Pam Moore

MARCH 19, 2020

?. What are the biggest digital marketing and branding trends shaping the year ahead? How will marketers approach increasing brand awareness, attracting new customers and growing revenue in an always on digital world where the only guarantee is change? 15 Digital Branding Trends You Can't Ignore in 2020. Brands Get More Human.

Trends 78

Trends Video Marketing Influencer 78

Webbiquity SMM

FEBRUARY 2, 2015

Social media is an integral component of any successful digital marketing strategy. With 74 percent of adults using social networking sites , the opportunity to increase your site’s online exposure to new customers cannot be ignored. Therefore, fake followers only serve to hurt brands in the long run. Overselling.

Social Media 100

Social Media Marketing Hashtag URL 100

Writtent Blog

MARCH 7, 2014

SEO is the first point on your content marketing “ ta-da” list. For best practices in SEO check out 22-Point Blog Post Checklist: Before You Hit the Publish Button. It’s best to include them in your post to improve SEO. Share it on social. Do you also forget “marketing” in your content marketing strategy?

Syndication 95

Syndication Content Marketing Alltop 95

yMarketingMatters

JUNE 4, 2013

Mobile users are primed to outpace desktop users by 2014. There are many ways to go mobile: Creating a responsive website (above), sending out mobile-optimized emails, undertaking mobile advertising, using Google Adwords for mobile and mobile SEO. Take your product and your brand out of the story.

Trends 100

Trends Smart Phone Marketing Mobile 100

Idaconcpts

JUNE 4, 2014

After all—knowing that we need a website and a social media presence is old news. Just look at how often Google changes the rules and metrics for SEO! Branding needs to be universal. There are ways to use even the most niche social networks to your advantage. At the same time, though, the web moves fast.

Marketing 151

Marketing Case Study Smart Phone SMS 151

Social Media Marketing

JUNE 5, 2013

Once again, political upheaval is seeing traction from social media over local media - this time in Turkey. India is seeing the benefit of social advertising for branding , according to the Ernst & Young Social Media Marketing: India Trends Study 2013 report. Hubspot has the answer.

Social Media 140

Social Media Foursquare Journal Flipboard 140

Viper Chill

APRIL 7, 2014

Even though they dropped off the radar slightly, the SSL certificates niche is still an industry I watch with great interest because it’s one where big brands can get away with doing pretty much anything they want (unless someone calls them out on it?). Mothercare , the worldwide maternity brand. PeruRail, a luxury train service.

Widget 85

Widget Google SEO Badge 85

Keyhole.co

DECEMBER 7, 2020

You can currently get this type of social shopping capability on Facebook, Instagram, and Pinterest. Twitter introduced the buy button in 2014 but then decided to ditch it in 2017. Taking advantage of this, Pinterest allows brands to create rich pins where people can learn more about a product. Facebook Shopping.

Social Media 80

Social Media UGC Hashtag Instagram 80

Socialmedia.biz

OCTOBER 29, 2016

Every social network is a unique world of its own, with separate sets of best practices. Besides all the pitfalls that can happen in the untamed land of social media marketing, many small brands face an even tougher challenge: gaining fans and followers in the first place. Read more). Rebekah Radice. Imagine WOW blog.

Influencer 60

Influencer Social Media Resources HootSuite 60

Visually SM

OCTOBER 20, 2014

This post was originally published on Feb 4, 2014, and updated on Dec 2015. Considering TweetDeck is specifically tailored for Twitter, it may not be the best tool for those looking to simultaneously manage various social networks in one place. However, there are a couple unique features that set Sprout Social apart.

Social Media Management 100

Social Media Management Tools Social Media HootSuite 100

Hootsuite

FEBRUARY 12, 2015

“Social Media allows B2B organizations to reduce the costs of customer acquisition and relationship building,” Kemp explains. Use social media for content promotion. According to the most recent CMI study, 70% of surveyed B2B marketers included more content in their marketing strategy in 2014 than in the previous year.

Social Media Management 76

Social Media Management B2B Social Media HootSuite 76

Webbiquity SMM

AUGUST 11, 2015

Though “social media” broadly encompasses a variety of platforms including blogs (WordPress, Medium, Tumblr), content sharing (YouTube, SlideShare, Instagram), and content curation (Scoop.It, Triberr, Paper.li), the term is nearly synonymous to many for the big social networks. Image credit: The Wonder of Tech.

Social Networking 100

Social Networking B2B Paper.li LinkedIn 100

Hootsuite

FEBRUARY 12, 2015

“Social Media allows B2B organizations to reduce the costs of customer acquisition and relationship building,” Kemp explains. Use social media for content promotion. According to the most recent CMI study, 70% of surveyed B2B marketers included more content in their marketing strategy in 2014 than in the previous year.

Social Media Management 40

Social Media Management B2B Social Media HootSuite 40

Viper Chill

FEBRUARY 10, 2014

Not actual crack, of course, but crack in the form of content that they just have to share with their friends on the world’s most popular social network. Started a browser-based game in 2009 that still makes $500/day now in 2014. — Scott DeLong (@scottintheworld) January 14, 2014.

How To 93

How To Adsense Sites Reddit 93

ProBlogger

AUGUST 24, 2014

One of the most important things you can do in 2014 as a content creator, is identify who you are as a personal brand by monitoring how you come across online. As a writer, it is essential that you are taking advantage of every opportunity you have to turn yourself into a developed brand. . But how, you ask? If not, you should.

Content 53

Content Metadata How To URL 53

Webbiquity SMM

FEBRUARY 10, 2015

.” Well, she actually only said the first part (which is debatable), but certainly would have said the second part (which isn’t) had social media been around in the 1930s. How effective is social media in comparison to other digital marketing channels? Do consumers actually listen to brands? 68% of U.S. DashBurst ).

Statistics 50

Statistics Social Media B2B Hubspot 50

ProBlogger

SEPTEMBER 23, 2014

Whatever your reason for collecting emails, doing it will keep your readership updated and constantly interacting with your brand. Get on social media. People spend more time on social networking platforms than other sites. In 2014, Facebook reported that the average user spends 17 minutes on the site every day.

How To 53

How To Blogger Adsense Newsletter 53

Webbiquity SMM

OCTOBER 16, 2012

Social media accounts for only 16% of customer engagement today, but is expected to increase to 57%—the second-most used channel, behind only face to face interaction—within five years. 56% of Americans have a profile on at least one social networking site. Social networks and blogs In the U.S Marketing Pilgrim ).

Social Media 232

Social Media Hubspot B2B Marketing 232

Buffer Social

MAY 5, 2016

We social media marketers are a lucky bunch; not only are there a gigantic number of free social media tools at our disposal (everything from timing tools to social media management tools like Buffer ), there are free tools from the social networks themselves: Facebook insights, Pinterest analytics, and now Twitter analytics, too.

Analytics 93

Analytics Twitter How To Embedding 93

Webbiquity SMM

JUNE 10, 2014

They also advised that marketers set SMART goals, and presented a selection of best practices for advertising on popular social networks: Among other key takeaways from Grant and Katy: • Use the scientific method. Key lessons about SEO in 2014: • The days of tips & tricks in SEO are over.

Conference 198

Conference Social Media SEO Marketing 198

Webbiquity SMM

DECEMBER 16, 2014

Though the use of social media and social networks for marketing is now nearly ubiquitous, and 78% of companies have dedicated social media teams, many marketers sill struggle with certain aspects of social marketing, such as formalizing strategies and measuring results. Social Media Marketing Guides.

Social Media 249

Social Media Tumblr Marketing B2B 249

Convince & Convert

MAY 25, 2010

Here are the highlights: A Colossal Opportunity According to Forrester research, from 2009 – 2014, the average annual growth rate in digital marketing expenditures in the U.S. will range from 11% (the relatively mature email marketing), to 34% (social media). link] [link] Abbie S. link] [link] Abbie S. link] [link] Abbie S.

Marketing 124

Marketing Social CRM Conference Social Media 124

Webbiquity SMM

MARCH 27, 2018

But like detectives Gamble and Hoitz , the “other guys” of social networks may be more effective even if less flashy. The analogy is not to suggest any of those networks approach Will Ferrell levels of awkwardness.). 32% of teenagers consider Instagram to be the most important social network.

LinkedIn 184

LinkedIn Instagram Hubspot Twitter 184

Webbiquity SMM

JULY 7, 2015

Expert guidance on social media marketing and social PR to maximize brand visibility? What SEO tactics work most effectively in 2015? How can brands and individuals make their tweets stand out? 27 (of the) Best Social PR Guides and Tips of 2014 (January 6). Here’s what to do in 2015.

Marketing 100

Marketing B2B SEO Statistics 100

Webbiquity SMM

JANUARY 6, 2015

And recent changes to Google’s search algorithm which place a premium value on earned links —the kind generated by effective PR and social media engagement—have increased the value PR professionals bring to maximizing overall brand visibility. How can PR pros use social media tools to identify and connect with key influencers?

Press Release 100

Press Release Tips SEO Influencer 100

Webbiquity SMM

FEBRUARY 25, 2014

Despite the reputation Google+ has in some circles for being the social network that everyone has joined but no one uses , marketers are increasing viewing it as a vital platform for branding and engagement. Are You Pumping Up Your Google Plus Strategy in 2014? ” And it’s free. by SteamFeed.

Google 199

Google Yammer Social Networking SEO 199

Webbiquity SMM

JANUARY 17, 2011

How are consumers and b2b decision makers using social media in their buying processes? Which social media platforms are most effective at influencing buyer behavior? How do the audiences differ across various social networks? What Americans Do Online: Social Media And Games Dominate Activity by Nielsen Wire.

Research 212

Research Social Media B2B Marketing 212

ProBlogger

AUGUST 11, 2016

Useful, practical, well laid out, as few grammatical errors as possible, well illustrated, optimised for SEO, good headline, great CTA etc. We then think about how we share it – visual content, timing on social, craft the descriptions, get it into the newsletter etc. Social media graphics – pinnable images?

Content 20

Content Exercises Publishing Blogger 20

Hootsuite

SEPTEMBER 7, 2022

Optimize your website for SEO. Mobile shoppers surpassed desktop shoppers in 2014 and their numbers have been growing ever since. Remember, you’ll have brand-new customers who are less familiar with your store and inventory. Beauty and skincare brand DECEIM went against the grain. Make sure your site is mobile-friendly.

Strategy 104

Strategy Discount How To Retail 104

Webbiquity SMM

OCTOBER 8, 2013

The use of social media and social networks for marketing has rapidly advanced in the past few years from the “should I do it?” ” level to the current “how do I measure and optimize social media marketing efforts?” 500 companies use at least one major social media platform. .”

Social Media 208

Social Media ROI B2B Marketing 208

Webbiquity SMM

JULY 14, 2015

Here are five actionable takeaways from the two-and-a-half dozen noteworthy social media marketing and PR statistics and facts presented below: Image credit: i-SCOOP. People expect to hear back from the brands they interact with on Twitter and other social networks. Get social PR right. Social Media Today ).

Social Media 80

Social Media Marketing Statistics Tumblr 80

Viper Chill

FEBRUARY 24, 2015

Surprisingly, he hasn’t updated his page since October 2014. Additional Social Networks (Reddit, Tumblr, StumbleUpon, etc). It may be the case that the niche you have chosen has a huge following on other social networks. I never even thought about it yet it’s one of the biggest social networks there is.

Reddit 40

Reddit Forums StumbleUpon How To 40

Webbiquity SMM

NOVEMBER 12, 2013

How can marketers help their organizations move from “social media marketing” to “social business”? What role does social play in a brand’s overall online visibility? How does social media use differ in B2B vs. B2C companies? General Social Media Marketing Facts and Statistics.

Statistics 229

Statistics Social Media B2B Journal 229

Webbiquity SMM

FEBRUARY 7, 2012

Reports, surveys, studies and infographics are among the most popular content posted and shared across social networks. But which networks are most effective for spreading the content produced? How widespread, really, is the use of social media for marketing? Infographic: Social Media ROI Statistics by Digital Buzz.

Statistics 191

Statistics Research Social Media B2B 191

Webbiquity SMM

DECEMBER 2, 2014

What do marketers rate as the single most valuable SEO tactic? What are the top barriers to adopting social business practices? Find the answers to these questions and many others in more than 100 social and online marketing stats from 20+ different sources. Social Fresh ). Social Fresh ). 5 SEO Stats.

NewsCred 275

NewsCred Statistics Social Media B2B 275

Webbiquity SMM

APRIL 29, 2014

Given all of the changes Google has made affecting organic ranking factors (asking webmasters to disavow low-quality links, reducing the value of guest blogging , ignoring links in press releases , etc.), the practice of SEO—optimizing owned content for search—is no longer sufficient for maximizing a brand’s online visibility.

Brands 206

Brands SEO Press Release Engineering 206

Webbiquity SMM

JANUARY 5, 2016

Michael Brenner condenses responses from a content marketing strategy webinar into into these 17 questions on how to build an effective content marketing strategy, and worked across his team to come up with their best answers based on our experience with over 200 brands from around the world. The Storyteller by Content Magazine.

Content 60

Content B2B Marketing Hubspot 60