You Down with UGC? (You Soon Will Be): Best Practices in Repurposing User-Generated Content

Ignite Social Media

UGC, how can I explain it? User-generated content is an authentic, cost-effective way to get branded content that’s really going to resonate with your brand’s audience … because they create it! The user used your brand’s hashtag. The post You Down with UGC?

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How to Repurpose Influencer Content for Your Brand

Ignite Social Media

When it comes to asking whether or not your brand should be repurposing its influencer-generated content – there’s really no question about it. Has your brand considered taking influencer marketing one step further? Coffee (@hillsbroscoffee) on Aug 1, 2016 at 8:03am PDT.

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4 Tactics to Influence Brand Loyalty through Social Media

Ignite Social Media

When we, as consumers, feel understood and cared for, a similar reaction occurs, resulting in our own loyalty to the brands that we feel really speak to us, and our wants and needs. optimal tone of voice; ideal creative; subtle, yet convincing, brand benefits; etc.)

5 Reasons Listening to Influencers Will Better Inform Your Content Strategy

Ignite Social Media

Of what use can influencers be to our brands? In efforts of helping you articulate the subtler advantages to be had through influencer cooperation, we’ve compiled this list of five surefire reasons that listening to influencers will better inform your own brand’s content strategy.

New Social Media Report, and What About UGC?

Janet Fouts

billion messages sent and received between Q3 2016 and Q3 2017. Why do people include a brand name in their social posts? Did you mention the brand? User Generated Content (UGC). Let’s face it, it’s fun to see your photo or review used by a brand you love.

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10 Standout Social Media Marketing Examples From 2016

Sprout Social

In order to help get those creative juices flowing, we’ve put together a list of some of the top social media marketing examples of 2016. Think of how your brand can work outside the box to put together creative campaigns and reach your social media goals for next year.

UGC and Social Hubs: #DigitalPR Chat with Alicia Whalen

The Proactive Report

Alicia has been an advocate of using consumer-generated content (UGC) in the PR and marketing mix for the last ten years. Twenty-five percent of search results for the world’s 20 largest brands are links to user-generated content. Q & A on UGC and Digital PR with Alicia.

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3 Easy Ways to Enhance Your Carousel Ads

Ignite Social Media

Carousel ads are quickly becoming the post type of choice for brands trying to showcase their products or services. (If 1) Use User Generated Content (UGC). UGC is something that should be utilized in your regular content mix. In fact, West Elm recently reported ROI that was 7 times higher than normal when they used UGC for their Facebook ads. Because UGC is the most authentic content available to brands. Levi’s used UGC to promote their NFL collection.

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Three Key Reasons Why User Generated Content Works for Influencer Marketing

Talkwalker SM

Influencer marketing and user generated content (UGC) are rapidly becoming the most widely-used online marketing strategies. UGC Drives Purchase Decisions . Top beauty blogger and influencer, Mariana Hewitt, recommends some of her favorite hair brands. UGC is Credible.

3 New Apps You Should Use for Social Content Creation

Ignite Social Media

Photography and content apps are a dime a dozen in your App and Google Play Stores. But there are some apps that stand out from the crowd, and by default, make your content infinitely better and more engaging.

UGC and Social Hubs: #DigitalPR Chat with Alicia Whalen

The Proactive Report

Alicia has been an advocate of using consumer-generated content (UGC) in the PR and marketing mix for the last ten years. Here are a few stats that show why UGC is so important to the Digital PR mix: Fifty-nine percent of millennials say they use UGC to inform their purchase decisions about major electronics. Twenty-five percent of search results for the world’s 20 largest brands are links to user-generated content. Q & A on UGC and Digital PR with Alicia.

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A Marketer’s Guide to User-Generated Content Rights and Ownership

Convince & Convert

Brands were not far behind the trend, looking to capitalize upon the great content their consumers were producing. Brands from all sorts of industries, from Starbucks and Burberry to Chobani , have developed marketing campaigns that benefited from UGC.

3 Tips for Brands Targeting Brides on Social Media

Ignite Social Media

With that, my experiences over the past 17 months have led to several insights for brands targeting who are brides on social media should be mindful of. My advice to brands: Sponsored influencer content is hands down the way to go. Weddings. You either love them or you hate them.

What Is User Generated Content and Why Are Top Brands Doubling Down Now? [SSM004]

Buffer Social

Sharing your brand’s story through user-generated content (UGC) is one of the best ways to build an authentic and engaging community on social media. How some of the world’s largest brands implement user-generated content in real-life.

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Image Recognition in Action: Are You Nutella?

Talkwalker SM

The way users interact with brands today is changing, and visuals are at the heart of these new relationships. With the help of visual listening, brands like Nutella can uncover the stories that otherwise remain hidden to them when the brand name isn’t referenced in text.

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3 Best Practices for Advertising Your Brand’s Weekly Circular on Social

Ignite Social Media

It’s no secret that most people follow brands on social media to get deals & discounts. However, posting the same ad creative you use for traditional marketing or circulars can hurt your brand more than helping it.

Image Recognition in Action: Kylie Jenner, Beauty Brands and the Age of User-Generated Content

Talkwalker SM

Brands are constantly aiming to be where the conversation is happening, and consumers are holding the loudspeaker. Social media users decide when, where, and how they want to engage with brands. Why UGC is Powerful for Beauty Brands.

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4 Tips for Driving Sales with Instagram Ads

Socialmedia.biz

With a global community like this, it’s no surprise that brands are increasingly excited about the advertising opportunities and business opportunities found on Instagram. The company has released a number of advertising options for brands in recent months that advertisers love.

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Why You Should Be Investing In Visual Content for Social Channels

Waxing UnLyrical

That’s why a lot of brands leverage user generated content (UGC). Candid photos from your community or brand influencers resonate more with consumers than glossy, photoshopped ads because they feel real. How is your brand leveraging visual content?

5 Essential Skill Sets For Your Social Media Team

Ignite Social Media

Those are important competencies when dealing day to day with customer questions, complaints and even praise among your top brand advocates. Is it to throw up a post with little regard for what it did for the brand?

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Instagram Hashtag Mistakes You Want to Avoid

agora pulse

Having hashtags that just aren’t creative enough is a common misstep that often happens when brands are creating their unique tags for their business. Your brand’s name alone is typically not enough to create a strong, branded hashtag that will generate a lot of engagement.

6 Twitter Search Features You Should Already Be Using

agora pulse

While this tip isn’t necessarily revolutionary, but you’d be surprised at the amount of fan chatter and would-be brand mentions you can miss from minor misspellings of your brand’s name. Are you looking to get more out of Twitter’s native search function?

An Interview with Christophe Folschette – Why Visual Listening is The Next Big Thing for Marketers

Talkwalker SM

From celebrity selfies to user generated content for brands, visuals are everywhere: on Instagram, Twitter, Facebook, Buzzfeed and beyond. To explain why this is important and how brands can use this technology we caught up with Talkwalker founder, Christophe Folschette.

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Why User-Generated Video Content Ups Your Credibility

Convince & Convert

It’s a reality that your brand should not only be aware of but also embrace. As a brand, it is your responsibility to keep tabs on the content that is generated about you. Just take a look at UGC videos that are enhancing the enhancing the news and helping teach new cooking tips.

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Introducing Instagram Reposting by Buffer: Never Run Out of Amazing Content

Buffer Social

Though reposting isn’t an official feature of Instagram’s apps or website, it’s something that many brands and users have been doing for a while now. Why reposting can be important for brands. Instagram has become an incredibly important network for brands.

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Image Recognition in Action: How the Green KitKat Conquered the World

Talkwalker SM

User generated content (UGC) is every marketer’s dream, as a creative customer base can be invaluable in spreading a brand’s message and surveys have shown that 93% of consumers find UGC helpful when making a buying decision.

3 Social Media Promotions to End Your Fiscal Year

Ignite Social Media

For those brands who are getting ready to wrap up the fiscal year, it is time to take a final look at what we were able to accomplish. This content is shared with their audiences and can be shared on the brand’s channels as well.

Why the Future of Social Community is Omni-Social

Convince & Convert

Here’s an overview of Omni-Social: The original “social media” consisted mainly of brand-owned channels like the old-school HOG ( Harley Owners’ Group ) community built and facilitated by Harley-Davidson. The online community pendulum is swinging back.

5 Great Hashtag Campaigns From The Hospitality Industry

Talkwalker SM

A good hashtag can redefine your online brand identity, provide you with new ways to interact with your customers and help you promote product and services to new audience segments. Why should you bother creating your own hashtag campaign ?

We Interviewed 75 Top Social Media Marketers. Here’s What They’re Working On, Today

Buffer Social

I have the amazing privilege of speaking with social media managers from a variety of brands and industries around the world on a daily basis. If you happen to spend time sharing to social for your business or brand, it’d be great to hear your thoughts in the comments here, too!

5 Insightful Instagram Stats That You Should Know

Sprout Social

What began as a simple photo-sharing app among friends has grown into a global community of consumers and brands. Businesses realized the importance being present on Instagram and brands want to get every drop out of their posts. 7 out of 10 Hashtags on Instagram Are Branded.

The Complete Guide to Instagram Stories for Brand Marketers

Ignite Social Media

It’s no question that Instagram Stories have become a major component of every brand’s social media marketing strategy. Brands should be using the unique features of Instagram Stories to further engage their audience (i.e.

Using Social Listening to Reveal Actionable Insights

Talkwalker SM

Understanding the headlines and popular social conversations related to your brand, issue or cause is the first step in collecting valuable information about your audience. Social listening can also inform when a brand should join a conversation.

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#SproutChat: Reaching Your Audience on Instagram

Sprout Social

Instagram allows brands to simultaneously scale and individually hone in on engagement opportunities with fans. — Fady Ramzy (@CyberZizo) October 12, 2016. — Wilde Agency (@Wilde_Agency) October 12, 2016. — Kayla Chatkiewicz (@kaychatz) October 12, 2016. — Katy Elle (@KatyElleBlake) October 12, 2016. Top rule is reflect our culture & brand honestly. — Linda Mann (@TalentExch_Biz) October 12, 2016.

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How One Facebook Post Increased Referral Traffic by 6,166%

Sprout Social

It is an attractive product, and while the brand is technically in the engineering and manufacturing space, over the past three years our team has worked to position Barn Pros as a high-end online retailer. UGC tends to gain the most engagement from our audience.

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How Nescafe Dolce Gusto Quadrupled Engagement by Listening to Coffee Lovers on Social

Talkwalker SM

How do you build a social brand that truly resonates with your customers ? Online brand mentions increased by 800%. But perhaps more importantly, Nescafe Dolce Gusto were able to position themselves as a truly fan-centric brand and then results started to take care of themselves.

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How to Run Social Media Contests That Actually Increase Revenue

Sprout Social

Social media contests have been used by brands of all sizes to get more followers, increase engagement and generate buzz. — Save Your Sole (@saveyoursole) October 11, 2016. Growing your audience gives your brand more exposure so it should be at the forefront of your strategy.

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A First-Class Guide to Social Media for Travel

Sprout Social

With a focused approach, travel brands can leverage word-of-mouth marketing to increase exposure and build stronger relationships with first-time and repeat customers on social media. Marriott was one of the first travel brands to join Snapchat. — Airbnb (@Airbnb) August 27, 2016.

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How to Start Your Facebook Business Page: A Complete Guide

Sprout Social

With more than 50 million businesses on Facebook, the social network has become one of the staple channels to further market your brand. Even though so many brands have a strong presence on Facebook, several more are trying to get started off on the right foot.

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Introducing Talkwalker Image Recognition: The Future of Social Listening

Talkwalker SM

In 2016, talking about the internet means talking about visuals. Pictures present an incredible opportunity for brands. Today, Talkwalker is making it easier for brands to harness the power of images and add a new dimension to their social listening strategy. to March 2016).

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3 Ways Wahl Professional Grew Its Instagram Community by 56%

Sprout Social

A dedication to social media engagement , integrating existing communities and using analytics tools are three ways that brands can ensure their Instagram presence remains robust. User-generated content on Instagram is significant for any brand’s social strategy because it’s authentic.

User Generated Content 101

Pixlee

The definition of user generated content (or UGC) is any form of content including blogs, tweets, photos, videos, and beyond that was created by users of an online system or service and is available via social media websites. Why should your brand utilize user generated content marketing ?

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Monday Roundup: Building Influencer Relationships

Waxing UnLyrical

Why: “The power behind UGC is that it’s being shared by a known peer, who isn’t being paid by the brand,” writes Kimberlee Morrison as she shares an infographic that includes a “list of user-generated content land mines to watch out for.”