTV since its launch in 2018. Tag @Over and use the hashtag #OverDesignChallenge That’s it!

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Keyhole.co

DECEMBER 22, 2022

In this blog, we will do a deep dive into Nike’s social media strategy to see what they are doing right. The brand often encourages its followers to share their own stories and experiences, using hashtags (such as #nikefc, #nikewomen, and #justdoit) and other tactics to spark conversations and create a sense of community.

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Social Media Strategy Collaboration Analysis 59

Buffer Social

DECEMBER 17, 2018

More emails are being sent and more blog posts are being published on a daily basis than ever before in history. Another study shows that 60% of consumers have been influenced by a social media post or a blog review while shopping at a store. But where are marketers to go for reliable insights ? Gary Vaynerchuk.

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Social Media Marketing Curata Influencer 110

Keyhole.co

MARCH 7, 2023

It involves using specialized software tools to monitor brand mentions, hashtags, keywords, and other relevant metrics, to gather insights and data about a brand’s online reputation, customer feedback, and overall social media presence. Track keywords and hashtags with Keyhole 2. This year, it is expected to increase to 464.7

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Social Media Apple Trends Reputation 59

Keyhole.co

OCTOBER 10, 2023

But even if you’re just a small business or growing startup, you’re probably going to get hundreds of brand mentions monthly from review sites, blog posts, and social media. Explore social media platforms The quality of the data you collect will influence the accuracy of your analytic results.

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Sentiment Analysis Brands How To 52

agora pulse

MAY 23, 2018

With Social Quant, you connected your Twitter account to their site, picked keywords (which were likely hashtags) tweeted by people you wanted to follow, and you were done. On April 3, 2018, Twitter sent this email was sent to any user they believed had used Social Quant and a few of the other apps that found themselves in their crosshairs.

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Twitter Analytics Hashtag Price 72

agora pulse

MAY 23, 2018

With Social Quant, you connected your Twitter account to their site, picked keywords (which were likely hashtags) tweeted by people you wanted to follow, and you were done. On April 3, 2018, Twitter sent this email was sent to any user they believed had used Social Quant and a few of the other apps that found themselves in their crosshairs.

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Twitter Analytics Hashtag Price 72

Buffer Social

NOVEMBER 12, 2019

In this blog post, we’ll cover a host of new ideas, tips, and tactics that can help you boost your already-planned campaigns or give you some inspiration for an upcoming piece of content. The hashtag campaign “Opt Outside” has been a hit. . These little things – logo placement, color, font, hashtags — they make a difference! .

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