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9 tips for designing TikTok marketing campaigns (and examples to show them in action)

Sprout Social

Since its launch in 2016, TikTok (formerly Musical.ly) has grown by leaps and bounds, quickly cementing its place among established networks like Facebook, Instagram, Pinterest and Twitter. Be authentic, stay consistent in your brand voice and values, and humanize your account, if possible. Amplify user-generated content (UGC).

Examples 142
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Red Bull’s Social Media Strategy: Marketing So Fly, It’s Giving Wings

Keyhole.co

Using intriguing user-generated content If used correctly, user-generated content (UGC) can be an excellent boon to brand authenticity, enhanced engagement, and a higher conversion rate. The brand leverages this and encourages UGC by hosting events and competitions related to extreme sports, gaming, and more.

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Social Media Tactics that Cut Through the Noise

Pixlee

shoes features top performing UGC of their products on their social media and on their website to create a cohesive social experience across the customer journey. Embrace Diversity and Authenticity. million Instagram followers by highlighting diverse and authentic user-generated content from their most passionate customer.

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4 Brands Embracing Diversity in Their Content

Pixlee

A leader to watch in inclusive marketing, this brand not only tackled representation but reflected their diversity-related goals authentically through engaging with a target community. Since 2016, Unilever has tested 1,500 ads to identify stereotypes around gender and ethnicity to highlight where it needed to make changes.

Brands 77
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3 New Trends in Retail Customer Acquisition

Pixlee

In 2016, e-commerce fueled over $360 million in sales within the United States. Today, brands need to find more authentic ways to connect with their existing and potential customers. Social responsibility for brands needs to feel authentic to consumers. Expect to see user-generated content (UGC) become even more common in 2018.

Retail 55
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10 Social Media Predictions for 2019

agora pulse

Live Streaming Gets Authentic. FUN FACT: In 2016, live streaming was already a $30 billion+ industry. 2019 will see a demand for more authenticity and personalization. Takeaway: Embrace authenticity (and do it live). UGC comes in the form of photos, videos, memes and stories and is set to rise dramatically in 2019.

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Want to Double the Likelihood of an Online Sale with User-Generated Content?

Pixlee

As eCommerce surpassed $327 billion in the US by 2016, the share created by social commerce continues to grow, and user-generated content (UGC) is emerging as a key growth engine. Whether scrolling through Instagram, browsing Pinterest boards, or a liking a Retweet, people are searching for authenticity on major social platforms.

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