article thumbnail

Praying and piggybacking: Who is Nesamani and why are brands talking about him?

Unmetric

Nesamani is a character played by Tamil actor and comedian Vadivelu in the 2001 film Friends. All the Nesamani related posts yesterday were a lesson in piggyback marketing. #Nesamani and #Pray_for_Neasamani were trending both in India and worldwide. Everyone was left scratching their heads, wondering just what was going on.

Meme 103
article thumbnail

Using social media across cultures

Janet Fouts

A 2010 report from Econsultancy found that over 80% of marketers are planning to spend more on social media this year, but only a quarter will focus their campaigns in more than one country. If you’re doing business internationally, the same rules apply for social media as they do for all other marketing – always localize!

Insiders

Sign Up for our Newsletter

This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.

article thumbnail

5 Steps to Launch Your International Social Media

Convince & Convert

Launched in 2001, Lingo24 has clients in over sixty countries, and translated over forty million words in the last year. The challenge is that your social media efforts need to be localized for each target market, in the same way your websites need to be. It’s tricky, but not as difficult as it may seem.

article thumbnail

5 Companies That Made Us Smile On World Emoji Day

Convince & Convert

Developed between 1998 and 1999 by Shigetaka Kurita , emojis were first added to smartphones in 2001 and quickly rose in popularity due to their ability to communicate items and emotions in a simple, cartoon-like visual. Get more content like this, plus the very BEST marketing education, totally free. Image via WorldEmojiDay.com.

Company 60
article thumbnail

Reputation Management Seminar to be Held in Dallas Texas May 13

Bill Hartzer

Well, if you’re going to be in the Dallas, Texas area this month (on May 13, 2009), then you might want to check out the online reputation management seminar being held by the Dallas Search Engine Marketing Association, the local search engine marketing association that I founded a few years ago. As President of the Dallas/Ft.

article thumbnail

WebVisible Contest to Award Free Local Online Advertising to Small Businesses

Bill Hartzer

Last year, WebVisible partnered with Nielsen Online to reveal compelling data showing that consumers and business owners were using the Web to find local products and services, yet business owners were not fully embracing the Web as a marketing tool for their own businesses. WebVisible is based in Irvine, California.

article thumbnail

Information Literacy in the Workplace - Special Libraries Association

Buzz Marketing for Technology

> 2001. > > June 2001. > 6, June 2001. Competitive Intelligence, Market Research, Scientific Method)? · How will you market and brand information literacy? · Annual Campaign. Annual Campaign. Home > Publications & Products. > > Information Outlook Online. >

Library 100