Buffer Social

SEPTEMBER 15, 2016

What are some of the accounts you love to follow on social media? Rand shares all sorts of content on marketing, SEO, technology, and startups, and he does so with a fine eye toward curation. Content curation on social media is a great way to provide value to your audience and build your own brand.

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Curation Social Media Content Startup 40

Buffer Social

OCTOBER 1, 2018

Is it the end of organic reach on social media? Yes, the (average) organic reach on social media has been falling over the years. Because we’ve seen businesses, including ourselves, growing their organic reach on social media in the last few years. How to (still) get organic reach on social media.

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Organization Flipboard Social Media Company 108

Convince & Convert

OCTOBER 22, 2021

By tapping into a daily habit that already exists, you can create social advocacy and amplify your marketing efforts. According to a 2016 survey from Bambu by Sprout Social, seven in ten employees are using social media at work. Identify a new employee who learned about the position through a social post.

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Survey How To Education Hotels 123

Buffer Social

DECEMBER 19, 2017

We are grateful for people who share what worked (and what didn’t) for them on social media. With 2017 coming to an end, I thought it might be helpful to do a review of our social media performance and share the findings with you. Our top social media posts of the year. 1,697 engagement. 1,630 likes.

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Social Media Study LinkedIn Instagram 108

Pam Moore

MAY 27, 2016

Check out these statistics published by Facebook as of March, 2016. billion daily active users on average for March 2016. 989 million mobile daily active users on average for March 2016. billion monthly active users as of March 31, 2016. billion mobile monthly active users as of March 31, 2016. Approximately 84.2%

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Facebook Marketing Groups Groups 113

Audiense

MAY 10, 2016

With their #NightAt franchise, and #BelongAnywhere campaign, the home sharing website makes it a point to spread their net far and wide across social media, while keeping other channels in mind. Audiense: What’s the makeup of your social media team? — Airbnb (@Airbnb) April 11, 2016.

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Brands Hosting Hotels Campaign 103

Buffer Social

APRIL 26, 2017

How big is your social media budget? That’s why a hypothetical situation like — what would you do with $100 to spend on social media marketing ? — Giveaway: New Social Media Strategy Class + 2 Months of Skillshare Premium. The average social media budget. Take the free class.

Social Media 111

Social Media Class Marketing Social Media Management 111

Sprout Social

SEPTEMBER 22, 2016

But in order to be successful building a strong community is essential. A dedication to social media engagement , integrating existing communities and using analytics tools are three ways that brands can ensure their Instagram presence remains robust. To date, @wahlpro’s three top-performing posts consist of curated UGC.

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Communities Instagram Bazaarvoice UGC 40

Likeable

JULY 1, 2020

Recently, the brand has been sharing wellness tips on social media in addition to an Instagram Live series featuring a variety of guests who share their advice for self-care. She also appeared earlier this year on our All the Social Ladies podcast , where she talked with our hosts, Jenn and Michelle, about social media.

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Industry Marketing Insurance Yahoo 134

Sprout Social

OCTOBER 13, 2016

Social media, by nature, is about hitting the moments. Managing a social media presence involves striking a balance between spontaneity and meticulous planning. As a result, we curate everything. I'm incredibly fortunate to do what I love in an industry I love among a community I love. Cheers, Justine.

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Social Media How To Applications Instagram 40

Later

FEBRUARY 15, 2021

TikTok may seem like an overnight success story, but the video-sharing social platform has actually been around for years. Launched in 2016 by its Beijing-based parent company ByteDance , TikTok was an instant hit with Gen Z users in China. Like most social media platforms, trends quickly come and go on TikTok.

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Film Trends Hashtag Curation 100

Sprout Social

NOVEMBER 1, 2016

From inspiration to reminiscing, travelers turn to social media throughout every step of their journey. Social media has a huge influence on travel-related purchases. In fact, of those who use social media to research travel, only 48% followed through with their original plans. 33% switched hotels.

Travel 40

Travel Class Social Media Hotels 40

Sprout Social

OCTOBER 4, 2016

Instagram continues to evolve as one of the most predominant social media apps for customer interactions and engagement. That means Instagram is completely dominating the market for potential interactions and social media engagement. A photo posted by Gap (@gap) on Sep 30, 2016 at 7:40am PDT. Be human and engage.

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Engagement Instagram Hashtag Loyalty 93

Pixlee

SEPTEMBER 7, 2018

The profit potential of social media can’t be overlooked. As eCommerce surpassed $327 billion in the US by 2016, the share created by social commerce continues to grow, and user-generated content (UGC) is emerging as a key growth engine. Next, a team has to be deputized to take ownership of the social commerce strategy.

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UGC Content Authentication Curation 40

Sprout Social

JANUARY 9, 2017

Managing all of your social media networks can be a daunting task. Knowing the best times to post on social media is even more challenging. Just ask any seasoned social media manager how difficult it is to be on top of each network. Managing these communities takes knowledge and a fair share of hunches.

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Social Media Instagram LinkedIn Social Networking 40

Pixlee

JUNE 14, 2021

In 2016, Instagram migrated from a reverse-chronological feed to an algorithm-based feed for displaying content. UGC refers to any form of content created by users/customers and made accessible through social media or other permissioning methods. Host a Social Media Contest. Some of them will, though.

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Instagram UGC Apparel Hashtag 52

Keyhole.co

FEBRUARY 27, 2024

A tremendous part of this success extends to Spotify’s social media strategy, which exudes main character energy with the who’s who of the music industry and Hollywood featured on their page. Here’s a lowdown of their social media accounts: Instagram: 11 million Facebook: 23 million Twitter: 14.2 Let’s find out.

Social Media 59

Social Media Strategy Content Collaboration 59

Later

DECEMBER 11, 2020

We predict more features rolling out in 2021 that’ll turn Instagram into a one-stop shop for everything — from advertising and selling your products to connecting with your community. . Check out how Angie of @afroyogabyangie uses it to connect with her community: View this post on Instagram. Shoppable Instagram Reels.

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Trends Instagram Microblogging Meme 52

Later

DECEMBER 11, 2020

We predict more features rolling out in 2021 that’ll turn Instagram into a one-stop shop for everything — from advertising and selling your products to connecting with your community. . Check out how Angie of @afroyogabyangie uses it to connect with her community: View this post on Instagram. Shoppable Instagram Reels.

Trends 52

Trends Instagram Microblogging Meme 52

Buffer Social

NOVEMBER 30, 2016

When I first started out with digital marketing, I was blown away by the sheer amount of online marketing resources and social media classes. The list here includes free online courses in a number of social media-related topics and disciplines. Free Online Courses to Learn and Improve Your Social Media Marketing Skills.

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Class Skills Social Media Marketing 40

Buffer Social

AUGUST 24, 2017

With Instagram and Snapchat becoming increasingly similar, many social media managers find themselves asking these questions. What we found over time is that the quality of conversations we were having on Instagram with our target audience (marketers and social media managers) was much higher than on Snapchat.

Instagram 111

Instagram Cost Comparison Analytics 111

Sprout Social

JUNE 16, 2016

The following tips will help your brand up its visual storytelling game and build a larger and more engaged community on Instagram. Once this question is answered, a set of defined objectives based on your existing social media strategy and overarching marketing goals should be set. Curate Your Feed. January 2017.

Instagram 40

Instagram Tips UGC Hashtag 40

agora pulse

MARCH 24, 2020

Brush up on your social media terminology, and even learn some new lingo via our helpful social media glossary. New to the world of social media? This glossary can help you better understand all the different social media terms. In social media, an algorithm varies by platform.

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Social Media Social Media Management Meme Hashtag 94

Later

JANUARY 1, 2020

2020 will see a big shift in visual content on Instagram, with posts moving away from carefully curated imagery towards more relatable and less-produced content (including video). According to our research , caption length on Instagram has doubled since 2016! You can thank TikTok for this shift – but more on that later).

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Trends Instagram Marketing Influencer 87

Later

DECEMBER 23, 2019

And if you’re a small business owner, this could be tapping into your precious work hours — time that could be used for other projects, like working on your 2020 goals or building a stronger online community! . Social media managers, we’re looking at you! . View this post on Instagram. Yes, even over the weekends!

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Instagram Feed Feedly Influencer 64

Rebekah Radice

NOVEMBER 28, 2016

And so it is with any social media campaign embarked upon without strategy or tactics. While Sun Tzu couldn’t possibly foresee the emergence of social media, his advice is as relevant as ever. How to Strengthen Your Social Media Strategy Right Now. Review Your Use of Social Media.

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Social Media Strategy How To Social Networking 159

Convince & Convert

AUGUST 6, 2016

But what imperils Snapchat’s audience passion (or did, until this week) is that as the platform “ages up” and businesspeople like me, moms, and brands start flooding in to hang out in the “next big thing” the tone and tenor of the community is changing dramatically.

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News Instagram Social Networking MySpace 60

Buffer Social

APRIL 11, 2017

Since the New Feed’s launch, we’ve seen Facebook’s influence on across the web, with many platforms also adopting algorithms to show users more specific, personalized content that some data wizardry has deemed they’ll have an interest in: In 2016 Instagram shifted to algorithmically-sorted feed. Facebook now reaches 1.86

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Feed Feedly News Social Media 110

Rebekah Radice

NOVEMBER 28, 2016

And so it is with any social media campaign embarked upon without strategy or tactics. While Sun Tzu couldn’t possibly foresee the emergence of social media, his advice is as relevant as ever. How to Strengthen Your Social Media Strategy Right Now. Review Your Use of Social Media.

Social Media 60

Social Media Strategy How To Social Networking 60

Unmetric

JULY 26, 2018

Social media has become an invaluable asset for marketing in higher education. According to research on social media use in the U.S, social media platforms are the most popular among the 18-29 demographic who spend a considerable amount of their time on different social networking sites.

Social Media 120

Social Media Strategy Hashtag Research 120

ProBlogger

AUGUST 30, 2015

Community Management: Credit: Mick Russell. What small actions can you take to love and delight your community? Thanks to Tonya Grant from our Facebook community for that idea. Look in your blog community for people who have created challenges as part of the opt-in process. Social Media. Analyze the content.

Training 20

Training Eventful Tips Analytics 20

Oktopost

MAY 30, 2022

Once considered a novelty social media platform for trendy dance videos, TikTok has taken the internet by storm since its inception in 2016. Notorious for its wide reach and high virality potential, TikTok is the fastest-growing social media platform in the world. What is TikTok and Why Should You Care?

B2B 111

B2B Examples Marketing Small Business 111

Later

DECEMBER 23, 2020

Ready for some predictions to fire up your social media strategy in 2021? So to help you get a head start on your social strategy for the new year, we’ve lined up our top predictions for the next 12 months (and beyond!): Social Media Prediction #1: Video Content Will Reign Supreme . We bet you are!

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Social Media Strategy Meme Instagram 120

Sprout Social

MAY 3, 2017

There are many ways to use social media in your PR strategies. With social media being ubiquitously used among consumers, it can be a crucial component in getting your products and/or services covered in the media. In the Q3 2016 Sprout Social Index , we found consumers to be 57.5%

Social Media 101

Social Media Press Release Influencer Airlines 101

agora pulse

NOVEMBER 8, 2016

Social media management tools are constantly evolving in order to keep up with businesses’ and marketers’ needs. For this blog post, I’ve approached some of the top influencers and bloggers in the social media world and asked them two questions regarding social media management tools.

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Social Media Management Social Media Tools Analytics 142

Oktopost

MAY 30, 2022

Once considered a novelty social media platform for trendy dance videos, TikTok has taken the internet by storm since its inception in 2016. Notorious for its wide reach and high virality potential, TikTok is the fastest-growing social media platform in the world. What is TikTok and Why Should You Care?

B2B 62

B2B Examples Marketing Small Business 62

Later

DECEMBER 23, 2020

Ready for some predictions to fire up your social media strategy in 2021? So to help you get a head start on your social strategy for the new year, we’ve lined up our top predictions for the next 12 months (and beyond!): Social Media Prediction #1: Video Content Will Reign Supreme . We bet you are!

Social Media 64

Social Media Strategy Meme Instagram 64