Convince & Convert

DECEMBER 10, 2014

Are you putting all of your emphasis in social media measurement on exactly the wrong thing? I did a webinar recently with my friends from Expion about cross channel social media analytics. But where we fall down, in terms of social media measurement, is actually measuring the inputs.

Social Media 150

Social Media ROI Cost Insurance 150

Social Media Marketing

JULY 10, 2013

Each week, I compose a newsletter for our team that includes a series of links about current events and trends in the worlds of technology, social media, mobile, communications and marketing in order to keep our wider team up to date on changes, newsworthy items and content that might be useful in their jobs. These are those links.

Social Media 167

Social Media Storify Flipboard Press Release 167

yMarketingMatters

OCTOBER 12, 2019

Social media. Organic social media is such an important, easy and free channel for distributing your content! Seek out partners and influencers that will spread your content online via social media, webinars, podcasts or at in person events and trade shows. Social sharing for WordPress.

Content 147

Content Paid Search Digg SEO 147

yMarketingMatters

OCTOBER 12, 2019

Social media. Organic social media is such an important, easy and free channel for distributing your content! Seek out partners and influencers that will spread your content online via social media, webinars, podcasts or at in person events and trade shows. Social sharing for WordPress.

Content 130

Content Paid Search Digg SEO 130

Sprout Social

JANUARY 2, 2019

Because coming up with a social media marketing plan means making some big decisions well before the new year gets into full swing. And after all, the social landscape took quite a few twists and turns in 2018. ” We also saw a whole slew of social ad types and fresh business features roll out for brands.

Campaign 111

Campaign Social Media Metrics Trends 111

Convince & Convert

NOVEMBER 5, 2014

As Twitter (and eventually, Instagram and Pinterest) get their self-serve advertising capabilities sorted out enough that small businesses can easily deploy them, companies that have lived and died by their Google paid search programs are going to develop a wandering eye.

Google 134

Google Facebook Paid Search Advertising 134

Twist Image

JUNE 2, 2017

Do they not do searches on Google and see the paid search results? If this "new consumer" follows an influencer on Instagram , is the post of the influencer on behalf of a brand any different than when people from generations past saw a celebrity endorsing a brand in a print ad? Instagram. media consumption.

Brands 63

Brands Paid Search Compete Influencer 63

Convince & Convert

NOVEMBER 5, 2014

As Twitter (and eventually, Instagram and Pinterest) get their self-serve advertising capabilities sorted out enough that small businesses can easily deploy them, companies that have lived and died by their Google paid search programs are going to develop a wandering eye.

Google 98

Google Facebook Paid Search Advertising 98

Little Web Giants

NOVEMBER 4, 2014

Everything you need to know about the six most popular social networks for businesses: Facebook, Twitter, LinkedIn, Pinterest, Google+ and Instagram. Recently I won the Biggest Social Geek competition generously hosted by Marin Software , the largest third-party aggregator of paid search spend globally.

Social Media 47

Social Media Facebook Marketing CPM 47

Kikolani

MAY 3, 2013

This post is part of a weekly series, Fetching Friday, featuring the best posts of the week in blogging, business, SEO, and social media on kikolani.com. Social Media / Social Networking. Here are 50 ways to drive leads with social media. The Resources Mashup. Featured Post. Blogging / Content.

Mashup 130

Mashup Resources Products Press Release 130

Convince & Convert

APRIL 8, 2015

The poll also found that influencer marketing is the fastest-growing online marketing channel, crushing other strategies like affiliate marketing, paid search, and display. This could be because social media users tend to be more affluent and more likely to recommend products to family and friends.

Influencer 60

Influencer Case Study Affiliate marketing Marketing 60

Sprout Social

SEPTEMBER 1, 2021

It puts can put all of your other social media metrics into context so you can understand where your brand stands. In this post, we explore this metric in-depth and show you ways you can build up your share of voice on social media and other channels. 5 Ways to boost your share of voice on social media.

SEO 144

SEO Social Media Metrics Sentiment 144

Little Web Giants

NOVEMBER 4, 2014

Everything you need to know about the six most popular social networks for businesses: Facebook, Twitter, LinkedIn, Pinterest, Google+ and Instagram. Recently I won the Biggest Social Geek competition generously hosted by Marin Software , the largest third-party aggregator of paid search spend globally.

Social Media 28

Social Media Facebook Marketing CPM 28

Razor Social

DECEMBER 21, 2016

Brand24 is a social media monitoring tool that allows you to track mentions about your brand, or your competition, across social media channels, blogs, forums, photo sites, etc. Social Media. It allows you to manage social media messages, schedule and share posts, and measure all your activities.

Tools 40

Tools BuzzStream Marketing Template 40

Sprout Social

OCTOBER 21, 2021

Paid media is anything you paid for, such as a sponsored post in a magazine, a social media ad or an influencer’s post. Owned media is content that you’ve created or distribution channels that you control. For example, a blog post on your website, a social media post from your account or a newsletter.

Strategy 137

Strategy Tips Review Findability 137

Convince & Convert

FEBRUARY 23, 2012

This is Episode 3 of the Social Pros Podcast : Real People Doing Real Work in Social Media. This episode features Lauren Fernandez , the head of social media for Landry’s Restaurants. With your host, Jay Baer of Convince & Convert, and special contributor Eric Boggs of Argyle Social. Listen Now.

Social Media 118

Social Media Adwords B2B Training 118

Webbiquity SMM

FEBRUARY 10, 2015

Or have too many social media marketing statistics.” ” Well, she actually only said the first part (which is debatable), but certainly would have said the second part (which isn’t) had social media been around in the 1930s. How effective is social media in comparison to other digital marketing channels?

Statistics 50

Statistics Social Media B2B Hubspot 50

Webbiquity SMM

MAY 23, 2017

Spread over paid search, video marketing, social media and other online channels , digital is expected to account for more than 46% of all advertising in the next five years. However, anyone searching for these products online would be rerouted to the MailChimp website. Be human: Not just social media; be social.

B2B 198

B2B Strategy Marketing Microsoft 198

Webbiquity SMM

DECEMBER 19, 2017

There’s a growing realization that insightful white papers, pithy blog posts, and slick social media graphics don’t mean much if your product is difficult to purchase, implement, or use. Social Media Marketing Trends. Social media marketing itself began emerging as a hot trend at the end of 2008.

B2B 293

B2B Trends Analysis Marketing 293

Webbiquity SMM

AUGUST 5, 2013

Okay, that statistic was made up (though probably not far off the mark), but the social media and digital marketing facts and statistics below are real (or at least from generally reliable sources). For example, 93% of marketers use social media for business. How do top executives use social media?

Statistics 214

Statistics Social Media B2B SEO 214