Sysomos Audience Moves Towards Measuring Social Media ROI
JUNE 15, 2010
Social media ROI is a hot topic right now, as social media begins to (slowly) mature. The purists who insisted that the conversation alone was and end, rather than a means, are diminishing in volume and a more rational, approach is emerging balancing the revolutionary aspects of social media with those that are simply evolutionary from existing business practices. Sysomos Audience is an addition to the Heartbeat monitoring and engagement tool.