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B2B Marketing Stats from HubSpot’s Marketing Data Box

Webbiquity SMM

Here are some of the most interesting observations for B2B marketers: Slide 10: B2B magazines continue to struggle. While print in general has taken a beating over the past decade, B2B publications have been particularly hard hit, leading to speculation about the future of B2B trade magazines (content marketing? Content aggregation ?).

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Will India See a Rise in Digital PR?

Waxing UnLyrical

Apart from the usual layoffs, cost reduction, and restructuring, we have seen newspapers and magazines getting thinner, TV stations cutting back on programming, and several publications and channels are on the block. Business Standard sold its motoring magazine to Delhi Press. 2,260 crore (~ $364.5M) and is expected to touch Rs.2,938

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3 Tips to Use QR Codes For Information, Not Destination

Convince & Convert

Possess a smart phone. Have the phone nearby and usable when you encounter a QR code (easy in a magazine ad, perhaps less so for QR codes now appearing on highway billboards). QR codes ask a lot of prospective users. Download a QR reader app (or other format like Microsoft TAG).

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How To Use QR Codes for Business

Mindjumpers

A QR code can be scanned by a smart phone and make an action on the phone. So whether you are sitting in the subway and reading a magazine, drinking a coffee to go or looking at the posters, there is always a QR code nearby to direct you to further online content. They are starting to appear more and more frequently.

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Are QR Codes Disadvantaging Your Small Business?

Small Business Mavericks

QR codes are really best suited to areas – as a download to a smart phone in the form of deal or coupon, and in print media. Large corporations can place these codes on national publications such as newspapers and magazines. Large corporations have the jump on small businesses in this area, however, you can fight back.

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4 Content Creation Secrets Unveiled by C.C. Chapman, Speaker and Bestselling Author

Writtent Blog

But, if I give 1,000 people a smart phone and tell them to go take pictures they are not all going to be Ansel Adams. You must constantly be creating and being smart about what you create. I read books, magazines and posts every day. If you don’t know how to do it or where to get started, hire someone that does.

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6 Ways to Stay Ahead of What the World Thinks

Convince & Convert

You read the newspaper or a magazine. And instant messages–text messages, smart phones, social media. Don’t forget “traditional” media as well – Television (broadcast), Print (newspaper, magazines), blogs (scary that blogs are now traditional media, right?). Then came the web. Television.

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