Pixlee

MARCH 11, 2021

When it comes to online brand reputation, any marketer can confirm that they’ve had their share of negative reviews for their brand. But ultimately, designing a brand reputation strategy for the modern era involves a proactive community-driven approach to customer service, and ultimately, reputation management.

Reputation 96

Reputation Strategy Brands Review 96

Sprout Social

AUGUST 28, 2023

Marketers are using AI in several ways, such as sentiment analysis to understand and respond to customer feedback and crises, competitive analysis to stay ahead of the market and content recommendation engines to improve engagement. Some 44% of business leaders are using sentiment analysis to understand consumer behavior.

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Team Tools Marketing Hubspot 85

Social Media Network Marketing

FEBRUARY 28, 2024

While it offers unprecedented opportunities for engagement and brand promotion, it also exposes companies to the risk of public backlash and reputational damage. Be honest, timely, and open in your communication with stakeholders, acknowledging the issue and outlining steps taken to resolve it.

Social Media 56

Social Media Reputation Sentiment Issues 56

Proactive Report

NOVEMBER 1, 2022

Management needs to ensure that the teams are well-versed in their corporate culture, digital transformation, and how to communicate effectively with all stakeholders both internal and external. Here are some challenges your PR team should be ready to deal with in 2023: Social Media. Workplace violence. PR Readiness.

Team 52

Team Skills Sentiment Reputation 52

Sprout Social

OCTOBER 19, 2023

To meet this rising demand, your marketing team needs to be agile, think out of the box and keep up with deadlines—all while operating within limited budgets and constrained team bandwidths. In this article, we explore AI use cases in marketing that are top priorities for teams as they tighten their seatbelts for 2024.

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Strategy Sentiment Marketing Analysis 121

Sprout Social

FEBRUARY 19, 2024

AI automation powers AI marketing , which marketers, like you, can use to pivot your campaigns seamlessly based on real-time market indicators, empower your customer service teams and grow holistically. In Sprout, you get sentiment analysis metrics of your brand automatically in the form of graphs and reports.

Strategy 96

Strategy Sentiment Patterns Marketing 96

Sprout Social

MAY 9, 2023

Artificial intelligence (AI) marketing is taking on a bigger role with the advent of intelligent marketing tools and generative AI like ChatGPT, creating an abundance of opportunities for marketing teams to do more of what they already do best. As marketers, this is an essential advantage.

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Sentiment Marketing Analysis Loyalty 126

Sprout Social

MAY 31, 2023

Corporate communications teams have become responsible for safeguarding their brand from potential misfires caused by AI technology. In this guide, we’ll cover her tips, along with more advice on how communications leaders can empower their teams to use this technology with confidence. What can communications teams do with AI?

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Sentiment Press Release Analysis Team 114

Oktopost

MARCH 20, 2022

With social listening, you can measure and manage your reputation by monitoring brand mentions and seeing how the mention trend changes over time. By using Themes within your social listening query to layer brands or campaigns, you can understand the share of voice, comparative sentiment, geographical distribution, and more.

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Conversation Sentiment B2B Module 118

Keyhole.co

JANUARY 15, 2024

Social listening involves monitoring online conversations, understanding sentiments, and extracting insights from social media platforms that are relevant to your brand. Similarly, social listening can alert you of any simmering issues and give you the chance to change the course of events and prevent any casualties.

Sentiment 52

Sentiment How To Reputation Analysis 52

Sprout Social

JANUARY 9, 2024

These insights help cross-functional teams, such as marketing and sales, product research, human resources and PR, perform their jobs more effectively and efficiently. This helps your team focus on more strategic aspects like providing stellar customer service and brand experience. Let’s dig deeper.

Analytics 106

Analytics Sentiment Analysis Patterns 106

Keyhole.co

DECEMBER 15, 2023

From start-ups to small businesses and large enterprises to public figures, Mentionlytics can help manage a brand’s reputation and social media. According to user reviews , limitations on the mentions feature and restrictions for keywords are some issues the platform faces. But the Pro option is quite pricey at $399/month.

Sentiment 52

Sentiment Price Analysis HootSuite 52

Sprout Social

AUGUST 15, 2023

—not to mention brand makeovers, like Twitter rebranding to X—marketing teams are forever playing catch up. Fortunately, AI marketing techniques like sentiment analysis and machine learning (ML) enable marketers to overcome shrinking bandwidths and harness social listening for business intelligence.

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Brands Sentiment Analysis Marketing 82

Sprout Social

OCTOBER 15, 2020

You might not agree with some of the conversations you see around your brand, but this gives you an understanding of the general sentiment around your brand and products. Understanding sentiment. Brand monitoring can help you better understand the overall sentiment that people have towards your brand.

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Brand Monitoring Brands Sentiment Reputation 137

Oktopost

MARCH 7, 2022

We also know the world of social listening is one that can make or break our brand’s reputation. Many times, terms like social listening, social monitoring, and reputation management, are used interchangeably. Social listening is a form of reputation management, aiming to understand the “why” behind the feedback posted.

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B2B Sentiment Analysis Reputation 155

Sprout Social

MARCH 9, 2023

However, there is often an overlap of functions across different teams. For instance, the content creation team may also handle internal communication initiatives. Proud to cross 100 million people designing in Canva and incredibly grateful for our team and global community who brought our wild dream to life.

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Skills Template Templates Travel 106

Sprout Social

AUGUST 22, 2023

This market-driven, real-time intelligence empowers marketing teams to amplify brand reach in a targeted manner, spot emerging trends and gain competitive insights. Thus, enabling your teams to concentrate on strategy and business impact rather than manual data analysis. Here is a closer look at the key benefits. For example, Simpli.fi

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Analytics Conversation Brands Sentiment 82

Keyhole.co

NOVEMBER 17, 2023

But if the conversations have a negative spin, your reputation will suffer, and you can expect to lose some existing and future customers. Forward-thinking businesses are taking advantage of this marketing strategy to engage audiences and manage brand reputation in real time.

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Examples Brands Sentiment Reputation 59

Oktopost

NOVEMBER 16, 2023

In today’s social media-driven world, information about customer behavior, public sentiment, and user preferences is at the tip of any business’s fingers. Additionally, monitor keywords, hashtags, and sentiment analysis to understand how your audience perceives your brand. It’s not just about networking anymore.

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Analysis Data Sentiment Metrics 69

Oktopost

JULY 22, 2021

With Social CRM, businesses get more detailed insights into customer sentiments and behavior. When customers bring up complaints or inquiries, Social CRMs can empower any team within the organization to respond in real-time on the customer’s preferred platform. Source: Cloudave ). How Does Social CRM Differ from Traditional CRM?

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Social CRM B2B How To Patterns 96

Sprout Social

JUNE 27, 2023

Manage brand reputation With rising consumer awareness, brands need to make sure they are always fostering a positive brand reputation. These could be product issues, advertising campaigns, customer service or even sensitive issues gaining ground.

Review 121

Review Brands How To Analysis 121

Hootsuite

MAY 21, 2020

Once you’ve set up your streams for social monitoring, you can share them with your team, so everyone can access the same information. If you discover a post that requires a response, you can assign it to the appropriate team member. This way you can attain even deeper insights on your brand’s sentiment all over the world.

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Social Media Tools HootSuite Sentiment 145

Keyhole.co

MARCH 24, 2023

Brands that monitor social media mentions can use this data to quickly identify and address customer issues, offering essential customer support. Role in reputation management By tracking social mentions, brands can gain a better understanding of how they are perceived by their audience and identify any issues or areas for improvement.

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How To Sentiment Reputation Hashtag 52

Sprout Social

OCTOBER 11, 2022

In fact, most US consumers (71%) agree it’s important for brands to take a stand on sensitive issues. Keep growing their coverage of women’s sports, and keep covering issues and discussions around equality in sports. Explore the themes and patterns of the conversation and general sentiment. Form a proactive plan-of-action.

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Eventful Social Media How To Sports 106

Keyhole.co

JANUARY 17, 2024

So, when we delve into social listening, we’re exploring the “why” – the motivations and sentiments that drive the online discourse. You need to gauge and analyze the overall sentiment of online conversations related to your brand. Monitoring tackles the symptoms, and listening dives deep to reveal the root causes.

Sentiment 52

Sentiment Analysis Brand Monitoring Trends 52

Keyhole.co

JULY 20, 2023

Any time media monitoring-related discussions spark, teams rush to find a sustainable set of tools. Despite the issues, is it actually worth investing your money in paid tools? Some alternatives, like Keyhole, have the ability to track real-time mentions of your brand and sentiment analysis. Let’s have a look at it.

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Industry News Google Brands 52

Keyhole.co

DECEMBER 13, 2023

The other four packages are Team, Pro, Advanced, and Enterprise at $119/month, $199/month, $359/month, and $833/month. Multi-platform collaboration: Sprout Social allows you to work in teams across different platforms by using shared content calendars. The Professional and Team plans are priced at $99/month and $249/month.

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HootSuite Price Sentiment Social Media Management 52

Sprout Social

FEBRUARY 20, 2020

This is opening up a new world of possibilities for not only marketers but also for sales teams, product teams, research and development, and so much more. Reputation management. Improve sentiment around customer service. Uncover issues quickly to mitigate fallout. Lead generation. Product research.

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Strategy Sentiment Social Media Management Analysis 116

Sprout Social

SEPTEMBER 18, 2023

Take a look at this representation of the percentage of revenue different industries allocate to marketing per a Gartner report: Also connect with industry peers to learn how they’re managing their budget and keep close communication with your team about the results they’re seeing from marketing spend.

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Marketing How To Sample Samples 123

Sprout Social

JANUARY 21, 2021

Whereas brands of the past may have been wary of “choosing sides” or addressing seemingly controversial issues, taking a stand has become much more common. However, doing so could also damage your brand’s reputation. Start with sentiment analysis to assess your current brand health. Again, customers change.

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Sentiment How To Marketing Analysis 128

Sprout Social

APRIL 12, 2022

Consumers continue to hold their favorite brands and businesses accountable for social and political issues. PR teams must act quickly and strategically to maintain a positive relationship with their audiences. Some 73% of chief communications officers also report that social issues shifted their communications agenda.

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Statistics Skills Analytics Press Release 102

Sprout Social

JULY 12, 2022

For businesses embroiled in scandal, recovery can take time; 30% of board members say their companies’ reputations rebounded in less than a year after a brand crisis, while 16% said the recovery took four years or more. We’ve all seen the headlines about brand scandals and businesses’ attempts to reclaim their reputations.

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Examples Brands Sentiment Reputation 103

Sprout Social

MARCH 7, 2022

The stronger your brand health is, the more forgiving your audience is likely to be in the event of an issue. The tool has become indispensable for remote teams, thanks to its chat features and flexible third-party integrations. Most notably, ongoing sentiment tracking. Take Slack , for example. Twitter Brand Surveys.

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Survey Brands Sentiment Template 87

Oktopost

AUGUST 10, 2023

B2B marketing teams share a common aspiration: generating as many Marketing Qualified Leads (MQLs) as possible. Jump to Section Get to Know Your Audience Social Listening Sentiment Analysis Community Management Social Analytics Proven Strategies. We’re here to share tips and best practices we’ve discovered along the way.

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Social Media B2B Sentiment How To 62

Hootsuite

JUNE 29, 2023

Before we dive into the nuts and bolts of brand reputation management, we want to apologize. You’re probably going to get a parody version of Joan Jett’s “Bad Reputation” stuck in your head at some point during the reading of this article, and we can’t help but feel it’s our fault. And if you have no reputation? Are you snobby?

Reputation 106

Reputation Strategy Brands HootSuite 106

Sprout Social

JANUARY 29, 2024

Your business’s online reputation may be digital, but that won’t stop it from making a serious impact IRL. A strong reputation management strategy can attract new customers and deepen existing relationships. Use this article to learn how to establish a comprehensive online reputation management strategy.

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Reputation Review Sentiment Software 114

Keyhole.co

NOVEMBER 7, 2023

Input up to 3 brands and Keyhole compares your brand over time against those competitors, revealing trends, impressions, key posts, share of voice, and sentiments. These insights are supported by high engagement and positive sentiments. Use Keyhole’s sentiment analysis feature, a valuable tool for proactive reputation management.

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Hashtag Analysis Twitter Sentiment 52