Oktopost
APRIL 28, 2022
Regardless of how you feel about it, tapping into spokespeople, brand advocates, thought leaders, and experts in any given industry proves to be a credible and effective way to impact your business bottom line. Watch the recording: Want to hear more from renowned B2B marketing leaders? Catch all episodes here. Episode Summary.
Twist Image
DECEMBER 31, 2017
Regardless of how far brands have travelled, when it comes to advertising, social media and content marketing, the vast majority of businesses today struggle with how to tell a great brand story. We go all the way back to the early days of blogging (2003-ish). brand story. There is a real struggle in business today.
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Twist Image
JANUARY 6, 2017
This is why content marketing will continue to struggle for brands. Brands are being sold a false bill of goods. Brands believe that the more content they produce, the more people that it will connect with. When I first started publishing about this intersection (2003-ish), I thought I was one of a very small and nerdy group.
Twist Image
SEPTEMBER 28, 2014
My level of respect for his thinking about business, marketing, and branding grows with every tweet, blog post, article and book that he writes. The Project50 (thanks for turning me on to this, Andy Nulman ) and The Brand You50 are the ones that have sent me deep down the rabbit hole of business non-fiction books. the brand called you.
Waxing UnLyrical
FEBRUARY 7, 2019
But t-shirts are relatively cheap and a great way to build buzz, brand equity and links. Stuart McHenry has been an SEO since 2003 and is the founder of McKremie.com an SEO Company. Most took pictures in their shirts and blogged about their company. Now, not everyone they sent a t-shirt to blogged about them. Go on Podcasts.
Sprout Social
OCTOBER 1, 2022
In 2003, Starbucks released the classic Pumpkin Spice Latte, creating a new generation of pumpkin spice enthusiasts. Embracing the spirit of fall can have profound impacts on your brand. Associating your brand with fall trends and traditions can turn the emotional ties consumers have with fall into emotional ties with your brand.
Convince & Convert
JANUARY 29, 2014
But the more brands automate and digitize, the less personal their efforts tend to be. Who hasn’t received correspondence from a brand with a preprinted greeting and digitized signature that makes the pretense of being personal? This post is an excerpt from Power Branding by Steve McKee. click to tweet ).
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