Ignite Social Media

DECEMBER 29, 2016

2016 has been a very eventful year, especially in the world of social media marketing. The Ignite Mystery Trip 2016: Destination Revealed , by Jessica Gaylord. One of the many questions we frequently get asked is how to help brands stay relevant year round when they have a seasonal product. If this is an issue your brand faces, then this post is a great asset to keep in your back pocket. Too often we see brands do the wrong instead of the right.

Social Media 122

Social Media Trends Analytics Analysis 122

Ignite Social Media

NOVEMBER 22, 2016

2016 proved to be an exciting year in social media. At the end of 2015 , we made a list of predictions that we thought would happen in 2016. In fact, we had it slated to die in popularity due to an overdose of brands joining. Just a few of our 2016 predictions and what ultimately became of them. Revisiting Our 2016 Social Media Predictions appeared first on Ignite Social Media - The original social media agency.

Social Media 130

Social Media Buy Metrics Consultant 130

Pam Moore

APRIL 28, 2016

2016 was my 2nd year being paid as an Adobe Insider to cover the event. Of course there were brand Leaders as well from Mattel, Mcdonalds and industry leaders such as Brian Solis , a good friend and one of my favorites in the industry. How and where do brand leaders start if they want to shift focus of marketing and business investment toward customer experience? Recap of the Adobe Summit 2016 event in Las Vegas.

Startup 130

Startup Small Business Marketing Metrics 130

Kikolani

SEPTEMBER 29, 2016

Site tools: The framework is packed with certain important tools for branding and SEO e.g. Google Authorship, Webmaster Tools etc. You're reading Top 10 WordPress Theme Frameworks in 2016 , originally posted on Kikolani , authored and copyrighted by Jason Daszkewicz. The Ultimate Guide to 160+ Business and Digital Marketing Conferences in 2016. Blogging Business Top 10 WordPress Themes WordPress Theme Frameworks WordPress Theme Frameworks 2016 wordpress themes

WordPress 122

WordPress Widget Module Template 122

Firebelly

FEBRUARY 15, 2016

Brands ask their customers for a lot on Twitter—follows, likes, retweets—all the time, but they’re awful about returning the love. Check out my three Twitter best practices for 2016 and beyond! Twitter Best Practices For 2016. Study after study after study has shown that brands do a dismal job at responding their customers on Twitter. The post Twitter Best Practices For 2016 appeared first on Firebelly | Social Media Marketing & Management Company.

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Twitter Study Brands Engagement 123

Waxing UnLyrical

OCTOBER 5, 2016

Sahana (@hellosahana) September 8, 2016. Richard Bagnall (@richardbagnall) September 8, 2016. Richard Bagnall (@richardbagnall) September 8, 2016. (We’ve Angela Sinickas (@sinickasa) September 8, 2016. Katie Delahaye Paine (@queenofmetrics) September 8, 2016. Chip Griffin (@ChipGriffin) September 8, 2016. Johna Burke (@gojohnab) September 8, 2016. Pierre-Loic Assayag (@pierreloic) September 8, 2016. Johna Burke (@gojohnab) September 8, 2016.

Analysis 159

Analysis Metrics Publishing Consultant 159

Waxing UnLyrical

OCTOBER 28, 2016

shonali a4: word counts, number of posts/tweets by the brand, and wait for it, comparison to ave. In November, we’ll be talking about measuring engagement with a really great panel: Ashley Brown , Head of Global Communications at Spredfast; Austin Gaule , Media Analysis Director at Universal Information Services; and Angie Jeffrey , Vice President Brand Management at ABX Advertising Benchmark Index. So much has been going on, with all the travel… more on that soon!

Content 144

Content Comparison Banking Consultant 144

Ignite Social Media

JULY 19, 2016

You’re invited to attend Social Fresh 2016 , a nationally recognized conference cited by industry leaders as the best social marketing conference. This year’s event will feature industry thought leaders from the top brands, agencies and technology providers in the US. So make your plans now to attend this year’s Social Fresh Conference on Thursday, August 18th through Sunday, August 21st, 2016.

Conference 81

Conference Discount Hubspot Forums 81

Ignite Social Media

DECEMBER 9, 2016

Throughout the year we keep our eyes peeled for those social media promotions that stick out from the pile, from the innovative to the simple activations, here are four of the top social media promotions that we felt shined in 2016. To enter, users just had to retweet the brands content and to keep the excitement going throughout the duration Esurance posted videos where they face-timed the winners right after notifying them that they won.

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Social Media Examples Sports Eventful 124

Ignite Social Media

DECEMBER 15, 2016

This rise in activity has brought so many brands to understand the value of social media marketing, leading them to work with agencies such as ourselves. So we’d like to take some time to stop and look at some of our agency’s award winning work of 2016, and the impact we were able to make for our clients. 2016 Social Agency of the Year. We’ve been privileged to work with some of the worlds greatest brands.

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Social Media Case Study Fashion Team 97

Talkwalker SM

SEPTEMBER 7, 2016

With over 500 million monthly active users , Instagram has become a prime target for brands trying to reach new audience segments. Based on Talkwalker’s new and improved Instagram analytics (and our own appreciation), here are 10 brands killing it on Instagram to kickstart your social media strategy for the last months of 2016. If you are a food brand looking to post videos on Instagram, Buzzfeed Tasty is for you. between July 27th and September 8th , 2016).

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Instagram Brands Sports Airlines 96

Waxing UnLyrical

AUGUST 3, 2016

Aly Saxe (@Aly_Saxe) July 12, 2016. Aly Saxe (@Aly_Saxe) July 12, 2016. Heather Whaling (@prtini) July 12, 2016. Heather Whaling (@prtini) July 12, 2016. Heather Whaling (@prtini) July 12, 2016. SU Social Commerce (@SocCommSU) July 12, 2016. Aly Saxe (@Aly_Saxe) July 12, 2016. Also, Simply Measured, Hootsuite, Google Analytics, Omniture (for bigger brands) #measurePR. Heather Whaling (@prtini) July 12, 2016.

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Report HootSuite Metrics Hosting 107

Pam Moore

FEBRUARY 1, 2016

It’s interesting because many marketing and social media leaders within brands and organizations of all sizes dream about achieving real ROI using social media and digital marketing, yet very few of them actually bring to fruition much more than a social media dream. In addition to running a busy social, branding and digital agency, Marketing Nutz , I also do a ton of international keynote speaking, training and workshops.

Social Media 95

Social Media Research Small Business ROI 95

Direct Marketing Observations

DECEMBER 16, 2016

It’s rather interesting in that you can track my thinking in the tech industry in 2016 and see how much we might be thinking about it in 2017. January 2016. Trust issues were a common thing on some of my pages when it came to privacy, the customer and brands. February and March of 2016 Digital Transformation. April 2016. May/June 2016. ” July /August 2016. September/October 2016. Where does social fit in a brands mobile strategy?

Pluck 130

Pluck Marketing Crowdsourcing Mobile 130

Talkwalker SM

JULY 7, 2016

Euro 2016 is drawing to a close with the final to be played this weekend. Throughout the tournament, we’ve been tracking social media discussions with our live Euro 2016 dashboard. We’ve seen people from around the world post close to 100 million tweets supporting their teams and brands trying to muscle in on the incredible global exposure major sports events can provide. Coca-Cola and Adidas Win Battle of the Brands.

Case Study 70

Case Study Team Brands Hashtag 70

Waxing UnLyrical

JANUARY 22, 2016

The first 2016 edition of #measurePR took place on January 12th at our brand new time (we’re testing it) from 8:30 to 9:30 pm ET. A4: Knowing which pubs and authors “get” your brand and tell stories in a way that gets people to move toward some action. Twitter Facebook Google+ LinkedIn #measurePR Recap (Jan 2016): Happy New Year. Here’s to another great year of PR measurement!

Consultant 109

Consultant Authentication Communities Metrics 109

Waxing UnLyrical

APRIL 22, 2016

On common mistakes seen in influencer marketing: A3: From my own experience, brands try to control your content, your messaging, your everything. Robert Scoble (@Scobleizer) April 14, 2016. Amir added: A3 Another prob is not understanding what other associations the influencer has that might not match with your brand #measurepr. On the extent that brands should be ready to compensate influencers: A4: in short my take is: “Pay for the craft, not the influence” #measurepr.

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Influencer Marketing Banking Communities 104

Ignite Social Media

DECEMBER 20, 2016

2016 was a year of change in social media marketing. While this will always be the space of frequent change, 2016 was marked with continued growth among the “baby” networks (Snapchat), an evolution of content (video is now a top priority), and a notable swing in how users are interacting on the platforms (increasingly reading/digesting and sharing less of their own information). This is probably the single-biggest mistake we see brands make on social media.

Strategy 110

Strategy Social Media YouTube Video 110

Talkwalker SM

FEBRUARY 8, 2016

The Super Bowl is one of the biggest global events for both the sporting world and for brands. When such large sums of money are being invested into Super Bowl ad campaigns, going viral is pretty much a must, so we decided to use social media analytics to take a look at the lessons brands can learn from what worked and what didn’t work at Super Bowl 50. The Super Bowl is increasingly becoming like Christmas, with no time too early for brands to begin promoting their commercials.

Hashtag 82

Hashtag Campaign YouTube Sports 82

Pam Moore

NOVEMBER 29, 2016

They aren’t thinking “should I do business with this person or brand.” ” Would you like to increase brand awareness, generate more leads? They fear they must share what they ate for breakfast, lunch and dinner to build their personal brand. Have you thought about your personal branding strategy? Regardless if you have taken time to plan your personal brand or not, you have a personal brand. 7 Top Personal Branding Goals.

Brands 131

Brands Strategy Small Business Authentication 131

Ignite Social Media

OCTOBER 7, 2016

As election day draws nearer, naturally we can’t help but to think about how brands may incorporate election-themed content into their mix as a way to find relevancy, or engage in conversations related to it. Or whether or not brands should talk elections is about as controversial as the two leading candidates themselves. How should brand tap into election conversation? That rule of thumb applies for most brands in social media – and not just in election years.

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Brands Conversation Policies Guidelines 114

Ignite Social Media

AUGUST 31, 2016

Instagram Stories is only a few weeks old but brands have already leaped at this new opportunity to engage with their fans. In this blog, we’ll be highlighting some of the opportunities that brands have identified and which brands are successfully achieving results. Instagram Stories offers brands even more opportunity to create behind-the-scenes content that really shows off their culture. A great example of a brand doing this right is MAC Cosmetics.

Instagram 91

Instagram Brands Sports Examples 91

Kikolani

SEPTEMBER 29, 2016

Site tools: The framework is packed with certain important tools for branding and SEO e.g. Google Authorship, Webmaster Tools etc. You're reading Top 10 WordPress Theme Frameworks in 2016 , originally posted on Kikolani , authored and copyrighted by Jason Daszkewicz. The Ultimate Guide to 160+ Business and Digital Marketing Conferences in 2016. Blogging Business Top 10 WordPress Themes WordPress Theme Frameworks WordPress Theme Frameworks 2016 wordpress themes

WordPress 60

WordPress Widget Module Template 60

Janet Fouts

JULY 31, 2016

There are specific rules about the use of relevant content to the 2016 Olympics on social media platforms. Corporate Social Media Social Media Tips and Tricks branding Social Media TwitterGet to know them before you share.

Platform 76

Platform Content Social Media Brands 76

Pam Moore

NOVEMBER 23, 2016

Facebook Live video streaming enables brands and businesses of all sizes to tap into the power of video marketing and social media. It enables even the smallest of businesses to increase brand awareness, build community, nurture relationships. Using Facebook live video enables business marketers to humanize their brand. Be sure to subscribe to our Social Zoom Factor podcast brand new series, “ Welcome to the Pay to Play World, Are You Ready ?”

Small Business 131

Small Business Video Facebook Instagram 131

Waxing UnLyrical

NOVEMBER 30, 2016

Yet for some reason, brands continue to drone on about facts, instead of taking the same, tried-and-tested approach for emotional communication. In a world that’s saturated with marketing, it’s more important than ever for brands to make a lasting impression with their customers. Brand storytelling you allows you to connect with your audience by allowing them to see behind the scenes of your company, into the personalities and humans that really matter.

Brands 178

Brands Loyalty Authentication Apple 178

yMarketingMatters

FEBRUARY 28, 2016

In this Part One, I recommend concentrating on and implementing the following “Must Have” tactics in 2016 to see fast, powerful and reliable results in your marketing and sales for your B2C or B2B business. Five “Must Have” Tactics for 2016. For 2016, having a social media presence for your business is a must, not a choice , if you want to expand your customer reach. for 2016 (as seen in the graph below) is estimated to reach 198.5

Social Media 157

Social Media Marketing Google Adwords 157

Audiense

SEPTEMBER 23, 2016

Not that anyone deliberately does that but, even today, we see brands seemingly oblivious to who is actually using their products, and why. The old creative approach was driven by subjective qualities, like “cool” or “brand equity”. A growing number of brands are utilising smaller, more niche influencers that have a relevant opinion in their field. The post ICYMI: 11 Of The Best Insights From #SMWLDN 2016 appeared first on Audiense.

Influencer 96

Influencer Embedding Campaign Patterns 96

Pam Moore

MARCH 23, 2016

I’m excited to announce that we have partnered with Adobe and the #GetRealChat Twitter chat is again officially part of the Adobe Summit 2016 event in Las Vegas. The topic of conversation is “The future of brand experience.” Your brand is not defined by your brand guidelines, fancy corporate marketing speak, your website, or even your content marketing strategy and calendar. The future of marketing is brand experience.

Brands 93

Brands Conversation Case Study Hotels 93

Convince & Convert

JANUARY 4, 2016

Now that leased media is morphing into paid media, and paid media is morphing into blocked media, brands are returning to permission-based email marketing to find that it has new synergies, powerful new capabilities, broader integration, and fresh blood. Prediction #1: We’ll see many more positive media stories about email marketing than negative in 2016. Beacons, geofences, mobile bar codes, and app behavior triggers will further intertwine email and mobile in 2016 and beyond.

Mobile 91

Mobile Embedding Newsletter Energy 91

Ignite Social Media

AUGUST 23, 2016

The client is emailing you, asking if their brand should jump on the new social media trend that everyone seems to be talking about. After all, if everyone seems to be having a conversation about the same topic, shouldn’t their brand be a part of it? Philadelphia 76ers (@Sixers) July 12, 2016. However, before your brand hops on the next new social media trend, there are a few important questions you should ask yourself. Is this trend right for my brand?

Trends 94

Trends Sentiment Brands Social Media 94

Socialmedia.biz

OCTOBER 29, 2016

Besides all the pitfalls that can happen in the untamed land of social media marketing, many small brands face an even tougher challenge: gaining fans and followers in the first place. Some of the brands Neil has worked with include giants like Amazon, NBC, GM, HP and Viacom. She also co-founded Social Success Academy , a digital marketing agency and social media training platform designed to help businesses and brands build a vibrant online presence. Post by Adi Englander.

Influencer 111

Influencer HootSuite Social Media Hotels 111

Talkwalker SM

JANUARY 25, 2016

We dug a little deeper to identify the cream of the crop this year and used Talkwalker social media analytics to gain insights into what social said about Davos 2016. Davos 2016: The Big Picture on Social. The winners of the 2016 Crystal Awards // Image taken from weforum.org. One of the most surprising developments about Davos 2016 was the shift in topics towards the end. Finally, we took a look at the overall top themes at the World Economic Forum 2016.

Influencer 62

Influencer Analysis Forums Flickr 62

Ignite Social Media

NOVEMBER 23, 2016

We’ve almost made it to the end of 2016. Before the process was opened up, it was nearly impossible to create a geofilter if you weren’t a brand paying big bucks. While it’s still costly for brands to utilize, it did make it much nicer for individuals. Congratulations, everyone! It’s certainly been an … interesting … year. This holds true for the world of social media, also. Except in this case I mean ‘interesting’ in the most genuine of ways.).

Social Media 129

Social Media Sentiment Eventful Cost 129

Pam Moore

SEPTEMBER 23, 2016

Humanizing your brand enables you to build a relationship built on trust, authority and human connection that can be felt in the heart. Ensure your audience and potential customer remembers your brand when it comes time to make a purchase decision? Take a listen to the 220th episode of the Social Zoom Factor podcast to learn 5 easy ways to humanize your brand utilizing data and social insights. 5 easy ways to use data and social insights to humanize your brand.

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Data Brands Social Media Authentication 131

Ignite Social Media

SEPTEMBER 12, 2016

Remember when Google started punishing brands that didn’t have mobile optimized websites by pushing them lower in the search results? They estimate about $367M in 2016 (up from about $50M in 2015), rising to $935M in 2017. Twitter Makes It Easier for Brands to Pay; And Creators to Get Paid. Brands can now sponsor a series of Periscope broadcasts which will allow brands to be shown as the sponsor, create highlight videos and more.

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Twitter Banking Brands Hashtag 114

Pam Moore

JANUARY 26, 2016

When many business leaders think of the term “brand” they think of pretty colors, expensive logos, fancy graphics, Facebook cover photos and traditional tv or radio advertisements. Smart marketers know branding is much more than a logo. In reality, the logo is the easy part and only one small yet very important component of your brand. The colors, language and visuals are supporting elements, not “the” brand. Every brand touch counts.

Brands 95

Brands Strategy Community building Influencer 95

Kikolani

MAY 12, 2016

Why Podcasting Is The New Marketing For 2016 (And Beyond)? These include: Brand Exposure – Creating a podcast about your brand allows you to highlight your company’s expertise, services and skills in your industry. This is why creating free podcasts can really enhance your business’s brand as everyone likes free items. Brand Loyalty – Last, but not least, podcasts have a way to build brand loyalty and advocates.

Loyalty 88

Loyalty Directory Advertising Strategy 88

Talkwalker SM

MARCH 1, 2016

million uses of the hashtag #Oscars , proving that brands need to take advantage of this massive moment on television. Fashion brands from the world’s top couture houses plan and strategize on how to best represent their most prized garments to make the most of the global attention. Let’s take a look at how one brand, in particular, carried the online conversation that evening. Gucci’s brand buzz began before the show and continued well beyond the ceremony itself.

Eventful 72

Eventful Fashion Wikimedia Hashtag 72

Ignite Social Media

SEPTEMBER 16, 2016

So of course brands are jumping at the opportunity to use it. But just like any other social channel, some brands are using Snapchat fantastically and some are flopping. Let’s see what some of the brands using Snapchat successfully are doing. Tune into Snapchat for Desk Job—today, Brand Creative Manager Matt discusses his five desk essentials! pic.twitter.com/QblOWLOv2x — Warby Parker (@WarbyParker) April 19, 2016. Snapchat, I’m sure you’ve heard about it.

Brands 127

Brands Examples Upcoming URL 127

Unmetric

JUNE 1, 2016

IPL has always been a fertile ground for brands to come up with clever, witty copy. And so, here I take a look at some of the most engaging Facebook posts and Tweets by brands during the IPL season. Within seconds, I was browsing through brand Posts arranged in the order of engagement they received online. You also have the option of choosing content from a particular industry or just from brands that you monitor. May 27, 2016. May 27, 2016. May 20, 2016.

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Engagement Brands Hashtag Industry 61

Twist Image

DECEMBER 2, 2016

From my side of the bookmark, 2016 saw a slew of new and interesting business books for us to devour. Here are my personal top fifteen business books of 2016. Brands don't want to just capture your attention, now they're also in the business of re-selling it. What does your list of best business books for 2016 look like? best business book 2016. brand. The time has come. What have you been reading?

Conversation 82

Conversation Influencer Company Education 82

Pam Moore

MAY 9, 2016

Every smart and savvy marketing and business leader knows the power of branding. They also know that a brand is much deeper than a logo, pretty colors or a tagline. The best marketers know that emotional branding is the secret sauce to igniting customers to loyal advocates, followers and fans! Emotional branding helps connect you in the most human ways to your audience, customers and fans. Foundations of emotional branding. Brand Humanization in a Nutshell.

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Brands How To Wikipedia Metrics 95