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When Analog Beats Digital Marketing

Convince & Convert

I recently toured Austin-based Quantum Digital , a company that integrates digital technologies with direct mail, print, online, and mobile to optimize consumer response. But the more brands automate and digitize, the less personal their efforts tend to be. This post is an excerpt from Power Branding by Steve McKee.

Marketing 152
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SMS Marketing: a Grossly Underrated Marketing Tactic

Kikolani

Mainline Menswear achieved a 45% rise in direct traffic and a massive 93% rise in mobile traffic. Big brands don’t seem to like SMS as a marketing media. The burgeoning social media and online marketing are still new to the brand managers and agencies, and maybe mobile is just a step too far. Why SMS is an Ugly Duckling.

SMS 87
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Five Reasons Why I Love Wordpress

Firebelly

It was first released in May 2003 by its co-founders Matt Mullenweg and Mike Little as the successor to b2/cafelog. It is powered by PHP and a SQL data backend. As of September 2009, Wordpress is used by 62.8 million websites in the US and 202 million websites worldwide. Having trouble reading this image? View an alternate.

WordPress 100
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The Hot Mess Dumpster Fire That Is Corporate Content

Twist Image

How many brands are creating content that you just can't wait for? . Are there any brands on your list? My blog, Six Pixels of Separation , started back in 2003. These brands can put that content on their own website, app, blog, etc. Many brands are getting great response from the content that they're producing.

Content 55
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A Clearer View Of Augmented And Virtual Reality

Twist Image

It is a complete game-changer when it comes to how we can tell better brand stories and how we can experience brands in a more profound way. being able to truly "shop the brand" anywhere and anytime. I have been blogging almost every day since 2003. brand experience. mobile app. brand experience.

Retail 40
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The Secret To Getting Picked

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Mobile phones and modems were still fairly nascent. While I left journalism long ago, the feeling of choosing myself was profound when I first started this blog back in September 2003. To spend the time - each and every day - to think critically about the industry I serve and what it means to brands. bob lefsetz. connectivity.

Journal 110
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Dear Tom Peters

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I don't think I ever told you this, but over a decade ago, I took a job as a Director of Marketing for a mobile content business. I knew it would be hard to impress him, because this was a guy who had seen and done everything to turn Just For Laughs into the world-class brand that it has become. mobile content. austin kleon.