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Are You A Social Media-Savvy Leader? You Should Be!

Small Business Mavericks

I just came across an interesting survey, BRANDfog’s 2014: The Global, Social CEO. This annual look at social media engagement in the C-Suite explores the changing role of a business leader’s involvement with social media by surveying 1000 employees in both the UK and the US. Size Does Not Matter.

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How To Master Brand Sentiment Analysis – Beginner’s Edition

Keyhole.co

What people think and feel about your company, products, and services is your brand sentiment. Brand sentiment analysis is a technique that leverages artificial intelligence, machine learning, natural language processing, and named entity recognition to measure and interpret people’s thoughts, opinions, and feelings about your company.

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Online Reputation Management Guide for 2015

Proactive Report

In his article for Forbes, Jonathan Salem Baskin points out that most crisis do not erupt overnight: C ontrary to the notion that reputations can be ruined in an instant, most crises are months or years in the making. In most cases the company had been aware of the issues for some time, says Baskin. The Online Reputation Explosion.

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Improved Social PR via the Employee Advocacy Route

Waxing UnLyrical

When doing my due diligence for this post, I came across a transcript of the #PRprochat that happened in July 2014. Shonali Burke (@shonali) July 10, 2014. Most companies are blind to the massive PR resource that is their workforce. Source: Nielsen Global Trust in Advertising Survey. satisfaction (cont) #PRprochat.

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How Executive Teams Can Improve PR

Convince & Convert

They think they can either retain a PR agency or hire internal PR personnel who then produce scores of press releases that quickly lead to favorable media articles and an outstanding corporate reputation. More than half of executives (59 percent) surveyed by Wakefield Research said they do not fully understand the role and capabilities of PR.

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Pay to Play: Seven Ways Social Media is Getting More Expensive

Social Media Strategery

As we’ve seen time and time again , turning over your brand’s reputation to an intern isn’t always the wisest choice. To keep up with social networks’ efforts to monetize their massive online audiences, companies are allocating more resources to keep up. In a sea of content, these companies help more people find yours.

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5 Killer Video Editing Apps To Improve Your Content Marketing

Kikolani

Cisco forecasts that in 2019, consumer video Internet traffic will comprise 80% of total consumer video Internet traffic globally versus 2014’s 64%. In a ReelSEO video marketing survey , 82% of respondents indicated that video positively impacted their businesses. Of course, simply having video on the site is not enough.

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