Koka Sexton

DECEMBER 31, 2022

It explores the strategies and tactics needed to create a successful, integrated digital marketing plan , helping you to reach a broader audience and generate more engagement, while strengthening your brand’s online presence. Multi-channel marketing involves the strategic use of multiple channels to reach and engage target audiences.

Strategy 92

Strategy Marketing B2B ROI 92

Sprout Social

SEPTEMBER 2, 2022

As social media has become more advanced and more important, so too has the demand on marketing and social media team. According to the Sprout Social Index™ , in the next two years 88% of marketers expect to hire a new team member. Org-wide social media marketing training. Free social media marketing training and resources.

Training 117

Training Course Resources Social Media 117

Koka Sexton

FEBRUARY 24, 2012

There are many articles on the ROI of social media. Many of them talk about the ROI of social media not being revenue but more about extending marketing reach and connecting with prospects and customers. One I read recently was called Tackling the Question of Social Media ROI: Change Your Goals. Social Media Engagement.

ROI 102

ROI Social Media Engagement Skills 102

Mindjumpers

OCTOBER 11, 2010

Calling all newbie PR’s – there really is no reason why social media skills are not integrated into your day job. The truth is, good PR’s already have the foundations to deal with online communities and media – it’s just about tailoring those skills in the right way: - Blogger relations – make it part of your wider media relations plan.

Skills 215

Skills Social Media Blogger Embedding 215

Oktopost

MAY 23, 2023

The right social media marketing platform will offer 360° insights into how your posts perform, making it easy to identify content that’s ripe for repurposing. A social media strategy that includes content repurposing is simply more rewarding, as well as offering a higher ROI on content creation.

Social Media 91

Social Media Content Marketing ROI 91

Social Media Marketing

MAY 31, 2018

Be it for shopping, news, entertainment or social interaction, buyers are currently exposed to an endless range of information; and so, businesses must amp up their digital marketing campaigns to hold client attention. Because they know that properly implemented digital media services will help in customer engagement and business ROI.

Marketing 121

Marketing Analysis ROI Video 121

Social Media Strategies Summit

SEPTEMBER 3, 2020

However, before you can begin to understand how technology like Voice is going to impact you as a marketer it is important to understand what “Voice” is as a technology and why it is important. Below are 10 things that marketers need to know about Voice in 2020: #1: Adoption of Voice is record-breaking. What is Voice?

Real Estate 155

Real Estate Marketing Skills Domain Name 155

Oktopost

SEPTEMBER 17, 2020

“The value of marketing technology is rarely in the specific functionality of the tool, but rather its ability to be part of a bigger ecosystem.” ” – Urs Blickenstorfer, CEO of iundf Marketing. Today, because of marketing technology, CMO’s can take a seat at the strategy table. Adoption is key!

Marketing 117

Marketing B2B ROI Data 117

Buffer Social

SEPTEMBER 11, 2023

The reality is that the best LinkedIn users are marketing machines. I've built real friendships with the best B2B marketers in the world and I’m on a text-message basis with countless founders, CEOs, VPs, and executives. What’s the true ROI? The ROI is insane. Literally millions of dollars.

LinkedIn 113

LinkedIn Tips Skills URL 113

Buffer Social

SEPTEMBER 5, 2023

Managing social media requires the expertise of executives like VPs and Chief Marketing Officers (CMOs) who are dedicated to social media. The March 2023 CMO Survey revealed companies spend 17 percent of their marketing budget on social media. This couldn’t be more wrong. Experts predict that figure will increase to 20.3

Social Media 90

Social Media How To Skills Hubspot 90

Pam Moore

JUNE 4, 2019

Learning how to increase conversions is often a top goal of smart and internet savvy marketing and business leaders. Unfortunately most digital marketers lack even the most basic foundational skills to truly optimize their conversion rates. How to increase sales, leads and ROI with conversion rate optimization.

ROI 60

ROI Conversation Template Templates 60

Sherrilynne Starkie

MAY 22, 2018

One goes into a lot of detail about the skills required to be at the top of your game in PR, marketing and communications. eBooks for Content Marketing. These ebooks are doing a great job in building my marketing list for me. Designrr doesn’t cost the earth either so I’m pleased with the ROI.

eBook 207

eBook How To Overview ROI 207

Sprout Social

FEBRUARY 17, 2022

And while it’s an effective tool for marketers to engage their subscribers—most will agree it’s a time-consuming task. And let’s not get into the level of skill and understanding required to design an appealing newsletter. Or at least, this was true until email marketing templates came along. Call to action.

Template 131

Template Templates Marketing Sample 131

Pam Moore

OCTOBER 3, 2016

It is clear social media marketing is delivering real and measurable business value for companies large and small today. With this incredible opportunity created for businesses using social media there is obviously solid opportunity for smart and savvy marketers to specialize and build a career in social media marketing.

Social Media 167

Social Media Marketing Training Skills 167

Hootsuite

MARCH 27, 2024

The language of digital advertising can be confusing: ROI, UTMs, CTRs… One particularly common question is: what exactly is the difference between a boosted post vs ad on social platforms? For those wanting to measure the direct return on investment (ROI) of social ads, these conversion objectives are critical in the long term.

LinkedIn 107

LinkedIn Instagram Tips HootSuite 107

Sherrilynne Starkie

FEBRUARY 13, 2018

They are highly-qualified professionals with specific digital marketing and communications skills and experience. A lot of people think of social media as marketing, and it’s an important part. But, its use is not limited to marketing. They are skilled storytellers. They are strategic advisors.

Consultant 265

Consultant Social Media Drupal Content management systems 265

Oktopost

AUGUST 24, 2021

B2B event marketing has been proven to be as good as gold for this goal. . of its marketing budget for events. 99% found unique value in this B2B marketing strategy that they did not get from other channels. Given that, in this post, we’ll talk about: What B2B event marketing is. What are some types of event marketing.

B2B 118

B2B Eventful Marketing Conference 118

Waxing UnLyrical

JUNE 24, 2019

On the marketing dance floor, influencer marketing is all the craze-because it works. In fact, 58 percent of brands have seen improved brand awareness and perception from influencer marketing campaigns. This is great news for marketers looking to increase the impact of their campaigns. Guest Post by Debbie Friez.

Influencer 237

Influencer Authentication Survey ROI 237

Pam Moore

SEPTEMBER 21, 2016

Learning how to increase conversions is often a top goal of smart and internet savvy marketing and business leaders. Unfortunately most digital marketers lack even the most basic foundational skills to truly optimize their conversion rates. How to increase sales, leads and ROI with conversion rate optimization.

ROI 60

ROI Conversation Training Template 60

Oktopost

APRIL 18, 2022

It’s no wonder that savvy B2B marketers are taking advantage of this popular and portable format to create value-packed audio programs. B2B podcasts are a powerful form of outbound marketing. That audience could lead to a breakthrough in your marketing if they engage with you. The B2B Marketing Podcast. Image Source.

B2B 62

B2B Marketing Apple Hosting 62

Hootsuite

SEPTEMBER 28, 2020

Social has earned a well-established seat at the marketing table. In our Social Transformation Report , we partnered with Altimeter Group to survey 2,162 marketers and conduct in-depth interviews with leading brands to uncover the value organizations find when they invest in social. Make social listening part of your strategy.

Marketing 144

Marketing Committee Health Care Organization 144

agora pulse

AUGUST 6, 2020

What skills will you actually use on the job? Reporting on social media ROI. Reaching specific return on investment (ROI) goals. To your to-do list, you’ll have to add extra tasks like: Identifying marketing and advertising goals. What Skills Do I Need as a Social Media Manager? Expectation. Expectation.

Social Media Management 103

Social Media Management Social Media ROI Skills 103

Sprout Social

DECEMBER 7, 2020

There are a lot of different terms, reports and metrics to know about when it comes to social media marketing. Two of the most important metrics for marketers are reach and impressions. Unfortunately some marketers use the two terms interchangeably even though they’re not the same. How to measure social media ROI.

Analytics 121

Analytics Report Social Media Metrics 121

Sprout Social

JULY 25, 2022

Not 100% sure what Instagram influencer marketing is all about? As creators continue to dominate the platform, brands need to know how Instagram influencer marketing works. What is Instagram influencer marketing, anyway? What are some examples of Instagram influencer marketing? Well, now’s the time to learn!

Influencer 110

Influencer Instagram Brands Marketing 110

The Realtime Report

JULY 8, 2017

How To Market Your Small Business On A Tight Budget. If you’re worried about how to find the funds to market your small business, you’re not alone. With so many big players around, you might think that marketing budgets need to be huge in order to do the job properly. Learn The Skills Yourself. Rely On Software.

Small Business 89

Small Business How To Marketing Skills 89

Sprout Social

JUNE 25, 2019

That’s where a social media marketing agency can be a lifesaver. Why hire a social media marketing agency, anyway? The amount of information and resources available to modern marketers is staggering. Agencies can elevate your team’s own social skills. OK, fair question. Heck, just look at what we offer at Sprout.

Social Media 95

Social Media How To Marketing ROI 95

Convince & Convert

DECEMBER 15, 2023

This method is one of the most important strategies for LinkedIn marketing. Apart from boosting SEO, you can maximize ROI on each content piece and attract leads with your content efforts. Maximize your marketing efforts by optimizing for SERP and social media, both. There’s no better time to do it than now.

SEO 154

SEO Social Media Strategy Hashtag 154

agora pulse

JULY 31, 2020

Have you decided to turn to a social media marketing agency for all your social media needs? Either way, it’s time to look for a social media marketing agency to handle your requirements. That may then need to go up through the approval channels, including … Your marketing manager. Your needs from a social media agency.

Social Media 190

Social Media Marketing How To Social Media Management 190

Pam Moore

JULY 20, 2020

SocialZoomFactor · Marketing Your Business in the New Normal. Many marketers feel as if the stable ground they were standing on just a few short months ago is now constantly moving like a digital earthquake. It's time for marketers to do what they do best… innovate and prepare for the future. What communication is good?

Strategy 78

Strategy Marketing Authentication eBook 78

Pam Moore

JULY 20, 2020

SocialZoomFactor · Marketing Your Business in the New Normal. Many marketers feel as if the stable ground they were standing on just a few short months ago is now constantly moving like a digital earthquake. It's time for marketers to do what they do best… innovate and prepare for the future. What communication is good?

Strategy 78

Strategy Marketing Authentication eBook 78

Pam Moore

JANUARY 8, 2019

It is the foundation of the online web and how you can use social media and digital marketing to connect with your customers, prospects and broader community. Many self proclaimed social media and marketing experts may want you to think content marketing was invented via the era of social media and social networks.

Content 112

Content Marketing Training Template 112

Social Media Network Marketing

MARCH 28, 2011

It is a task that skilled people can see through during crises. Answering the question of measuring Social Media, well it is very much measured and checked against ROI. The parameters may be different but at the end of the day we all are talking bottom line and ROI. It is easy for experienced persons. So there you are.

Skills 79

Skills Social Media Avatar ROI 79

Keyhole.co

FEBRUARY 23, 2024

Here are a few simple examples: Conversions and return on investment (ROI): Tie your social media strategy to increased sales, sign-ups, or desired actions to demonstrate its value. Every business plan should have a dedicated section that outlines the strategies and key performance indicators (KPIs) for an organization’s marketing efforts.

Social Media Management 52

Social Media Management Social Media Strategy Metrics 52

Buffer Social

OCTOBER 3, 2016

Understanding the consumer behavior of younger generations is one of the most talked about subjects in marketing today. Particularly when it comes to Millennial marketing. But what if you could look inside the mind of a successful Millennial marketer? 3 Ways Marketers Can Stay Sharp in Social Media from Everette.

Social Media 99

Social Media Marketing Skills Social Media Management 99

Buffer Social

NOVEMBER 30, 2016

When I first started out with digital marketing, I was blown away by the sheer amount of online marketing resources and social media classes. I read hundreds of articles and enrolled in as many marketing courses that I could possibly get my hands on. Digital marketing classes (9-17). Skill level : Beginner.

Class 40

Class Skills Social Media Marketing 40

Keyhole.co

FEBRUARY 29, 2024

Here are a few simple examples: Conversions and return on investment (ROI): Tie your social media strategy to increased sales, sign-ups, or desired actions to demonstrate its value. Every business plan should have a dedicated section that outlines the strategies and key performance indicators (KPIs) for an organization’s marketing efforts.

Social Media Management 52

Social Media Management Social Media Strategy Metrics 52

Pam Moore

APRIL 29, 2019

Being a data and ROI junkie I often find myself buried deep in analytics, spreadsheets and conversion funnels. I like to achieve the highest ROI possible out of every minute I spend online. Have they learned new skills that have helped them achieve a promotion or increased visibility? Hopefully you do too!?

Metrics 96

Metrics Social Media Marketing ROI 96