Buzz Marketing for Technology

OCTOBER 25, 2013

Posted in Advertising Behavioral Targeting Communities Mobile Personalization Testing Web Design. So then I ask myself a simple but very important question: Are CMOS acting like mobile and social “agents” for Hispanic shoppers and giving them exactly what they want (i.e., Is the brand’s Checkout button large and easy to find?

Mobile 225

Mobile comScore Insurance Sites 225

agora pulse

MAY 30, 2019

When Snapchat unveiled Stories in 2013, it didn’t seem momentous. How extensively is it being utilized by brands? What’s important for brands to realize is that Stories is not a secondary feature on social platforms. Brands are increasingly embracing Stories. How times have changed!

Social Media 129

Social Media Survey Social Media Management Instagram 129

Buffer Social

OCTOBER 17, 2017

Authentic communications: Facebook prioritizes genuine stories over misleading, sensational, and spammy ones. August 2, 2017: Posts with links that load slowly on mobile will be shown less in the News Feed. January 31, 2017: Authentic and timely posts will rank better in the News Feed. How may this affect your Page?

List 190

List Facebook Feed Feedly 190

Buffer Social

MAY 30, 2023

Try it out → Short-form video as a concept isn’t new — Vine saw immense popularity from 2013 to 2016 with its 6-second or less looping videos. Audiences gravitate towards authenticity and transparency – they love connecting or finding points of similarity and shared identity.

Video 76

Video Film Meme Trends 76

Buffer Social

NOVEMBER 27, 2018

Rolled out to users in 2006, it became the go-to place for people to connect with their friends, share updates about their day-to-day life and enjoy content from brands they followed. ” Though Facebook has rolled out Stories Ads, it will need to reinvent mobile video ads for this to be a success. ” The rise of Stories.

Feed 111

Feed Feedly News Facebook 111

Waxing UnLyrical

APRIL 13, 2016

What captured their attention decades ago via billboards will not even make them sit up and notice in this digital era , where everyone is glued to their mobile devices. It is one of the most effective ways to spread brand awareness to scores of followers, to reach out and engage with them. in revenue per $1 spent.

Influencer 100

Influencer Campaign Marketing Fashion 100

Pam Hughes

DECEMBER 30, 2021

Voice search is more locally-driven: Mobile voice searches are three times more likely to be location-based than text searches. When Hummingbird was released in 2013, “ conversational search ” was making waves in the SEO community. However, brands often overlook microdata because it is labor-intensive to create.

SEO 68

SEO Strategy Engineering Mobile 68

Convince & Convert

OCTOBER 11, 2013

Jennifer Beechen , Digital and Integrated Marketing Director at WhiteWave Foods , joins the Social Pros Podcast this week to discuss managing several brands as an umbrella company, integrating customer service proactively, and making sure the customer always knows the context. Jennifer Beechen, WhiteWave @jenbeechen. Listen Now. The lesson?

Posterous 124

Posterous Social Media Comparison Team 124

Diva Marketing Blog

DECEMBER 22, 2013

It is now 2013, and as we close out this year, we face similar challenges of how to provide value for our customers. if we can be as couragous as Mr. It''s a world where to succeed we have to go beyond a one-off sale to opportunities where three entities: company, employee and customer create the brand experience together.

Social Media 67

Social Media Airlines Film Foursquare 67

Social Media Marketing

MAY 29, 2013

Each week, I compose a newsletter that includes a series of links about current events and trends in the worlds of technology, social media, mobile, communications and marketing in order to keep our wider team up to date on changes, newsworthy items and content that might be useful in their jobs. These are those links.

Social Media 164

Social Media Yahoo Storify Flipboard 164

Likeable

APRIL 23, 2019

In 2013, Snapchat launched Stories and forever changed the way social media users would create and consume content. Is this vertical, mobile-friendly format the future of social media? Given this trend toward the “storification” of social media, here are a few ways you can better use stories as part of your brand’s content strategy.

Social Media 87

Social Media Authentication Feed Feedly 87

Later

JULY 24, 2020

For most people, stories are now an integral part of the social media landscape: the easiest way to share and consume bitesize snippets of content on mobile. . Stories are constantly changing to meet how brands, creators, and every day people use social media. But this wasn’t always the case.

Instagram 85

Instagram Authentication Features Mobile 85

Buffer Social

JANUARY 2, 2019

The brands that are successful in delivering personalized experiences to their audiences are the brands that are likely to thrive with their social media strategies in the coming year. Trend 3: Brands can no longer afford to ignore social media ads. But it remains a huge opportunity and is underutilized by many brands.

Trends 111

Trends Social Media Data Authentication 111

Buffer Social

SEPTEMBER 24, 2018

This week (episode #113) we’re chatting about all of this and more: How two brands are using social media, particularly Instagram and Instagram Stories, to generate hundreds of thousands of dollars in revenue and why it may not be as difficult as you think. Part II: Instagram working on a brand new standalone shopping app.

LinkedIn 60

LinkedIn News Social Media Brands 60

Likeable

OCTOBER 22, 2019

Every piece of content your brand posts on social media should either educate, entertain, or inspire. 54 percent of consumers want to see more video content from a brand or business they support, proving that the appetite for video is there. Featuring authentic stories. Enter social video. Microvideos. Announcements and reveals.

Types 44

Types Video UGC Authentication 44

Buffer Social

AUGUST 11, 2016

What was just a blip on the radar a few years ago is now a top content marketing priority for brands and influencers everywhere. In addition to the hundreds of thousands of hours that people spend watching videos each day, video marketing can also help to drive brand growth and a solid marketing ROI. You need … Resources.

Video 40

Video Twitter Content Facebook 40

Janet Fouts

MAY 4, 2015

Shortly afterward Facebook launched their own app, Riff for mobile devices which allows you to create a video on your device and your Facebook friends can add their own clips to the video creating a collaborative story. Then there’s Hang w/ which launched in 2013. Consumer brands and entertainment will use it extensively.

Video 70

Video Ustream Twitter API 70

Janet Fouts

MAY 4, 2015

Shortly afterward Facebook launched their own app, Riff for mobile devices which allows you to create a video on your device and your Facebook friends can add their own clips to the video creating a collaborative story. Then there’s Hang w/ which launched in 2013. Consumer brands and entertainment will use it extensively.

Video 70

Video Ustream Twitter API 70

Hootsuite

JULY 7, 2020

Social media and activism have been inseparable since the 2010 Arab Spring demonstrations and since 2013, when the #BlackLivesMatter hashtag was used for the first time. In both events, social media and hashtags played an instrumental role in mobilizing the human rights movement offline. What is social media activism?

Hashtag 145

Hashtag Activities Social Media Retail 145

Sprout Social

OCTOBER 3, 2018

Because political campaigns are essentially brand platforms—and as a candidate, you are the brand. Within today’s social landscape, public figures are no different than big brand names. So, you’ve established that campaigns are indeed like your very own brand platform. Why is this so important?

Campaign 110

Campaign Social Media Issues Instagram 110

Convince & Convert

JUNE 23, 2010

Crowdsourcing is evolving beyond the shiny contest model (Doritos’ “Crash the Super Bowl” ) and into something more meaningful to the brands embracing it and the consumers contributing to it. What is the next generation of crowdsourcing? Market research is as important to most companies as the payroll department. We know better now.

Crowdsourcing 121

Crowdsourcing Social Media Strategy Construction 121

Kikolani

SEPTEMBER 17, 2013

So how then does a blogger successfully promote a brand new blog post? The trick is to have enough (20 or 30 are better than 10) but to have enough meat in describing each item in your list that shows that your list is authentic and meaningful. For 49 more content marketing statistics from 2013 check here: [link].

Tips 168

Tips Influencer Blogger LinkedIn 168

Convince & Convert

JUNE 11, 2013

Social networking, crowdfunding, digital distribution, music streaming services, mobile technology, and affordable recording equipment has put the power of music in the hands of the people. Check out how SXSW used Spotify to promote the big acts that performed at SXSW 2013. Advise your clients to be authentic and natural.

Sports 129

Sports Vimeo Industry YouTube 129