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4 Brands Embracing Diversity in Their Content

Pixlee

Brands who embrace diversity in their campaigns, content, and hiring practices are representing a wide range of races, genders, orientations, and abilities, to name a few things. More than ever before, consumers are holding brands accountable to make key marketing changes to showcase different faces and voices. ThirdLove .

Brands 77
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9 tips for designing TikTok marketing campaigns (and examples to show them in action)

Sprout Social

With engagement like this, the network is quickly moving away from the fringes of the social media landscape and into the center of forward-thinking brands’ strategies. Between its rapidly growing global user base and its investments in brand features, there are a number of reasons to use TikTok for marketing in 2022. onlineoptimism.

Examples 142
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Social Media Stories: What Brands Need to Know About Ephemeral Content

Ignite Social Media

With the content capabilities across social showing no signs of slowing, many brand marketers are wondering how these new features may be beneficial. Brand Marketing Watch-Outs: Snapchat’s audience skews younger than other social networks, so depending on who your brand is targeting it may or may not be the right channel for you.

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Red Bull’s Social Media Strategy: Marketing So Fly, It’s Giving Wings

Keyhole.co

This blog closely examines Red Bull’s social media strategy and how it keeps the brand ahead of its competition. True to the mindset it champions, the brand is not afraid to experiment with different content formats or modes of dissemination. The brand then curates and posts the best ones on its social channels.

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Social Media Tactics that Cut Through the Noise

Pixlee

The social media landscape is changing rapidly, as are the social media tactics brands use to stay in touch with their fans. Meanwhile, other brands earn the lion’s share of engagement because of their community-driven strategy. . Buying likes used to be a standard (albeit largely frowned upon) practice to build a brand’s following.

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3 New Trends in Retail Customer Acquisition

Pixlee

In 2016, e-commerce fueled over $360 million in sales within the United States. Today, brands need to find more authentic ways to connect with their existing and potential customers. Instead, brands need to build meaningful relationships with customers. Consumer Preference for Socially Responsible Brands.

Retail 55
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10 Social Media Predictions for 2019

agora pulse

I also see 2019 as the year when brands align their storytelling with enacting positive social change. And almost two-thirds of millennials and Gen Z express a preference for brands that stand for something. Live Streaming Gets Authentic. 80% of audiences would rather watch a live video from a brand than read a blog.