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Do Not Use URL Equals for Meta Events and Audiences

Jon Loomer

In each case, the problem was caused by using “URL equals” when setting up events. The solution is simple: Use “URL contains” instead. And then I’ll explain why “URL equals” is causing problems and the best practices for using “URL contains.”

URL 180
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The 8 best URL shorteners for engagement and tracking in 2022

Sprout Social

Since the beginning of the World Wide Web, Uniform Resource Locators (URLs) have been one of the primary methods for jumping from one webpage to another. Unfortunately, URLs become long and complex as subdomains, subdirectories and tracking codes are added. As social media grew in popularity, lengthy URLs began to present a problem.

URL 105
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A Guide to Standard Events, Custom Events, and Custom Conversions

Jon Loomer

Custom conversions help answer a question like how many of a specific product were purchased? Here are a few common examples: Purchase Add to Cart Initiate Checkout Complete Registration Lead Search Contact When someone purchases a product on your website, the details of that event can be passed to Meta. Examples Make sense?

Eventful 173
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How to Get the Most Out of the New LinkedIn Product Pages

Oktopost

LinkedIn just introduced Product Pages, a part of its ecosystem dedicated to building a trusted community of information around B2B products. To help you understand the value this new feature can bring you, let’s get a closer look at the what, why and how of LinkedIn Product Pages. What is a LinkedIn Product Page?

LinkedIn 129
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Create a custom url for your Facebook Page

Freelance Social Media

Social Links Freelance Social Media Social Media Tips and Marketing Blog Home About Contact Subscribe Create a custom url for your Facebook Page by cinta5 on June 17, 2010 After being asked a few times how to get a custom url for a Facebook page I decided to go ahead and create a post on how to do it. That’s it!

URL 170
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Pass Dynamic Purchase Value With Meta Events

Jon Loomer

Here’s an example of the purchase event code and parameters that you’d use when you know that the price of a product is $147… fbq('track', 'Purchase', { value: 147.00, currency: 'USD' }); This is great when the loading of a specific page (like a confirmation page) means that someone purchased a product for $147.

Eventful 181
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Ways That I Use Facebook Website Custom Audiences Based on Specific Pages

Jon Loomer

I’ve always used the URL, and I think it’s because I was creating these audiences before I started using events. I’ll target these people to promote a related paid product. But, of course, I’ll exclude those people who already bought that product. It was an old habit. Individual Blog Posts. Your Turn.

URL 198