Sprout Social

OCTOBER 18, 2023

One computer software company uses Sprout Listening to measure sentiment around their brand and products ahead of rebranding. Measuring sentiment can also help brands establish an overall baseline to answer the question, “how do people feel about us, and has that changed?” Then, dig in further.

Examples 122

Examples Social Media Sentiment Influencer 122

The Realtime Report

MARCH 31, 2014

Check out this week’s summary of all the latest social media news, including changes and new features for Facebook and Twitter: Twitter rolls out photo tagging. Any social media updates that we missed? Let us know in the comments below.

Lithium 160

Lithium News Klout Foursquare 160

Sprout Social

JANUARY 9, 2024

NLP is pivotal to accurately analyzing social media listening data, customer reviews, blogs, news articles and other text-based data, including numbers and emojis. These tools can seamlessly analyze all incoming messages and assign them sentiment so team members can quickly triage responses. Let’s dig deeper.

Analytics 113

Analytics Sentiment Analysis Patterns 113

Sprout Social

FEBRUARY 19, 2024

How AI automation benefits businesses AI automation enables companies to automate workflows and get actionable insights through AI tasks like sentiment analysis so they can make tangible changes to drive growth. In Sprout, you get sentiment analysis metrics of your brand automatically in the form of graphs and reports.

Strategy 104

Strategy Sentiment Patterns Marketing 104

Sprout Social

JUNE 26, 2023

AI customer experience is the use of AI technologies like natural language processing (NLP), text analysis and sentiment analysis to delight customers wherever and however they interact with your brand. In this manner, sentiment analysis can identify factors affecting your brand image, customer retention rate or brand loyalty.

Sentiment 104

Sentiment Analysis Patterns Price 104

Sherrilynne Starkie

APRIL 6, 2013

Most of the online conversation is being fuelled by Fox News’ vitriolic reaction. The actor retaliated by issuing a news release in which he said the news network is a last resort for journalists whose options have severely limited by their extreme and intolerant views. Sysomos gives the sentiment a 68% favourable score.

Video 329

Video Sysomos Sentiment Insurance 329

Hootsuite

SEPTEMBER 14, 2023

For example, marketers looking to leverage social data intelligence might track Instagram, Facebook, and Twitter conversations to measure sentiment around their brand or products. Data can range from demographic information, such as age and gender, to user behavior, sentiment analysis, trends, and more. New to data analysis?

Social Media 102

Social Media Sentiment HootSuite Analysis 102

Hootsuite

NOVEMBER 7, 2023

Identify pain points and new product opportunities. Track social sentiment in real time. With embedded sentiment analysis, Hootsuite Insights tells you not just what your audience is saying, but what they’re thinking and feeling. You can also gain insights into social sentiment. Maybe you can provide the solution.

Brand Monitoring 98

Brand Monitoring Tools HootSuite Brands 98

Myrland Marketing

JANUARY 12, 2018

If your Facebook News Feed has historically been dominated by updates from brands, businesses, and news media, get ready for a major shift. specifically Sri Lanka, Bolivia, Slovakia, Serbia, Guatemala, and Cambodia, Facebook has been testing a News Feed that contains a separate tab for business content called the Explore Feed.

Feed 83

Feed Feedly News Groups 83

Sprout Social

OCTOBER 15, 2020

You might not agree with some of the conversations you see around your brand, but this gives you an understanding of the general sentiment around your brand and products. Understanding sentiment. Brand monitoring can help you better understand the overall sentiment that people have towards your brand. All social media platforms.

Brand Monitoring 141

Brand Monitoring Brands Sentiment Reputation 141

Sprout Social

NOVEMBER 30, 2023

Keep an eye on their online presence Conduct keyword research to see what keywords your competitors use and rank highly for, and find new opportunities for your content. News mentions tell you about how your competitors are doing in the media and provide data for sentiment analysis (i.e., how the public feels about their brand).

Analysis 105

Analysis Sentiment Marketing How To 105

Sprout Social

OCTOBER 19, 2023

This feedback can identify customer sentiment (positive or negative), trends and more. This is where something like social media sentiment analysis can really save the day. This applies to both positive and negative sentiments alike. On the flip side, you can boost messaging and marketing based on positive sentiment.

Reputation 96

Reputation Sentiment Analysis Notification 96

Sprout Social

AUGUST 15, 2023

Fortunately, AI marketing techniques like sentiment analysis and machine learning (ML) enable marketers to overcome shrinking bandwidths and harness social listening for business intelligence. It allows the tool to scan millions of data points in comments, social posts, reviews, news stories, etc.

Brands 85

Brands Sentiment Analysis Marketing 85

Sprout Social

AUGUST 9, 2023

Executives need contextualized social media metrics like sentiment analysis, customer satisfaction and competitor benchmarks to make informed decisions. For example, you can get ahead of negative sentiment before it snowballs into something more serious like decreasing stock value or plummeting sales. engagement rate and sentiment).

Social Media 78

Social Media Sentiment Metrics Data 78

Sprout Social

MARCH 12, 2024

But as The 2023 Sprout Social Index™ points out, today only 25% of consumers believe brands must speak out on causes and news that align with their values to be memorable. With social listening tools , they can dive into the sentiment and scope of political topics on social, and monitor for impending crises.

Social Media 114

Social Media Marketing Sentiment Influencer 114

Sprout Social

JANUARY 16, 2024

Decoding those emotions and understanding how customers truly feel about your brand is what sentiment analysis is all about. But tracking sentiment is no piece of cake. You need a sentiment analysis tool for the job. What is a sentiment analysis tool?

Sentiment 97

Sentiment Analysis Tools API 97

Oktopost

MARCH 20, 2022

With a Query set up around your brand name, Oktopost will grasp the number and sentiment of social mentions as well as the media coverage across news and blogs, while also giving you a location breakdown and the most used words mentioned in connection with your brand. Tracking customer conversations, industry trends, and influencers.

Conversation 118

Conversation Sentiment B2B Module 118

Keyhole.co

MAY 16, 2023

This encompasses social media, news articles, blogs, and other online sources. By capitalizing on media monitoring tools , you can track brand mentions on social media platforms like Twitter and Instagram and news articles and blog posts that mention the brand. Reach Reach reveals the number of people who see your media mentions.

Tools 52

Tools Sentiment Analysis Metrics 52

Keyhole.co

MARCH 9, 2023

Using social listening, you can conduct in-depth sentiment analysis and understand how your audience feels about your brand, certain features, or if there’s anything noteworthy. Hootsuite has useful features to help you track brand mentions, identify thought leaders and influencers, and track brand sentiment.

Tools 84

Tools Sentiment Hubspot Price 84

Sprout Social

MAY 15, 2023

While one tool gives you an in-depth sentiment analysis, another may be much better at predicting trends. Brand-specific conversations give you more visibility into customer experiences and brand sentiment. You can even measure brand sentiment and quickly identify reputational risks.

Tools 111

Tools Tweetdeck Brands Sentiment 111

The Realtime Report

APRIL 3, 2014

Here’s the good news: around 50% of user interactions with brands on each site was positive. Here are the specific numbers for brand interaction sentiment on each social platform: Facebook: 49% positive, 32% neutral, 20% negative. Google Plus: 53% positive, 29% neutral, 18% negative.

Social Networking 170

Social Networking Sentiment Brands Twitter 170

Sprout Social

AUGUST 16, 2023

Add viral “meme stocks”—stocks that can become overvalued due to positive online sentiment—to the mix, and it became clear social media has real world implications and the potential to derail financial companies. Stop a crisis in its tracks with social listening Customer sentiment can change overnight. Did they launch a new product?

Social Media 74

Social Media Banking Brands Sentiment 74

The Realtime Report

JUNE 18, 2020

Many times, there is extreme uncertainty when it comes to market sentiment. On the other hand, there is still a serious risk which continues to persist in the markets, despite the recent positive sentiment in stocks and other markets. and worldwide are all contributing to market sentiment unease.

Sentiment 103

Sentiment Marketing Buy Upcoming 103

Hootsuite

SEPTEMBER 21, 2023

That’s wonderful news! Vanity metrics in brand management While they can be really important and helpful, metrics like social media reach and sentiment scores can also be misleading out of context. Just because you have a positive sentiment score doesn’t mean that your target audience likes you more than your competitor.

Metrics 107

Metrics Examples Marketing HootSuite 107

Keyhole.co

MARCH 30, 2023

For example, if a product is recalled, a company like Tesla can monitor social media and news outlets to see what people are saying and take action to address any concerns or issues. Monitor your brand mentions on Keyhole You can also discover sentiments by tracking your brand names, hashtags , keywords, etc., And that’s it!

Brand Monitoring 52

Brand Monitoring Reputation Brands Sentiment 52

Sprout Social

AUGUST 5, 2020

This update provides a comparative insights view that makes it much easier to compare and contrast your social performance with competitors across key metrics, including SOV, engagement and sentiment. That’s great news, right? Without it, you’re essentially measuring data in a silo.

Analysis 141

Analysis Strategy Sentiment Comparison 141

Hootsuite

DECEMBER 12, 2023

Boost your sentiment Your brand sentiment is basically a “temperature check” of what people are saying about you online and what they think of you — or your company. By putting yourself out there and creating human-centered content around your expertise, you’ll provide a massive boost to that sentiment.

Social Media 111

Social Media Strategy HootSuite Sentiment 111

Dave Fleet

NOVEMBER 9, 2016

Sentiment and conversation trends matter. Analytics Drives News. Traditional media has always been driven to some extent by the news that people react to. Digital media, however, has enabled them to take that to a new level. Pay attention.

Analytics 305

Analytics Google Reader Social Media Sentiment 305

Sprout Social

JANUARY 21, 2021

Start with sentiment analysis to assess your current brand health. This is where conducting sentiment analysis comes in handy. For example, sentiment analysis can clue you in on whether people largely feel positively, negatively or indifferent about your brand based on how they talk about it.

Sentiment 134

Sentiment How To Marketing Analysis 134

Sprout Social

JULY 17, 2016

Facebook made a few changes to its news feed algorithm that will have your friends and family talking–literally. When it comes to ditching Facebook engagement all together, Sellas shares our sentiments exactly. Is A Facebook Engagement Strategy Worth Having Now? From Brooke B. In short–Facebook engagement still matters.

News 40

News Social Media Sentiment Feed 40

BeingOptimist

MAY 17, 2023

Through advanced techniques like natural language processing (NLP) and sentiment analysis, AI-powered dialers can understand customer sentiments during calls, adapt their approach accordingly, and provide a more engaging and personalized experience. FAQs Q1: How does AI improve call quality in auto-dialing campaigns?

Campaign 75

Campaign Sentiment Privacy Analysis 75

Sprout Social

AUGUST 17, 2021

If you answered “yes” to any of these questions, we have good news for you: You don’t need to schedule a focus group to get answers. Of all 4,714 Tweets sent from July 5, 2021 to August 5, 2021, 39% had a positive sentiment. . Do you have burning market research questions? Need insight into an emerging trend?

Questions 118

Questions Sentiment Meme Trends 118

Sherrilynne Starkie

FEBRUARY 13, 2012

Reuters has launched Social Pulse , a social media hub on Reuters.com which highlights social media’s most shared news, companies and influencers. It displays the news that is most popular in Reuters social network.

Wireless 292

Wireless Klout Module Directory 292

Sprout Social

JANUARY 18, 2022

While there are a ton of creative ways to use social listening , there are two use cases that can help you refine your strategy: audience insights and brand sentiment. . Social listening for brand sentiment. That’s why being able to understand and unpack brand sentiment in real time is an essential corporate communications skill. .

Skills 128

Skills Sentiment Team Press Release 128

Socialmedia.biz

FEBRUARY 11, 2019

In today’s technologically advancing world, social media is transforming the way we share news and information. On social media platforms, your feed is curated with news stories, images, or videos that filter through friends, people you may know, or brands you follow. Sentiment Analysis. Bridging The Knowledge Gap.

Social Media 88

Social Media Sentiment Analysis Study 88

Keyhole.co

NOVEMBER 6, 2022

It will also give you key analysis into relevant topics, sentiment analysis, demographic breakdown, and surface the top influencers in the conversation. Brandwatch is a social listening & analytics tool that helps you dig out relevant data from blogs, forums, as well as social media and news or review sites. Glean.info.

Tools 52

Tools Social Media Sentiment Price 52

agora pulse

JANUARY 6, 2021

Set aside a few minutes to check over engagement stats and sentiment for recent posts. Read Industry News. Start by going over social media news from sources like Social Media Today and Social Media Examiner. Keep an eye out for major platform updates and new features that might affect your strategy.

Social Media Management 172

Social Media Management Social Media Curation UGC 172