Pam Moore

AUGUST 7, 2018

Even some of the most savvy social marketers are finding themselves ready to throw in the towel with social media for business in 2018. According to a recent study from the DMA, only 48% of marketers believe they are receiving a positive return on their investment in social media. The goal is not to “do social media.”

Social Media 149

Social Media Training Startup Social Networking 149

Sprout Social

MARCH 12, 2024

A proof point that illustrates what many social marketers already know: Presidential elections make social media a hard place to navigate, even if your brand isn’t inherently political. According to Harvard Business Review , “Business has become enmeshed with politics and social issues…By 2018, CEO activism was seen as the ‘new normal.’”

Social Media 114

Social Media Marketing Sentiment Influencer 114

Ignite Social Media

SEPTEMBER 30, 2021

In fact, brands should be prepared for other changes that could impact their social media marketing performance. That Facebook’s major algorithm overhaul in 2018, designed to increase the “meaningful social interactions” we all experienced on the platform instead made it an angrier place. There were five.

Social Media 172

Social Media Facebook Marketing Proposal 172

Pixlee

AUGUST 10, 2020

TikTok marketing is one of the top new tactics for video-obsessed marketers to try in 2020. Even if you’re a little late to the social media party and just learning how to use TikTok for marketing, understanding this channel isn’t difficult. . Tapping into this saves time and helps your brand feel more authentic.

Video 98

Video Marketing UGC Hashtag 98

Pam Moore

AUGUST 7, 2018

Are you doing everything the “experts” tell you to do but still are not seeing measurable business results with your online marketing, social media and digital marketing efforts? A list of random acts of marketing doesn't count. You are guilty of random acts of marketing every day and you know it.

Social Media 112

Social Media How To Training Industry 112

Oktopost

SEPTEMBER 22, 2021

Darrell Alfonso, Marketing Operations leader at Amazon Web Services, takes the hot seat today. Listen to the podcast: For more thought leadership on marketing ops, check out our Radically Transparent podcast on Apple Podcasts , Spotify , YouTube , or LinkedIn. And if you’d like to join our marketing team, Oktopost is hiring!

B2B 123

B2B Marketing Apple Conference 123

Sprout Social

OCTOBER 4, 2018

It’s hard to believe that we’re getting closer to the end of 2018. 10/10 – Data-Driven Storytelling with Lucy Hitz, Corporate Marketing Lead. The ability to uncover market-wide insights and tell a cohesive story can be a compelling tool for audience and content development. People today expect more.

Upcoming 75

Upcoming Yahoo Apple Eventful 75

Pixlee

FEBRUARY 14, 2018

With brands such as Charlotte Russe and Panasonic turning visual content in dollars, here are six reasons to kick your brand’s visual commerce up a notch in 2018. Personalization is one of the most important marketing trends in 2018. Consumers in 2018 love to interact with images. Personalized Experiences.

UGC 68

UGC Curation Authentication Education 68

Webbiquity SMM

DECEMBER 12, 2018

As of June 2018, 4.2 And this percentage is growing with every passing year, which means digital marketing should be at the forefront of any promotional strategy because it is universal, affordable, and will only grow in importance. Influencer Marketing Going Micro. Guest post by David Gutierrez. Real-time Communication.

Trends 166

Trends Marketing Influencer B2B 166

Pam Moore

AUGUST 11, 2018

In 2018 there is even more pressure on marketers and business leaders in businesses of every size to continuously create content to drive conversation, engagement and sales. Register for Instant Access Webinar now->> How to Create Exciting Content for Unsexy Products, Services & Markets. Soundcloud.

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Industry Real Estate Content Insurance 132

Social Media Strategies Summit

APRIL 21, 2023

With that in mind, we gathered a panel of leading social media marketers to discuss everything you need to know about jumping on trends, including real-world examples of brands that got it right (and wrong). But whatever a trend looks like for your specific brand and audience, one thing’s clear: you should only get involved authentically.

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Conversation Brands Authentication Trends 130

Social Media Strategies Summit

NOVEMBER 7, 2018

In the midst of 4th quarter marketing campaigns and the race to end 2018 with a bang, marketers should also start looking ahead to the new year. It’s a good time to take stock of your social media marketing strategies to assess what’s working and where you have room to improve. So how is a social media marketer to decide?

Platform 272

Platform Social Media Influencer Trends 272

Pixlee

DECEMBER 7, 2017

User-generated content marketing has been on a growth trajectory within digital marketing in recent years. As more and more brands realize that their core market is more likely to respond to social and digital messaging over more traditional means, more attention is being given to UGC marketing. Influencer Marketing.

UGC 41

UGC Trends Marketing Curation 41

Social Media Strategies Summit

APRIL 22, 2019

2018 was a year of lasting impacts on the social media industry. There were positive changes for marketers as well. With the expansion of shoppable Instagram, huge growth of the Stories format and the launch of IGTV, marketers had more ways than ever to connect and engage with consumers. Social Media Trends of 2019 #1.

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Trends Social Media Instagram Influencer 143

Oktopost

AUGUST 12, 2021

Watch the recording: Want to hear more from renowned marketing leaders? Allen was the founder and CEO of TrackMaven, a marketing analytics platform whose clients included Microsoft, Marriott, Saks Fifth Avenue, Home Depot, Aetna, Honda, and GE. Radically Transparent , is a podcast geared towards the modern-day B2B marketer.

B2B 118

B2B Apple Microsoft Startup 118

Sprout Social

SEPTEMBER 5, 2018

This September at #SproutChat, we’ll be chatting about all things social from what it means to be transparent in 2018 to the future of paid and even best practices for creating engaging case studies. 9/12 – Creating Real Connection with Customers with Ciara Klein, Customer Marketing Strategist.

Upcoming 46

Upcoming Yahoo Case Study Apple 46

Oktopost

AUGUST 24, 2017

As we approach 2018, marketing is undergoing significant and rapid changes. We’re shifting away from the mass, push-based strategies, and towards more one-on-one, targeted communication that stems from personalization, authenticity, and trust.

Engagement 93

Engagement Research Marketing Authentication 93

Pam Moore

AUGUST 7, 2018

Even some of the most savvy social marketers are finding themselves ready to throw in the towel with social media for business in 2018. According to a recent study from the DMA, only 48% of marketers believe they are receiving a positive return on their investment in social media. The goal is not to “do social media.”

Social Media 60

Social Media Training Startup Social Networking 60

Likeable

MARCH 26, 2019

merged into TikTok in late summer 2018, leaving TikTok as the current dominant platform for short-form video sharing. as one of the most downloaded apps of 2018. While the platform is still new, this is mostly a matter of authenticity, which is becoming increasingly more important. Vine was shut down in early 2017, and Musical.ly

Meme 111

Meme Marketing Authentication Feed 111

Pixlee

NOVEMBER 20, 2018

Influencer marketing has proven to be one of the most effective forms of connecting with a community. In 2019, this strategy will still use many of the techniques and approaches that were popular in 2018. Instagram Will Remain a Key Influencer Marketing Channel. Trend #5: The Demand for Authentic Content will Increase.

Influencer 75

Influencer Trends Brands UGC 75

Likeable

NOVEMBER 16, 2021

It might sound preemptive to think about reaching and marketing to people younger than Gen Z; after all, as recently as two years ago , some critics argued it was still too soon to even identify a post-Zoomer generation. The post How You Should Be Marketing to Generation Alpha first appeared on Likeable.

Marketing 85

Marketing Instagram Influencer Study 85

Sprout Social

JUNE 15, 2020

.” Chances are you’ve heard of GDPR or perhaps recall EU companies scrambling to become compliant with data and privacy regulations in May 2018. However, the impact of GDPR on digital marketing is ongoing and businesses in the EU aren’t the only ones affected. How does GDPR affect marketing on social media?

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Social Media Privacy Marketing Policies 132

Sprout Social

AUGUST 25, 2020

Being verified on Twitter is somewhat of a status symbol as it indicates that a profile is authentic. The coveted blue verification badge that appears on Twitter profiles lets people know that the account is of public interest and, most importantly, authentic. — Twitter Verified (@verified) February 26, 2018.

Twitter 139

Twitter Badge Authentication Applications 139

Pam Moore

AUGUST 7, 2018

Are you doing everything the “experts” tell you to do but still are not seeing measurable business results with your online marketing, social media and digital marketing efforts? A list of random acts of marketing doesn't count. You are guilty of random acts of marketing every day and you know it.

Social Media 60

Social Media How To Training Industry 60

Sprout Social

MAY 26, 2020

Remote work and safer-at-home orders are shifting digital transformation plans everywhere into warp speed, and marketers are along for the ride. In the context of marketing and business, progressions in television, radio and internet-based communications repeatedly demonstrate the advantage held by media-literate brands. Let’s dig in.

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Marketing Class Skills Trends 142

Pixlee

MARCH 5, 2019

You can thank the community-driven marketing efforts from leading ski resorts for the mental image you’re painting right now. Leading ski resorts have mastered the art of community-driven marketing thanks to their brilliant understanding of their audience. It’s not just the loyal fans that love their marketing strategy.

Communities 70

Communities UGC Geotagging Real Estate 70

Pam Moore

SEPTEMBER 14, 2018

However, particularly when it comes to social media and digital marketing, it is very easy to quickly fall into a rabbit hole or wild social media goose chase where you wind up chasing some shiny new social object that could drive you to wasted days, weeks or even months of your time. Here’s why. It’s not an entire strategy or plan.

Social Media 163

Social Media Marketing Training Industry 163

Pixlee

JANUARY 23, 2018

Influencer marketing is holding steady as an important element of any serious marketing strategy. Expect to see a considerable portion of marketing budgets allocated to influencers this year as it becomes an always-on strategy. In fact, 59% of marketers intend to increase their influencer marketing budget in the next year.

Influencer 41

Influencer Trends Marketing Authentication 41

Pam Moore

MARCH 8, 2018

They care about their needs, wants, problems, desires and offering them real value, not just non-sense marketing tactics. They value real human to human interaction and authentic relationships. Social Profit Factor Training Academy and Marketing Nutz Can Help! . How to Create Facebook Content Like a Boss in 2018 (webinar).

Brands 167

Brands Training Policies Template 167

Direct Marketing Observations

JANUARY 12, 2018

I don’t know a marketer out there that would say that influence in social media is not a commodity, if you know how to leverage it. I do however, know a lot of marketers out there, who struggle with determining and identifying influence in social media and because of that, can not leverage it; and that’s NOT a commodity!

B2B 276

B2B Influencer Conversation Social Media 276

Sprout Social

MAY 2, 2018

But if your practice wants a piece of the profit, it’s incredibly important to start a social media marketing plan for dentists and your specific industry. For decades, dentists relied almost exclusively on reputation and word of mouth marketing to help them build their practice. Let’s get started!

Social Media 111

Social Media Marketing Industry Instagram 111

Sprout Social

JUNE 17, 2020

Between 2013 and 2018, the amount of time that people spent watching videos online increased at an average rate of 32% per year. Marketers need to take note of this if they want to plan on developing their video marketing strategy on social media. Set goals for video marketing. Set goals for video marketing.

Video 144

Video Social Media Strategy Film 144

Sprout Social

JULY 12, 2022

In today’s fast-moving market, it’s more critical than ever for brands to be agile and resilient in the face of unfavorable public opinion. To that end, we’ve rounded up a handful of successful crisis communication examples and synthesized them into a list of lessons marketers can learn from them. KFC’s UK chicken shortage (2018).

Examples 112

Examples Brands Sentiment Reputation 112

Likeable

OCTOBER 9, 2018

Influencer marketing is evolving, not disappearing. Influencer marketing has been on a journey—first about being aspirational to now about being approachable, from being a one-way relationship to now an interactive, two-way conversation. Authenticity matters now more than ever. The keys to its success?

Advertising 59

Advertising Authentication Influencer Sentiment 59

yMarketingMatters

JUNE 10, 2019

Video consumption on Instagram increased 80% year over year from 2018). So build those relationships up authentically. 3 Content Marketing Tips. If you think you (or your team) have the capacity to increase quality and quantity, go for it! Post video. People watch videos. Instagram likes videos! Be personable. Use hashtags well.

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Tips HootSuite Notification Hashtag 130

Sprout Social

JANUARY 16, 2020

In fact, raising brand awareness is number one among the top social media goals of marketers today. This explains why so many businesses look toward viral marketing as an opportunity to catapult themselves into social media superstardom. Shouldn’t brands be focusing on social media as part of a bigger marketing funnel instead?

Meme 108

Meme Marketing Hashtag Campaign 108

Pixlee

SEPTEMBER 5, 2018

Creating stronger and more powerful digital experiences ; Engaging customers in more authentic and personalized ways. Understanding the audience and having a unified view of customer relationships ; Building the correct digital and social marketing stack, understanding CRM & loyalty. companies. The rest came naturally. .

ROI 40

ROI Authentication Conference Sports 40