Pixlee

MARCH 5, 2019

You can thank the community-driven marketing efforts from leading ski resorts for the mental image you’re painting right now. Leading ski resorts have mastered the art of community-driven marketing thanks to their brilliant understanding of their audience. It’s not just the loyal fans that love their marketing strategy.

Communities 70

Communities UGC Geotagging Real Estate 70

Social Media Strategies Summit

JANUARY 3, 2019

2018 was a big year for Instagram. In April, the platform saw changes to its API that resulted in the death of Instagram bots, apps that help brands analyze their followers and limitations on the ability to repost UGC. This attention to visual and highly shoppable content helped the brand to increase sales 39% in 2018.

Instagram 139

Instagram Brands UGC Travel 139

Pixlee

SEPTEMBER 21, 2020

Inclusivity needs to be not only a goal in marketing but a priority. . One of the most effective ways to diversify your content organically is through user-generated content (UGC). UGC is a powerful, free marketing tool available already at your fingertips if you know how to find it. Alo Yoga’s UGC Integration.

UGC 56

UGC Brands Apparel Content 56

agora pulse

DECEMBER 13, 2018

Organic social media marketing remains largely unaffected by GDPR but paid social media marketing methods will continue to evolve. Marketers relying heavily on paid ads will need to keep an eye on the latest rules regarding customer consent and data protection. Live Streaming Gets Authentic. Augmented Reality.

Social Media 132

Social Media UGC Adwords Influencer 132

Pixlee

FEBRUARY 23, 2018

The days of mass marketing have ended. Today, brands need to find more authentic ways to connect with their existing and potential customers. Perhaps even more importantly, retailers will likely find that their savviest competitors find ways to thrive by tapping into the growing online market. million by 2022. Social Media.

Retail 55

Retail Trends UGC Authentication 55

Pixlee

APRIL 17, 2019

In recent years, brands have increasingly put social media and social media managers at the center of their overall marketing strategies — and for good reason. Social media allows brands to build strong communities and drive sales, fine-tune campaigns and get insight into market trends. Embrace Community Marketing.

Social Media 74

Social Media UGC Social Media Management Authentication 74

Later

SEPTEMBER 12, 2019

User-generated content (UGC) is a killer asset for brands and businesses looking to grow online. . UGC is an affordable way to share high-quality content that generates sales for your brand — it’s the social media equivalent of a word-of-mouth recommendation! . Generating an affordable marketing stream.

UGC 60

UGC Content Instagram Hashtag 60

Later

FEBRUARY 16, 2021

Looking for social media campaign ideas to take your marketing strategy to the next level? As a result, Knix was able to execute an awesome campaign, powered by their community, with user-generated content (UGC). UGC is a great way to humanize your brand. View this post on Instagram. A post shared by Knix (@knixwear).

Campaign 91

Campaign Social Media Brands Apparel 91

Pixlee

APRIL 8, 2019

According to Realtor.com, “79% of pet-owning homebuyers who closed on a home in 2018 said they would pass up an otherwise perfect home if it didn’t meet the needs of their pets.”. With UGC, brands can highlight the ways pet lovers use products or services, whether the products are meant for pets or not. Isle Surf & SUP.

Hotels 72

Hotels UGC Brands Travel 72

Sprout Social

JANUARY 2, 2019

For social marketers, this is the most exciting time of the year. Because coming up with a social media marketing plan means making some big decisions well before the new year gets into full swing. And after all, the social landscape took quite a few twists and turns in 2018. How to use this social media marketing plan.

Campaign 111

Campaign Social Media Metrics Trends 111

Pixlee

DECEMBER 18, 2018

Individuals interact with this content because it’s authentic, visually engaging, and relatable. This preference for authenticity shows that consumers are both comfortable with brand storytelling, and are likely to turn engagements into potential purchases. They’re essentially word-of-mouth marketing at scale. Drill Down.

Instagram 44

Instagram UGC Authentication Influencer 44

Ignite Social Media

MAY 4, 2020

With the content capabilities across social showing no signs of slowing, many brand marketers are wondering how these new features may be beneficial. While some marketers have strayed away from activating on this platform due to the younger user base, others have found success on the channel. Social Media Stories Breakdown by Channel.

Social Media 121

Social Media Brands Content Real Estate 121

Pixlee

OCTOBER 21, 2019

Whether you’re looking to increase conversion rates, expand brand awareness or pretty much anything else, a well-crafted User Generated Content (UGC) campaign is an invaluable asset. This unique once in a lifetime experience is open to anyone and it’s a UGC goldmine. The hotel industry is an overly saturated market. Their goal?

Campaign 45

Campaign UGC Hotels Content 45

Talkwalker SM

JUNE 2, 2016

This generation’s perpetually connected consumers have taken a stronghold on the marketer’s’ message. Beauty brands have capitalized on major influencer marketing strategies across visual platforms like Instagram, Facebook, and more. Why UGC is Powerful for Beauty Brands. What’s more?

UGC 60

UGC Brands Content Instagram 60

The Realtime Report

FEBRUARY 16, 2017

It’s a revolution in marketing that includes gen Z, Gen Y, Gen X and even Boomers. Influencer marketing is on the precipice of exploding growth. Today’s consumers are always on and more selective on what messages they respond to, and forming new affinities with brands and retailers based on authentic storytelling. Methodology.

Video 131

Video Retail Influencer YouTube 131

Pixlee

JANUARY 25, 2018

According to a report from Adweek , 85% of users surveyed found visual UGC to be more influential than content made by the brands directly. As people look to their peers for recognition and recommendations, brands can leverage this trusted content to connect in more personalized and authentic ways. Conclusion.

Campaign 43

Campaign UGC Content Tourism 43

Pixlee

OCTOBER 8, 2018

Reminisce over summer 2018 with us as we celebrate his growth story, and wish him well in his future endeavors. For ten weeks, I was an intern at Pixlee – a San Francisco-based startup that helps brands build more authentic interactions with their customers using user-generated content (UGC). The Pixlee Experience.

UGC 46

UGC Startup Authentication Meeting 46

Later

MARCH 30, 2020

We wanted to take our best time to post analysis further, so with the help of influencer marketing platform Fohr, we discovered the global best times to post for PST, EST, GMT, and AEDT! 12: 97% of 18-29 Year Olds are More Like To Shop From UGC. 2: Worldwide Best Times to Post are in the Morning, Except for GMT .

Statistics 67

Statistics Social Media Marketing Instagram 67

Later

JUNE 12, 2019

” We use them to educate our audience on topics like Instagram marketing tips and how to best use Later’s features: View this post on Instagram. But quotes can be used for all kinds of marketing reasons, from driving sales to building brand affinity! A post shared by Later.com (@latermedia) on Jun 11, 2019 at 9:12am PDT.

Instagram 73

Instagram UGC Feed Feedly 73

Social Media Strategies Summit

DECEMBER 7, 2018

For years, marketers have debated the benefits of social media versus email marketing. According to the Marketing Rule of 7 , consumers need to “hear” a message at least 7 times before taking the desired action. 80% of marketers report that increasing brand awareness is their number one goal for using social media.

Social Media 105

Social Media UGC Marketing Discount 105

Social Media Strategies Summit

JANUARY 18, 2019

Influencer marketing has proven to be a very effective strategy for building communities and reaching new potential customers. Last year, 92% of marketers found their influencer strategy effective and 39% of those marketers plan to further increase their influencer marketing budgets in the coming year. Affiliately.

Influencer 100

Influencer Tools UGC Marketing 100

Sprout Social

JANUARY 30, 2019

Do you have your social media marketing strategy squared away for 2019? Because 2018 was a whirlwind year for social marketing to say the least. Last years happenings combined with this year’s emerging trends have left marketers with a sense of analysis paralysis. Pop-Tarts (@PopTartsUS) March 6, 2018.

Social Media 112

Social Media Strategy Marketing How To 112

Later

MAY 29, 2020

Huw and I met in March 2018, at a @thedolectures workshop in London. This could be advocating for a social cause you care about or simply championing the lifestyle choices your brand supports through your content strategy — there’s no right or wrong way to do it, as long as it’s authentic to your brand. A post shared by Se?zane

Communities 78

Communities Instagram UGC How To 78

Social Media Strategies Summit

OCTOBER 1, 2020

In 2018, they built first-of-kind video production solutions for YouTube’s customers. They’ll be bringing their 25+ years of marketing experience to the stage at the Social Media Strategies Summit. We also saw very traditional marketers who had been slow to adapt to the changing media landscape and were falling behind.

Team 130

Team UGC Video Training 130

Later

MAY 29, 2020

Huw and I met in March 2018, at a @thedolectures workshop in London. This could be advocating for a social cause you care about or simply championing the lifestyle choices your brand supports through your content strategy — there’s no right or wrong way to do it, as long as it’s authentic to your brand. A post shared by Se?zane

Communities 60

Communities Instagram UGC How To 60

Sprout Social

AUGUST 21, 2018

Sharing User Generated Content (UGC). Stories represent a fantastic place to publish UGC if you don’t want it to dominate your main feed. Here’s a recent example from Salesforce ’s recent Story from their TrailheaDX 2018 conference. A post shared by SHAKE SHACK (@shakeshack) on Aug 7, 2018 at 6:52pm PDT.

Instagram 90

Instagram How To Hashtag Feed 90

Later

JUNE 17, 2020

Timeliness has always been an important factor in the Instagram algorithm, but ever since Instagram updated the algorithm in early 2018, when you post to Instagram is more important than ever! If you want to skip the experiments and get right to the good data, an Instagram marketing platform like Later can do the work for you!

Instagram 80

Instagram Hashtag How To UGC 80

Pixlee

DECEMBER 30, 2020

To close out this year, we took the time to chat with Sylvia Choi, Digital Marketing Manager at Yakima Racks, on growing and scaling an ambassador program. In our chat, she shares the nuances of ambassadors, what makes a good brand community, and how to measure the success of your community-driven marketing platforms.

Features 52

Features Brands Influencer Travel 52

Hootsuite

AUGUST 19, 2020

Social media campaigns are the rocket fuel of your marketing efforts: a concentrated burst of energy that pays off in a major boost to your brand reputation, awareness or sales. That idea came hot on the heels of their latest social media marketing campaign, #CouldUseABeer. So what makes a social media marketing campaign successful?

Campaign 145

Campaign Social Media Travel Hashtag 145

Later

JULY 25, 2019

And while celebrities like Kylie Jenner can get away with a single moon emoji as a caption, for brands and influencers, lengthy captions that champion story-telling and authenticity are driving great results: . A post shared by Instagram Business Marketing (@elisedarma) on Jun 11, 2019 at 9:08am PDT. View this post on Instagram.

Instagram 86

Instagram Hashtag Engagement Feed 86

Ignite Social Media

MAY 21, 2018

In marketing, image is everything—especially when it comes to communication. Read on to get content inspiration that is authentic and relatable across all your social platforms by playing to each channel’s strength. Facebook has become nearly synonymous with social media over the years, and with good reason: as of 2018, over 2.20

Content 92

Content Curation UGC Authentication 92

Later

AUGUST 21, 2020

Earlier this year, we announced our cause marketing pledge, #MeUndiesGives. Brands with purpose also see a boost internally — a study in 2018 found that thriving employees are 3x more likely to work for a company with a strong sense of purpose. Want to learn more about marketing and creating content in a post-binary world?

Instagram 104

Instagram Brands Communities Loyalty 104

Later

DECEMBER 13, 2019

Sarah Nicole added that by switching her thought process to “caption first, and image second,” it allowed her to be more journalistic in her approach, while being able to share more vulnerable and authentic moments of her life with her followers. . A post shared by Christina Galbato (@christinagalbato) on Oct 18, 2018 at 9:55am PDT.

Instagram 75

Instagram Strategy Collaboration Influencer 75