Convince & Convert

JUNE 24, 2010

I’ve been in marketing or advertising (online or otherwise) for 20 years. I’ve been thinking lately about why I got involved in social media. Sure, you can tell your company story ad infinitum in social media, but ultimately you’ll benefit so much more if you can make your customers part of your marketing team.

Social Media 122

Social Media Strategy Social CRM MySpace 122

Convince & Convert

MARCH 4, 2010

markwilliamschaefer I would add that for commerce-oriented blogs, it would also be possible to track clicks back to a commerce-related part of a website for product information, registration, etc. If you're going after local small businesses, your content should reflect that, as should your participation within those communities.

Metrics 132

Metrics Strategy How To Tourism 132

Convince & Convert

MAY 17, 2012

All-in-one view of social media channels. In-depth analysis of your social media marketing program. Small budgets. One-stop-shop for all things related to a digital marketing campaign. Because it’s not designed specifically for social media management, its posting functionality isn’t great.

Social Media Management 163

Social Media Management Small Business Social Media Tools 163

Convince & Convert

FEBRUARY 23, 2010

February 23rd, 2010 |Written By: Jay Baer | View Comments Tweet Is your social media program about asking, or answering? there’s a schism coming in social media between companies using it for marketing, and companies using it for customer service and CRM. Like Sonny divorcing Cher (or was it the other way around?)

Social Media 118

Social Media Strategy Social CRM Company 118

Convince & Convert

JULY 26, 2010

Let’s say you’re a small business owner who wants your brand to appear in Google when someone searches for your product or service in your area. Ive founded 5 companies, and spent 15 years running digital marketing agencies. Im Jay Baer.

SEO 115

SEO Social Media Consultant Social CRM 115

Convince & Convert

APRIL 28, 2010

But now, social media is enabling companies to make influencer outreach a foundational marketing tactic. Sure, “listening&# is the most oft-cited path to social success, but if the “Mass Influencers&# aren’t talking about your company, you could have Dumbo ears, and it won’t make a bit of difference.

Social Media 149

Social Media Strategy Influencer Social CRM 149

Convince & Convert

MARCH 25, 2010

A new product launch. You’ll be able to easier understand how these events drive social success using Swix. Thus, they have a built in “Events&# tool where you can plug in anything out of the ordinary, and that occurrence will show up in your integrated Swix reporting. A write up on a blog. Trade show.

Social Media 117

Social Media Strategy Statistics Metrics 117

Convince & Convert

MARCH 3, 2010

An Enormous Opportunity The huge (and expanding) reach of social media, and its relatively low cost (at least from a production fees perspective) makes it an incredibly attractive proposition for marketers. Think Different Here’s 6 ways to differentiate agency social media services: 1.

Social Media 122

Social Media Strategy CoTweet CoTweet 122

Convince & Convert

SEPTEMBER 21, 2010

Many successful social media programs take months (or even more than a year) to really germinate. Social Media is “Viral Marketing&# False, in the same way that a square is also a rectangle, but a rectangle isn’t a square. Can a social media program go viral? Social Media results can’t be measured False.

Social Media 151

Social Media Strategy Consultant Web 2.0 151

Visually SM

JULY 27, 2020

Social media tools are essential for a smart business to manage important channels in their Digital Marketing routine. It is possible to raise interest in products, generate interaction, and even work on customer service. It is one of the most famous social media tools in the market.

Social Media Management 246

Social Media Management Social Media Tools Domain Name 246

Convince & Convert

MAY 26, 2010

Social media is fueled by passion, and too many companies try to take elements of their company that aren’t passion-worthy, and attempt to build a social media program around it. Content creation and content marketing will continue to allow companies to capitalize on the fact that every customer is now a reporter.

Social Media 135

Social Media Consultant Video Strategy 135

Webbiquity SMM

APRIL 6, 2017

Social customer relationship management (CRM) was being written about as a distinct product category as far back as 2008, but market interest really began to take off the following year. Market interest has remained fairly strong since then. How does social CRM differ from traditional CRM?

Social CRM 196

Social CRM Tools Sample Samples 196

Techipedia: Tamar Weinberg

JUNE 23, 2010

Facebook is a great tool for marketing your business , but only if you use it correctly. It’s the greatest thing for you as a business owner; you need not go out and start befriending people to let them know you exist — once you create the page, just tell your customers about it, and the word of mouth will spread.

Facebook 268

Facebook SEO Policies Groups 268

Hootsuite

OCTOBER 19, 2021

Who should use Facebook Business Suite? Facebook Business Suite is a very useful tool for anyone using Facebook and/or Instagram as their primary social media marketing and advertising platforms. And if you’re also using social channels not owned by Facebook (Twitter, LinkedIn, Pinterest, etc.), Try it for Free.

Facebook 132

Facebook HootSuite Marketing Comparison 132

Convince & Convert

SEPTEMBER 21, 2010

More from Convince and Convert The Key to Social Media Success is Just 2 Letters Should Facebook Dominate Your Social Media Strategy 3 Ways Facebook is Killing Your Website Convince and Convert Recommends How to Introduce Social Media to Your Business (Danny Brown) Social Media Marketing… Simplified (The Arkayne Blog) Alexandra Kirsch and the Perfect (..)

Social Media 157

Social Media Radian6 Strategy SM2 157

Convince & Convert

SEPTEMBER 20, 2010

42% learn about products and services via Twitter. 41% provide opinions about products/services. “Twitter users talking about marketing and brands far exceeds the usage on the other social networks,&# said Tom Webster , the VP of Strategy & Marketing at Edison (and the study author), when I interviewed him for this post.

Social Media 160

Social Media Statistics Strategy Research 160

Convince & Convert

AUGUST 3, 2010

A digital marketing success story. And Facebook fan pages are often easier for marketers to update than your corporate website, not requiring you to call Gill from IT for his famous “assistance with a smirk&#. Build a website. Make it useful and at least moderately pleasing to the eye. Keep it updated. And I still feel that way.

Social Media 167

Social Media Facebook Marketing Consultant 167

Convince & Convert

MAY 19, 2010

Skip to content Skip to navigation Skip to footer Convince and Convert Blog: Social Media Strategy and Social Media Consulting Social Media Strategy Blog Social Media Consulting Blog Social Media Consulting Speaking Newsletter Free Social Media Tools Twitter Interviews About Lijit Search Why D.I.S.

Social Media 139

Social Media Strategy Consultant Social CRM 139

Convince & Convert

AUGUST 26, 2010

One keyword and up to 500 posts (Twitter or Facebook mentions) per month is free, making it a potential zero cost solution for very small businesses. Pricing is quite reasonable for RowFeeder. Beyond that, pricing increases based on number of keywords and posts in $5 increments.

Social Media 120

Social Media Strategy Analysis Reputation 120

Convince & Convert

MARCH 18, 2010

I don’t want to poach or poorly paraphrase anyone else’s content, so here’s what I wrote in Letters to the C-Suite: To The Executive Team: I realize everyone is telling you social media is a unicorn, but maybe it’s just a horse? Isn’t our Facebook page just a post-modern email newsletter?

Social Media 119

Social Media Strategy Consultant Publishing 119

Convince & Convert

SEPTEMBER 1, 2010

There’s a huge gap between the perception of social media as an instant, free, can’t miss marketing opportunity and the reality of social media as a long-term, time-intensive customer loyalty and brand advocacy opportunity. Blogging has reached that point, and now social media is approaching it.

Social Media 121

Social Media Consultant Social CRM eBook 121

Webbiquity SMM

MAY 2, 2017

Web analytics tools are often all small to midsized firms will need to track their digital marketing performance—particularly when combined with marketing analytics dashboards that pull in data from social media accounts and other sources. Marketing Performance Management. 1) GinzaMetrics. ” — MarketingLand.

Tools 203

Tools Sample Samples Marketing 203

Convince & Convert

MARCH 9, 2010

A recent study by Econsultancy called “ The Value of Social Media &# shows that companies are overwhelmingly using the “Big 4″ of Facebook, Twitter, YouTube, and Linkedin for their social media efforts. Remember, social media is about meeting your customers in their house, on their terms, and working together.

Social Media 135

Social Media Strategy YouTube LinkedIn 135

Convince & Convert

JUNE 8, 2010

But while companies are rightly trying to get their heads around the concept that every customer is now a secret shopper and a potential reporter, not enough attention is being paid to the positive ramifications of real-time business. One of their clients is SunButter , a spreadable food product made entirely from sunflower seeds.

Social Media 129

Social Media Foursquare Consultant Airlines 129

Convince & Convert

AUGUST 3, 2010

A digital marketing success story. And Facebook fan pages are often easier for marketers to update than your corporate website, not requiring you to call Gill from IT for his famous “assistance with a smirk&#. Build a website. Make it useful and at least moderately pleasing to the eye. Keep it updated. And I still feel that way.

Facebook 167

Facebook Consultant Social Media Sites 167

Convince & Convert

SEPTEMBER 15, 2010

link] Go2Mach2 Thanks Jay…Your chart is a good description of how the “process&# of Social Media Marketing should be viewed by most companies. I believe we should all view ourselves as Social Media Toddlers. Humanize your business and turn clients into friends which in turn become advocates for your business.

Social Media 165

Social Media Strategy Social CRM Consultant 165

Sprout Social

DECEMBER 20, 2022

Stay active on social media when your audience is most engaged or outside business hours—without you being there. Check social data in real-time across social media networks. Enhance team collaboration to boost productivity with workflows. Social listening: Check data around industry keywords, hashtags and trends.

Social Media 92

Social Media Tools Sentiment Small Business 92

Convince & Convert

SEPTEMBER 20, 2010

By way of comparison, that’s approximately the same size as the Asian American population, and you certainly don’t see the media coverage, software development, conferences, and general hullabaloo about marketing to Asians. Can you imagine an “Illinois Marketing for Dummies&# book? Think about that for a moment.

Social CRM 147

Social CRM Twitter B2B CoTweet 147

Webbiquity SMM

AUGUST 16, 2010

With the amount of helpful content about social media marketing growing faster than Facebook’s user base or Lindsay Lohan’s court appearances, it’s tough to keep up. Social Media Marketing Tips, Tactics and Guides. Building Social Bookmarking Networks 101 by Search Engine Journal.

Social Media 202

Social Media Tools Strategy Tips 202

Convince & Convert

SEPTEMBER 2, 2010

That’s what attracted me to online marketing initially, and why I made the jump to that career in the mid-90s. The tracking online (including social media) far outpaces what I had at my disposal when I was doing traditional marketing. Even in a recession, our economic productivity continues to climb.

Social Media 155

Social Media Strategy Consultant Social CRM 155

Convince & Convert

SEPTEMBER 20, 2010

The fundamental premise of social business is that you are interacting and engaging with customers and prospects on a one to one or one to few basis. You build a volunteer marketing army one soldier at a time, not overnight. And that takes time. Trust takes time. Creating advocacy takes time.

Social Media 160

Social Media Strategy Affiliate marketing Company 160