Hootsuite

NOVEMBER 7, 2023

Identify pain points and new product opportunities. Track social sentiment in real time. With embedded sentiment analysis, Hootsuite Insights tells you not just what your audience is saying, but what they’re thinking and feeling. You can also gain insights into social sentiment. Maybe you can provide the solution.

Brand Monitoring 98

Brand Monitoring Tools HootSuite Brands 98

Keyhole.co

MAY 3, 2023

Therefore, measuring the most popular accounts that have used a certain hashtag is a great way to flag potential ambassadors that would deliver the best ROI. Sentiment Analysis Beyond pure quantity, it’s important to know how people feel about a topic. Because You Should Track Everything!

Hashtag 52

Hashtag Social Media Sentiment How To 52

Almost Savvy

SEPTEMBER 5, 2011

We love our time in this fast-paced world of sharing personal updates, news, opinions and general silly banter, but do we allow the keyboard and screen to depersonalize the experience and create a false sense of intimacy? Not the sentiment analysis kind of listening , but the real kind of listening? Spoiler alert: The answer is No.).

ROI 100

ROI Metrics Sentiment Social Media 100

Talkwalker SM

SEPTEMBER 28, 2015

Social ROI is a hot topic of discussion for all companies involved in social media. Only keep the metrics that are pivotal to your overarching goals – whether they be engagement rate, sentiment figures or total share of voice – and leave the other, less meaningful, metrics on the back burner.

ROI 60

ROI Metrics How To Microsoft 60

Almost Savvy

SEPTEMBER 5, 2011

We love our time in this fast-paced world of sharing personal updates, news, opinions and general silly banter, but do we allow the keyboard and screen to depersonalize the experience and create a false sense of intimacy? Not the sentiment analysis kind of listening , but the real kind of listening? Spoiler alert: The answer is No.).

ROI 100

ROI Metrics Sentiment Social Media 100

Sprout Social

APRIL 4, 2023

Brand advocacy is when individuals who love your brand share their positive sentiment about your product or service to their followers and audience. And, with the right brand advocacy strategy, you can realize a stunning ROI. News outlets and publications may start writing about you because of all the talk.

Brands 128

Brands ROI UGC Authentication 128

Oktopost

DECEMBER 22, 2019

Social listening also helps you keep tabs on the social media sentiment toward your company and products. If your company or its marketing activities are impacted by daily news and world events, Meltwater might be the solution you need. In addition, some social media platforms (Reddit for example) get indexed in Google News.

Tools 116

Tools B2B Sentiment Notification 116

Sherrilynne Starkie

FEBRUARY 13, 2018

To engage online communities, a consultant participates daily in online discussions, asks and answers questions, and distributes valuable news and information. The consultant always listens to gauge audience sentiment to inform all activity. Listening to stakeholder communities is an important piece too. They are skilled storytellers.

Consultant 265

Consultant Social Media Drupal Content management systems 265

Hootsuite

DECEMBER 12, 2023

Boost your sentiment Your brand sentiment is basically a “temperature check” of what people are saying about you online and what they think of you — or your company. By putting yourself out there and creating human-centered content around your expertise, you’ll provide a massive boost to that sentiment.

Social Media 111

Social Media Strategy HootSuite Sentiment 111

Keyhole.co

DECEMBER 11, 2020

It’s no longer news; Topsy is dead. You can even track mentions and keywords across news, blogs and forums. It can show you your top posts in terms of engagement and recency, user demographics, percent of positive vs negative sentiments, and location. Hardly anyone saw the end of Topsy coming, but well, it happened. So what now?

Hashtag 98

Hashtag Metrics Analytics Sentiment 98

Hootsuite

MAY 21, 2020

You can also use this information to test messaging and measure ROI. This way you can attain even deeper insights on your brand’s sentiment all over the world. Visualize sentiment around your brand in automatically-generated word clouds and meters. You can easily analyze engagement, reach, comments, and brand sentiment.

Social Media 145

Social Media Tools HootSuite Sentiment 145

Sprout Social

SEPTEMBER 10, 2020

Companies that invest in UX score a huge ROI. The good news is that laggy load times are easy to diagnose and likewise fix. Tap into customer sentiment. Finally, remember that much of UX for marketers revolves around sentiment. At a glance, all of this might sound a bit abstract or even pie-in-the-sky. Not good, right?

Tips 126

Tips Sentiment Marketing Real Estate 126

Kikolani

JANUARY 26, 2010

The most popular topic at #SMAZ was the measurement of social media influence and the elusive ROI – Return on Investment. Social Media ROI. Later in the afternoon, Evo Terra discussed ways social media ROI could be measured, which would (in an ideal world) mean the social media strategist would be able to do the following.

ROI 114

ROI Social Media SEO Tips 114

agora pulse

JUNE 13, 2020

Keyhole’s real-time hashtag monitoring dashboard shows how many people posted with your hashtag along with engagements and sentiment: Another awesome component of Keyhole is its ability to track the most influential people engaging with your keywords. You can then reach out to them to promote your content and increase your brand’s reach.

Analytics 204

Analytics Tools Twitter Hashtag 204

Keyhole.co

NOVEMBER 17, 2023

SoFi- Turning negative sentiment into positive advocacy SoFi is a fintech company that provides a range of personal finance services including student loan refinancing. Even though this sentiment wasn’t targeted at the company directly, SoFi saw the chance to create a new narrative and demystify these seemingly complex topics.

Examples 59

Examples Brands Sentiment Reputation 59

Keyhole.co

NOVEMBER 6, 2022

Social media monitoring tools allow marketers to do the following: Get quality audience data Take relevant actions, based on the data collected, to keep or build a good reputation and drive ROI Save time, as all your social media analytics are available to you in one platform. But which social media monitoring tool is the best for your brand?

Tools 52

Tools Social Media Sentiment Price 52

Keyhole.co

DECEMBER 30, 2022

It’s no longer news; Topsy is dead. You can even track mentions and keywords across news, blogs and forums. It can show you your top posts in terms of engagement and recency, user demographics, percent of positive vs negative sentiments, and location. Hardly anyone saw the end of Topsy coming, but well, it happened. So what now?

Hashtag 52

Hashtag Metrics Analysis Apple 52

Keyhole.co

SEPTEMBER 12, 2023

Social media dominates our daily lives for varying reasons like entertainment, news, or shopping. One of the best social media tools for data analysis, Keyhole keeps your digital presence ROI-focused. So, if you want to get noticed by your target market, building a thriving digital presence is a must.

Social Media Management 52

Social Media Management Social Media Tools Collaboration 52

Sprout Social

FEBRUARY 5, 2020

Once you start collaborating and finding out the goals and challenges of other departments, you can create a listening strategy that yields long term ROI. Is sentiment trending up or down? As users switched from the old to new experience, we tracked spikes in keyword usage, conversation volume, sentiment trends and more.

Tools 93

Tools Sentiment How To Team 93

Hootsuite

JUNE 28, 2023

Dark social reaches new audiences Every day it seems there’s a new study talking about Gen Z scrolling social media behind their closed, sleeping eyelids. Source: Morning Consult Great news for social media marketers, but what if your target audience isn’t Gen Z? Try for free Ready for the next level? No easy feat.)

HootSuite 120

HootSuite URL Analytics Forums 120

agora pulse

SEPTEMBER 21, 2019

In fact, this relevance increases engagement and reach that translates into an average of 11X more ROI compared to traditional marketing methods. Influencer marketing is not cheap, and follower engagement is all part of that essential ROI. Your ROI is unsatisfactory. Influencer tweets increase purchase intent 5.2X

Influencer 116

Influencer Social Media ROI Social Media Management 116

agora pulse

SEPTEMBER 21, 2019

In fact, this relevance increases engagement and reach that translates into an average of 11X more ROI compared to traditional marketing methods. Influencer marketing is not cheap, and follower engagement is all part of that essential ROI. Your ROI is unsatisfactory. Influencer tweets increase purchase intent 5.2X

Influencer 116

Influencer Social Media ROI Social Media Management 116

Convince & Convert

JULY 16, 2013

That post got me thinking: If we have research demonstrating that social media is helping people make purchasing decisions, why are we still having these furious debates over the ROI on social media? I’ve been at this so long that it’s hard to believe that we haven’t mastered the ROI of social media.

Data 146

Data How To ROI Survey 146

Keyhole.co

MARCH 24, 2023

In contrast, untagged social mentions are about general opinions, news, or conclusive statements about your brand. Brands can use this information to adjust their messaging and marketing strategies and address negative sentiment or feedback. Now the important question is it worth responding to every social mention? Let’s see why!

How To 52

How To Sentiment Reputation Hashtag 52

Keyhole.co

SEPTEMBER 12, 2023

Here, you get instant access to brand mentions across social, news, blogs, videos, etc. The software will flag insights from news sites, blogs, newsletters, etc. Start automating your social media Most marketers feel confident about social media’s ROI. Brandwatch The second social listening tool worth considering is Brandwatch.

Tools 52

Tools Social Media Curata Price 52

Keyhole.co

JANUARY 20, 2024

Where traditional ads are expensive and provide uncertain ROI, the cost of Facebook ads is entirely up to you and your advertising budget, and can easily scale with your business. You can live stream product launches, product demonstrations, news about upcoming products, AMAs, or Q&As. And let your followers see you doing it!

Small Business 100

Small Business Engagement Strategy Facebook 100

Keyhole.co

NOVEMBER 10, 2023

But competitor benchmarking compares your processes, products, and ROI against competing brands. For example, a company compares its marketing campaign ROI to its competitors. Run sentiment analysis , dig into the reviews and see where you can improve. It falls under the competitor benchmarking process.

Metrics 59

Metrics Analysis Comparison Price 59

Webbiquity SMM

SEPTEMBER 16, 2013

Simply because a specific metric doesn’t appear on a P&L statement or in an ROI calculation doesn’t make it unimportant. Discovering that a competitor has far more links from industry news sources or blogs, for example, tells you something important about their strategy, and how you may need to adjust yours.

Metrics 195

Metrics Marketing Class ROI 195

Hootsuite

SEPTEMBER 14, 2020

Analytics tools show you which of your social media goals are worth focusing on (and which aren’t), as well as provide the data you need to prove your ROI on Instagram. For most social media pros, this is good news: the analytics tools out there are now much more trustworthy, and have had to adapt to the new, privacy-first rules.

Metrics 145

Metrics Analytics Instagram Tools 145

agora pulse

JANUARY 7, 2020

Respond to new reviews from a central dashboard, which also keeps track of issue statuses. Keep an eye on trends and ROI for your site reviews. Keep an eye on common triggers that often result in unhappy customers, negative sentiment around your brand and, yes, lost conversions: Broken pages and downtimes.

Reputation 137

Reputation Strategy Tweetdeck Review 137

Sprout Social

APRIL 26, 2022

“Time is an exec’s most valuable resource, so if they’re investing it in comms, you need to maximize the ROI.”. Using these as a way to test your strategy while demonstrating ROI can help get executives—and you—more comfortable. Consider creating Twitter lists of industry executives and relevant news outlets you can refer to.

Strategy 86

Strategy How To Training ROI 86

Sprout Social

MARCH 24, 2020

This means not only measuring hard numbers associated with your brand and business but also feelings and customer sentiment (think: feelings and emotions associated with your marketing). Regular reporting and SWOT analysis represent another layer of strategizing and analyzing your social data in pursuit of better ROI. The good news?

Analysis 87

Analysis Social Media ROI How To 87

Likeable

SEPTEMBER 24, 2019

These factors, along with paid media questions around performance and ROI, have put Twitter on the back burner for some marketers. Since many of these interactions are spurred by complaints, this is an enormous opportunity for brands to right wrongs, build consumer trust, and change sentiment.

Twitter 80

Twitter Airlines Aggregator Meme 80

Oktopost

JUNE 26, 2023

For employees, having a store of quality content to post enables them to work more consistently toward thought leadership on their social channels – great news for their professional reputations. Employee advocacy benefits employees and the business alike. For the business, the benefits are just as strong.

Social Media 62

Social Media How To Reputation Analytics 62

Hootsuite

FEBRUARY 24, 2023

With Insights, you can track brand sentiment, emotion, mentions, demographics, and more. This helps you grow your brand’s reach while reducing risk and making it easy for your team to blast company news, wins, and more. Request a Demo Manage all your social media in one place, measure ROI, and save time with Hootsuite.

HootSuite 83

HootSuite Social Media Management Tumblr Hashtag 83

Hootsuite

SEPTEMBER 28, 2020

Through social listening you can get real-time insights into shifting trends, consumer sentiment, competitive intelligence, and risks to brand reputation. An integrated customer engagement approach between social media and other digital channels leads to a higher level of confidence in social ROI. Measure success in context.

Marketing 144

Marketing Committee Health Care Organization 144

Twist Image

JUNE 12, 2014

I was so depressed after the reading the title of the news item alone, that I could hardly continue with the rest of piece. How important is sentiment in the evaluation of a brand''s value? brand sentiment. But, I pushed on with it. I did it for you. That''s what I do. I''m a giver. It''s worth a ton. Tons of them. brand value.

Data 101

Data Sentiment Marketing Advertising 101