Hootsuite

JULY 4, 2022

Read on for a more nuanced answer, where we provide you with a framework for evaluating whether TikTok is right for you and provide examples of organizations—from the financial services industry to local government—who’ve found devoted audiences on this unique platform. For social marketers, TikTok is becoming increasingly hard to ignore.

Questions 104

Questions Banking Insurance HootSuite 104

Social Media Strategies Summit

AUGUST 11, 2022

With that in mind, in this article, we’re going to take a look at 10 of our favorite brand community examples and the insights we can learn from them: 1. Multinational beauty retailer Sephora started Beauty Insider as a straightforward loyalty program in 2007 before pivoting to a full-blown community ten years later. Image source.

Examples 227

Examples Communities Brands Forums 227

Pixlee

SEPTEMBER 29, 2020

Social media engagement including liking, sharing, and commenting on posts. It’s 37% in retail banking, while in the hospitality industry, an optimally engaged guest spends 46% more. 1 Likes, Comments, and Shares on Social Media Platforms. billion people use social media worldwide. billion by 2025.

Engagement 90

Engagement How To Metrics Loyalty 90

Convince & Convert

NOVEMBER 16, 2013

Google’s ZMOT research found that consumers’ information needs when researching purchases DOUBLED from 2010 to 2011. My favorite example of this in action is from McDonald’s Canada. Jay is the founder of [link] and host of the Social Pros podcast. It’s not as though B2B buyers ONLY buy B2B.

B2B 157

B2B Consultant Research Retail 157

Convince & Convert

NOVEMBER 1, 2013

And from Expion , a free report on the top 50 retail brands’ social media use in 2013. For example, if you have a million email subscribers and each is worth $3 over the lifetime of their subscription, that is a $3 million asset. Social Media Stat of the Week: 4% subscriber loss translates to 80% market cap loss.

RSS 127

RSS Social Media Engagement Retail 127

ProBlogger

NOVEMBER 25, 2011

Here’s how Amazon performed in 2010 and into the early months of 2011 for me. Okay, this isn’t rocket science, but the best thing about promoting products on Amazon is that it’s one of the best-optimized online retail stores. I promoted it a couple of times on social media earlier in the week and saw several sales.

Tips 43

Tips Survey Buy Affiliate marketing 43

Mindjumpers

FEBRUARY 28, 2012

GE is a great example of how to leverage and feature user content with a board only devoted to fan photos taken during their #GEinspiredME campaign. The retail deal site Ideeli have created boards to show off products from their own site, but also to show inspirational images from blogs.

Brands 271

Brands Social Bookmarking Retail Statistics 271

Mindjumpers

JANUARY 9, 2013

A counterbalance to the constant self-portrayal and online identity creation enabled and reinforced by social media. In April 2011, college student Evan Spiegel presented the idea in class to his fellow students. Ice cream retailer 16 Handles is one of the first brands to embrace this new marketing channel.

Facebook 247

Facebook Discount Marketing Retail 247

ProBlogger

AUGUST 15, 2012

Bloggers have an advantage that static and retail websites don’t. In February of 2011, Google released the Panda update that took rankings away from websites with low-quality content and sites with more advertising than content. Complete your social network and forum profiles. See the first paragraph of this post as an example.

Blogger 42

Blogger Tools Tips Hubpages 42

agora pulse

JANUARY 25, 2021

Find out more about this special social media role and tips for celebrating Community Manager Day. A community manager is not necessarily the same person as a social media manager. Fast forward again to 2006 and the original Brat Pack of social media networks (Facebook, Twitter, and Linkedin) has been launched.

Communities 112

Communities Forums Disqus Social Media Management 112

Idaconcpts

MAY 25, 2012

When working with business both in Hawaii and around the world, clients are often interested in jumping into social media. The conversation usually starts with a social media channel and how they can jump into it (e.g. Online retailers and software developers usually have a list of emails readily available for them.

Retail 142

Retail Survey Social Media List 142

Webbiquity SMM

JANUARY 17, 2011

, the sources below provide a vast wealth of data, statistics and research results, as well as a bit of interesting social media trivia. How are consumers and b2b decision makers using social media in their buying processes? Which social media platforms are most effective at influencing buyer behavior?

Research 212

Research Social Media B2B Marketing 212

Convince & Convert

FEBRUARY 14, 2012

Ekaterina Walter is a social media strategist at Intel. She is a part of Intel’s Social Media Center of Excellence and is responsible for company-wide social media enablement and corporate social networking strategy. Of the top 10 brands on Pinterest , 9 are lifestyle/retail.

Hitwise 131

Hitwise Tumblr Foursquare Hubspot 131

Waxing UnLyrical

NOVEMBER 24, 2010

With 10 years of operations already behind them (I’m told they were doing WOM before “social media&# even existed), offices in London, Oxford, New York and Sydney, they have an impressive client list that includes Nokia, Universal, Procter & Gamble, Canon, SKINS and STA Travel. What I didn’t know, was exactly what he did.

Creative Commons 197

Creative Commons Case Study Travel Flickr 197

Webbiquity SMM

JUNE 6, 2011

Today, Tom Pick ( @TomPick ), Online Marketing Executive at KC Associates , who blogs at his award winning B2B Webbiquity , and I ( @ckburgess – Blue Focus Marketing @BlueFocus360 ) present 50 remarkable men on our 2011 #Nifty50 Top Twitter Men list. Contributor to the Social Media Marketing Magazine – B2B Column.

Twitter 198

Twitter B2B Crowdsourcing Hubspot 198

Webbiquity SMM

AUGUST 5, 2013

Okay, that statistic was made up (though probably not far off the mark), but the social media and digital marketing facts and statistics below are real (or at least from generally reliable sources). For example, 93% of marketers use social media for business. How do top executives use social media?

Statistics 217

Statistics Social Media B2B SEO 217

Techipedia: Tamar Weinberg

JANUARY 5, 2011

Here’s how I do it : I read and review hundreds — thousands — of articles yearly, on all Internet Marketing topics from SEO to social media to general entrepreneurship (new for 2010!), also gathering intelligence via their rankings on top social sites and by stumbling upon new items in my feed reader.

Marketing 279

Marketing Affiliate marketing Small Business SEO 279

Webbiquity SMM

APRIL 9, 2012

Manage all of your social media accounts from a single login on your iPhone? Make more productive use of your time on social networking sites? Find tools to do all of the above and much more in this collection of helpful business, online and social media tools, apps and reviews. Cool Social Media Tools.

Review 201

Review Tools Social Media Klout 201

Sprout Social

MAY 10, 2022

Social media messaging is an integral part of daily life for most of us. Today, 70% of people agree they expect to have conversational experiences with brands on social media, too. Enter: social media messaging apps. Why should your brand use social messaging apps? Navigate a social media crisis.

Marketing 92

Marketing SMS Instagram Activities 92

ProBlogger

DECEMBER 11, 2016

I was trying to iron out problems with coupon codes and doing all the social media, and I needed someone to help me with it. For example, Day 1 is a $5 eBook. It usually would retail for $414. We also promote these days to social media everyday during the deal. I was writing blog posts every day. Very cheap.

eBook 31

eBook Campaign Price Discount 31

Mindjumpers

JUNE 19, 2012

More than 4,500 timeline apps have launched since f8 in September 2011. Take Foursquare as an example. Users can claim mayorships, unlock badges, receive special offers and rewards such as discounts to specific retailers while also competing against friends via a leaderboard. A small example.

Foursquare 267

Foursquare Badge Wikipedia Statistics 267

Viper Chill

JANUARY 27, 2016

” Wikipedia best describes Zalando as being ‘inspired by US online retailer Zappos.com’ and as you’ve probably guessed, is a creation of Rocket Internet. I didn’t find the above examples by trawling through the App Store. To name just a few examples, overseas rivals include: Ola, the Uber for India.

Case Study 20

Case Study Study Startup How To 20

Convince & Convert

MAY 11, 2016

” In other words, social media is banking on the dominance of social selling and could basically care less how your company’s non-paid, organic efforts suffer as a result. Cumulative data from Statista shows that worldwide social commerce revenue has grown from $5 billion in 2011 to a whopping $30 billion in 2015.

Buy 60

Buy Banking Eventful Price 60