Direct Marketing Observations

DECEMBER 16, 2016

It’s rather interesting in that you can track my thinking in the tech industry in 2016 and see how much we might be thinking about it in 2017. January 2016. Trust issues were a common thing on some of my pages when it came to privacy, the customer and brands. February and March of 2016 Digital Transformation.

Pluck 100

Pluck Crowdsourcing Mobile Analytics 100

Waxing UnLyrical

APRIL 22, 2016

On common mistakes seen in influencer marketing: A3: From my own experience, brands try to control your content, your messaging, your everything. Robert Scoble (@Scobleizer) April 14, 2016. Amir added: A3 Another prob is not understanding what other associations the influencer has that might not match with your brand #measurepr.

Influencer 100

Influencer Marketing Banking Communities 100

Talkwalker SM

SEPTEMBER 7, 2016

With over 500 million monthly active users , Instagram has become a prime target for brands trying to reach new audience segments. Based on Talkwalker’s new and improved Instagram analytics (and our own appreciation), here are 10 brands killing it on Instagram to kickstart your social media strategy for the last months of 2016.

Instagram 60

Instagram Brands Sports Travel 60

Waxing UnLyrical

JANUARY 22, 2016

The first 2016 edition of #measurePR took place on January 12th at our brand new time (we’re testing it) from 8:30 to 9:30 pm ET. A4: Knowing which pubs and authors “get” your brand and tell stories in a way that gets people to move toward some action. Here’s to another great year of PR measurement!

Metrics 100

Metrics Consultant Authentication Communities 100

Audiense

AUGUST 5, 2016

Brands everywhere are sharing their support for the athletes, who are by far the stars of the show. Nissan pranks Team GB stars ahead of Rio 2016 Opening Ceremony with #DoItForUs. Their new campaign asks Team GB athletes to promote the brand in ridiculous ways during the games. — NissanUK (@NissanUK) August 4, 2016.

Automotive 110

Automotive Team Sports Campaign 110

Waxing UnLyrical

OCTOBER 28, 2016

shonali a4: word counts, number of posts/tweets by the brand, and wait for it, comparison to ave. Twitter Facebook Google+ LinkedIn #measurePR Recap (October 2016): Measuring Content. When we got on the topic of the most useless way of measuring content we’ve ever seen, there was lots to say: A4 “Likes” on Facebook.

Content 100

Content Comparison Banking Consultant 100

Waxing UnLyrical

NOVEMBER 21, 2016

Our trio of guests included: Ashley Brown , Head of Global Communications at Spredfast; Austin Gaule , Media Analysis Director at Universal Information Services; and Angie Jeffrey , Vice President Brand Management at ABX Advertising Benchmark Index. Twitter Facebook Google+ LinkedIn #measurePR Recap (November 2016): Measuring Engagement.

Engagement 100

Engagement Banking Eventful Communities 100

Ignite Social Media

AUGUST 3, 2020

With these growing concerns and the possibility of TikTok being banned in the United States, the Instagram Reels feature offers an opportunity to fill the space of TikTok and provide brands a new opportunity for social media marketing. How Should Brands Prepare to Use Instagram Reels. Sign Up For Our Newsletter: Social You Should Know.

Instagram 183

Instagram Brands Remix How To 183

Sprout Social

OCTOBER 16, 2023

Even the most well-known legacy brands need to adapt to attract audiences over the years. A strategy that made a brand successful years ago may be obsolete in the future, that’s why building brand awareness remains critical for established and upcoming businesses alike.

Brands 115

Brands How To Authentication Collaboration 115

Ignite Social Media

DECEMBER 15, 2016

This rise in activity has brought so many brands to understand the value of social media marketing, leading them to work with agencies such as ourselves. So we’d like to take some time to stop and look at some of our agency’s award winning work of 2016, and the impact we were able to make for our clients.

Social Media 60

Social Media Campaign Fashion Team 60

Ignite Social Media

NOVEMBER 22, 2016

2016 proved to be an exciting year in social media. At the end of 2015 , we made a list of predictions that we thought would happen in 2016. In fact, we had it slated to die in popularity due to an overdose of brands joining. Just a few of our 2016 predictions and what ultimately became of them. We certainly didn’t.

Social Media 60

Social Media Buy Consultant Metrics 60

Ignite Social Media

DECEMBER 9, 2016

Throughout the year we keep our eyes peeled for those social media promotions that stick out from the pile, from the innovative to the simple activations, here are four of the top social media promotions that we felt shined in 2016. This promotion was innovative, as not many brands have played around in the Snapchat playground.

Social Media 60

Social Media Sports Eventful Video 60

Waxing UnLyrical

MAY 10, 2018

Yet, health and wellness brands refuse to let them go. The following examples focus on health and wellness brands, but the takeaways apply to any industry. Positioning: Lärabar as a Lifestyle Brand. Lärabar, a snack bar company, has successfully positioned itself as a lifestyle brand. Guest Post by Hanna Knowles.

Brands 183

Brands Apparel Creative Commons Consultant 183

Sprout Social

MARCH 14, 2022

Every year, marketing and brand teams gather together to plan out their content calendars and campaigns. Depending on the type of industry they’re in or the demographics of their customers, some brands may place more emphasis on specific cultural moments than others. Many brands are already leading the way. Ben & Jerry’s.

Campaign 112

Campaign Brands Communities Industry 112

Pam Moore

JUNE 30, 2017

When many entrepreneurs, small business owners and even experienced marketers in larger organizations think of the term “brand” they think of pretty colors, expensive logos, fancy graphics, Facebook cover photos, Pinterest boards and traditional tv or radio advertisements. Smart marketers know branding is much more than a logo.

Brands 167

Brands Strategy Authentication Reputation 167

Ignite Social Media

JULY 10, 2020

For brands that do choose to pull money from advertising on Facebook and Instagram (which is a complicated decision in and of itself, well outlined here ), what are some effective places to move the money to still drive business results? The post How Will Brands Invest Social Ad Budgets Pulled from the Facebook Boycott?

Brands 176

Brands Facebook LinkedIn Influencer 176

Ignite Social Media

JANUARY 19, 2017

It probably isn’t surprising that this is one of the top social media themes of 2016. According to a global survey , “46% of viewers have actually made a purchase as a result of watching a branded video on social media.” In fact, people chose video as their favorite type of branded content on social. 2) A Focus on Customer Care.

Review 60

Review Social Media Trends Survey 60

Sprout Social

MARCH 12, 2024

A proof point that illustrates what many social marketers already know: Presidential elections make social media a hard place to navigate, even if your brand isn’t inherently political. In a typical year, running social media for a brand account is complex. Will brands sit this one out? Will brands sit this one out?

Social Media 114

Social Media Marketing Sentiment Influencer 114

Twist Image

JUNE 3, 2016

Mary Meeker is back with her Internet Trends for this 2016. While her insights always capture the tech community's attention, there are massive implications for businesses and brands as well. Here is Mary Meeker's presentation: Internet Trends 2016 : Here is Mary Meeker 's full slide presentation: Internet Trends 2016.

Trends 40

Trends Conference Mobile Advertising 40

Social Media Strategies Summit

OCTOBER 16, 2019

Why is Snapchat so crucial for brands? The key to brand success on Snapchat is providing authentic content that offers something users cannot find on any other platform. By leaning into Snapchat’s ability to create the “fear of missing out” in its users, brands are able to capture audiences’ attention and connect with their consumers.

Brands 103

Brands NGO Authentication Campaign 103

Proactive Report

OCTOBER 7, 2016

In 2016 74% of Americans have ever access news on a mobile device. Your brand newsroom should be fully responsive, pass the Google mobile-friendly test and load fast. .’ The fastest growing change is the preference for getting news on a mobile device. This is up from 54% in 2013. What this means for PR.

Mobile 53

Mobile News WordPress Engineering 53

Convince & Convert

JANUARY 4, 2016

Now that leased media is morphing into paid media, and paid media is morphing into blocked media, brands are returning to permission-based email marketing to find that it has new synergies, powerful new capabilities, broader integration, and fresh blood. Prediction #2: The majority of email opens will occur on mobile devices in 2016.

Embedding 60

Embedding Mobile Newsletter Energy 60

Ignite Social Media

AUGUST 31, 2016

Instagram Stories is only a few weeks old but brands have already leaped at this new opportunity to engage with their fans. In this blog, we’ll be highlighting some of the opportunities that brands have identified and which brands are successfully achieving results. A great example of a brand doing this right is MAC Cosmetics.

Instagram 107

Instagram Brands Sports Eventful 107

Talkwalker SM

JANUARY 25, 2016

We dug a little deeper to identify the cream of the crop this year and used Talkwalker social media analytics to gain insights into what social said about Davos 2016. Davos 2016: The Big Picture on Social. The winners of the 2016 Crystal Awards // Image taken from weforum.org. That’s it for our Davos 2016 recap!

Forums 64

Forums Analysis Influencer Social Media 64

Talkwalker SM

FEBRUARY 8, 2016

The Super Bowl is one of the biggest global events for both the sporting world and for brands. In the week leading up to the big game, the attention ramped up significantly with 230,000 uses of the different brand hashtags, led by Avocados From Mexico’s #AvosinSpace: So what does this show? Lesson 1: It’s All About the Pre-Game.

Hashtag 93

Hashtag Marketing YouTube Campaign 93

Pam Moore

MAY 15, 2019

billion in 2016. Influence marketing is helping brands of all sizes big and small engage their dream customers, ignite communities, increase brand awareness and nurture powerful relationships. There are also agencies who claim to help brands big and small build relationships with an influencer marketing program.

Influencer 109

Influencer Brands How To Marketing 109

Audiense

AUGUST 5, 2016

Brands everywhere are sharing their support for the athletes, who are by far the stars of the show. Nissan pranks Team GB stars ahead of Rio 2016 Opening Ceremony with #DoItForUs. Their new campaign asks Team GB athletes to promote the brand in ridiculous ways during the games. — NissanUK (@NissanUK) August 4, 2016.

Automotive 60

Automotive Sports Team Campaign 60

Unmetric

AUGUST 2, 2019

Which are the most followed brands on Instagram and how did they get there? Luckily, we have an Instagram analytics tool that tracks, among other things, which brands have the most followers. Instagram has proven to be a great platform for brands to market their products. Top brands on Instagram.

Instagram 155

Instagram Brands Fashion Sports 155

Ignite Social Media

AUGUST 15, 2017

But for those who are not too familiar with emojis and how they work, allow us to catch you up on what they are and if they’re right for your brand voice. Do Emojis Match Your Social Brand Voice? Now the big question, does using emojis in your content match with your social brand voice? It honestly depends on your brand.

Brands 108

Brands Banking Apple Social Media 108

Keyhole.co

NOVEMBER 19, 2023

As of April 2016, it is the most popular social platform with more than 1.5 Target Audiences: For brands with target audiences made up of teenagers and young adults, make Snapchat a focus. Although it lacks metrics marketers value , it is the most popular platform among this demographic as of February 2016. billion users.

Template 52

Template Templates Examples Social Media 52

Cortex

SEPTEMBER 7, 2022

The app was launched in 2016, and by 2021, this video-first platform reached over 1 billion monthly active users. Let’s talk about the rise of TikTok. How did they grow to that size in just five short years? Visual content.

Content 52

Content Brands Activities Platform 52

Unmetric

MAY 6, 2016

Unmetric has tracked a staggering 5,500% growth in Star Wars day content being published by brands since 2012! I've picked out what I consider to be the fifteen best pieces of brand content from #maythefourth based on the engagement and interactions that they've received. May 4, 2016. May 4, 2016. May 4, 2016.

Brands 96

Brands Hotels Hashtag Film 96

Sprout Social

SEPTEMBER 7, 2022

TikTok is the fastest-growing social media platform we’ve seen thus far, reaching 1 billion users in September 2021, a record five years since its worldwide launch in 2016. TikTok marketing is the process of using TikTok and TikTok content to promote your brand and its products or services. Create and brand your TikTok account.

Brands 89

Brands Marketing Influencer Analytics 89

Janet Fouts

JULY 31, 2016

There are specific rules about the use of relevant content to the 2016 Olympics on social media platforms. Get to know them before you share.

Social Media 78

Social Media Platform Content Brands 78

Social Media Strategies Summit

OCTOBER 30, 2019

There is no shortage of reasons for brands to move away from the social media giant, Facebook. From the algorithm changes to the fake news stories that plagued the 2016 election and the ever-increasing cost of advertising , the environment on Facebook seems to get more challenging every day. 2 Aflac Overcomes the Algorithm Changes.

Brands 108

Brands Facebook Journal Issues 108

Audiense

JULY 8, 2016

Some of our favourite brands, which also happen to be official Wimbledon sponsors, have launched exciting campaigns. — Hendrick's Ministry (@HendricksginUK) July 4, 2016. — Hendrick's Ministry (@HendricksginUK) July 7, 2016. — Jaguar UK (@JaguarUK) June 27, 2016. BsznrA6sHp. SPUMIwWjQI.

Transportation 108

Transportation Brands API Travel 108

agora pulse

JANUARY 25, 2017

As we look back on our social media plans of 2016 and ahead to our 2017 campaigns, it’s important that we learn from our mistakes and make adjustments to ensure a strategic new business year. The post Here is Why Your 2016 Social Media Plan Failed appeared first on Agorapulse. Lack of Creative Support. Lack of Distribution.

Social Media 60

Social Media Social Media Management Compete URL 60