Remove 2016 Remove Authentication Remove Communities Remove UGC
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9 tips for designing TikTok marketing campaigns (and examples to show them in action)

Sprout Social

Since its launch in 2016, TikTok (formerly Musical.ly) has grown by leaps and bounds, quickly cementing its place among established networks like Facebook, Instagram, Pinterest and Twitter. This organic partnership between brands and creators is, in many ways, unique to TikTok—a phenomenon the network has coined “ community commerce.”.

Examples 140
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Social Media Tactics that Cut Through the Noise

Pixlee

Meanwhile, other brands earn the lion’s share of engagement because of their community-driven strategy. . Brands need to use social media to cultivate community with real people, and in turn, step away from vanity metrics. Embrace Diversity and Authenticity. Beauty brand Morphe grew its community to 7.5

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4 Brands Embracing Diversity in Their Content

Pixlee

A leader to watch in inclusive marketing, this brand not only tackled representation but reflected their diversity-related goals authentically through engaging with a target community. The campaign’s goal is “to unite and inspire people to take action in their communities” using the power of sport. .

Brands 77
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Red Bull’s Social Media Strategy: Marketing So Fly, It’s Giving Wings

Keyhole.co

Using intriguing user-generated content If used correctly, user-generated content (UGC) can be an excellent boon to brand authenticity, enhanced engagement, and a higher conversion rate. The brand leverages this and encourages UGC by hosting events and competitions related to extreme sports, gaming, and more.

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3 Ways Wahl Professional Grew Its Instagram Community by 56%

Sprout Social

But in order to be successful building a strong community is essential. A dedication to social media engagement , integrating existing communities and using analytics tools are three ways that brands can ensure their Instagram presence remains robust. To date, @wahlpro’s three top-performing posts consist of curated UGC.

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10 Social Media Predictions for 2019

agora pulse

It was a powerful message that millions stood behind especially given that Nike donated $5 million to organizations advancing equality in US communities. Shape your social media stories around your supported charities, community activities and local causes. Live Streaming Gets Authentic. Watch the video. I know it’s tough.

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Want to Double the Likelihood of an Online Sale with User-Generated Content?

Pixlee

As eCommerce surpassed $327 billion in the US by 2016, the share created by social commerce continues to grow, and user-generated content (UGC) is emerging as a key growth engine. Whether scrolling through Instagram, browsing Pinterest boards, or a liking a Retweet, people are searching for authenticity on major social platforms.

UGC 40