Update Your Segmentation Model With Social Data Before It’s Too Late
JANUARY 13, 2015
If you aren’t infusing “why” people are using social media into your marketing segmentation model, you may be missing key ways to make digital marketing successful. Faced with new data about social media behaviors, marketers need to figure out how to integrate social media behaviors into those models. This represents 31% of all seniors.
Social Media Success is About The Customers, Stupid
MARCH 30, 2011
How do you define success with leveraging social media? With each passing conference and industry event, the perennial mainstays of social media case studies tend to remain the same: Dell, Comcast, Southwest Airlines, Starbucks. Social Media Success is NOT: …getting a celebrity to retweet a post. Can Social Media be Taught? (56).
Engaging the Right Audience on LinkedIn
APRIL 12, 2012
LinkedIn, one of the established social networks, is making strides in advancing how businesses can leverage the platform to engage followers. These are both significant leaps forward in helping companies engage followers which typically consist of employees, former employees, partners, media and potential customers. Customer Engagement LinkedIn Social Media Social Networking
The Unsung Heroes of Social Media
MAY 2, 2011
The business side of social media is evolving on a daily basis. Aside from the typical legions of snake oil salesmen (awesome and still relevant post from Jason Falls rebuking the social media guru attacks), there are a plethora of smart, proven, eloquent thought leaders out there who make it a part of their daily business to advance the industry and do great work for their clients.
Social Media Automation 101
A beginner's guide to social media automation tools and getting automation right
On Facebook and the Death of Etiquette
NOVEMBER 1, 2010
Email between friends and family has a broad range of what’s “socially acceptable, but over time people at least develop a sense of when people will reply and why. How Often Do Ethical Questions Impact Your Social Media Efforts? (8). Co-opetition in the World of Social Media Marketing (10). Let’s face it. Etiquette is a lost art. Related Posts.
Micromarketing: Relationship Marketing Through Advocacy
SEPTEMBER 28, 2010
Since I have been a social media enthusiast for some time, I knew about many examples, but I would imaging most marketers would learn even more. Some key thoughts that struck me while reading the book: - Greg is very adept at taking social media examples and talking about them in terms that “traditional marketers will understand. - First, Some Key Takeaways.
10 Reasons Market Research is Critical to Social Media
JULY 12, 2010
But those same companies need to leverage, not ignore, that insight available when fusing social media into the marketing mix they already have. People are the fuel behind social media, which is really just tools and tactics. Do they use social platforms and if so, how often and why? More and more case studies of successes in social channels are popping up.
Professional Services at the Digital Crossroads
DECEMBER 12, 2013
Ad agencies are extending “big ideas” to be rooted in shareable social platforms. Consulting Digital Interactive Marketing Social Media Career path Digital Agency Digital marketing Marketing Marketing and Advertising I’ve been watching lots of professional services firms evolve to take on the world of digital. image credit: PedjaP via flickr.
Interview: EMC Does Social Media From The Inside Out
JUNE 30, 2011
Recently I had a discussion with a client about doing social media “inside out – starting with leveraging collaboration tools and focusing on using social tools inside the walls before engaging customers. How did EMC start on their social media journey? LD: We formally embarked on our social journey back in 2007. Why or why not? Len Devanna
Social Media Does Not Exist
JUNE 8, 2010
I had an interesting discussion recently about Social media strategies. When discussing inputs to a social media strategy, an admitted “social media skeptic replied that she thought there shouldn’t be a need for them; rather that social media strategies were really just customer relationship strategies. Frankly, well put.
Social Media Chat Tuesday, July 21st
JULY 19, 2010
Marc Meyer and Jason Breed have done an amazing job over the last year plus bringing in some highly respected and social-media-knowledgeable folks like Chris Brogan , Amber Naslund , Beth Harte and Jason Falls. When combining social media with other interactive marketing practices, the results can magnify both. You can also find me on Twitter before during and after.
How Often Do Ethical Questions Impact Your Social Media Efforts?
JUNE 11, 2010
Over the course of the last week, while working on social media initiatives for several clients, the following questions or situations came up: A client missing an opportunity to engage in a conversation (coupled with desire of agency team members to respond). Working with customer data within social networks, privacy concerns about using the data for targeting. Related Posts.
Some Brand Haiku Humor
NOVEMBER 15, 2010
In his continuing reign as the Kevin Bacon of Social Media, Aaron was quickly able to recruit a list of talented marketers to join in the fun. Co-opetition in the World of Social Media Marketing (10). Social Media in 2010: Getting Smarter (6). No Amount of Social Media Overcomes Bad Customer Experience (16). Don’t recall what a Haiku is?
On Beyond Snake Oil
AUGUST 10, 2010
Say all you want about people who make a living off of consulting in social media – like any industry where there is buzz, there will be snake oil salesmen who are trying to take advantage of the trend. A Google search on “social media snake oil returns over 187,000 results. Social media integration. Social media maturity of the company.
The Digital Five Tool Player
SEPTEMBER 2, 2010
Social media is providing new tools, technologies and techniques to identify, engage and activate. A most recent example for me is a conversation with a copywriter trying to craft the “voice of the brand. If that voice isn’t conversational, and they haven’t considered how to be so, an extension of any initiative into social media will be very challenging.
Down the Rabbit Hole: Super 8?s Complex Viral Campaign
SEPTEMBER 22, 2010
Social Media Chat Tuesday, July 21st (1). Untapped CRM: Social Breadcrumbs (36). Tags: Social Media Film Interactive Marketing J. This morning I caught wind of a Steve Spielberg produced, J. Abrams directed movie scheduled to come out next year. I’m sure I’m very late to the game but was inspired by what I found. Take a look. Related Posts. Tweet This!
I Will Not Write About Old Spice
JULY 16, 2010
a thousand cuts :: adam cohen's blog About Blogroll Contact a thousand cuts conversations about social media and interactive marketing by adam cohen 16 JUL I Will Not Write About Old Spice Posted by: adam / Tags: Advertising , Isaiah Mustafa , Old Spice , Social Media , Television , YouTube / Comments: View Comments I will resist the urge. Is anyone buying more?
Twitter Badges For Brands Who Want to Avoid Narcissism
JULY 28, 2010
How has Social Media Helped You? (8). How Often Do Ethical Questions Impact Your Social Media Efforts? (8). No Amount of Social Media Overcomes Bad Customer Experience (16). The Social Media Landing Page Phenomenon (13). News Flash: Big Brands Can Be Social Too (6). Tags: Social Media Twitter Social Networking
JUNE 17, 2010
Spotted this excellent example of fusing digital, personalization, offline, online, social media and music. Social Media Chat Tuesday, July 21st (1). Untapped CRM: Social Breadcrumbs (36). Tags: Interactive Marketing Social Media Billboard Digital Fusion Personalization Spot on for Billboard magazine. Related Posts. The Digital Five Tool Player (7).
Business Spring Cleaning: Squeaky Clean Social Media Channels
MARCH 20, 2017
In part one of this three part series, Laura Petrolino shows you how to clean up your social channels and improve your success with this social media focused business spring cleaning checklist. The post Business Spring Cleaning: Squeaky Clean Social Media Channels appeared first on Spin Sucks.
How Being Generous on Social Media Will Change Your Life
FEBRUARY 2, 2017
Social media can change your life. Paula Kiger shares the curious case of a professor who advised readers to quit social media in order to preserve their careers. The post How Being Generous on Social Media Will Change Your Life appeared first on Spin Sucks. Related Stories Pay to Speak at Your Social Media Conference? Are You Drunk?
The Content Marketing Survival Guide: How to Navigate the Wilds of Social Media
Use this guide to inspire your creativity and ignite more successful and sustainable social media conversations
The 29 Best Social Media Monitoring Tools
FEBRUARY 13, 2017
Social media monitoring is vital for virtually every B2B or B2C brand. 58% of consumers follow brands on social media. 71% say they are likely to purchase an item based on social media referrals; in fact, consumers report that social media plays almost as big a role in purchasing decisions as does television. ” — Social Media Today.
Make Social Media Profitable For Your Business
AUGUST 9, 2016
You can make social media profitable for your business by controlling your brand's message, making it more valuable than your website. The post Make Social Media Profitable For Your Business appeared first on Spin Sucks. John Jiloty has more.
Social Media Stress is Real
MARCH 13, 2017
Today, APA released the second part of their annual Stress in America™ report , which focuses on something that’s super real for me and, according to the report, 86% of US adults: social media stress. Apparently, I’m not the only one who is a “constant checker”–someone who constantly or frequently checks their email, texts and social media accounts…and it’s driving us insane.
2015 Social Media Predictions
NOVEMBER 26, 2014
Social Media Predictions. And since we’re already spending so much time looking forward this month as we dug into the nitty gritty of planning, I thought, why not also take some time to make some social media predictions? I might as well get those social media predictions done. We Might Begin to Realize Social Media Can Drive Revenue.
Social Media Calls-to-Action that Connect You to Consumers
AUGUST 29, 2016
How do you map out a social media strategy that actually works? The post Social Media Calls-to-Action that Connect You to Consumers appeared first on Spin Sucks. How can your brand stand out from the crowd and transform its followers into customers? The answers to these questions and more in this post from Roger Gallager.
115 Facts You Never Knew About Social Media [Infographic]
NOVEMBER 15, 2016
It’s something that you use almost every day, but how much do you really know about social media? Social Media Is The New Newspaper. Did you know that Reddit is the most popular social media platform as a source of news? Younger people are more likely to be making the change to news on social media. Social In Sixty Seconds. It is.
Are your social media accounts ready for 2017?
NOVEMBER 6, 2016
Bring your social sites up to date with a quick review to be sure of a Happy New Year! social business Social Media in Action Social Media
How to Leverage Your Social Media Marketing with Videos
OCTOBER 27, 2016
Should you include videos in your social media marketing? Whether you want to increase engagement or social shares, videos may be the perfect solution for your brand. The post How to Leverage Your Social Media Marketing with Videos appeared first on Spin Sucks. And if so why? Wistia youtube
Who Owns Social Media?
DECEMBER 17, 2015
When I received a master’s degree in social media in 2010, it was a pretty unique degree to obtain. Today, everyone is a social media expert (degree or not). Which begs the question, “who owns social in an organization?” To be effective, your social strategy should include insight from all of the above. PR Owns Social Media. PR firms?
36 Animals with a Better Social Media Strategy Than You
SEPTEMBER 22, 2016
These 36 animals can teach you some very important lessons about developing a unique and community building social media strategy. The post 36 Animals with a Better Social Media Strategy Than You appeared first on Spin Sucks. Social Media Social Media Strategy animal social pages animals on social media animals using social media laura petrolino social media strategy
Social Media Stats [Infographic]
JANUARY 18, 2012
Tweet 2011 was a great year for social media where we saw true integration of “social” to our lives. To demonstrate the growth of social channels in the last one year, here is an interesting infographic designed by Internet marketing firm Dream Systems Media based on the data provided by AdAge. Each week on Facebook, more than 3.5 infographic].
3 Tips for Using Social Media for B2B Marketing
DECEMBER 27, 2016
Social media can be a great business tool to use for marketing, sales, PR, customer service, and HR. However, most of what’s written about social media functionality on a professional level tends to be focused on businesses that work directly with consumers (B2C) rather than B2B enterprises. Employ Someone Who Knows Social Media, Not Just Your Business.
Top Annoying Social Media Habits to Avoid for PR Professionals
JANUARY 16, 2017
Social media is a great tool to connect and share with others. Eric Sachs shares social media habits PR professionals should avoid. The post Top Annoying Social Media Habits to Avoid for PR Professionals appeared first on Spin Sucks.
How Social Media Affects Search
JANUARY 12, 2015
For those of you who don’t know Andy, he is the co-founder and strategic director at Orbit Media, a web design and development firm in Chicago. It is billed as how social media affects search , but after I watched a draft of it, I think it’s that and more, particularly for PR professionals. How Social Media Affects Search. By Gini Dietrich. CT, 10 a.m.